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New chevrolet aveo

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New chevrolet aveo

  1. 1. SUBMITTED TO:
  2. 3. HOW CHANDIGARH BRANCH IS DIFFERENT FROM OTHER BRANCHES? <ul><li>CHANDIGARH BRANCH IS THE CHEAPEST IN INDIA AS COMPARED TO OTHER BRANCHES. </li></ul><ul><li>IN OTHER STATES THE ROAD TAX CHARGES ARE AS FOLLOWS : </li></ul><ul><li>PUNJAB =1% </li></ul><ul><li>DELHI = 7% </li></ul><ul><li>HARYANA = 3% </li></ul><ul><li>CHANDIGARH = NIL </li></ul>
  3. 4. WHAT IS THE TOTAL OUTPUT OF AVEO IN CHANDIGARH? <ul><li>PER MONTH THE OUTPUT OF AVEO IS 10 CARS </li></ul><ul><li>BUT IF WE LOOK AT THE FULL YEAR, IT COMES OUT TO BE 120 – 130 CARS. </li></ul>
  4. 5. WHICH AGE GROUP PEOPLE ARE MORE ARE MORE ATTRACTED TOWARDS AVEO? <ul><li>AS WE KNOW THAT AVEO IS A SPORTS CAR THEREFORE PEOPLE BETWEEN AGE OF 25 TO 40 ARE MORE ATTRACTED TOWARDS AVEO </li></ul>
  5. 6. WHICH ARE THE AVEO’S MAJOR COMPETITORS? <ul><li>AS WE KNOW THAT THE MARKET IS VERY LARGE AND ITS GROWING AT A FASTER SPEED ,THE AVEO OUGHT TO HAVE COMPETITORS .THEY ARE AS FOLLOWING: </li></ul><ul><li>MARUTI – SWIFT DESIRE </li></ul><ul><li>TATA – INDIGO MANZA </li></ul><ul><li>HUNDAI – ACCENT </li></ul><ul><li>IKON- FIESTA </li></ul>
  6. 7. HOW AND WHY IS AVEO AHEAD OF ITS COMPETITORS? <ul><li>AT 20 MILES PER HOUR’S SPEED WE DON’T NEED TO CHANGE THE GEAR SINCE IT DOES NOT MAKE NOISE AS COMPARED TO SWIFT AND INDIGO MANZA </li></ul><ul><li>MUCH MORE COMFORTABLE THAN ACCENT WHILE DRIVING </li></ul>
  7. 8. WHAT ARE THE BRANDS IN COLLABORATION WITH AVEO? <ul><li>CHEVROLET IS ONE OF THE BIGGEST COMPANIES THEREFORE THEY ARE IN COLLABORATION WITH </li></ul><ul><li>FOR TYRES IT IS IN COLLABORATION WITH MRF AND APPOLO </li></ul><ul><li>FOR BATTERIES THEY ARE IN COLLABORATION WITH EXIDE </li></ul>
  8. 9. WHATS THE DIFFERENCE IN PRICE OF AVEO AND ITS COMPETITORS? <ul><li>THE AVEO STARTS FROM THE RANGE OF 5.90 LAKHS AND G0ES UPTO THE RANGE OF 6.40 LAKHS. </li></ul><ul><li>SWIFT DESIRE STARTS FROM 6.20 </li></ul><ul><li>MANZA COST STARTS 5.80 LAKHS </li></ul><ul><li>ACCENT COST STARTS FROM 5 LAKHS </li></ul>
  9. 10. HOW DO THEY INFLUENCE CUSTOMER TO BUY AVEO ONLY?
  10. 11. ARE THEY ENGAGED IN ANY SOCIAL WELFARE ACTIVITY? <ul><li>IN SOUTH INDIA, THEY ARE IN COLLABORATION WITH AN NGO WHICH HELPS AND LOOK AFTER MALNUTRION ED CHILDREN. </li></ul><ul><li>IN THE WHOLE WORLD THEY ARE IN COLLABORATION WITH THE UNITED NATIONS. </li></ul>
  11. 12. FROM WHERE ARE THE SPARE PARTS OF AVEO ACQUIRED? <ul><li>AS WE KNOW THAT GENERAL MOTORS IS A U.S BASED COMPANY THEREFORE ,ALL THE PARTS ARE BEING IMPORTED FROM USA. </li></ul><ul><li>WE CAN GET THE CHEAP PARTS FROM LOCAL SHOPS BUT THEY ARE NOT GUARANTEED. </li></ul>
  12. 13. WHERE DOES AVEO GET MANUFACTURED? <ul><li>AS WE KNOW THAT GENERAL MOTORS IS A US BASED COMPANY BUT THEY HAVE ONE OF THERE MANUFACTURING UNIT IN GUJRAT </li></ul><ul><li>BUT SOME PARTS OF THE CAR ARE BEING IMPORTED FROM USA </li></ul>
  13. 14. WHO ALL COME IN THE MICRO AND MACRO ENVIRONMENT OF GENERAL MOTORS’? <ul><li>EVERY COMPANY HAS ITS MICRO AND MACRO ENVIRONMENT. </li></ul><ul><li>IN MICRO ENVIRONMENT OF AVEO: SACRO TOOLS, MRF, EXIDE </li></ul><ul><li>IN MACRO ENVIRONMENT OF AVEO: SBI, HDFC, ICICI </li></ul>
