Black &Amp; Decker Power Tools Division

Black & Decker Power Tools Division
Module | Session | Course/Theme | Case | Who | When | Where | Case Leads/Due Date | T1 | 8 |
Winning Through Marketing Management | Black & Decker – Power Tools Division | Joseph
Galli, VP of Sales and MarketingNoran Archibald, CEO | January 1991 | Towson, MarylandUnited
States | November 28, 2012 | What – Situation/Issues/Risks/ Decision | 1. B&D lost its market
share of professional–tradesmen tools segment against Makita Electric of Japan 2. Makita held an
80% share in cordless drills, the single largest product category and a 50% professional–tradesmen
tools segment share overall compared to 9% share of B&D 3. B&D maintained #1 market
position in the Consumer and Professional–Industrial segments; and only ... Show more content on
Helpwriting.net ...
| Recommendation & Rationale | Action / Implementation | See answer of Q2 below. | See
answer of Q3 below. | Key Learnings & Why is this important | * | Assignment Questions | 1.
Why is Makita outselling Black and Decker 8 to 1 in an account that gives them equal shelf space?
a. Makita provided a good baseline option in all major categories compared to other suppliers who
had strengths in particular product(s) e.g. Skil provided good circular saws. b. Home Depot strategy
of stocking 30K items at prices 30% less compare to traditional hardware stores with superior
customer service helped Makita to gain marketplace dominance. Makita offered lower prices i.e.
~5% lower on average compared to B&D products. This also helped Makita to gain good
perception from Tradesmen segment buyers as their product quality was reasonably good. 2. What
should Joe Galli do? Why? c. I suggest to go with option 4 and use market products under DeWalt's
brand in addition to existing B&D products. This would not hurt existing market share by much
and there is great potential of taking away market share from Makita and other suppliers by
launching products under a well reputable brand "DeWalt" in a different color. 3. Step back and take
a big–picture view of the sort of "change process" that would accompany your
... Get more on HelpWriting.net ...

Case study B&D
Case: HBS Case 595–057
Q1. Why is Makita outselling B&D 8 to 1 in an account that gives them equal shelf space? (Opening
paragraph)
Ans. Perception of Quality – Makita have positioned themselves as a premium product in the
profession power tool segment. B&D, as a result of its market leadership with 50% market share in
consumer market segment, is considered an inferior brand to Makita as tradesman believe that the
brand is more geared towards amateur than professional. The consumer and professional market
segment are differentiated by skillset of the users of the tool – consumer segment is considered an
amature segment requiring low performance tools whereas professional segment requires highest
performance tools.
Another related ... Show more content on Helpwriting.net ...
The current market size is $420. Of that 10% will be off limit. That leaves out $380. The target is
20% of the $420 i.e. $80M. So B&D would have to generate almost $45 million in additional sales
from the (380 – 35) = $345 market size.
Given the continued execution of Makita it would be very hard. Tradesman swears by the quality of
Makita product. Despite being available in all sales channels, the product continues to be sold in the
professional segment as high quality product. That speaks about the strength of Makita brand. So
generating that sale would be very very difficult if not impossible.
B&D has few opportunities that it would need to execute on meet or get near to its goal – Improve
BD brand value, increase prices of its product to expand market share, work with retailers to
promote its product.
Q5. If you think Galli should pursue a "build share" strategy, what actions do you recommend? Does
the DeWalt idea have any merit? How about the sub–branding option?
Here are the recommendations
A. Ship the product in a color different from charcoal grey/black due to the reasons mentioned
above.
B. Remove B&D brand. This brand has been marginalized in the tradesman category to some extent.
Of the two available options of sub brands and a different brand, I lean towards a sub brand under
B&D. A sub brand that is built around performance and is priced at premium. A sub brand would
enable the company to use the brand equity (reliable, established) of B&D

The Pros and Cons of Participant Observation or Surveys as...
Introduction
In our daily activities as humans, we consciously and unconsciously observe what people do around
us, how they do it, and sometimes ask why they do what they do. In so doing we gain a better
understanding of their ways of life. Anthropologist and sociologist too mention but a few,
professions employ the daily observations we engage in as humans in a methodology called
participant observation. Dewalt and Dewalt (2002:1) define participant observation as "a method in
which a researcher takes part in the daily activities, events, rituals and interactions, of a group of
people as one of the means of learning the explicit and tacit aspects of their life routine and culture."
Participant observation can be carried out in roles ... Show more content on Helpwriting.net ...
The physical presence of the researcher and his use of direct observation have tremendous positive
effects on the quality of data generated and further enhances it. This is so because it has the capacity
to do the following.
Firstly, it has the capacity to reduce reactivity which is capable of distorting data. The likelihood that
the presence of the observer may allow for alterations in the behaviour of the observed, by the
observed towards the observer exist in participant observation and are capable of reducing the
validity of data if such actions are not take into cognisance suggests Schwartz and Schwartz
(1955).familiarity between the observed and the observer over time can however change this
.Bernard (2006) affirms that rather than encourage the occurrence of such, the presence of the
researcher instead discourages reactivity on the basis that the researcher's presence over time builds
trust with the observed and in turn lowers the risk of reactivity because the observed are more
familiar and comfortable around the researcher. Hence they act in their natural state this therefore,
help to generate more valid data. Secondly, Dewaltz and Dewaltz (2002) refer to participant
observation as a means of learning 'tacit and explicit 'aspects of people's life routines and

Kohl's Case Study
Kohl's New Product Information
In the ever–evolving world of manufacturing and marketing, companies are required to adapt to
maintain relevancy or remain competitive. Adaptation techniques in business includes inventing a
completely new product, revolutionizing an already existing product, or merging with an existing
powerhouse company to extend the reach of one's services and/or products to a larger customer
based globally or domestically. Kohl's has stood the test of time for over 70 years and has
maintained relevancy with its customers by consistently reinventing itself to keep up with the needs
of the consumers.
Company Identification and Background
With approximately 1,200 stores, in 49 states, Kohl's Department Store stands ahead of ... Show
more content on Helpwriting.net ...
There are programs that allows for a person to plug in numbers and in return are given several ways
to run the business. The best thing today is to use a design app. to lay out the way the production
flow will look and how affective it will be. Nothing today should be guess work, with all of the
access we have to records and being able to store past and present performances by other
companies, new designs and decision making should be next to nothing when designing a new
business and or new facility for an existing company to work from. Many of these decisions are
made jointly with the CEO and top managers of other functional areas of the

Black & Decker
Question 1: B&D leads in two product segments, but trails in the third. Why?
Answer: It seems from the case that there are several reasons why B&D leads in Professional–
Industrial and Consumer product segments, but trails in the Professional–Tradesmen segment. It is
also clear from the tests performed by Black & Decker that their products were at comparable, or
even better at some cases, quality.
Branded as Home Tools: It appears that professional–tradesmen did not want to use the same tools
that housewives used at homes (Black & Decker). Tradesmen viewed Black & Decker tools more
for home use than being subjected to demands of the job site. This was a perception issue that was
hurting Black & Decker big way.
Distribution ... Show more content on Helpwriting.net ...
They were: o Rated best (80%) on "one of the best" Agreement Data survey o Rated high (95%) on
the awareness scale, next to Black & Decker (98%) o Rated best on the "Makes High–Quality
Tools" and "Makes Durable/Rugged Tools" (91%)
· Additionally, Milwaukee 's markets share in Professional–Industrial segment is at parity with
B&D. This shows Milwaukee 's competency in power tools.
Milwaukee Weaknesses:
· Like Makita, Milwaukee 's products were also priced at Premium over B&D. This could be a
weakness, as competitors could sell under their price to capture the share.
· Data in exhibit 2 reveals that either Milwaukee was not participating in the "Membership Club" or
was not very effective in it.
Question 4: Describe the marketing options available to B&D. What are the pros and cons of each?
Answer:
There are three marketing options available to B&D. They are as following:
Option 1: Harvest professional–Tradesmen Channels
In this option the strategy was to concentrate on the Consumer and Professional–industrial segments
and only participate in Professional–Tradesmen segment for profitability. There was no emphasis on
capturing the market share.

