VISION“THE LEADER IN THE INDIAN AUTOMOBILE INDUSTRY,CREATING CUSTOMER DELIGHT AND SHAREHOLDERS’          WEALTH; A PRIDE O...
MARUTI SUZUKI AS A BRANDINCORPORATED    FEBRUARY 1981BRANDCOLLABORATION OCTOBER 1982AGREEMENTEQUITY          54.2% SUZUKI,...
THE BRAND MARUTI SUZUKI INDIAN LIMITEDMARUTI WAS BORN AS A GOVERNMENT COMPANY, WITH SUZUKI AS A MINORPARTNER, TO MAKE A PE...
AUTOMOBILE COMPANY (AS PER SURVEY CONDUCTED BY BUSINESS WORLD, AREPUTED INDIAN MAGAZINE)ALSO, IN AN INDEPENDENT SURVEY CON...
BRAND COLLABORATIONMARUTI UDYOG LTD. IS INDIAS FOREMOST AUTOMOBILE BRAND WHICH HASCREATED HISTORY WITH ITS COLLABORATOR, S...
RESULT OF BRANDINGMARUTI’S CUSTOMERS HAVE RATED US FIRST IN CUSTOMER SATISFACTIONINDEX AMONG ALL CAR BRAND IN INDIA FOR EI...
CAR BRAND LEADER MARUTI SUZUKI INDIA LIMITED HAS ACHIEVED ANOTHERSIGNIFICANT MILESTONE TODAY. THE CUMULATIVE EXPORTS OF IN...
MORE THAN 100,000 INDIANS ARE DYING EVERY YEAR IN ROAD ACCIDENTS.MORE THAN A MILLION ARE INJURED OR MAIMED. MANY YEARS AGO...
THEY INTRODUCED TRAINING FACILITIES AND INFRASTRUCTURE INCLUDINGWORLD-CLASS DRIVING TEST TRACKS, ADVANCED COMPUTER SIMULAT...
FOR THE CONVENIENCE OF WOMEN LEARNERS, THERE ARE LADY INSTRUCTORSAT MDSIT IS INTERESTING TO NOTE THAT AS MANY AS 53% OF TH...
IN ADDITION, TO THE YOUTH MARUTI HAS ALSO ENTERED IN AN AGREEMENTWITH THE DELHI PUBLIC SCHOOL AND OPENED TWO SCHOOLS IN GU...
AS A RESPONSIBLE CORPORATE BRAND, THEY FEEL THEY MUST PLOUGH BACKIN THE SOCIETY THAT WE LIVE IN. THEY HAVE SET UP GUIDELIN...
AS A FORWARD LOOKING BRAND, MARUTI HAS ALWAYS STRESSED ON EXPORTSTO REMAIN COMPETITIVE IN GLOBAL MARKETS. AN EXPOSURE OF G...
AMONGST THE NON-EUROPEAN MARKETS, ALGERIA IS THE BIGGEST BUYERWITH OVER 42,000 UNITS, FOLLOWED BY CHILE, SRI LANKA AND NEP...
CUSTOMER SATISFACTION TOWARDS THE BRANDCUSTOMER SATISFACTION FOR PROVIDING:EMOTIONALSELF EXPRESSIVEAND FUNCTIONAL BENEFITS...
BRAND CONSISTENCY THROUGH GENERATIONSMARUTI HAS TRIED TO KEEP PACE WITH THE CHANGING LIFESTYLE OFMARUTI’S CUSTOMERS BY BRI...
FACTORS OF SUCCESSFUL BRAND IMAGE AND IDENTITYSECRET OF SUCCESS:THROUGH CONTINUOUS STUDY AND RESEARCH MARUTI HAS ADOPTED A...
INCREASE AVAILABILITY OF AUTOMOBILE FINANCE:MARUTI BEING THE MARKET LEADER SEEKS OPPORTUNITIES TO EXPAND THESIZE OF THE IN...
CONTINUE TO REDUCE COSTS TO OFFER MORE COMPETITIVE PRODUCTS:COST COMPETITIVENESS HAS BEEN, AND CONTINUES TO BE, CENTRAL TO...
MARUTI SEEKS TO REDUCE THE CONSUMER’S COST OF OWNERSHIP OF THEIRCARS, WHICH COMPRISES THE COST OF PURCHASE, FUEL CONSUMPTI...
IN ADDITION, THE MANESAR CAMPUS WOULD ALSO HAVE, FOR THE FIRST TIMEIN THE INDIAN AUTOMOBILE INDUSTRY, A SUPPLIERS PARKDIES...
MARUTI’S SUPPLIERS MARUTI’S PARTNERS MARUTI’S STRENGTHMARUTI’S SUPPLIERS HAVE BEEN MARUTI’S PARTNERS IN GROWTH. THE JOINTI...
PERHAPS THAT IS REASON WHY MARUTI’S MODELS NOW ARE LAUNCHED WITHAS HIGH AS 90 PER CENT LEVELS OF LOCALIZATION.            ...
RECENT DEVELOPMENTS10-MAR-08THE COUNTRY`S LARGEST CARMAKER MARUTI SUZUKI INDIA SIGNED ANAGREEMENT WITH SHRIRAM CITY UNION ...
11-OCT-07MARUTI SUZUKI ANNOUNCED THAT MAGNETI MARELLI, SUZUKI MOTORCORPORATION AND MARUTI SUZUKI INDIA ENTERED INTO A JOIN...
SALES FIGURESCAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED SOLD A TOTAL OF 63,822VEHICLES IN FEBRUARY 2008. THIS INCLUDES ...
ALTO,A2       WAGON-R, 4405942913      2.7%   457411393307   16.3%   440375         ZEN, SWIFT         SX4,ESTEEM,A3      ...
NEW EXPORT MODEL - CONCEPT A-STARCONCEPT A-STAR IS THE UPCOMING EXPORT MODEL THAT HAS BEENDEVELOPED BY MARUTI AND SUZUKI M...
THAN THE ALTO AND THE MARUTI 800 AND NEARLY THE SAME AS WAGON R"S64 BHP. CERVO MEETS JAPAN"S 4-STAR EMISSION STANDARDS AND...
CARS CURRENTLY AVAILABLE BY MARUTI1. MARUTI 8002. MARUTI ALTO3. MARUTI BALENO4. MARUTI ESTEEM
5. MARUTI GRAND VITARA XL-76. MARUTI GYPSY7. MARUTI OMNI8. MARUTI SWIFT9. MARUTI SUZUKI SX410. MARUTI VERSA11. MARUTI WAGO...
CAR PRICES REVISEDCAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED HAS ANNOUNCED AMODERATE INCREASE IN THE PRICES OF ITS RANG...
VERSA DX2               476200         480200            4000GYPSY KING HARD         512351         522351            1000...
EXPERIENCE AND KNOW-HOW IN TECHNOLOGYMARUTI UDYOG HAS COLLABORATED WITH SUZUKI, THE JAPANESECOMPANY.WITH THIS COLLABORATIO...
GOVT. SUBSIDIESMARUTI UDYOG GETS A LOT OF SUBSIDIES FROM GOVT. SO ITS GOODOPPORTUNITY FOR MARUTI UDYOG TO REDUCE THEIR COS...
MAHINDRA AND FOREIGN COMPANIES LIKE DAEWOO, TOYOTA ARE DOINGWELL IN THIS INDUSTRY.                             INDEXMARUTI...
FUTURE PLANSNEW EXPORT MODEL CONCEPT A STARCARS CURRENTLY AVAILABLE BY MARUTICAR PRICES REVISEDS.W.O.T ANALYSIS OF THE BRAND
CASE STUDY
BRAND IMAGE                          BRAND IMAGE IS THE IMPORTANT THING FORANY BUSINESS. MARUTI UDYOG HAS CREATED ITS OWN ...