  14. 15. WHERE IS R AND D DEPARTMENT SITUATED IN INDIA? <ul><li>GENERAL MOTORS IS A BIG GROUP THEREFORE THEY HAVE TO KEEP THE NEEDS OF PEOPLE IN MIND TO BE IN THE MARKET. IN INDIA THE RESEARCH AND DEVELOPMENT IS LOCATED IN BANGLURU </li></ul>
  15. 16. WHERE DOES THE AVEO STAND IN THE MARKET?
  16. 17. HOW MUCH YOU INVEST IN PROMOTION AND PROMOTION TECHNIQUES ? <ul><li>TO BE IN THE MARKET FOR A LONG TIME EVERY COMPANY NEEDS TO ADVERTISE THERE PRODUCTS. GENERAL MOTORS SPENDS FOLLOWING AMOUNT TO BE IN MARKET </li></ul><ul><li>78 LAKHS FOR GETTING ADVERTISED ON TELEVISION. </li></ul><ul><li>12 LAKHS FOR GETTING PRINTED ON NEWSPAPER </li></ul>
  17. 18. HOW MANY PEOPLE ARE WORKING IN CHANDIGARH BRANCH? <ul><li>CHANDIGARH BRANCH IS THE SMALLEST BRANCH IN INDIA THEREFORE ,THEY HAVE THE MANPOWER OF 100 EMPLOYEES . </li></ul>
  18. 19. WHERE ARE MOST OF THE SHOWROOMS OF CHEVROLET LOCATED? <ul><li>ALL METROPOLITAN STATES ARE HAVING 4 TO 5 DEALERS </li></ul><ul><li>OTHER STATES HAVE 2 TO 3 DEALERS </li></ul>
  19. 20. HOW DO YOU SELECT A CANDIDATE FOR A JOB ? <ul><li>THE PERSON IS BASICALLY SELECTED AFTER SEEING CONFIDENCE AND CHARISMA IN HIS EYES, BUT HE HAS TO GO THROUGH THE FOLLOWING PROCESS : </li></ul><ul><li>WRITTEN TEST </li></ul><ul><li>GROUP DISCUSSION </li></ul><ul><li>PERSONAL INTRIVIEW </li></ul><ul><li>MEDICAL TEST </li></ul>
  20. 21. HOW DOES CHEVROLET MOTIVATES ITS EMPLOYEES?
  21. 22. HOW DO PEOPLE COME TO KNOW ABOUT THE VACANCIES IN GENERAL MOTORS? <ul><li>THE GENERAL MOTORS HAVE TIE-UPS WITH FOLLOWING COMPANIES WHICH FURTHER FACILITATE A LINK BETWEEN THE PEOPLE AND THE COMPANY: </li></ul><ul><li>THE TIMES OF INDIA </li></ul><ul><li>THE HINDUSTAN TIMES </li></ul><ul><li>MONSTER JOB.COM </li></ul><ul><li>TIMES JOB.COM </li></ul>
  22. 23. WHAT ARE THE STRENGTHS OF THE EMPLOYEES OF GENERAL MOTORS? <ul><li>GENERAL MOTORS HEIR ANY OF THERE EMPLOYEES AFTER LOOKING AT THERE STRENGTH WHICH ARE AS FOLLOWS: </li></ul><ul><li>A PERSON SHOULD BE ABLE TO SELL HIS PRODUCT. </li></ul><ul><li>A PERSON SHOULD BE ABLE TO CONVINCE MORE AND MORE CUSTOMER </li></ul>
  23. 24. WHO IS THEIR BRAND AMBASSADOR? <ul><li>RIGHT NOW SAIF ALI KHAN IS THE BRAND AMBASSADOR FOR AVEO. </li></ul><ul><li>GENERAL MOTORS HAVE ALSO INVESTED IN ONE OF HIS FILMS THAT WAS TA RA RUM PUM. </li></ul>
  24. 25. WHAT DO THEY DO TO KEEP THEIR CUSTOMERS IN HAND AFTER SELLING THE CAR? <ul><li>FOR EVERY COMPANY GETTING NEW CUSTOMER IS EASY BUT KEEPING OLDER ONES ARE MUCH MORE DIFFICULT. THEREFORE GENERAL MOTORS GIVES FOLLOWING BENEFITS: </li></ul><ul><li>1 REMINDER FOR SERVICE. </li></ul><ul><li>2 PICKUP OF CAR FROM YOUR HOME OR OFFICE. </li></ul><ul><li>3 SENDS BIRTHDAY CARDS </li></ul>
  25. 26. EMPLOYEES WHO HAVE HELPED US IN MAKING THIS PROJECT SUCCESFUL: <ul><li>MR RAMAN (SALES MAN) </li></ul><ul><li>MR LALIT (SALES MAN) </li></ul><ul><li>MR HITESH (CUSTOMER REALTION S MANAGER) </li></ul><ul><li>MR SANJAY KUMARIA (SALES MANAGER) </li></ul>
  26. 27. THIS PRESENTATION WAS MADE BY: <ul><li>ARSH KoUL </li></ul><ul><li>GURJIVAN MANDER </li></ul><ul><li>TAPAN CHAUHAN </li></ul><ul><li>SUMIT YADAV </li></ul>

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