Pros:
· In this option the focus will be on profitability only, not on market share.
· Better concentration on the Consumer and Professional–Industrial segments
Cons:
· Taking focus away from a big market (US Market Segment of $420MM) is not a good idea
· Profitability is good,

Knee Pads Essay
3. KP Industries Knee Pro best knee pads for construction work
So far the knee pads we have covered are primarily constructed out durable soft fabrics, so with the
KP Industries Knee Pro we introduce a pair of hard shelled knee pads primarily constructed out of
plastic. You may be thinking "isn't a hard–shell knee pad going to be stiff and hard to move around
in?" Well that's not the case with this product. KP has designed these to be ultra–flexible, and this
combination of a hard outer shell with movability is why we chose these as the best knee pads for
construction work.
Hard–shell knee pads are ideal for construction work because of they help protect you against the
wide variety of materials that are found on a typical construction ... Show more content on
Helpwriting.net ...
Custom Leathercraft 339 – Best knee pads for flooring installers
For our number 6 spot, we close out the list with the Custom Leathercraft 339 Armor–Flex knee
pads. These are a hard shell knee cap with a hinge at the cap to increase mobility. These hard shelled
caps are prefect for protecting you during installation work, and will protect your kneed for hard
surfaces like brick and concrete.
While they don't have as much padding as some of the other knee pads on this list, the inside in
lined with thick foam to give your knee helps absorb the shock to knees from working on hard
surfaces.
Perhaps the main drawback to this knee pad is, that they may not fit bigger people. They do have
adjustable straps, but some users have noted that the entire build of the knee pads on the smaller
size.
These notes aside, these are durable hard shelled knee pads that will protect and support your knee
during variety of flooring jobs. They also have an affordable price, so this can be a good choice for
those looking to save money while not sacrificing quality.
Pros
Durable hard shell construction
Hinged kneecap design for improved

An Understanding Of Gender Perception, Gender, And Gender...
On the basis of this we may say that on the one hand, an understanding of gender perception, gender
role assignment, and gender subversion can be achieved only within a given socio–cultural context;
and on the other hand, only a polyvalent and dynamic approach to the real workings and functioning
of these sources can inform us. In order words we need to understand how concepts like
monolingualism, multilingualism, Islam, and illiteracy work in real social everyday life. Thus, the
question that theories of gender in our part of the world should address is: What are the socio–
cultural sources of power and authority in the region that constitute culture and regulate gender
perception, gender role assignment, and gender subversion? Among the various sources of power
and authority, seven stand out: history, Islam, multilingualism, orality, social organization, economic
status, and political system."
II. METHODS
Research Setting
This research will be conducted with a non–governmental organization serving women victims of
gender biased violence, and women who find themselves in a deep state of precariousness as
runaway young women and unwed mothers called the Moroccan Women's Protection Center
(MWPC). Founded in May 2003, the MWPC is a small, and independent organization in Southwest
Coastal Morocco committed to helping and supporting women victims of moral, socio–economical,
psychological and physical violence. Contacts with the MWPC were made with the assistance of
Dar Si

Dc970k Cordless Drill Case Study
Father's Day is June 19, and the clock is ticking. Time to find a special gift for your special guy. He
probably doesn't want another coffee mug or "World's Best Dad" T–shirt. Fortunately, we've got
seven juicy gift ideas that are sure to make him salivate. These products are some of the best on the
market, yet they all cost far less than their "elite" competition. DeWalt DC970K Cordless Drill Any
handyman would be proud to own the sturdy DeWalt DC970K cordless drill. With 400 inch–pounds
of torque and a three–year warranty, Dad can drill holes and drive screws to his heart's content with
this budget–priced beauty. Owners love the drill's massive power and timeless look, and when it
comes to quality, De Walt maintains one of the strongest ... Show more content on Helpwriting.net
...
Burgers, ribs, chicken – you name it and Dad can cook it on this heavy–duty gas grill. Dad will love
its ample work surface, even cooking, and awesome grill marks. You'll love it because it costs less
than half of what "luxury" grills cost, yet it works just as well. Gerber 31–000749 Bear Grylls
Survival Series Ultimate Multitool Dad can don his Mr. Fix–it hat anywhere, any time with the low–
priced Gerber 31–000749 Bear Grylls Survival Series Ultimate Multitool. This twelve–in–one deal
includes spring–loaded pliers, wire cutters, two knives, three screwdrivesr, a saw, scissors, and
more. Used by military members and civilians alike, it's one of the safest and most affordable
multitools money can buy. Best of all, it's only $42 right now on Amazon. Philips Norelco Electric
Shaver 2100 You love the sight of his face. Why not help him keep it smooth and beautiful with the
Philips Norelco Electric Shaver 2100? It costs a paltry $34, but it's a champion razor with three
heads and a pop–up trimmer to boot. You'd pay more for replacement blades on some other models
than you would for this quality grooming tool. And because it's cordless, Dad can carry it with him

Dewalt DC6PAKV1 Research Paper
It is better and cheaper to have much gear in one package than by man or woman equipment on their
personal. Having a combination kit that comes with some of the equipment that carries out
extraordinary capabilities is an outstanding manner to go in particular if you have an extensive
creation website online.
The Dewalt DC6PAKV1 is a fantastic combo kit that includes much special equipment in it. This
combination kit is pretty Cheap Brushless Hammer Drill and is derived with apparatus that performs
a diffusion of tasks. The tools have the capability of drilling, cutting and impacting.
The Dewalt DC6PAKV1 combo tool package comes with the following equipment and add–ons: a
hammer drill, a flood mild, a circular saw, an effect driving force, a cordless reciprocating saw and a
cut–off device. We will now study every of this equipment and what they have to offer regarding
functionalities and capabilities. ... Show more content on Helpwriting.net ...
This is pretty high considering its size. The electricity specs are what enable the hammer drill to
have 3 exceptional speeds. A user can alter the rates consistent with what they require.
The floodlight that includes the Dewalt DC6PAKV1 tool package is used to light up the one's dark
places during the usage of one of the other gear in the mixture tool package.
The circular saw has outstanding precision slicing abilities. It can reduce a wooden that is 2x4 in a
single stroke at an angle of 45 stages. Another particular function of this circular saw is that it comes
with a keyless blade clamp. This permits one to update the blade in case it turns into blunt
effortlessly.
The impact driving force produces a maximum torque of 1330 inches in keeping with the pound.
With the sort of torque, you can be able to drill well with this tool.
The cordless reciprocating saw is likewise in a class of its personnel as it produces precision slicing
on various

Social Anthropology : Bronislaw Malinowski
Bronislaw Malinowski is arguably the most influential anthropologist of the 20th century, certainly
for British social anthropology. Malinowski saw himself as effecting a revolution in anthropology
by rejecting the evolutionary paradigm of his predecessors and introducing functionalism, whereby
institutions satisfied human biological need, as the way to understand other cultures. I argue that his
lasting legacy, however, is methodological rather than theoretical. Although not the first to conduct
fieldwork, his lengthy stay among the Trobriand islanders during World War 1 enabled him to study
their culture and cover a wide range of topics, from economics to sexuality. He contributed to
ethnography and fieldwork by living with the people he studied, getting to know them personally,
participating in their activities, and conducting his research in the field has since become known as
'participant observation'.
Malinowski's most prominent contribution to ethnography and fieldwork was his method of research
– participant observation, his own form of conducting fieldwork. Participant observation is the
method giving researchers the ability to gain understanding of the activities of the people under
study in the natural setting through observing and participating in those activities. It gives access to
the context for development of sampling guidelines and interview guides (DeWalt & DeWalt, 2002).
However, fieldwork involves "active looking, improving memory, informal interviewing,