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Brand Building 1

  1. 1. VISION“THE LEADER IN THE INDIAN AUTOMOBILE INDUSTRY,CREATING CUSTOMER DELIGHT AND SHAREHOLDERS’ WEALTH; A PRIDE OF INDIA.” VALUES CUSTOMER OBSESSION FAST, FLEXIBLE & FAST MOVER INNOVATION AND CREATIVITY NETWORKING AND PARTNERSHIP OPENNESS AND LEARNING
  2. 2. MARUTI SUZUKI AS A BRANDINCORPORATED FEBRUARY 1981BRANDCOLLABORATION OCTOBER 1982AGREEMENTEQUITY 54.2% SUZUKI, JAPAN, BALANCE WITH OTHER FINANCIALSTRUCTURE INSTITUTION AND PUBLICEMPLOYEE 4993 OF FINANCIAL YEAR 2006-07STRENGTHFACILITIES GURGAON: 3 VEHICLE ASSEMBLY PLANTS MANESAR: 1 VEHICLE ASSEMBLY PLANT HEAD OFFICE IN NEW DELHI, INDIA REGIONAL OFFICES: 16DIESEL SUZUKI POWERTRAIN INDIA LIMITED (SPIL), JOINT VENTUREPOWERTRAIN BETWEEN SUZUKI MOTOR CORPORATION 70% EQUITY THEPLANT REST IS WITH MARUTI SUZUKI INDIA LIMITED. GLOBAL HUB FOR DIESEL ENGINES AND TRANSMISSIONS FOR SUZUKI WORLDWIDE.JOINT VENTURE 15 JOINT VENTURE COMPANIES, INCLUDING SUZUKI POWERTRAIN INDIA LIMITED FOR COMPONENT SUPPLY.EXTENDED TRUE VALUE: FOR SALE AND PURCHASE OF PRE OWNEDIDENTITY CARS MARUTI INSURANCE: FOR INSURANCE OF MARUTI VEHICLES (MARUTI’S COMPANIES) MARUTI FINANCE: FOR FINANCING MARUTI VEHICLESPROPOSED INR 9000 CRORES I.E. INR 90 BILLION, YEN 257 BILLION ( 1YENINVESTMENTS = 0.35 RS), $ 2.25 BILLION (1 $ = RS 40) *TILL 2010NETWORKREACH SALES 398 OUTLETS COVERING 228 CITIESFINANCIAL SERVICE 2421 WORKSHOPS COVERING 1193 CITIESYEAR PRE-OWNED CAR SALES 242 DEALERS COVERING 148 CITIES2006-07
  3. 3. THE BRAND MARUTI SUZUKI INDIAN LIMITEDMARUTI WAS BORN AS A GOVERNMENT COMPANY, WITH SUZUKI AS A MINORPARTNER, TO MAKE A PEOPLES CAR FOR MIDDLE CLASS INDIA. OVER THEYEARS, MARUTI’S BRAND IMAGE HAS WIDENED, OWNERSHIP HAS CHANGEDHANDS AND THE CUSTOMER HAS EVOLVED. WHAT REMAINS UNCHANGED, THENAND NOW, IS MARUTI’S MISSION TO MOTORISE INDIA.MARUTI’S PARENT COMPANY, SUZUKI MOTOR CORPORATION,THE BRANDSUZUKI MOTORS HAS BEEN A GLOBAL LEADER IN MINI AND COMPACT CARSFOR THREE DECADES. SUZUKIS TECHNICAL SUPERIORITY LIES IN ITS ABILITYTO PACK POWER AND PERFORMANCE INTO A COMPACT, LIGHTWEIGHT ENGINETHAT IS CLEAN AND FUEL EFFICIENT. THE SAME FUNCTIONAL BENEFITS MAKEMARUTI’S CARS EXTREMELY RELEVANT TO INDIAN CUSTOMERS AND INDIANCONDITIONS. BRAND QUALITY, SAFETY AND COST CONSCIOUSNESS AREEMBEDDED INTO MARUTI’S MANUFACTURING PROCESS, WHICH ARE INHERITEDFROM MARUTI’S PARENT COMPANY GIVING MARUTI A NATIONAL AND GLOBALBRAND IMAGE.RIGHT FROM INCEPTION, MARUTI BROUGHT TO INDIA, A VERY SIMPLE YETPOWERFUL JAPANESE PHILOSOPHY “SMALLER, FEWER LIGHTER, SHORTER ANDNEATER.”FROM THE JAPANESE WORK CULTURE THEY IMBIBED SIMPLE PRACTICES LIKEAN OPEN OFFICE, A COMMON UNIFORM AND COMMON CANTEEN FOR EVERYONEFROM THE MANAGING DIRECTOR TO THE WORKMAN, DAILY MORNINGEXERCISE, AND QUALITY CIRCLE TEAMS.MORE THAN HALF THE NUMBER OF CARS SOLD IN INDIA WERE A MARUTISUZUKI BRAND. IT’S BRAND IDENTITY AND IMAGE IS A SUBSIDIARY OF SUZUKIMOTOR CORPORATION JAPAN.AS INDIAS LARGEST PASSENGER CAR BRAND, IT ACCOUNTS FOR OVER 50 PERCENT OF THE DOMESTIC CAR MARKET.IT HAS A SALES NETWORK OF 562 OUTLETS IN 372 TOWNS AND CITIES, ANDPROVIDES MAINTENANCE SUPPORT TO CUSTOMERS AT 2538 WORKSHOPS INOVER 1200 TOWNS AND CITIES (AS ON DECEMBER 31, 2007).SINCE INCEPTION, IT HAS PRODUCED AND SOLD OVER 6.75 MILLION VEHICLES,INCLUDING ALMOST 500,000 UNITS IN EUROPE AND OTHER EXPORT MARKETS.MARUTI HAS BEEN RATED FIRST IN CUSTOMER SATISFACTION FOR EIGHT YEARSIN A ROW IN J D POWERS SURVEYS, AND IS INDIAS MOST RESPECTED
  4. 4. AUTOMOBILE COMPANY (AS PER SURVEY CONDUCTED BY BUSINESS WORLD, AREPUTED INDIAN MAGAZINE)ALSO, IN AN INDEPENDENT SURVEY CONDUCTED BY FORBES.COM WHERE THEYRATED TOP 200 REPUTED COMPANIES ON VARIOUS PARAMETERS SUCH ASREPUTATION WITHIN THE CUSTOMER AND EMPLOYEE FRATERNITY, THEYSTOOD 91ST. IN THE AUTOMOBILE SECTION THEY FINISHED 7TH.
  5. 5. BRAND COLLABORATIONMARUTI UDYOG LTD. IS INDIAS FOREMOST AUTOMOBILE BRAND WHICH HASCREATED HISTORY WITH ITS COLLABORATOR, SUZUKI MOTORS OF JAPAN.HAVING PRODUCED OVER 4 MILLION VEHICLES TILL TODAY.SUZUKI MOTOR WAS CHOSEN FROM SEVEN PROSPECTIVE PARTNERSWORLDWIDE. THIS WAS DUE NOT ONLY TO THEIR UNDISPUTED BRANDIDENTITY, BRAND IMAGE AND LEADERSHIP IN SMALL CARS BUT ALSO TO THEIRCOMMITMENT TO ACTIVELY BRING TO MARUTU UDYOG LIMITEDCONTEMPORARY TECHNOLOGY AND MANAGEMENT PRACTICES WHICH HADCATAPULTED JAPAN TO THE STATUS OF THE TOP AUTO MANUFACTURINGCOUNTRY IN THE WORLD.SUZUKI MOTOR CORPORATION, HAVE ALWAYS PURSUED PROVIDING VALUE-PACKED PRODUCTS AS ONE OF THEIR MANUFACTURING PHILOSOPHIES.OBJECTIVE:AS A GLOBAL BRAND SUZUKI PRACTICES THE EMPHASIS ON QUALITYSTANDARDS AND QUALITY NORMS, HIGHLIGHTED THE NEED FOR A DOCUMENTCONTENT MANAGEMENT SOLUTION TO BE IMPLEMENTED ACROSS THECOMPLETE MANUFACTURING OPERATIONS ESPECIALLY ENGINEERING CHANGEMANAGEMENT AND QUALITY CONTROL TRACKING.ALL MAJOR VENDORS ACROSS THE GLOBE WERE EVALUATED AND STEX WASCHOSEN AS THE PREFERRED VENDOR ON THE STRENGTH OF ITS TECHNOLOGYPERFORMANCE – TO JAPANESE STANDARDS.THE NEED 1. SPEED OF PERFORMANCE ON A HIGH TRAFFIC NETWORK. 2. RELIABILITY OF THE SOLUTION. 3. SCALABILITY TO MANAGE GROWING FAST EXPANDING. 4. SECURITY FEATURES. 5. COMPLEX SEARCH FACILITIES. 6. ABILITY OF THE VENDOR TO UPGRADE TECHNOLOGY ACROSS VERSIONS. 7. EASE OF ADMINISTRATION.
  6. 6. RESULT OF BRANDINGMARUTI’S CUSTOMERS HAVE RATED US FIRST IN CUSTOMER SATISFACTIONINDEX AMONG ALL CAR BRAND IN INDIA FOR EIGHT YEARS IN A ROW, IN THEANNUAL J D POWER ASIA PACIFIC SURVEY ON CUSTOMERS SATISFACTIONINDEX.IN SSI (SALES SATISFACTION INDEX) WHICH EVALUATES CUSTOMERSATISFACTION AT THE POINT OF PURCHASE - WE POSTED A HAT-TRICK WITHTHREE CONSECUTIVE WINS IN 2004-06.IN APEAL (AUTOMOTIVE PERFORMANCE EXECUTION LAYOUT AWARD)- OURCARS WAGON R AND ALTO SCORED THE HIGHEST, FOR SECOND CONSECUTIVEYEAR, FOR THE YEAR 2006. FOR THEIR FUNCTIONAL BENEFITS.IN IQS (INITIAL QUALITY STUDY) - ZEN (THE OLD MODEL) SCORED THE HIGHESTFOLLOWED BY WAGON R AND ALTO IN THEIR RESPECTIVE CATEGORIES, FORTHE YEAR 2006.THE TNS AUTOMOTIVE GLOBAL CORPORATE SOCIAL RESPONSIBILITY (CSR)STUDY COVERED CORPORATIONS FROM PASSENGER CAR, COMMERCIALVEHICLE, MOTORCYCLES, TYRE & OIL SECTORS. THE STUDY IS CONDUCTEDACROSS 18 COUNTRIES AND BESIDES GLOBAL RANKINGS, COUNTRY SPECIFICRANKINGS TOO ARE ANNOUNCED.IN INDIA, MARUTI SUZUKI WAS RANKED AS THE "MOST TRUSTED" BRANDUNDER PASSENGERGLOBALLY, OVER 18,000 CONSUMERS PARTICIPATED IN THE STUDYWORLDWIDE. THE GENERAL PUBLIC PERCEPTION OF THE AUTOMOTIVEINDUSTRY IS TAKEN WITH REGARD: 1. CORPORATE ETHICS 2. SOCIAL RESPONSIBILITY 3. ENVIRONMENTAL POLICIES AND 4. PHILANTHROPIC ACTIVITIESTHE STUDY FOUND THAT SAFETY AND ENVIRONMENT AMONGST THE MOSTIMPORTANT ISSUES AND CORPORATIONS THAT RATED HIGHLY ON THESE AREPERCEIVED TO BE MOST TRUSTWORTHY.MARUTI SUZUKI INDIA LIMITEDS (MSIL) GLOBAL AMBITIONS. RATED HIGHAMONG SUZUKIS BEST PLANTS WORLDWIDE THE PLANT WAS INAUGURATED INFEBRUARY 2007.
