Presentation On PromotionSubmitted To Submitted BySanmeet Sidhu Arsh Koul
Definitions of Promotion1. It is a communication used to inform, persuade, and or remind people about an organization or individual’s goods, services, image, ideas, community involvement, or impact on society.2. It is a term used to describe “sales” communication –the messages and vehicles are used to let the customer know what products and services are available. It includes advertising, direct marketing, personal selling, sale promotions, and public relations. 2
Purpose of PromotionTo increase customer awareness both of the products and knowledge about the products desirable features and benefits. 3
Benefits of Promotion1. Increase usage2. Increase value in the organization3. Education of users4. Change perception 4
ADVERTISING COMPANIES OF INDIA Rural Companies Ogilvy Activation Anugrah Madison MART Linter land Impact Communications Rural Relations Rural Eight
Rural promotional strategies: Haats or weekly markets:- where people from surrounding villages conduct trade on fixed days. Covering the needs of a minimum of 10 to a maximum of 50 villages, drawing as many as 4000 villagers. Melas :-gatherings of people for both entertainment as well as the sale and purchase of goods and services. Over 25,000 melas are held in India annually that hold an average of 7.6 lakh visitors. Wall Paintings:-one of the most widespread forms of advertising and are quite the favorite amongst the Indian rural masses.
Cont… Customer contact ‘touch points’: includes Home-to-Home campaigns and other such customer contact programs that help initiate a close interaction Van Campaigns:-one of the most popular modes of communicating with rural consumers. The main benefits of Van Campaigns are: – Better brand building – Creating awareness about the brand and the companys products. – Product sampling – Point of attraction around which people gather in large numbers – Retail merchandising and door-to-door campaigns.
Cont… Event Management: There are several folk forms of events that are performed in different states all over India. Folk media: It consists of folk songs, dances, puppetry, street theatre, magic shows etc. Interactive games: Many companies designs interactive games that help draw large crowds where trials can be induced, thus facilitating spot sales. Others: Other events like sports, drama and infotainment programs etc.
. Cont….Colgate - An effective way of displaying the product Children smile at the package is demonstrated camera during a successful innovatively by Linter land Aim toothpaste promotion. through Colgate