Black and Decker Case Study Analysis
I. Background and Problem Identification Black and Decker (B&D) was founded in 1910 by
Duncan Black and Alonzo Decker. By 1917, B&D had world's first patent in portable power
drills. Since then, B&D has been the world's largest producer of power tools and power tools
accessories. The power tools market in 1990 in the US mainly comprised of three segments–
Professional Industrial Tools (PI), Professional–Tradesmen (PT) Tools and Consumer tools.
B&D was a market leader in America power tools industry worth $1.5 Billion, with a share of
30%. It was number one in PI and consumer segments with a share of 20% and 45% respectively.
However, its share in the fastest growing market segment of Professional–Tradesmen Tools was
only ... Show more content on Helpwriting.net ...
* Product Differentiation: It is evident from the case that B&D products in the professional
segment were of good quality with 10 out of the 14 products in leadership category (Figure E).
Therefore, the problem faced by B&D products in this segment is more of differentiation than
of product quality. The consumer level products in black in color are not substantially differentiated
from professional level products which were charcoal grey in color (Figure D). This lack of
differentiation has adverse influence on the buying decision made by professional tradesmen as they
take pride in their work which is more rigorous than "do it yourself" low quality consumer segment.
Therefore, the professional tradesmen segment has disassociated itself with Black and Decker brand
name despite good quality professional tools manufactured by B&D. * Distribution Channels:
B&D's penetration into the distribution channels is low as compared to its major competitor,
Makita. * Pricing: The low prices charged in the P–T segment adds to the perception of low quality
brand among the P–T segment. Also, B&D faces problem of low profit margins in this segment
compared to others. III. SWOT Analysis The following table shows strength, weaknesses,
opportunities and threats that B&D has in the P–T segment. Strengths | Weakness | *Confirmed
high product quality through lab tests * High Awareness of B&D

Participant Observation in Anthropology
Participant observation is a method of collecting information and data about a culture and is carried
out by the researcher immersing themselves in the culture they observing. The researcher becomes
known in the community, getting to know and understand the culture in a more intimate and detailed
way than would be possible from any other approach. This is done by observing and participating in
the community's daily activities. The method is so effective because the researcher is able to directly
approach the people in the community in a natural context as opposed to taking the participant out
of their environment. The aim of participant observation is to gain an understanding the subject's life
from their perspective, with the purpose of ... Show more content on Helpwriting.net ...
Schensul, Schensul and LeCompte (1999) offer many reasons for using the participant observation
method in research. These reasons include allowing the researcher to create relationships with
informants and with the community, assisting the researcher in getting a feel for how different
aspects of the community are organised and how they are valued, as well as how those in the
community depend on each other. Observation and immersion in the culture also allows the
anthropologist to become known to the members of the community, and easing facilitation of the
research process.
DeWalt and DeWalt (2002) argue that the goal of the participant observation method is to "develop a
holistic understanding of the phenomena under study that is as objective and accurate as possible"
(DeWalt and DeWalt 2002 p.92). They also believe that the validity of the anthropologists study can
be increased by participant observation, as the direct and inclusive nature of the method helps the
researcher to gain a more in–depth understanding of the situation and the people being studied.
When interviews, analyses, questionnaires and other quantitative methods are used in conjunction
with observation, the validity of the study increases as more intimate and accurate information can
be obtained, and hypotheses can be tested. The results from participant observation can be

Intergenerational Interaction Observation
In the interpretivist paradigm, observation is regarded as an invaluable method of data collection
because it is a great source of primary data (Yin, 2011). According to DeWalt and DeWalt (2002)
participant observation allows the researcher to learn about the activities of the participants being
studied in the natural setting through observing and participating in those activities. Moreover, direct
observation of activities assists the researcher to learn about aspects that the participants are either
unaware of or are unwilling to discuss in interviews (Stake, 2010). DeWalt and DeWalt (2002) also
noted that a good observer should have an open and nonjudgmental attitude and be able to observe
and listen carefully.
What follows is a report ... Show more content on Helpwriting.net ...
Both players seemed to enjoyed their experience, particularly the older adult who looked forward to
the next game session. Central to this positive effect was the smart choice of the games. Both games
played in this session were collaborative sports games which required minimal cognitive load,
allowing for distraction and interpersonal engagement. In conclusion, I believe a survey or an
interview is necessary to complement my observational data by including the participants'
perspectives. The items could be on the psychological effects of the experience or the players'
attitudes towards the intergenerational interaction they experienced and whether it changed their
perception of the other age

Essay on Access, Quality, and Cost Containment
Improving health is in the best interest of everyone, including non health professionals. Health
mangers need to be constantly looking for ways to improve access to health, the quality of the care,
and cost containment. Often the biggest barriers to accessing healthcare are cost and location. Lower
income individuals just do not have the resources to have optimal healthcare, or cannot take the time
away from employment to deal with health issues. One potential solution to help with these
problems could be "telehealth." Telehealth allows a lower level healthcare practitioner to
communicate with a physician or specialists when necessary. Remote rural areas use a Physician
Assistant or a Nurse Practitioner on location in remote areas. ... Show more content on
Helpwriting.net ...
With all the bad science in the media the general public is often confused as to which are the correct
choices. Educating the public to be better consumers of science would improve general health and
lower the need for access to healthcare (Pincus, Esther, DeWalt, & Callahan 1998). There are
weaknesses in the proposed plans to improve access. In the case of telehealth nothing can replace
the hands on analysis of a trained physician. Any type of trauma care will still require an airlift to a
trauma center for care. Complications such as reactions to medications, or complications of child
delivery, would leave the patient in the hands of under trained staff. Such a program would require
an infrastructure of physicians willing to teleconference. Second it would require an internet or
satellite link that could not be disrupted. School health clinics run into the barrier of costs to set up.
Districts already have trouble meeting expenses, additional physicians, nurses and staff would cause
districts to go over budget. A federal program could help fund, but would require federal control
over local control. Second school clinics run into the problem of permission and privacy. Parents for
cultural reasons may not grant permission to treat some students. The issue of attempting to improve
health promotion is that of receptive audience. Without drama and entertainment the general public
is rarely interested. The lower income people targeted by program

Sociological Observation
Location The primary school used in the study is a government owned institution, named from the
street it is located on in the parish capital of St. Catherine. It is considered an intercity school. There
are 24 classrooms in a two–story building. The school has been in operation since 1973. There is an
average of 40 students to one teacher in each classroom. The students in each class have mixed
abilities, they are from low socio–economic background and are sometimes absent from school,
especially at the lower level. The school houses students from Grades one to six. Currently, there are
twenty–four classrooms at the school, a computer room, reading room, guidance room, Physical
Education Room and a Library. The study took place with the grade three classes; one of which the
researcher presently teaches.
Data Collection Procedure Instrument
In collecting data, the researcher utilized a variety of tools to ensure that data retrieved were
accurate and met the objectives of the study. The researcher used two instruments during the study.
These instruments were: an observation checklist and a questionnaire. Observation Checklist
According to DeWalt and DeWalt (2011) observation is a method in which the researcher takes part
in the daily activities and interactions of a group of people as one of the means of learning the
explicit and tacit aspect of their life routines. The main advantage of observation during the research
process is that it is flexible so