  7. 7. CAR BRAND LEADER MARUTI SUZUKI INDIA LIMITED HAS ACHIEVED ANOTHERSIGNIFICANT MILESTONE TODAY. THE CUMULATIVE EXPORTS OF INDIA’SLEADING CARMAKER TODAY CROSSED HALF A MILLION MARK I.E. 500,000UNITS.THE ACHIVEMENTS ABOVE HAVE HELPED US TO BE RECOGNIZED AS A TRUSTEDBRAND PLUS PROVIDING US A STRONG BRAND IMAGE AND BRAND IDENTITYFOR OUR EFFORTS OF PROVIDING CUSTOMERS WITH FUNCTIONAL, EMOTIONALAND SELF EXPRESSIVE BENEFITS. EFFECT OF SOCIAL ACTIVITES ON THE BRAND IMAGE AND INDENTITY
  8. 8. MORE THAN 100,000 INDIANS ARE DYING EVERY YEAR IN ROAD ACCIDENTS.MORE THAN A MILLION ARE INJURED OR MAIMED. MANY YEARS AGO, A STUDYFOUND THAT ROAD ACCIDENTS COST THE COUNTRY SOME RS 55,000 CROREEVERY YEAR.WHILE THE BOOM IN THE DOMESTIC AUTOMOBILE INDUSTRY, AND THEGOVERNMENTS FOCUS ON ROADS AND HIGHWAYS ARE BOTH HEARTENINGDEVELOPMENTS, THEY WILL HAVE TO MOVE HAND IN HAND WITH A COHESIVEEFFORT TO IMPROVE ROAD SAFETY.MARUTI’S EFFORT TO IMPROVE ROAD SAFETY:MARUTI BELIEVES THAT WE CAN LEARN FROM THE EXPERIENCE OF COUNTRIESLIKE THE US, UK, NETHERLANDS AND AUSTRIA, WHICH HAS DEMONSTRATEDTHAT IT IS POSSIBLE TO BRING DOWN ROAD FATALITIES THROUGH THE RIGHTPUBLIC POLICY AND ITS EFFECTIVE ENFORCEMENT.BY ADOPTING AN INTEGRATED, COLLABORATIVE APPROACH TO ROAD SAFETYTHEY HAVE MANAGED TO REDUCE ROAD FATALITIES. EXPERTS FROM ROADCONSTRUCTION AND DESIGN, VEHICLE MANUFACTURING, DRIVER TRAINING,LAW ENFORCEMENT, HEALTHCARE HAVE ALL BEEN BROUGHT TOGETHER BY ANATIONAL ROAD SAFETY INITIATIVE TO WORK OUT A COMBINED STRATEGY TOBRING DOWN ROAD ACCIDENTS.IN INDIA, WE HAVE A HUGE APPARATUS FOR ROAD SAFETY: NATIONAL ANDSTATE LEVEL COUNCILS, DRIVER LICENSE AUTHORITIES, ENFORCEMENTAGENCIES LIKE THE TRAFFIC POLICE, UNIVERSITY RESEARCHERS, VOLUNTARYGROUPS, ALL OF WHOM ARE ENGAGED IN IMPROVING ROAD SAFETY. BUT WEARE YET TO APPROACH ROAD SAFETY IN AN INTEGRATED MANNER.INDIA HAS ITS OWN PECULIAR TRAFFIC CONDITIONS, INCLUDING DIVERSITY OFVEHICLES, QUALITY OF ROADS AND BELOW PAR MONITORING ANDENFORCEMENT. A NATIONAL ROAD SAFETY INITIATIVE WILL HAVE TO DESIGNSOLUTIONS SPECIALLY TAILORED FOR THESE CONDITIONS.WHILE THE CHALLENGE OF ROAD SAFETY IS GIGANTIC, MARUTI SUZUKIBELIEVES THAT AS A MARKET LEADER IT SHOULD UNDERTAKE INITIATIVESTHAT COULD ACT AS CATALYSTS FOR OTHER ORGANIZATIONS.IN LINE WITH THAT, IT IS MANAGING TWO IDTRS (INSTITUTE OF DRIVINGTRAINING AND RESEARCH) AND ANOTHER 30 MARUTI DRIVING SCHOOLS INCOLLABORATION WITH MARUTI’S DEALERS TO INCULCATE SAFE DRIVINGHABITS IN PEOPLE.MARUTI’S FIRST MAJOR EFFORT IN PROMOTING ROAD SAFETY WAS IN THE YEAR2000 WHEN IT OFFERED TO TAKE MANAGEMENT CONTROL OF DELHIGOVERNMENTS INSTITUTE OF DRIVING TRAINING AND RESEARCH (IDTR).
  9. 9. THEY INTRODUCED TRAINING FACILITIES AND INFRASTRUCTURE INCLUDINGWORLD-CLASS DRIVING TEST TRACKS, ADVANCED COMPUTER SIMULATORSAND TRAINING MODULES BASED ON THE ONES FOLLOWED IN THE UK ANDADAPTED TO INDIAN CONDITIONS.THE IDTR HAS TRAINED AND EVALUATED MORE THAN 380,000 PEOPLE,PREDOMINANTLY COMMERCIAL DRIVERS. ENCOURAGED BY THE RESPONSE, ITHAS SET UP A SECOND IDTR, THIS TIME IN SOUTH DELHI, AGAIN INCOLLABORATION WITH DELHI GOVERNMENT.SEVERAL OTHER STATE GOVERNMENTS, SUCH AS HARYANA, PUNJAB, BIHAR,UTTARAKHAND, CHATTISGARH AND WEST BENGAL HAVE ALSO APPROACHEDMARUTI TO SET UP DRIVING TRAINING INSTITUTES IN THEIR STATES. THECOMPANY HAS ALREADY SIGNED AN MOU WITH THE GOVERNMENT OFHARYANA FOR SETTING UP TWO DRIVING TRAINING INSTITUTES AT ROHTAKAND BAHADURGARH.RECENTLY, MARUTI HAS ALSO SIGNED AN MOU WITH GUJARAT GOVERNMENTTO SET UP COUNTRYS FIRST DRIVING AND TECHNICAL TRAINING INSTITUTEFOR TRIBAL YOUTH. THEY HAVE OFFERED TO SET UP, MANAGE AND RUN THEGUJARAT REGIONAL AUTOMOBILE TRAINING INSTITUTE (TO BE REFERRED ASGUJRATI) AT GAJADARA VILLAGE OF WAGHODIA TALUKA IN VADODARADISTRICT. THIS INSTITUTE WILL NOT ONLY PROVIDE DRIVING TRAINING TOTRIBAL YOUTH, IT WILL ALSO OFFER AUTOMOBILE TECHNICAL TRAINING TOTHEM.MARUTI HAS ALSO INVOLVED ITS DEALERS ACROSS COUNTRY IN A BIG WAY INPROMOTING ROAD SAFETY AND SAFE DRIVING. IN COLLABORATION WITHTHEM, THE COMPANY HAS SET UP 30 MARUTI DRIVING SCHOOLS IN 27DIFFERENT LOCATIONS ACROSS THE COUNTRY. THESE SCHOOLS ARE EQUIPPEDWITH THE WORLD CLASS, STATE OF THE ART DRIVING SIMULATORS. OVER 21,000PEOPLE HAVE BEEN TRAINED SO FAR.THE DRIVING TRAINING MODULES ARE AS PER INTERNATIONAL STANDARDSAND INCLUDE BOTH THEORY AND PRACTICAL. DIFFICULT DRIVING SITUATIONSSUCH AS FOG, UPHILL TERRAIN, RAIN AND NIGHT DRIVING IS SIMULATED ONTHE SIMULATORS TO GIVE LEARNERS A FIRST HAND ACCOUNT OF THEDEMANDING WEATHER CONDITIONS. THEY ARE THEN TAKEN FOR ACTUALDRIVING ON ROAD.THIS RICH MIX OF THEORY AND PRACTICAL GIVES LEARNERS A CRITICALINSIGHT INTO THE REQUIRED DRIVING SKILLS. IN ADDITION, THE LEARNERSARE ALSO GIVEN TECHNICAL TRAINING LIKE CHANGING FLAT TYRE ANDHANDLING MINOR SNAGS AND REPAIRS IN THE VEHICLE. SPECIAL SESSIONS AREORGANIZED FOR LEARNERS ON TRAFFIC RULES, REGULATIONS AND SIGNAGES.MOST IMPORTANTLY, THE TRAINING LAYS GREAT EMPHASIS ON DEVELOPINGRIGHT ATTITUDE FOR SAFE DRIVING AND ROAD SAFETY AMONG LEARNERS.
