Team Project 2015_1학기

1. New A/S Model Suggestion

2. New A/S Model Suggestion
01
02
03
.Project Introduction
Solution
Conclusion
1. Analysis on Business Challenges/ 2. Selection of Techniques
3. Business Process/ 4. Collaboration

3. New A/S Model Suggestion
1. CEO Mong-gu Jung – Management Policy
2012: "Customer satisfaction & Moving service are the FIRST”
2013: “Quality, Customer satisfaction, Moving heart brand”
(2013 standard)
2. Management Performance of HYUNDAI
The 1st place in a Market Share 42.4%
The 1st place in a Sales $87,307,600,000 (≒ 88billion dollar)
The 1st place in a Operating Profits $8,315,500,000 (≒ 8billion dollar)

4. New A/S Model Suggestion
1. Business Environment Analysis
Distrust
about quality, services
Confliction
with labor management
New Competitors
Imported cars
Heated Competition
Price, Quality, Services
External Environment
Internal Environment

5. New A/S Model Suggestion
2. Survey
65.5
77.9
89.6
68.2
83.1
90.6
59.6
75.9
92
Price Reservation Counsel
A/S Satisfaction(%)
HyunDai Chevrolet Renault Samsung
<Source: 마케팅인사이트>
<Source: 보배드림>
1400, 58%500, 21%
470, 20%
20, 1%
The number of A/S centers(unit)
HyunDai Chevrolet Renault Samsung Imported
Hyndai has lots of A/S centers! But, ”Uncompetitive”

6. Weak Point
① Low A/S satisfaction
② Distrust because of low quality controversy
③ Low enterprise image
because of labor problems
New A/S Model Suggestion
3. Analyses Hyundai VS Competitor
- One of the 100 car brands
- 5th place in world car sales
- 1st place in a Korea market share
Hyundai
Korea
market share
42.4%
Strong Point
① More A/S centers than competitors
② High remaining values
③ Has various models
④ Better performance than competitors

7. Weak Point
① Expensive
② Terrible durability
New A/S Model Suggestion
3. Analyses Hyundai VS Competitor
- Famous for high performance car
- 4th place in world car sales
- 2st place in a Korea market share
Chevrolet
Korea
market share
Strong Point
① Excellent Safety
② High A/S satisfaction
③ Has no problem about quaility
9.8%

8. New A/S Model Suggestion
3. SWOT Analysis
- Preoccupy mid size car market by appealing
high remaining value of (S2, O1)
- Develop existing car as a “hybrid car” (S3, O2)
- Enhance competitiveness by developing new mo
dels or R&D (W1, T1)
- Recover depressed images to reliable &
smart by launching “hybrid” car (W2, O2)
- Utilize lots of A/S centers
to beat competitor
- Make existing cars to a high-class car like
“New Genesis” (S3, T1)

9. New A/S Model Suggestion
3. Suggestion
Adopting application
Current
Position

10. CRM
Fintech
Human Resource
Big Data
ERP
New A/S Model Suggestion
1. Finding Technology
Internet of Things; IoT

11. New A/S Model Suggestion
2. Score the applicable techniques
Rank 1
Performance Score
IoT 20
Availability Score
CRM 20
Cost Score
HUD 17

12. New A/S Model Suggestion
3. Choose the best techniques
IoT ERP
Big
Data
Fin
Tech

13. New A/S Model Suggestion
3. Business Process
Check System
Detection Car failure parts
(Big Data)
Display on Smart phone
(IOT)
Find nearest A/S Center
Offer List(ERP)
1
2
3
Reservation System
Find Distance from
Original location (Big Data)
Confirm Supplement of parts
(ERP)
Reservation Center and time
(ERP)
4
5
6
Repair System
Display Repairing time
(IOT)
Notification and Calculation
about Estimated completion
time(Big Data)
Display Repaired Content
And Compare (ERP)
7
8
9
Payment System
Display and Calculate about
Repairing Cost(IOT)
Choice calculate means and
payments(Fin Tech)
Display payments content
(Fin Tech)
10
11
12

14. New A/S Model Suggestion
4. Business Collaboration
+
IoT
Solution
Provider
customer
AS
Center
Component
Supplier
Big Data
Solution
provider
Inside
vehicle
data
AS
Center
+
Smartphone
App
developers
Mobile
Payment
Pin Tech
companies
A/S
Systme
+ +

15. New A/S Model Suggestion
1. Simulation
Total Time Total Number
57.575 57.575

16. New A/S Model Suggestion
1. Simulation
Total Time Total Number
39.23 51.824

17. New A/S Model Suggestion
2. Simulation
Total Time Total Number
39.23 51.824

18. New A/S Model Suggestion
3. Simulation
Improving Before Improving After
Waiting Time 57.575 39.23
Waiting number 57.575 51.824
Complete customer 106 94
Average Waiting Time, Number ↓ Complete customer ↑
Customer, Company Win-Win

19. Thank you