Essay On Dewealt And Dewalt
In chapter eight, DeWalt and DeWalt elaborate on the collection of data from conversations and
informal interviewing. The authors state that the type of interviewing associated with participant
observation is typically informal. According to the text, the researcher should follow the informant's
lead and occasionally ask questions related to the research question. Interviewing that is associated
with research is different from a normal conversation in two ways: (1) the researcher is interested in
answering a specific question (or questions) (2) the researcher knows they will be writing notes
about the conversation, and this impacts the way they interact with the informant.
The text asserts that there are many types of interviews. Indeed, there is a range associated with
interviewing that is related to how much control the informant/researcher has. DeWalt and Dewalt
contend that it is important for the researcher to study the community and analyze the interview
questions beforehand to ensure success. The authors state that typically more participant observation
and informal interviewing leads to more interpretable results. ... Show more content on
Helpwriting.net ...
This chapter also mentions useful types of questions to ask during an interview: "tell me more"
questions, naïve questions, clarifying questions, and simple questions. The text claims that
eloquence is important when discussing sensitive subjects. Researchers must respect informants and
know when to end interviews. Overall, this chapter provides much relevant information on the
collection of data from conversations and informal

B&D Case Analysis
1. What is the cause of Black & Decker 9% share and Makita's 50% share? The Black & Decker
Corporation has three major segments which are Professional–Industrial tools, Professional–
Tradesmen tools and Consumer tools. It is making good profit in Professional–Industrial and
Consumer segments but has only 9% share in Professional–Tradesmen, compared to 50% share of
Makita (Table A). One of the reasons of this difference is that due to the popularity of Black &
Decker in the Consumer segment, tradesmen view Black & Decker's products as for use at home
rather than professional, according to the brand perception statistics of Professional–Tradesmen
segment buyers(Figure C). The other possible reason is that Black & Decker has black/charcoal ...
Show more content on Helpwriting.net ...
Even though the portion of Professional–Tradesmen segment in the Black & Decker's total revenue
is small, there is still a possiblilty of its success in the section because it has a relatively high growth
rate of about 9%, comparing to Professional–Industry segment's stagnant growth and Consumer
segment's 7% growth rate. The first and second option are not that optimal as the third option. If
Black & Decker chooses the first option, it might result in giving up possible future profit. The
second option uses sub brand name while also exposing Black & Decker Brand name to consumers.
However, it might be difficult to conduct this option to consumers who have negative image toward
Black & Decker brand name, especially the tradesmen, because Black & Decker`s negative image
will also affect the image of sub brands. On the other hand, there is one proven possibility of option
number 3. The Black & Decker succeeds in having higher favorability rate at the survey by using
the brand name Dewalt which Black & Decker bought in 1960. If Black & Decker conceals its
brand name and use that brand name, it can avoid negative effect from unfavorable image and get
profit from the Professional–Tradesmen segment. Statistic also shows that DeWalt had acheived an
"Is One of the Best" agreement percent of 63% from tradesmen, comparing to B&D's 44%. Further
research also proves that 51% of tradesmen would have purchase interest in the DeWalt brand. On
top of the positive image

Lalla
5. Advantages and Disadvantages of Using Participant Observation DeMUNCK and SOBO (1998)
provide several advantages of using participant observation over other methods of data collection.
These include that it affords access to the "backstage culture" (p.43); it allows for richly detailed
description, which they interpret to mean that one's goal of describing "behaviors, intentions,
situations, and events as understood by one's informants" is highlighted (p.43); and it provides
opportunities for viewing or participating in unscheduled events. DeWALT and DeWALT (2002)
add that it improves the quality of data collection and interpretation and facilitates the development
of new research questions or hypotheses (p.8). [13] DeMUNCK and SOBO ... Show more content
on Helpwriting.net ...
Some of the reasons they mention for a researcher's not being included in activities include a lack of
trust, the community's discomfort with having an outsider there, potential danger to either the
community or the researcher, and the community's lack of funds to further support the researcher in
the research. Some of the ways the researcher might be excluded include the community members'
use of a language that is unfamiliar to the researcher, their changing from one language to another
that is not understood by the researcher, their changing the subject when the researcher arrives, their
refusal to answer certain questions, their moving away from the researcher to talk out of ear shot, or
their failure to invite the researcher to social events. [17] SCHENSUL, SCHENSUL, and
LeCOMPTE further point out that all researchers should expect to experience a feeling of having
been excluded at some point in the research process, particularly in the beginning. The important
thing, they note, is for the researcher to recognize what that exclusion means to the research process
and that, after the researcher has been in the community for a while, the community is likely to have
accepted the researcher to some degree. [18] Another limitation involved in conducting observations
is noted by DeWALT, DeWALT, and WAYLAND (1998). The researcher must determine to what

Black And Decker Case Analysis
Business Analysis of Black and Decker
1. FINDINGS Black and Decker's DeWalt line has been so successful in the USA that it is now the
standard for both the Professional–Industrial and the Professional–Tradesman market segments.
Nolan Archibald, Chairman, President and CEO of Black and Decker (B&D) saw the potential in
1994 to increase the companies market share through worldwide sales of B&D products. While the
company had a definite presence in the European Consumer Power Tools market segment, it lacked
penetration in the Professional Power Tools segment. On the other hand, in Japan, where there was a
huge market for professional power tools, B&D's market penetration was negligible compared to its
competitors. B&D's vision for ... Show more content on Helpwriting.net ...
2. SITUATION ANALYSIS i) US Market In 1994 the DeWalt product line experienced worldwide
sales which exceeded $350 million dollars. B&D's market share in the US comprised of 25% of the
professional industry, 40% of the professional tradesman industry, and 50% of the consumer
industry. B&D's marketing campaign in the US "Operation Sudden Impact" was a great success
leading to the reduction of Makita's market share in the Professional–Tradesmen segment from over
50% to 30%. ii) European Market The European market was 35% bigger than the US market. In
1994 the European power tools market was $2.5 billion. Of that $1.5 billion came from the
professional industrial and tradesman market, and $1.0 billion came from the consumer tools
market. The major competitors in the European power tool market were Bosch, Makita, Hitachi and
B&D. Bosch was considered "the standard of excellence" in the European industry. Both Bosch and
B&D held approximately 30% of the consumer market, while in the professional market Bosch held
30% and B&D held less than 10%(see Exhibit 1a and 1b for market shares). In the professional
power tools market, B&D offered three product lines – Elu, B&D Professional and B&D Proline.
Elu was a Swiss company purchased by B&D in the early 1980's. Elu enjoyed brand recognition but
failed to reach a broad market. In the professional power tools segment, B&D employed three
distribution channels –