  10. 10. FOR THE CONVENIENCE OF WOMEN LEARNERS, THERE ARE LADY INSTRUCTORSAT MDSIT IS INTERESTING TO NOTE THAT AS MANY AS 53% OF THOSE COMING TOLEARN DRIVING IN THESE SCHOOLS ARE WOMEN LEARNERS.ROAD SAFETY AS A SUBJECT IS TOO VAST AND DIVERSE AND REQUIRES ANINTEGRATED APPROACH OF GOVERNMENT, CORPORATES AND CIVIL SOCIETY.MARUTI’S EFFORT TO INCREASE EMPLOYMENT:MARUTI OFFERED TO ADOPT FOUR GOVERNMENT ITIS IN GURGAON ANDDEVELOP THEM AS CENTERS OF EXCELLENCE. THE IDEA WAS TO GROOMYOUNG UNEMPLOYED YOUTH OF THE STATE FOR THE AUTOMOBILE INDUSTRYAND GIVE THEM REQUISITE EXPOSURE ON MARUTI’S INFRASTRUCTURE ANDINCREASE THEIR PROSPECTS OF EMPLOYABILITY IN THE INDUSTRY.RECENTLY, MARUTI ALSO SIGNED AN MOU WITH GUJARAT GOVERNMENT TOSET UP COUNTRYS FIRST DRIVING AND TECHNICAL TRAINING INSTITUTE FORTRIBAL YOUTH. MARUTI HAS ALSO OFFERED TO SET UP, MANAGE AND RUN THEGUJARAT REGIONAL AUTOMOBILE TRAINING INSTITUTE (TO BE REFERRED ASGUJRATI) AT GAJADARA VILLAGE OF WAGHODIA TALUKA IN VADODARADISTRICT. THE INSTITUTE WILL NOT ONLY PROVIDE DRIVING TRAINING TOTRIBAL YOUTH, IT WILL ALSO OFFER AUTOMOBILE TECHNICAL TRAINING TOTHEM.SOON AFTER INAUGURATING MARUTI’S WORLD PLANT AT MANESAR, MARUTIDECIDED TO ADOPT VILLAGES SURROUNDING MANESAR. MARUTI HAS ADOPTEDTHREE VILLAGES IN MANESAR NAMELY KASAN, ALIHAR, DHANA (ALL LOCATEDAROUND THE MANESAR FACILITIES)THE KEY AREAS OF INTERVENTION WHERE MARUTI FEEL THEY WOULD BE ABLETO ADD VALUE ARE AS FOLLOWS: 1. BASIC INFRASTRUCTURE 2. EDUCATION 3. VOCATIONAL TRAINING 4. HEALTH CAREMARUTI’S EFFORT TO PROVIDE EDUCATION:
  11. 11. IN ADDITION, TO THE YOUTH MARUTI HAS ALSO ENTERED IN AN AGREEMENTWITH THE DELHI PUBLIC SCHOOL AND OPENED TWO SCHOOLS IN GURGAON.THE FIRST, DPS MARUTI SHIKSHA KENDRA WAS INITIATED AS A DREAMPROJECT TO PROVIDE EDUCATION TO CHILDREN BELOW POVERTY LINE FROMNEARBY VILLAGES OF GURGAON DISTRICT. AROUND 200 STUDENTS IN THE AGEGROUP OF 4-12 YEARS ARE GIVEN EDUCATION HERE. IN ADDITION TOPROVIDING ELEMENTARY EDUCATION THEY HAVE TRIED TO PROVIDECOMPLIMENTARY BOOKS, STATIONARY ITEMS, UNIFORM, HEALTHYREFRESHMENTS AND TRANSPORT FACILITY TO THEM.THE SECOND SCHOOL, MARUTI INTERNATIONAL SCHOOL, WAS DEVELOPED TOIMPART GOOD QUALITY EDUCATION TO EMPLOYEE CHILDREN. THE SCHOOLRUNS IN TWO SHIFTS AND ALSO IMPARTS EDUCATION TO UNDERPRIVILEGEDCHILDREN. MARUTI AS A RESPONSIBLE CORPORATE BRAND OF INDIA
  12. 12. AS A RESPONSIBLE CORPORATE BRAND, THEY FEEL THEY MUST PLOUGH BACKIN THE SOCIETY THAT WE LIVE IN. THEY HAVE SET UP GUIDELINES FOR CSRACTIVITIES, WHICH INCLUDE ELEMENTS OF PARTNERSHIP, SUSTAINABILITY,EMPLOYEE INVOLVEMENT, AND SCALING UP OF ACTIVITIES FROM THE LOCALTO THE NATIONAL LEVEL. THERE IS STRICT ADHERENCE TO GOVERNMENTLABOUR LEGISLATIONS, AND THERE ARE DEFINED POLICIES FOROCCUPATIONAL HEALTH AND SAFETY, ENVIRONMENT PROTECTION ANDPRODUCT QUALITY. THERE IS A DEDICATED DEPARTMENT WHICH OVERLOOKSTHE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF THE BRAND.WHILE LENDING COLOURS TO MARUTI’S CARS THEY HAVE BEEN EXTREMELYCONSCIOUS THAT MARUTI’S FACILITIES AND MARUTI’S CARS RETAIN THEIRGREENNESS TO BE ENVIRONMENT FRIENDLY. COMMITMENT ANDRESPONSIBILITY TOWARDS ENVIRONMENT COMES FROM MARUTI’S GREENPHILOSOPHY- WHICH: 1. PROMOTES 3RS- REDUCE, REUSE AND RECYCLE, 2. PROMOTES ENERGY CONSERVATION, 3. ENCOURAGES GREEN PROCUREMENT AND 4. PROVIDES EDUCATION ON ENVIRONMENT TO EMPLOYEES AND THEIR FAMILIES.ADOPTING THE POWERFUL MANTRA OF SMALLER / LESSER / LIGHTER / SHORTER/ NEATER HAS INSPIRED MARUTI TO DESIGN & DEVELOP CARS THAT ARE FUELEFFICIENT AND ENVIRONMENT FRIENDLY. MARUTI HAVE SUCCESSFULLYLAUNCHED ALTERNATE FUEL CARS AND ARE STEADILY PROGRESSINGTOWARDS NEW ENGINE SERIES, WHICH WILL HELP US BRING EURO-VCOMPLIANT CARS ON INDIAN ROADS.OVER THE YEARS, THE APPROACH HAS ONLY REFINED AND THE RESULTS AREBOTH PLEASING AND PROMISING.DESPITE INCREASED PRODUCTION VOLUMES THERE HAS BEEN A CONSISTENTDECLINE IN ENERGY CONSUMPTION. THANKS TO NUMEROUS KAIZENS AND ACONCERTED ENVIRONMENT FRIENDLY APPROACH, MARUTI’S TOTAL ENERGYCONSUMPTION PER VEHICLE (DURING MANUFACTURING) HAS COME DOWNDRASTICALLY BY 26 PER CENT OVER THE LAST SIX YEARS.IN ADDITION, POWER CONSUMPTION HAS COME DOWN BY 31 PER CENT WHILEWATER CONSUMPTION PER VEHICLE HAS DROPPED BY 63 PER CENT OVER THELAST SIX YEARS. LANDFILL WASTE HAS ALSO COME DOWN BY 67 PER CENTOVER THIS PERIOD. GLOBALIZATION OF THE BRAND
  13. 13. AS A FORWARD LOOKING BRAND, MARUTI HAS ALWAYS STRESSED ON EXPORTSTO REMAIN COMPETITIVE IN GLOBAL MARKETS. AN EXPOSURE OF GLOBALMARKETS ALWAYS COMES HANDY IN IMPROVING FUNCTIONAL, EMOTIONALAND SEL-FEXPRESSIVE BENEFITS AND PRODUCT QUALITY AND COST.THIS IS WHY, IN 1986 DESPITE A 3-YEAR WAITING PERIOD IN THE DOMESTICMARKET, MARUTI STARTED EXPORTING CARS, ONLY TO ENSURE THAT THEYREMAIN COMPETITIVE IN TERMS FUNCTIONAL, EMOTIONAL AND SEL-FEXPRESSIVE BENEFITS AND OF COST AND QUALITY. SINCE THEN MARUTI HASSOLD MORE THAN 450,000 CARS TO MORE THAN 100 COUNTRIES OF THE WORLD.SOME OF MARUTI’S CARS BECAME BESTSELLERS. LIKE MARUTI’S OLD ZEN- WASPROJECTED AS THE WORLD CAR AND WAS VERY WELL RECEIVED IN EUROPE.SIMILARLY, ALTO RECEIVED RAVE REVIEWS IN NETHERLANDS, GREECE,GERMANY AND SWITZERLAND.ALTOS SUPERB FUEL ECONOMY ENTITLED ITS CUSTOMERS TO A 1000 EUROREFUND FROM THE GOVERNMENT OF NETHERLANDS.HOWEVER, DUE TO ADOPTION OF NEW EMISSION NORMS MARUTI HAD TOTEMPORARILY SUSPEND MARUTI’S EXPORTS TO EUROPEAN COUNTRIES ANDMARUTI BEGAN DEVELOPING A NEW MODEL FOR EUROPEAN MARKETS.AT PRESENT, MARUTI HAS EXPORT ENTRY LEVEL MODELS TO MANY LATINAMERICAN AND AFRICAN NATIONS. WITH A HEAVY FOCUS ON NON-EUROPEANCOUNTRIES MARUTI HAS MANAGED TO BRING INCREMENTAL SALES ANDMARUTI’S EXPORTS TO THESE COUNTRIES HAVE GROWN BY 47%, 65% AND 40%IN THE PAST THREE YEARS.CAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED HAS ACHIEVED ANOTHERSIGNIFICANT MILESTONE TODAY. THE CUMULATIVE EXPORTS OF INDIA’SLEADING CARMAKER TODAY CROSSED HALF A MILLION MARK I.E. 500,000UNITS.AS THE SHIP LINER, “GOLIATH LEADER” LEFT MUMBAI PORT ON 28THFEBRUARY, CARRYING 1180 MARUTI CARS TO VARIOUS LATIN AMERICANCOUNTRIES, MARUTI SUZUKI BECAME THE FIRST CARMAKER IN INDIA TO CROSSTHE 500,000 UNITS OF EXPORT.WHILE MARUTI SUZUKI CARS PLY IN ALL FIVE CONTINENTS, EUROPE HAS BEENA POPULAR DESTINATION ACCOUNTING FOR 56 PER CENT OF THE COMPANY’SCUMULATIVE EXPORTS. NETHERLANDS WITH 67,700 UNITS FOLLOWED BY ITALY(OVER 41,000) AND UK (OVER 34,000) HAVE BEEN THE BIGGEST EUROPEANBUYERS. GERMANY AND HUNGARY TOO ARE AMONG THE COUNTRIES THATHAVE IMPORTED OVER 20,000 MARUTI SUZUKI CARS.
  14. 14. AMONGST THE NON-EUROPEAN MARKETS, ALGERIA IS THE BIGGEST BUYERWITH OVER 42,000 UNITS, FOLLOWED BY CHILE, SRI LANKA AND NEPAL.JUST AS IN THE INDIAN MARKET, THE MARUTI 800, WITH 178,000 UNITS, HASBEEN THE MOST POPULAR MARUTI CAR OVERSEAS. ALTO FOLLOWS CLOSELYWITH 152,000 UNITS. “ZEN”, INDIA FIRST WORLD CAR THAT WAS EXPORTED TOEUROPE AS EARLY AS 1994, WAS WELL RECEIVED SELLING OVER 130,000 UNITSCUMULATIVELY.