Black and Decker Case Study Essay
Brittani Edwards April 6, 2011 MKG 631 Black and Decker Case Study Cause of B&D's 9%
share in the Tradesman segment; In the 1990's Black and Decker had a great position in the market
for their products to appeal to the Professional Industrial segment and the Consumer segment but
when it came to the Professional Tradesmen segment they were lacking. Their 9% market share vs.
Makita's 50% market share in the tradesmen segment was incomparable. Makita clearly had a better
product in the eyes of the Professional Tradesmen. In the Professional Segment most of the people
who buy the products are people who need these tools to make a living such as carpenters,
electricians, plumbers, roofers, and general remodelers. Black and ... Show more content on
Helpwriting.net ...
Tradesmen most often buy their tools from the retail distribution channel like Home Depot, or
independently owned stores like ACE hardware. In this segment of the market tradesmen spend
about $3000 a year on tools and about $1000 a year to replace tools. Quoted in the article "On the
job, people notice what you're working with, if I came out here with one of those B&D gray
things I would be laughed at." Just buy this statement it shows that B&D tools are looked at by
tradesmen as tools for the home or tools that are used for hobbies. Even though B&D products
are high quality and sold at a good price tradesmen would rather purchase tools that are looked at as
professional tools like Makita. Also it has been known for B&D tools to fail on the job. Even
though these were tools that were marketed to the consumer segment, it still gave B&D a bad
name to tradesmen. Some of B&D's tools were solely designed for the consumer segment for
home use but how was the tradesman suppose to know exactly what tool was for which segment. To
avoid this confusion B&D could possible go out to job sites and provide information about
their products that are designated for the tradesmen segment so people will be more informed about
their product, or go to the big retail chains and have information sessions. By doing these things it
could make their product more attractive to the consumer. Makita's Competitive Strategy Makita's
competitive

Lasix Therapy Case Study
Topic: Lasix therapy to a 62–yr old illiterate male post MI in cardiac rehab.
To help reduce the chances of a relapse, it is important that this individual receives teachings on how
to properly adhere to his Lasix therapy, communication at a level so the client understands the
importance of this therapy, and all steps included to help ensure the success for this client. The
American Heart Association estimates >60% cardiovascular patients have medication nonadherence
(Baroletti, S., Deli'Orfano, H. 2010). Studies have shown that as health literacy declines in older
people, mortality increases (eg, poor education, language barriers, and mental health) (Wooten,
2012) and that, low literacy is associated with increased risk of hospitalization and worse control of
chronic diseases, according to Dewalt et el, (2006). So you can see it is important to make sure that
the ... Show more content on Helpwriting.net ...
Baseline data, including literacy level, are collected at enrollment and follow–up surveys are
conducted at 1, 6, and 12 months. Literacy is an important patient characteristic that may influence
the patient's ability to benefit from education intervention...Low or inadequate literacy is common
(40% of the adult population in the study) and is associated with multiple adverse health outcomes,
including heart failure, all–cause hospitalization, and mortality. During both of Dewalt et el.
Randomized trials there was a self–management water pill guide
http://www.biomedcentral.com/1472–6963/9/99/figure/F3. This guide was used to help low literacy
individuals while monitoring their daily weight to adjust the number of pills each dosage. This
proved to be a very helpful tool during both studies for increased adherence in the short–term and
long–term. Through the use of repetition and

The Research Problem Using Qualitative Methodology
Examining research problem using qualitative methodology are basically non–numerical and show
great diversity. It involves any form of human communication which could either be written, audio
or visual. The qualitative methodology used in solving problems, or explaining what actually
happened. However, using qualitative methods to examine the research problem involves two
activities: developing an awareness of the types of data can be described and explained; and also the
practical activities that assist with the kinds of data and the large amounts of it that needs to be
examined (Gibbs, 2007). However, this paper will explore the examination of the research problem
using a qualitative methodology. It will also restate the ... Show more content on Helpwriting.net ...
This leads to employees quitting from the job. Another source of conflict exists between employees;
arguments and competition for promotion, position and performance being the causes. Employees
resigning from jobs in large numbers could lead to lower productivity and bad organizational
reputation in most situations. Conflicts are critical part of human relationship; many organizations
have devised methods to resolve them in a manner that maintains cohesion, economic stability in
order to minimize negative outcomes which are certain for employees unless the conflicts between
them and management are successfully managed through resolutions. With this in mind, it is worth
noting that employees and management of various organizations have stressed the need for fast
decisions that will encourage or support good personal relationship among people. Conflict varies
and come in different forms. In the organizational setting, it comes through job retention or desires
to be met, employer/employee disagreements and settlement, confidentiality reports and information
sharing; all these leads to change in feeling and attitude. However, there are conflict management
challenges facing many organizations in Nigeria. It is phenomenal, but can be controlled or
managed. Notably, there seems to be growing importance of the conflict in various organizations.
Olu & Adesobomi (2013) in a survey revealed that managers spend most of their time handling
issues and that conflict management is

Black & Decker
Background
Black and Decker (B&D) is a pioneer in portable power tools. In 1991, it is a $5 billion in sales
company with 29% of these sales coming from Power Tools and Accessories. B&D is the
world's larges producer of power tools and the U.S. market overall leader.
Problem Statement
B&D has a strong market share in the consumer and industrial markets, but is weak in the P–T
market as it is currently experiencing decreased market share. In this segment, B&D is not
generating profits and, at the same time, retailers want more advertising allowances and rebates.
Analysis
The U.S. power tools market is divided into three segments: Consumer (home use buyers),
Professional–Tradesmen (P–T) (contractors who purchase their own ... Show more content on
Helpwriting.net ...
Consumer tools in the market are Black or Charcoal Grey. B&D uses Black for Consumer and
Charcoal Grey for Professional Grade tools, this lack of color differentiation makes it difficult for
purchasers to determine which products are Professional and which are Consumer, which may have
facilitated the use of B&D consumer grade products to professional tasks, thus generating an
inordinate high rate of failure. Conversely, other manufacturers use higher color differentiation and
use colors such as teal (Makita), red (Milwaukee), or green (Hitachi) to differentiate the P–T
products from the black/charcoal grey consumer products.
Research on Tradesmen's brand perceptions shows that DeWalt, a B&D brand associated with
"industrial yellow" has a 70% awareness rating and is ranked by 63% of those in the P–T market to
be "One of the Best", which is much more than the 44% of people in this market who think the same
of the B&D brand. Although the purchase interest in DeWalt is 51% compared to 58% of
"DeWalt–Services and Distributed by Black and Decker."
Despite all of this, B&D strongest rival, Makita, exhibits a few weaknesses that can be
exploited by B&D. Customers, in general, have been exposed to positive Makita interactions;
retailers on the other hand have had a different experience. Makita, in general, did not support all of
their retailers as it did not offer channel protection

The Case Of The Lee County Sheriff's Office
On December 9, 2015, Ronald Beecroft, a white male, born on May 4, 1964, contacted the Lee
County Sheriff 's Office to report a credit card fraud.
Beecroft advised he had recently discovered a fraudulent transaction on his Home Depot business
account. Beecroft explained the fraudulent charge was on Home Depot card number 6035–3221–
3806–8766 for the amount of six hundred thirty–four dollars and ninety–four cents ($634.94).
Beecroft stated the transaction was made on November 7, 2015, in the amount of six hundred thirty–
four dollars and ninety–four cents, at a Home Depot located at 3031 North East Pine Island Road,
Cape Coral, Florida.
Beecroft notified Home Depot of the fraudulent charges and stated he did not allow any one use his
credit card.
Due to the nature of the incident, Detective Heath Lewis of the Lee County Sheriff 's Office
Economic Crimes Unit was assigned the case.
On December 11, 2015, at approximately 9:10 a.m., Detective Lewis spoke with Beecroft about the
incident. Beecroft provided and email Detective Lewis an account statement and fraud affidavit for
the fraudulent charges on his Home Depot account.
On December 23, 2015, at approximately 2:29 a.m., Detective Lewis spoke with Home Depot fraud
investigator, who emailed Detective Lewis a copy of the receipt, for the fraudulent purchase and
shipped a copy of the surveillance video.
On January 5, 2016, Detective Lewis received a copy of the video surveillance from Home Depot.
Detective Lewis

Case Study Black And Decker
Black & Decker Case 1) We can say weak for B&D's Tradesmen segment because B&D focused the
consumer segment. The "heavy do–it–yourselfers" is disadvantage for the
quality/reliability/durability of B&D professional line as well. Makita and Milwauke have a strong
position in the profession power tool segment. As a result of Black and Decker's market leadership
with 50% market share in consumer market segment, we can consider that it is inferior brand to
Makita and Milwauke. The brand is more amateur than professional. The color of the product is
important as well. Charcoal gray & Black is usually related to the consumer brands which includes
Craftsman, Skil, Wen, Private Label are sold in this color but almost all the professional tools are ...
Black & Decker has an strength brand awareness and quality but just tradesmen perception. Galli
can aware of this situation and it is clear that just these not enough to challenge with Makita and
than change the name to Dewalt which is more stronger brand perception than Black & Decker
helps to challenge with Makita . In the long term , Black & Decker can get rid of the sub – brand
perception and customer will prefer more than today . Club membership has started and this affect
the Makita 's segment sales because they will share the industry on equal terms. Under this condition
it is possible to compete with Makita for the

Summary: Residential Burglary Case
INTRODUCTION: This case involves an unknown suspect(s) gaining entry into the victims
detached garage by cutting off the padlock with an unknown tool and taking the victim's property in
violation of PC 459(a)–Residential Burglary. LOCATION DESCRIPTION: This incident took place
in the victim's detached garage located at the rear of the property. LOSS: Victim Jose Roberto
Castro–Garcia (loss) 1. Orange Hitachi air compressor ($300.00) 2. Red NK Tile cutter ($900.00) 3.
Blue Magnum paint sprayer ($700.00) 4. Yellow Ryobi pressure washer ($300.00) 5. (3) Yellow
Welders ($180.00) 6. (7) Yellow/Orange/Grey–pipe cutters ($140.00) 7. Yellow Dewalt Drill set in a
yellow case ($340.00) 8. Orange Ridgid Drill set in an orange case ($300.00) 9. Grey Itacia framing
gun ($300.00) 10. (2) Chrome six foot Husky ladders ($160.00) 11. Chrome four foot Husky ladder
($65.00) 12. Chrome sixteen foot Werner ladder ($130.00) 13. Orange Ridgid Concrete mixer
($160.00) 14. Yellow Dewalt Concrete mixer ($160.00) 15. Light Blue molding cutter ($160.00) 16.
Black Liverpool Microwave ($80.00) 17. (2) Black floor flashlights ($160.00) Grand Total:
$4535.00 Victim Seth Ovanespour (loss) a. (2) Romex Electrical wires, 250 feet ($70.00) b. (2)
White Toilets ($150.00) c. ... Show more content on Helpwriting.net ...
Officer Harrell met with Nancy Lawler (DOB 11–07–50 626–639–3105) who resides at 1196 Forest
Avenue. Lawler's residence is directly across the street from 1199 Forest Avenue. Lawler's residence
is equipped with two video surveillance cameras which are attached at the front of the residence.
Lawler has never viewed the video surveillance footage and does not know the actual coverage.
Lawler did not know how to operate the video surveillance equipment. Lawler told Officer Harrell
that she will contact her son, NFD and ask him how to operate the equipment. Officer Harrell was
unable to locate any additional video surveillance cameras or any

Dck550x Research Paper
Working on any construction task calls for a great set of tools. Shopping for exceptional gear
separately takes a brilliant deal of effort and time, so why not purchase a device package that has the
whole lot you need? The Dewalt DCK550X is a combination package composed of five simple tools
you will need to tackle outstanding production jobs.
The DCK550X is a five–tool mixture package that contains a hammer drill, round saw, reciprocating
saw, jig saw and a bendy flood mild, all cordless and with a voltage of 18V. The kit additionally
comes with several accessories which include a pair of 18–volt XRP batteries with matching
charger, an aspect deal with that goes as much as 360 levels, around saw blade with a carbide tip,
jigsaw blades, and a contractor bag. ... Show more content on Helpwriting.net ...
It has a keyless clamp for its blade for convenient blade changing, which means that there may be
no want to contact the blade or the reciprocating shaft. Grip and manipulate of this tool is
straightforward and relaxed due to its anti–slip grip.
DC390 Circular Saw
The round noticed of the Dewalt DCK550X rips and crosscuts production lumber without difficulty
with its most suitable velocity of 3700 RPM. Its carbide tip blade offers it two times the reducing
capacity, both at forty–five or ninety tiers. It has a fan that acts as a cooling mechanism and a
protracted, lasting battery which makes it perfect for operating on long tasks.
DC330 Jigsaw
With a no–load speed range of 0–3000 SPM, this high–quality jigsaw can cut via straights and
curves on something cloth you are working on. Changing the blade is made clean by using the
noticed's keyless lever–motion blade exchange function. It additionally makes bevel slicing handy
with shoe bevel detents angled at 0, fifteen, thirty and 40–5 degrees.
DC919

Personal Narrative: My Day With Marco Rodriguez
Team–
Today I spent my day with Marco Rodriguez at store #6957 in Bedford Stuyvestant New York.
Marco has been an SSR for less than a year, and has built tremendous relationships throughout his
store at all levels to drive TTI. He has leveraged his relationship with his SM to have a permanent
Ridgid EC on the main racetrack across from the Pro Desk to help drive Ridgid sales over 19.5%
over LY.
We the spent a good portion of the morning working on in aisle selling, that contributed to $1,200 in
R2 sales. When parts of the day were slow we focused on product knowledge, set integrity,
executing R2 Objectives/POP, and rolling changes. Marco will be following up with a confirmation
email to me after the POP order is placed. Marco and I also had

Wood Models Pros And Cons
While you can use a manual staple gun for many wood projects, an electric model takes a great deal
of stress off your hand and wrist. Electric staple guns will embed staples flush to the surface with a
simple pull of the trigger. Beyond reducing the stress on your hand, the best electric staple gun for
wood models also repeat fire faster than a manual gun. Here are five of the best electric staple gun
for wood models in 2018. Your list is in a reverse order, ending with the staple gun that received the
highest overall customer rating. 5. Roberts Model 10–600 Professional Electric Stapler Overview: o
Price category: Medium/high o Type: Electric o Staples: 5418D Duo–Fast staples and 20 gauge,
3/16–inch crown staples o Magazine capacity: 85 staples at ... Show more content on
Helpwriting.net ...
This gun has the strongest hammer mechanism, using a heat–treated, hardened material for
outstanding durability. Pros: The first choice in your list of the best electric staple gun for wood
models has a full one–year warranty on all parts. This staple gun has a wider, rubber grip trigger that
fits very well in your hand. The Roberts Model 10–600 Professional Electric Stapler has a 14–
gauge, 12–foot long power cord. Cons: This is the heaviest option on the list, weighing over seven
pounds. It can cause you to wear out working projects over your head, or with the gun inverted. 4.
DEWALT® 5–in–1 Multi–tacker and Brad Nailer Overview: o Price category: Affordable o Type:
Electric o Staples: DEWALT® heavy duty DWHTTA700 series or Arrow® T–50 heavy duty staples
o Magazine capacity: 84 staple capacity o Weight: 3.0 pounds/1.4 kilograms One of the most useful
features on the DEWALT® 5–in–1 Multi–tacker and Brad Nailer is the ability to adjust the power of
each fire. The adjustment dial is conveniently located on the top back of the

Celebrities Influence On Young Voters
The Journal that I have read for this paper was about the topic of how various celebrities had
impacted young voters. Certain presidential races have already try to draw the attention of young
voters, like in 1990 one of the slogans for voting was "rock the vote" but these government
controlled slogans never really influenced young voters like celebrities could. How ever celebrities
who had put themselves out there for anyone to know there political stand normally drew a lot more
attention than anything the government had put out. Two examples from the Journal I have read,
Exploring the influences of celebrities in politics: A focus group study of young voters, are Sarah
Silverman's Great Schlep in 2008 and Samuel L. Jackson's Wake The Fuck