  15. 15. CUSTOMER SATISFACTION TOWARDS THE BRANDCUSTOMER SATISFACTION FOR PROVIDING:EMOTIONALSELF EXPRESSIVEAND FUNCTIONAL BENEFITSIN THE FOLLOWING WAYSMARUTI’S CUSTOMERS HAVE RATED US FIRST IN J D POWERS CUSTOMERSATISFACTION SURVEY FOR EIGHT CONSECUTIVE YEARS.WHEN MARUTI ACHIEVED IT FIRST TIME IN 2000, PEOPLE WERE SKEPTICAL.THEY COULD NOT FATHOM HOW A MARKET LEADER LIKE US COULD MANAGETO KEEP HAPPY SUCH A VAST AND DIVERSE GROUP OF CUSTOMERS.THE ANSWER PERHAPS LIES IN MARUTI’S APPROACH TOWARDS CUSTOMERSATISFACTION. BEING FIRST IN A CUSTOMER SATISFACTION RATING WAS NOTJUST SIMPLY ABOUT WINNING AN AWARD. RATHER, IT BECAME MARUTI’SWEAPON TO FIGHT AND WIN IN THIS COMPETITIVE MARKET PLACE.HOW THEY EVOLVED MARUTI’S APPROACH?THERE WAS A TIME (IN LATE 1990S) WHEN MARUTI FACED SOME REALCOMPETITION WITH THE ENTRY OF GLOBAL PLAYERS INTO INDIA.THEY AREN’T BACK TO THE BASICS: WHAT WAS IT THAT THE INDIAN CUSTOMERDESIRED? MARUTI HAD THE RIGHT PRODUCTS FOR INDIA, ONES WITH RELIABLEQUALITY, LOW COST, TOP PERFORMANCE AND SO ON. WHAT ELSE COULD THEYOFFER MARUTI’S CUSTOMERS?IT WAS THEN THAT MARUTI DECIDED TO FOCUS ON CUSTOMER SATISFACTION.CARING FOR THE CUSTOMER, THINKING FROM HIS AND HER POINT OF VIEW,BUILDING TRANSPARENCY IN MARUTI’S INTERACTIONS, ORIENTING OURSELVESTO FACE THE CUSTOMERS NEEDS AND CONCERNS RATHER THAN THE OTHERWAY ROUND. IF THEY COULD DO ALL THAT, MARUTI’S SATISFIED CUSTOMERSWOULD RECOMMEND MARUTI’S PRODUCTS TO THEIR FRIENDS AND RELATIVESAND THEMSELVES BUY THEIR NEXT CAR FROM US. THERE WAS NOTHING NEWABOUT THIS STRATEGY; ALL COMPANIES SWEAR BY CUSTOMER SATISFACTION.THE CHALLENGE FOR US WAS TO GO BEYOND WORDS AND MAKE IT ALL WORK,CONVERT INTENTION INTO ACTION, TRANSLATE AN INTANGIBLE MISSION TOTANGIBLE BENEFITS, EVOLVE FROM RANDOM AND ONE-OFF CUSTOMERBENEFIT GESTURES TO A CONSISTENT AND SYSTEMATIC EFFORT TO SATISFYTHE CUSTOMER.THEY HAD TO STRIVE TO INTERNALIZE CUSTOMER SATISFACTION AND MAKE ITA WAY OF LIFE FOR OURSELVES.
  16. 16. BRAND CONSISTENCY THROUGH GENERATIONSMARUTI HAS TRIED TO KEEP PACE WITH THE CHANGING LIFESTYLE OFMARUTI’S CUSTOMERS BY BRINGING MODELS HIGH ON STYLE AND DESIGNQUOTIENT. SOME OF MARUTI’S RECENT OFFERINGS LIKE THE SWIFT, ZENESTILO (SPANISH FOR STYLE) AND SX4 HAVE BECOME POPULAR CHOICESBECAUSE CUSTOMERS FIND THEM RELEVANT.WHILE DESIGNING CONTEMPORARY CARS AND LACING THEM WITH LATESTSAFETY FEATURES THEY HAVE REMAINED VIGILANT AND CAUTIOUS OFPRICING THEM AGGRESSIVELY FOR MARUTI’S CUSTOMERS BY ADOPTING ATARGET COST APPROACH.
  17. 17. FACTORS OF SUCCESSFUL BRAND IMAGE AND IDENTITYSECRET OF SUCCESS:THROUGH CONTINUOUS STUDY AND RESEARCH MARUTI HAS ADOPTED A NEWAPPROACH TOWARDS PRODUCT PLANNING AND PRODUCT PRICING- TARGETCOST APPROACH.MARUTI HAS NOW BEGUN DESIGNING PRODUCTS BY KEEPING AN AGGRESSIVEMARKET PRICE IN MIND. THEY WORK IT BACKWARDS TO ARRIVE AT TARGETCOSTS FOR DIFFERENT COMPONENTS, EQUIPMENT AND FOR MANUFACTURINGOPERATIONS. GROWING DESIGN CAPABILITY IN THE AREA OF CARS,COMPONENTS AND DIES, BOTH WITHIN THE COMPANY AND AMONG SUPPLIERS,HAVE HELPED MARUTI FOSTER THIS TARGET COST APPROACH. THAT POSSIBLYEXPLAINS WHY THEY ARE ABLE TO BRING OUT FRESH MODELS WITH HIGHLEVELS OF LOCALISATION AND AGGRESSIVE PRICING.BUSINESS STRATEGY:MARUTI INTEND TO CONTINUE TO FOCUS ON THE SMALL CAR SEGMENT, WHILEOFFERING PRODUCTS IN MOST SEGMENTS OF THE INDIAN PASSENGER CARMARKET. THE BUSINESS STRATEGIES OF MARUTI ARE:MAINTAIN AND ENHANCE THE PRODUCT RANGE:MARUTI UTILIZES SUZUKI’S EXPERTISE IN SMALL CAR TECHNOLOGY TOPRODUCE NEW VARIANTS OF THE EXISTING MODELS AND TO UPGRADE THEEXISTING ONE WITH CONTEMPORARY TECHNOLOGY AND FEATURES. MARUTIINTENDS TO INCREASE THE NUMBER OF VARIANTS OF EXISTING MODELS IN THEA AND B SEGMENTSINCREASE REACH AND PENETRATION:MARUTI HAS ONE OF THE EXTENSIVE SALES AND SERVICE NETWORK IN TERMSOF GEOGRAPHICAL SPREAD, AND PENETRATION, IN TERMS OF SALES VOLUMESACROSS INDIA. MARUTI CONTINUOUSLY ASSISTS THEIR DEALERS INENHANCING THEIR PERFORMANCE AND PROFITABILITY BY SUGGESTINGIMPROVEMENTS, SUCH AS INCREASING THE NUMBER OF SALES EXECUTIVESEMPLOYED AT DEALERSHIPS. CURRENTLY, WIDE NETWORK OF MASSPRIMARILY PROVIDES AFTERSALES SERVICE. THEY CAN EVEN USE THE MASSTHAT ARE LOCATED IN SOME OF THE MORE REMOTE AREAS OF INDIA AS SALESOUTLETS TO INCREASE THE REACH AND PENETRATION IN THOSE AREAS.
  18. 18. INCREASE AVAILABILITY OF AUTOMOBILE FINANCE:MARUTI BEING THE MARKET LEADER SEEKS OPPORTUNITIES TO EXPAND THESIZE OF THE INDIAN PASSENGER CAR MARKET, ESPECIALLY IN THE SMALL CARSEGMENT. MARUTI HAVE MADE AVAILABLE, THROUGH THE DEALERS, FINANCEPRODUCTS OF EIGHT SELECTED FINANCE COMPANIES UNDER THE BRAND“MARUTI FINANCE”. THIS INCREASES THE AVAILABILITY AND TRANSPARENCYOF THE FINANCING TRANSACTIONS, WHICH CAN CONTRIBUTE GREATLY TO THECUSTOMER SATISFACTION AND CONFIDENCE. THEIR AGREEMENT WITH THESTATE BANK OF INDIA, OR SBI, TO PROVIDE THE FINANCE TO THEIR CUSTOMERSHAS ENABLED IT TO LEVERAGE THE STRENGTH OF THE EXTENSIVE NETWORKOF SBI, MORE THAN 9,000 BRANCHES ACROSS INDIA. THIS ALL WILL ENABLE ITTO PROMOTE THE DEMAND OF ITS OFFERING AMONG SBI’S VAST CUSTOMERBASE AND EXPAND THE SIZE OF THE PASSENGER CAR MARKET IN INDIA.SECURE REPEAT PURCHASES BY OFFERING A “360 DEGREE CUSTOMEREXPERIENCE:MARUTI IS EXTENSIBLY TRYING TO PROVIDE CUSTOMERS WITH A “ONE-STOPSHOP” FOR AUTOMOBILES AND AUTOMOBILE-RELATED PRODUCTS ANDSERVICES. MARUTI ARE TRYING TO MAKE AVAILABLE TO THE CUSTOMERS AWIDE RANGE OF MARUTI-BRANDED SERVICES AT DIFFERENT STAGES OFOWNERSHIP. THIS HELPS THEM TO SECURE REPEAT PURCHASES BY THEEXISTING CUSTOMERS AND INCREASE THE REVENUE. THE FOLLOWINGPRODUCTSAND SERVICES OFFERED BY MARUTI: 1. AUTOMOBILE INSURANCE; 2. AUTOMOBILE FINANCE; 3. MARUTI-CERTIFIED PRE-OWNED CARS AVAILABLE FOR PURCHASE; 4. LEASING AND FLEET MANAGEMENT; 5. ACCESSORIES; AND 6. EXTENDED WARRANTIES.CONTINUOUS BENCHMARKING OF MANUFACTURING CAPABILITIES:MUL CONTINUOUSLY BENCHMARK, WITH THAT OF SUZUKI’S PREMIER ONE, ITSFACILITY TO IMPROVE ITS OPERATING EFFICIENCIES. AS PART OF SUZUKI’SPLANS TO MAKE MARUTI ITS RESEARCH AND DEVELOPMENT CENTER FOR CARSIN ASIA (OUTSIDE JAPAN), IT IS EXPECTED THAT MUL WILL ULTIMATELY BEHAVING THE CAPABILITY TO HAVE FULL MODEL CHANGE CAPABILITY.
  19. 19. CONTINUE TO REDUCE COSTS TO OFFER MORE COMPETITIVE PRODUCTS:COST COMPETITIVENESS HAS BEEN, AND CONTINUES TO BE, CENTRAL TO MUL’SSTRATEGY, AS THE LEADING MANUFACTURER IN THE SMALL CAR SEGMENT, TOEXPAND THE SIZE OF THE MARKET BY OFFERING COMPETITIVELY PRICED, HIGHQUALITY PRODUCTS. THE COMPONENTS OF THIS STRATEGY ARE:HIGHER LEVELS OF LOCALIZATION:MARUTI HAS INCREASED THE LEVEL OF LOCALIZATION OVER TIME BYWORKING CLOSELY WITH THE VENDORS IN INDIA TO UPGRADE THEIRCAPABILITIES, WHICH HAS ENABLED THEM TO REDUCE COSTS AND HASINCREASED THE FLEXIBILITY IN PRICING. A LOOK AT THE NEW MODELS TELLSTHAT MUL, WITH ANY NEW MODEL, TRIES TO HAVE A MINIMUM OF 75%LOCALIZATION LEVEL AND THEN TRIES TO INCREASE THE SAME TO AT LEAST90%.VENDOR PARTICIPATION IN COST REDUCTION:IN SOME OF THE MAJOR VENDORS MUL HAS IMPLEMENTED THE “MARUTIPRODUCTION SYSTEM” WHICH FOCUSES ON THE ELIMINATING THE WASTEFULACTIVITIES IN THEIR MANUFACTURING PROCESSES SUCH AS IMPROVING THEIRPRODUCTIVITY, REDUCING 21 THE NUMBER OF THEIR COMPONENTS THAT AREREJECTED, REDUCING MATERIALS HANDLING, IMPROVING THEIR YIELD FROMMATERIALS AND REDUCING THEIR INVENTORIES. THIS HELPS IN REDUCING THECOSTS OF PRODUCTION, WHICH ALSO REDUCES THE COSTS OF THECOMPONENTS BEING REQUIRED BY MARUTI.COST REDUCTION ON WARRANTIES:THE WARRANTY COSTS OF THE VENDORS ARE THE COST OF COMPONENTSINCURRED BY THEM TO SERVICE WARRANTY CLAIMS ARISINGFROM DEFECTS IN COMPONENTS SUPPLIED BY THEM. MUL WORKS INASSOCIATION WITH THE VENDORS TO REDUCE THEIRWARRANTY COST.LOWERING THE COST OF OWNERSHIP:
  20. 20. MARUTI SEEKS TO REDUCE THE CONSUMER’S COST OF OWNERSHIP OF THEIRCARS, WHICH COMPRISES THE COST OF PURCHASE, FUEL CONSUMPTION,MAINTENANCE, INCLUDING SPARE PARTS AND REPAIRS, INSURANCE, ANDRESALE VALUE. PRODUCTION AND MANUFACTURING FACILITIESGURGAONMARUTI’S FACILITY IN GURAGAON HOUSES THREE FULLY INTEGRATED PLANTS.WHILE THE THREE PLANTS HAVE A TOTAL INSTALLED CAPACITY OF 350,000CARS PER YEAR, SEVERAL PRODUCTIVITY IMPROVEMENTS OR SHOP FLOORKAIZENS OVER THE YEARS HAVE ENABLED THE COMPANY TO MANUFACTURENEARLY 650,000 CARS PER YEAR AT THE GURGAON FACILITIES.THE ENTIRE FACILITY IS EQUIPPED WITH MORE THAN 150 ROBOTS, OUT OFWHICH 71 HAVE BEEN DEVELOPED IN-HOUSE. MORE THAN 50 PER CENT OFMARUTI’S SHOP FLOOR EMPLOYEES HAVE BEEN TRAINED IN JAPAN.MANESAR FACILTYMARUTI’S MANESAR FACILITY HAS BEEN MADE TO SUIT SUZUKI MOTORCORPORATION (SMC) AND MARUTI SUZUKI INDIA LIMITEDS (MSIL) GLOBALAMBITIONS. RATED HIGH AMONG SUZUKIS BEST PLANTS WORLDWIDE THEPLANT WAS INAUGURATED IN FEBRUARY 2007.THE PLANT HAS SEVERAL IN-BUILT SYSTEMS AND MECHANISMS TO ENSURETHAT CARS BEING MANUFACTURED HERE ARE OF GOOD QUALITY. THERE IS AHIGH DEGREE OF AUTOMATION AND ROBOTIC CONTROL IN THE PRESS SHOP,WELD SHOP AND PAINT SHOP TO CARRY ON MANUFACTURING WORK WITHACUTE PRECISION AND HIGH QUALITY. IN PARTICULAR, AREAS WHERE MANUALOPERATIONS ARE HAZARDOUS OR UNSAFE HAVE BEEN EQUIPPED WITH ROBOTS.THE PLANT IS DESIGNED TO BE FLEXIBLE: DIVERSE CAR MODELS CAN BE MADEHERE CONVENIENTLY OWING TO AUTOMATIC TOOL CHANGERS, CENTRALIZEDWELD CONTROL SYSTEM AND NUMERICAL CONTROL MACHINES THAT ENSUREHIGH QUALITY. THE OPEN LAY-OUT AND ERGONOMIC DESIGN MAKE WORKCONVENIENT AND IMPROVE PRODUCTIVITY.THE PLANT AT MANESAR IS THE COMPANYS FOURTH CAR ASSEMBLY PLANTAND HAS STARTED WITH AN INITIAL CAPACITY OF 100,000 CARS PER YEAR. THISWILL BE SCALED UP TO 300,000 CARS PER YEAR. A TOTAL INVESTMENT OF RS2,500 CRORE WILL BE MADE IN THIS CAR PLANT BY 2010.
  21. 21. IN ADDITION, THE MANESAR CAMPUS WOULD ALSO HAVE, FOR THE FIRST TIMEIN THE INDIAN AUTOMOBILE INDUSTRY, A SUPPLIERS PARKDIESEL ENGINE PLANTSUZUKI POWERTRAIN INDIA LIMITED THE DIESEL ENGINE PLANT AT MANESARIS SUZUKI & MARUTIS FIRST AND PERHAPS THE ONLY PLANT DESIGNED TOPRODUCE WORLD CLASS DIESEL ENGINE AND TRANSMISSIONS FOR CARS.THE PLANT IS UNDER A JOINT VENTURE COMPANY, CALLED SUZUKIPOWERTRAIN INDIA LIMITED (SPIL) IN WHICH SMC HOLDS 70 PER CENT EQUITYWITH THE REST HELD BY MSIL.THIS FACILITY HAS AN INITIAL CAPACITY TO MANUFACTURE 100,000 DIESELENGINES A YEAR. THIS WILL BE SCALED UP TO 300,000 ENGINES PER YEAR BY2010.THE DIESEL ENGINES MANUFACTURED AT THIS PLANT WILL ALSO BE EXPORTEDTO SMC COMPANIES ACROSS THE WORLD.THIS FACILITY, TOO, HAS A HIGH LEVEL OF AUTOMATION. FINAL INSPECTION OFCOMPONENTS IS DONE THROUGH AUTOMATIC MEASURING AND MARKINGMACHINES, WHICH LEADS TO A UNIFORM AND ERROR FREE PRODUCTION.
  22. 22. MARUTI’S SUPPLIERS MARUTI’S PARTNERS MARUTI’S STRENGTHMARUTI’S SUPPLIERS HAVE BEEN MARUTI’S PARTNERS IN GROWTH. THE JOINTINITIATIVES TAKEN BY MARUTI AND ITS TEAM OF SUPPLIERS HAVE GENERATEDOVER 29% COST REDUCTION OVER THREE YEARS FOR MARUTI.PARTICIPATION HAS BEEN THE KEY TO MARUTI’S SUCCESS. THROUGH APARTICIPATIVE AND COLLABORATIVE APPROACH CALLED VALUE ANALYSIS &VALUE ENGINEERING, THEY HAVE BEEN SUCCESSFUL IN BRINGING COSTREDUCTION ACROSS ALL MARUTI’S MODELS. THE LOCALIZATION LEVELS AREAS HIGH AS 85 PER CENT.MARUTI’S SUPPLIER PARTNERS HAVE BEEN MAJOR CONTRIBUTORS TOMARUTI’S TURNAROUND. LESS THAN 20 PER CENT OF A CAR IS MANUFACTUREDIN-HOUSE. THE REST IS ACCOUNTED FOR BY MARUTI’S 215 SUPPLIERS ANDHUNDREDS OF SECOND AND THIRD TIER OF VENDORS WHO, IN TURN, SUPPLY TOTHEM. THE UNDERLYING BASIS OF MARUTI’S RELATIONSHIP HAS BEEN THATRATHER THAN FOCUS ON "PRICE REDUCTION" OF THE COMPONENT, THEY HAVETO WORK TOGETHER TO BRING DOWN THE "COST" OF THE COMPONENT.ONE OF THE WAYS TO REDUCE THEIR COST HAS BEEN TO REPLICATE THEMARUTI PRODUCTION SYSTEM ON THE SHOP FLOOR OF SUPPLIER COMPANIES.THESE TECHNIQUES HAVE BEEN TRANSPLANTED THROUGH THE MARUTICENTRE FOR EXCELLENCE. THE SUPPLIERS, TOO, HAVE BEEN ABLE TO REDUCEWASTAGE AND MAKE THEIR OPERATIONS LEAN AND EFFICIENT.RATHER THAN APPROPRIATE THE ENTIRE GAINS, THEY HAVE A SYSTEMWHEREBY SUPPLIERS KEEP A PART OF THE PRODUCTIVITY AND COST GAINSAND PASS ON THE REST IN THE FORM OF A PRICE REDUCTION.THE OTHER ROUTE TO COST REDUCTION HAS BEEN VALUE ANALYSIS & VALUEENGINEERING, ANOTHER COLLABORATIVE EFFORT BETWEEN MARUTI’SSUPPLIERS AND USANOTHER INTERESTING INITIATIVE IS THE EARLY INVOLVEMENT OF SUPPLIERS.IT TRIGGERS INNOVATIONS AT THE DESIGNING STAGE ITSELF. SUPPLIERS AREBEING TRAINED TO EVOLVE AS INNOVATION DRIVERS BY ENGAGING THEM ATNEW PRODUCT DESIGNING STAGE.