Red lobster
This form can be used to organize your thoughts about a case. As you perform your analysis remain
open to the fact that your interpretation of the facts may change and therefore you should constantly
revisit your answers.
Define the Problem: Describe the type of case and what problem(s) or issue(s) should be the focus
for your analysis.
It is a decision case, in which Joseph Galli as the vice president of sales and marketing need to
propose a solution to the company directors, in order to regain the market share in tradesmen
segment.
The major problem is that B&D has enjoyed leading brand name and good quality, but they did not
perform as good in tradesmen segment as in consumer segment and industrial segment.
List any ... Show more content on Helpwriting.net ...
1 among all brands, compared to 90% of Makita and 95% of Milwaukee. However, only 44% of the
respondents agreed that B&D is one of the best, compared to 80% for Milwaukee and 67% for
Makita.
Describe the results of your analysis: What evidence have you accumulated that supports one
interpretation over another.
B&D, as the market leader in industrial and consumer segment, did not perform well in tradesmen
segment. It is mainly due to:
1. Competitors, such as Makita and Milwaukee, seized the development opportunity of tradesmen
segment and the changing of distribution channel. The home centers are now playing more
important role.
2. B&D was definitely leader in consumer segment. However the perception that B&D was only for
home had affected the tradesmen segment. The tradesmen thought B&D are not professional
enough. But its competitors positioned themselves as professional suppliers.
However, B&D have very strong brand name and wide range of its products.
The distributors do not like Makita , since Makita also sells products in discount clubs. It will be a
future opportunity for B&D to increase its presenceamong these distributors.

Drop B&D brand from tradesmen segment and use DeWalt brand can be a good choice. Below are
some reasons:
1. Continue to use B&D for both consumer and tradesmen is not useful to build a professional image
for the tradesmen.
2. DeWalt brand received 7 0% awareness rating and most of those who knew it were

18v Essay
DeWALT DC827KL 18V Impact Driver DeWalt is out with a new driver, this time, it's an 18V
Impact Driver Kit, the DeWALT DC827KL 18V ¼–inch Lithium Ion Impact Driver Kit with Nano
Technology. It is a lightweight driver with long lasting batteries, which are interchangeable with
other DeWALT 18V tools. In this DC827KL review, we will be looking at some of driver's best
features. If you are interested in it, read on to figure out if this is the right driver for your or if it isn't.
Here are some of our favorite features. Lightweight and Great Design It is not uncommon to have to
hold a driver for long periods. In some instances, it may be necessary to hold the driver for two
hours or more. It is one of the reasons why it is good to ... Show more content on Helpwriting.net ...
It is definitely enough power to do any job – even for professionals. It also has great speed, which
goes from 0–2,.400 RPM and 0–2,700 RPM. The driver also features replaceable brushes, a one–
hour charger, a frameless motor, and an all metal transmission. The gear case is also very durable.
What Others Are Saying Here are some user comments from the DC827KL's Amazon page. "I didn't
think I could love a tool more than my first impact driver. Was I wrong! This is absolutely the
greatest tool made for people who drive a lot of screws." "the small size and lightweight won't wear
out your arm from a day of driving hundreds of screws. The Nano battery is so light that when I first
picked one up, I thought it must be a dislay dummy battery. Dewalt claims this battery has the same
work rating as the NiCad battery but it sure seems to last much longer to me." "this is a great tool
made better. It will out drive and driver any of my regular drivers with power to spare. This new
Nano tech tool is even better due to the bright light that lights up the work." "To my amazement, one
of the fastest drivers during my brief testing was the lightest weight driver which was the Dewalt
DC827KL. This driver only weighed 2 pounds 2 ounces without a battery on my scale. And even
though this driver specs out at 1,330in–lbs of torque (less than some of the other tools), it had no
trouble breaking loose nuts torqued down well beyond this torque limit. And

Dewalt Dw920 Research Papers
The DeWALT DW920 is a heavy duty cordless screwdriver you can use for drilling holes or
inserting screws in almost any material you are using for construction or remodeling projects. This
member of the DeWALT family of tools is the go–to item for whatever your day in the backyard or
on the construction site brings. The DW920 cordless screwdriver helps builders complete various
repair and construction tasks with bits that fit securely into the 1/4–inch keyed chuck. When you get
ready to change the bits, you just twist the key to open the jaws that hold the bit, switch tips, and
then tighten the jaws by turning the key the opposite direction. This feature is handy when you are
performing a task that requires different sized bits or bores because you can change them without
spending a lot of time changing bits. For multitasking, the quick–release hex shank chuck makes it
simple to change bits quickly and easily. This DeWALT cordless screwdriver makes it easy to drill
into wood or insert screws in drywall sheets, making is a great accessory for almost any type of
repair job you are doing. For harder materials, you can put a hex shank drill bit in the screwdriver,
set the torque adjustment collar for drilling by turning it ... Show more content on Helpwriting.net ...
Then, plug it into the electric charger for quick recharging. Adding a spare battery pack to your
accessories kit so you can have one battery charging while using the other one will mean you can
take whatever task necessary whenever you need to. Each of the batteries for this DeWALT
screwdriver gives a long run time and charges fully during your lunch hour. Other chargers available
for this screwdriver are the 15–minute quick charger and a 12–volt unit that plugs into your vehicle's
charging port. Getting the job done has never been easier than it is with these compact size
screwdrivers that are small enough to maneuver into small

B&D Case Analysis
1. What is the cause of Black & Decker 9% share and Makita's 50% share?
The Black & Decker Corporation has three major segments which are Professional–Industrial tools,
Professional–Tradesmen tools and Consumer tools. It is making good profit in Professional–
Industrial and Consumer segments but has only 9% share in Professional–Tradesmen, compared to
50% share of Makita (Table A).
One of the reasons of this difference is that due to the popularity of Black & Decker in the
Consumer segment, tradesmen view Black & Decker's products as for use at home rather than
professional, according to the brand perception statistics of Professional–Tradesmen segment
buyers(Figure C).
The other possible reason is that Black & Decker has black/charcoal ... Show more content on
Helpwriting.net ...
Grainger, Walmart, and K–Mart.
It has 45% of market share in the Consumer market and 20% of the Professional–Industrial market.
High market share in these two segments gives a significant amount of funds that can help
developing the Professional–Tradesmen segment. In addition, according to Table B, Black & Decker
has the highest brand awareness.
The main weakness of Black & Decker is that, even though it has high quality, it is not perceived as
it is in the Professional–Tradesmen sector. This makes customers look for alternative brands when
purchasing Professional–Tradesmen products. One of the reasons of low brand percption is due to
using similar color for products in all segments. This gives customers the impression that
Professional–Tradesmen products have the similar quality that Consumer products do.
Makita
The main strength of Makita is that it has a strong brand perception of Professional–Tradesmen
segment and holds approximately 50% of Professional–Tradesmen segment share. This strong
perception leads to other beneficial effects. Since general workers in residential construction invest
$3,000 in 10 or so "tools of the trade" and spend $1,000 a year on average for replacement, it can
have a