  23. 23. PERHAPS THAT IS REASON WHY MARUTI’S MODELS NOW ARE LAUNCHED WITHAS HIGH AS 90 PER CENT LEVELS OF LOCALIZATION. SHARESSHARES OF MARUTI SUZUKI INDIA ARE TRADING AT RS 606.10, UP RS 33.95, OR5.93% AT THE BOMBAY STOCK EXCHANGE (BSE).THE SCRIP HAS TOUCHED AN INTRA-DAY HIGH OF RS 610.85 AND LOW OF RS 572.THE TOTAL VOLUME OF SHARES TRADED AT THE BSE IS 197,714. SHARE PRICE MOVEMENT PRICE GAIN/(LOSS) PERIOD IN RS IN RS IN %1 WEEK 567.65 4.50 0.791 MONTH 550.45 21.70 3.793 MONTHS 774.75 (202.60) (35.41)6 MONTHS 798.75 (226.60) (39.60)1 YEAR 825.20 (253.05) (44.23) INTHE EARLIER SESSION, THE SHARES GAINED2.08%, OR RS 11.65, AT RS 572.15.CURRENTLY, THE STOCK IS TRADING DOWN51.59% FROM ITS 52-WEEK HIGH OF RS 1,252AND ABOVE 27.63% OVER THE 52-WEEK LOW OFRS 474.90.
  24. 24. RECENT DEVELOPMENTS10-MAR-08THE COUNTRY`S LARGEST CARMAKER MARUTI SUZUKI INDIA SIGNED ANAGREEMENT WITH SHRIRAM CITY UNION FINANCE WITH AN INITIALALLOCATION OF RS 10 BILLION, TO PENETRATE DEEPER INTO THE SEMI URBANAND RURAL INDIA.19-FEB-08MARUTI SUZUKI INDIA (MSIL) ANNOUNCED TODAY (WEDNESDAY) SIGNING OFAN AGREEMENT WITH MUNDRA PORT AND SPECIAL ECONOMIC ZONE (MPSEZL)FOR A MEGA CAR TERMINAL AT MUNDRA, DISTRICT KUTCH, GUJARAT. THIS CARTERMINAL IS EXPECTED TO BE OPERATIONAL BY DECEMBER 2008. THE INITIALINVESTMENT IN THE PROJECT IS EXPECTED TO BE AROUND RS 1 BILLION.06-FEB-08MARUTI SUZUKI ENTERED INTO AN AGREEMENT WITH THE MUNDRA PORT ANDSPECIAL ECONOMIC ZONE (MPSEZ). THIS AGREEMENT IS FOR SETTING UP ANEXCLUSIVE ZONE FOR MARUTI CARS AT MUDRA PORT IN GUJARAT. THE BAY ISEXPECTED TO BE READY BY EARLY 2009 AND IT IS LIKELY TO HELP MARUTI`SEXPORTS TO GO UP TO 250,000 CARS PER YEAR
  25. 25. 11-OCT-07MARUTI SUZUKI ANNOUNCED THAT MAGNETI MARELLI, SUZUKI MOTORCORPORATION AND MARUTI SUZUKI INDIA ENTERED INTO A JOINT VENTURE(JV) IN INDIA, FOR PRODUCTION OF ELECTRONIC CONTROL UNITS (ECU) FORDIESEL ENGINES. ACCORDING TO THE AGREEMENT, MAGNETI MARELLI WILLCONTRIBUTE 51% OF THE SHARE CAPITAL OF THE NEW COMPANY, WHILESUZUKI AND MARUTI WILL CONTRIBUTE 30% AND 19% RESPECTIVELY.18-SEP-07MARUTI UDYOG HAS CHANGED ITS NAME TO `MARUTI SUZUKI INDIA`. THECOMPANY`S NEW NAME WAS APPROVED BY THE REGISTRAR OF COMPANIES ONSEP. 17, 2007 AND COMES INTO EFFECT FROM SEP. 17, 2007.26-JUL-07MARUTI UDYOG HAS GOT THE BOARD`S APPROVAL FOR CHANGING ITS NAMETO MARUTI SUZUKI INDIA, SUBJECT TO APPROVAL BY SHAREHOLDERS. THEABOVE DECISION WAS TAKEN AT THE BOARD MEETING HELD ON JULY 26, 2007.MARUTI SUZUKI CONTINUES TO GAINFINANCIALSMARUTI SUZUKI INDIA REGISTERED A 24.08% GROWTH IN NET PROFITS TO RS4670.40 MILLION FOR THE QUARTER ENDED IN DECEMBER 2007 FROM A PROFITOF RS 3764.10 MILLION FOR THE QUARTER ENDED IN DECEMBER 2006NET SALES ROSE 27.03% TO RS 46741.30 MILLION FOR THE QUARTER ENDEDDECEMBER 2007 FROM RS 36794.70 MILLION FOR THE QUARTER ENDEDDECEMBER 2006.TOTAL INCOME ROSE 27.23% TO RS 48448 MILLION FOR THE QUARTER ENDEDDECEMBER 2007, FROM RS 38079 MILLION FOR THE QUARTER ENDED DECEMBER2006.THE EARNINGS PER SHARE (EPS) OF THE COMPANY STOOD AT RS 16.17 IN THEQUARTER ENDED DECEMBER 2007.
  26. 26. SALES FIGURESCAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED SOLD A TOTAL OF 63,822VEHICLES IN FEBRUARY 2008. THIS INCLUDES 4,511 EXPORT UNITS.THE COMPANY HAD SOLD 62,999 UNITS IN FEBRUARY 2007. DOMESTIC SALES INFEBRUARY 2007 WERE 59,095 UNITS.MARUTI’S VOLUME IN THE DOMESTIC A2 SEGMENT WENT UP BY 2.7 PER CENT,WHILE IN A3 SEGMENT THE DOMESTIC VOLUME GREW BY 8.9 PER CENT,COMPARED TO SALES IN FEBRUARY 2007.DURING FEBRUARY 2008 THE COMPANY BECAME INDIAS FIRST CARMANUFACTURER TO EXPORT 5 LAKH CARS CUMULATIVELY. FEBRUARY TILL FEBRUARY APRIL06 -SEGMENT MODELS % 2007- 2006- 2008 2007 %CHANGE MARCH07 CHANGE 08 07A1 M800 5745 5955 -3.5% 63200 73104 -13.5% 79245 OMNI,C 7268 8069 -9.9% 81688 74430 9.8% 83091 VERSA
  27. 27. ALTO,A2 WAGON-R, 4405942913 2.7% 457411393307 16.3% 440375 ZEN, SWIFT SX4,ESTEEM,A3 1958 1798 8.9% 41799 27283 53.2% 29697 BALENO *TOTAL PASSENGER 5903058735 0.5% 644098568124 13.4% 632408CARS GRANDMUV VITARA *,281 360 -21.9% 3299 2949 11.9% 3221 GYPSYDOMESTIC 5931159095 0.4% 647397571073 13.4% 635629EXPORT 4511 3904 15.5% 47149 32079 47.0% 39295TOTAL SALES 6382262999 1.3% 694546603152 15.2% 674924SX4 LAUNCHED IN MAY 2007, GRAND VITARA LAUNCHED IN JULY 2007, BALENOFIGURES ARE FOR 2006-07 FUTURE PLANSIN THE LIGHT OF MARUTI SUZUKI’S GROWING ROLE IN GLOBAL. SUZUKI; THECOMPANY HAS SET UP A STATE OF ART ASSEMBLY PLANT AT MANESAR WITHAN INITIAL CAPACITY OF 100,000 UNITS. THE MANESAR PLANT PRODUCTIONCAPACITY IS PLANNED TO BE INCREASED TO 300,000 UNITS IN THE NEXT TWOYEARS.MARUTI SUZUKI WILL MANUFACTURE SUZUKI’S FIFTH WORLD STRATEGICMODEL, A-STAR, FOR EXPORT. THE PRODUCTION MODEL WILL BE BASED ON THECONCEPT A-STAR, UNVEILED AT THE RECENT AUTO EXPO IN DELHI. THECOMPANY PLANS TO EXPORT 100,000 UNITS ANNUALLY OF THIS NEW MODEL, TOEUROPE AND OTHER PARTS OF THE WORLD.EARLIER IN FEBRUARY MARUTI SUZUKI TIED UP WITH MUNDRA PORT FORDEVELOPMENT OF DEDICATED PORT FACILITIES FOR EXPORT SHIPMENTS OFCARS THROUGH PURE CAR CARRIERS. THE NEW FACILITY IS EXPECTED TO BEOPERATIONAL BY DECEMBER 2008. MARUTI SUZUKI PLANS ITS FIRST EXPORTSHIPMENT FROM THE NEW PORT FACILITIES IN JANUARY 2009.