Dawalt Dw130v Research Paper
Tackle difficult home improvement projects with the DeWalt DW130V 1/2 inch Corded
Drill/Driver. With a 9–amp and a 120–volt motor, it provides sufficient power for any application.
With up to 550 RPM, it delivers increased torque for basic hole drilling and mixing mud. The 8–foot
cord provides a long reach and operates longer than cordless hand tools. It weighs less than 8
pounds and is easy to carry as it won't weigh you down. A quick reverse variable–speed switch
removes excess air from concrete, mortar, stucco, and plaster while mixing. For the most part, if you
can put it in a bucket, you can mix it with this power tool.
You can trust DeWalt DW130V drill when the going gets tough. Built to handle rugged applications,
the drills work well for projects that ... Show more content on Helpwriting.net ...
Offering a good balance between speed and torque, it delivers up 0 to 550 rpm to a 1/2–inch (13
mm) keyed chuck. The chuck holds bits firm like a vice, which is exactly what you need to handle
tough jobs. Speed increases the further you press the trigger. With a 600 max out rating, the tool
produces serious power, yet it does not overwork the motor. Work with lower speeds to drill
ceramics and plastics. Set to high to penetrate steel. Place it in reverse to remove screws and
withdraw bits from tight holes. It also has a locking feature for stand–mounted operations.
Ideal for the dedicated DIYer or the skilled professional, the Dewalt DW130V drill works with
multiple Dewalt accessories. Operating on 9 amps, it has the capacity to penetrate tough surfaces.
Not only is it a great mixing tool, but it drills perfect holes, too. Drill up to 1 1/2–inch holes in wood
with a spade bit and up to 5 inches with hole saws. Use a self–feed bit up to 2–9/16 inch and auger
bits up to 1 1/2–inch. Make large holes into steel using twist bit drilling up to half an inch and hole
saw drilling up to 3

Human Observation Paper
Author's Lessons as an Observer/Researcher
Discomfort with No–Consent Human Observation
DeWalt and DeWalt (2010) posited that, although no direct interaction with people is required, non–
participant observation was a useful methodology for gathering data in qualitative research. For this
author, describing the physical layout of a business location as well as its clientele, without their
consent appeared somewhat out of place. This is a concern DeWalt and DeWalt (2010) also
suggested was an ethical dilemma for observation researchers. However, the challenge with getting
a permission before observing their behavior would seem to defeat the purpose of non–participant
observation, especially in the natural setting. This is because the individuals are likely to modify
their behavior because they know they are being observed. This phenomenon, known as the
Hawthorne effect has been described extensively in intervention research (Fernald, Coombs,
DeAlleaume, West, & Parnes, 2012). The educated researcher would therefore be cognizant of and
work to mitigate its potential effects in knowledge discovery. It was also uncomfortable to use own
assumptions to make interpretations of actions ... Show more content on Helpwriting.net ...
One method that proved particularly useful but surprising to this author, was reproducing a replica
of the internal layout of the room, and then adding notes as needed (see appendix). With this, it was
easy to systematically describe objects in the shop and the interactions among the customers. Using
visual cues, the basis of this approach is recognized as a useful, albeit a more complex form of data
gathering (Chen, Ebert, Hagen, Laramee, Van Liere, Ma, ... & Silver, 2009). For the author, it
preserved the original character of the coffee and smoothies shop during the process of writing this
paper, keeping the details authentic and unique to the business

Swot Analysis Of Stanley Black And Decker
Contents
1. Introduction 1
2. Stanley Black and Decker Group 1
2.1. History 1
2.2. Business Segments and Brands 2
2.2.1. Construction and Do it yourself (CDIY) 2
2.2.2. Industrial 3
2.2.3. Security 4
2.3. Brands and global Presence: 4
2.4. Key Figures 6
3. Presentation of the Project 7
3.1. Internship Overview 7
3.2. IAR Black and Decker 8
3.2.1. Marketing Organization 13
3.2.2. Trade Marketing Organization 14
1. Introduction
2. Stanley Black and Decker Group
2.1. History
Stanley Black and Decker Inc. an S&P 500 company is formed owning to the merger of two famous
hand tool companies, ''Stanley'' and ''Black and Decker''. New Britain, United States, is where this
successful group is headquartered. Stanly Black and Decker is a multinational provider of hand
tools, power tools and related accessories, mechanical access solutions and electronic security ...
Every detail from scale, color, placement and context are designed in a way to create the visual
balance of the layout but also keep each unique. Black and Decker tries to use some constant factors
in every logo to keep the balance and consistency between brands (Stanley Black & Decker, Inc.,
2013). Figure 2 Brand Portfolio platforms
As mentioned before, Stanley Black and Decker has three main function category, see figure 2. Each
function has different sectors. I did my internship in industrial function in the section of industrial
and automotive repair. In France Facom and Expert are two most important brands in this section.
Figure 3 History of the IAR division
The IAR section has a rich history; in 1843 Stanly started its business. In 2006 Facom was introduce
by France as the premium brand in this section; the last creation of IAR brand in France was Expert

in 2010, which was the result of innovation in IAR HQ division in Europe to answer the demand of
market for a medium class

Dewealt Executive Summary
DeWalt's quality collection of power tools is extensive enough to suit all of your power tool needs,
as it includes a line of 200 power tools, along with 800 accessories to accompany them. DeWalt also
offers accessories to accompany and compensate nearly any power tool that you can envision.
DeWalt is regarded as a top quality power tool manufacturer with a solid reputation. One can
purchase their wares on the web or from virtually any home improvement establishment.
DeWalt prides itself in provide durable and efficient power tools to it's customers, and this
manufacturer values customer satisfaction above all else. DeWalt spends a considerable amount of
time researching the most effective operating practices where their tools are concerned. ... Show
more content on Helpwriting.net ...
It's not difficult to find the ideal DeWalt tool for any application you desire. DeWalt is also known
for their reasonable prices, along with excellent product warranties. DeWalt offers their expert repair
services for any of their power tools and will repair any tool they manufacture if the defect or
damage the tool has experienced is an error on DeWalt's part and they will repair the tool at their
own expense.
DeWalt might also opt to simply replace your tool with a brand new one. DeWalt replacement parts
and accessories for your tools can be ordered on the web. Are you unsure of what your needs might
be? DeWalt offers a complete listing of all of their power tool offerings on their efficient website.
Simply select and click on your specific power tool and the website will provide a list of all the parts
available to you.
Every power tool DeWalt manufactures comes with a complete three–year warranty, which won't
cover normal wear and tear or abuse of the power tool, but covers manufacturer defects. Accessories
do not offer any warranty. However, DeWalt be delighted to exchange any accessories for another
one if the accessory arrives

Data Collection Method Participant Observation Essay
Data collection method participant observation
Introduction and Meaning of Observation
The most common method used for getting information about the various things around us, is to
observe those things and also the various processes related to those things. Hence, it can be said that
observation acts as an important, fundamental and the basic method of getting information about
anything. But it must be kept in mind that observation is not just seeing things but it is carefully
watching the things and trying to understand them in depth, in order to get some information about
them related to what it is intended to. Observations sometimes act scientifically, when used by the
researchers in various research works but it should be noted that all observations are not scientific in
nature. Scientists and nonscientists both rely on observation to learn behavior. The difference
between the scientific and nonscientific observation is the manner in which the observations are
made. Non scientists don't usually keep formal records of the things they have observed so they
consequently depend on the memory for the information of that event. But unfortunately what one
remembers about an event is not likely to be a literal record of what one experienced and hence
memory can be affected by the information later added about the event experience (Bartlett, 1932;
Loftus, 1997a, 1997b; Pezdeick, Finger, & Hodge, 1997) whereas scientific observation on the other
hand is made under precisely

Black &Amp; Decker Power Tools Division

Recommended

Recommended

More Related Content

Similar to Black &Amp; Decker Power Tools Division

Similar to Black &Amp; Decker Power Tools Division (15)

More from Ashley Jean

More from Ashley Jean (20)

Recently uploaded

Recently uploaded (20)

Black &Amp; Decker Power Tools Division