  28. 28. NEW EXPORT MODEL - CONCEPT A-STARCONCEPT A-STAR IS THE UPCOMING EXPORT MODEL THAT HAS BEENDEVELOPED BY MARUTI AND SUZUKI MOTORS CORPORATION JOINTLY.PRODUCTION OF THIS WORLD CAR WILL BEGIN IN OCTOBER 2008, AT MARUTISMANESAR PLANT.TODAY IS THE ERA OF CHEAPER CARS, NOT OF THE KING-SIZE, LUXURIOUS ANDCOSTLY ONES. ONE BY ONE EVERY CAR MAKER HAS ANNOUNCED THEIR SMALLAND CHEAPER CAR TO COMPETE WITH THE MUCH HYPED TATA NANO, WHICHIS EXPECTED TO OVER TURN THE INDIAN CAR MARKET. NOW IT IS THE TURN OFMARUTI UDYOG LIMITED, INDIAS LEADING CAR MAKER, TO ADD TO THE ROWOF CHEAPEST CARS AND UNOFFICIAL REPORTS STATE THAT SOON A CARPRICED IN 1 LAKH BRACKET WILL ROLL OUT OF THE COMPANY.EARLIER, AT THE LAUNCH OF TATA NANO, MARUTI HAD DENIED ANY PLANS OFMANUFACTURING AN ULTRA LOW COST CAR THAT COULD COMPETE WITHTATA"S CAR AND SQUASHED REPORTS OF A POSSIBLE PRICE CUT ON ITSFLAGSHIP MARUTI 800. BUT ALARMED BY THE EXPECTED REVOLUTION THATMAY HIT INDIAN CAR MARKET BY THE LAUNCH OF NANO, THEY ARE REPORTEDTO HAVE CHANGED THE MIND AND THE MARKET EXPECTS A SMALL ANDCHEAPER CAR FROM MARUTI.AS THE COMMENCEMENT, SUZUKI MOTOR HAS RECENTLY LAUNCHED A MINICAR NAMED CERVO IN JAPAN, WHICH IS POWERED BY A 660CC ENGINEOFFERING 54 BHP. ITS TURBO-CHARGED VARIANT OFFERS 60 BHP, MORE POWER
  29. 29. THAN THE ALTO AND THE MARUTI 800 AND NEARLY THE SAME AS WAGON R"S64 BHP. CERVO MEETS JAPAN"S 4-STAR EMISSION STANDARDS AND EXCEEDSTHE 2010 FUEL ECONOMY STANDARDS BY ABOUT 10%. AND THE SAME CAR ISEXPECTED FOR INDIA TOO, OF COURSE WITH NECESSARY CHANGES.THE NEW MODEL IS PART OF MUL"S FLANKING STRATEGY AGAINST TATAMOTORS" RS 1-LAKH CAR, SCHEDULED TO HIT THE MARKET BY 2008-END, IFMARUTI GOES FORWARD WITH THE PLAN. THE OTHER FLANK WILL BE THE NEW660CC SMALL CAR BEING DEVELOPED AT SUZUKI"S HEADQUARTERS INHAMAMATSU, JAPAN. THE NEW MARUTI 800 WILL BE ON THE EXISTINGPLATFORM BUT WOULD SPORT A MORE CONTEMPORARY LOOK, ENTIRELYDIFFERENT FROM THE CURRENT PRODUCT. BOTH CARS ARE LIKELY TO BEPRICED AGGRESSIVELY AGAINST RATAN TATAS DREAM CAR, NANO.MARUTIS CAR MAY HIT THE MARKET IN 2008, AROUND THE SAME TIME THATTATA MOTORS PLANS TO LAUNCH ITS NEW SMALL CAR. “THEY ARE WORKINGON A MINI CAR WHICH WOULD BE LOWER THAN 800CC IN ENGINE CAPACITY,"MARUTI"S DIRECTOR, SALES & MARKETING SHUJI OISHI COMMENTED ABOUTTHE CAR.THE SUZUKI AND THE TATA CARS WILL BE THE FIRST SUB-800CC CARS IN THEINDIAN MARKET. THE SUZUKI CAR WILL OFFER OVER 50 BHP POWER WITH A660CC PETROL ENGINE. IN COMPARISON, THE TATA SMALL CAR IS EXPECTED TOOFFER 30 BHP WITH A 700CC PETROL ENGINE.RELIABLE SOURCES SAY THAT THE MARUTI VEHICLE WILL BE A GEARED,FRONT-WHEEL DRIVEN CAR, “MARUTI’S CAR WILL BE FAR MORE FUEL-EFFICIENT THAN ANY CAR IN THE SEGMENT," OISHI SAID.
  30. 30. CARS CURRENTLY AVAILABLE BY MARUTI1. MARUTI 8002. MARUTI ALTO3. MARUTI BALENO4. MARUTI ESTEEM
  31. 31. 5. MARUTI GRAND VITARA XL-76. MARUTI GYPSY7. MARUTI OMNI8. MARUTI SWIFT9. MARUTI SUZUKI SX410. MARUTI VERSA11. MARUTI WAGON R12. MARUTI ZEN13. ZEN ESTILO
  32. 32. CAR PRICES REVISEDCAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED HAS ANNOUNCED AMODERATE INCREASE IN THE PRICES OF ITS RANGE OF CARS.THE INCREASE RANGES BETWEEN RS 1,000/- TO RS 11,000- (EX-SHOWROOM,DELHI) AND IS EFFECTIVE ACROSS ALL CITIES AND IS APPLICABLE TO MOST OFITS MODELS.IN EARLY JANUARY 2008, THE COMPANY HAD REFRESHED THE SWIFT MODEL(PETROL AND DIESEL) AND HAD INCREASED ITS PRICES.FOLLOWING ARE THE REVISED PRICES OF SOME MARUTI VEHICLES: MODEL PRE-REVISION EX- REVISED EX- CHANGE (RS) SHOWROOM SHOWROOM PRICE (RS) PRICE (RS)M800 STD 197092 198092 1000M800 A/C 218331 219331 1000ALTO LX 271522 274022 2500ALTO LXI 290184 292684 2500ZEN ESTILO LXI 352822 354822 2000ZEN ESTILO VXI 377954 379954 2000WAGON R LX 331429 334929 3500WAGON R LX LPG 353232 354232 1000DUOWAGON R LXI 356256 359756 3500WAGON R LXI LPG 381053 382053 1000DUOWAGON R VXI 380062 383562 3500OMNI 5 SEATER 224703 227203 2500OMNI CARGO LPG 200122 202622 2500OMNI 8 SEATER 226664 229164 2500VERSA STD 365465 369465 4000
  33. 33. VERSA DX2 476200 480200 4000GYPSY KING HARD 512351 522351 10000TOPGYPSY KING SOFT 493009 503009 10000TOPSX4 VXI 618000 629000 11000SX4 ZXI 689000 700000 11000SX4 ZXI (LEATHER) 724000 735000 11000 S.W.O.T ANALYSIS OF THE BRAND STRENGTHS ESTABLISHED DISTRIBUTION AND AFTER-SALES NETWORKS MARUTI UDYOG HAS ITS DISTRIBUTION CENTERS ALL OVER THE INDIA AND IT DELIVERS OUTSTANDING AFTER SALES SERVICE TO THE CUSTOMERS.THATSWHY MARUTI PEOPLE HAS FAITH IN THE BRAND NAME MARUTI UNDERSTANDING OF THE INDIAN MARKET AND ABILITY TO LIAISON WITH THE GOVERNMENT MARUTI UDYOG UNDERSTANDS THE INDIAN MARKET IN A VERY GOOD MANNER. IT KNOWS WHAT EXACTLY INDIAN PEOPLE NEED AND PROVIDE IT ACCORDINGLY. MARUTI UDYOG HAS A LOT OF ABILITY TO LIAISON WITH THE GOVERNMENT ABILITY TO DESIGN PRODUCTS WITH DIFFERENTIATING FEATURES MARUTI HAS PRODUCED THE DIFFERENT MODELS OF THEIR CARS. MARUTI UDYOG HAS BEEN PRODUCING CARS FOR MIDDLECLASS RANGE, HIGHER CLASS RANGE SO IT IS FULFILLING NEEDS OF ALL CLASSES OF THE COUNTRY. MARUTI ALSO GIVES VARIOUS AND DIFFERENT FEATURES IN THEIR CARS. BRAND IMAGE BRAND IMAGE IS THE IMPORTANT THING FOR ANY BUSINESS. MARUTI UDYOG HAS CREATED ITS OWN BRAND IMAGE IN THE COUNTRY. TODAY MARUTI UDYOG HAS DEVELOPED THEIR DIFFERENT IDENTITY IN THE MIND OF PEOPLE.
  34. 34. EXPERIENCE AND KNOW-HOW IN TECHNOLOGYMARUTI UDYOG HAS COLLABORATED WITH SUZUKI, THE JAPANESECOMPANY.WITH THIS COLLABORATION; MARUTI HAS BROUGHT HI-TECHTECHNOLOGIES IN THEIR PAST MODELS AND ALSO USING SOME MODERNTECHNIQUES IN THEIR UPCOMING MODELS.WEAKNESSESLACK OF EXPERIENCE WITH THE FOREIGN MARKETTHOUGH MARUTI UDYOG HAS THEIR NAME IN INDIAN MARKET, THEY ARENOT HAVING EXPERIENCE WITH FOREIGN MARKET. WHEN EXPORTS OF ANYPRODUCTS STARTS OR INCREASES COMPANY GETS LOT OF REVENUE INFOREIGN CURRENCY.INEXPERIENCE WITH FOREIGN WORKFORCEIF ANY COMPANY RECRUITS FOREIGN EXPERTS OR FOREIGN TECHNICIANSWHO KNOW HAVE BETTER TECHNICAL KNOWLEDGE THEN IT HELPS INPRODUCT DEVELOPMENT IN MORE EFFICIENT WAY.BUT MARUTI IS NOT THATMUCH EXPERIENCED WITH FOREIGN WORKFORCE.HEAVY IMPORT TARIFFSMARUTI UDYOG SPENDS A LOT ON IMPORT TARIFFS ON IMPORTED SPAREPARTS. IT INCREASES THE COST OF PRODUCT. THOUGH SAME THINGHAPPENS WITH OTHER COMPANIES MARUTI INCURS MORE TARIFFSCOMPARE TO OTHER COMPANIES.OPPORTUNITYINCREASED PURCHASING POWER OF INDIAN MIDDLECLASS CATEGORYNOW A DAYS SITUATION HAS BEEN CHANGED. NOW EVEN INDIAN MIDDLECLASS PEOPLE CAN ALSO AFFORD THE LUXURIES LIKE CARS. THEIRPURCHASING POWER IS INCREASED SO THERE IS LOT OF SCOPE TO MARUTIUDYOG TO INCREASE THEIR VOLUME.
  35. 35. GOVT. SUBSIDIESMARUTI UDYOG GETS A LOT OF SUBSIDIES FROM GOVT. SO ITS GOODOPPORTUNITY FOR MARUTI UDYOG TO REDUCE THEIR COST WHICH GETSINCREASE DUE TO VARIOUS TARIFFS.TAX BENEFITSTAX BENEFIT IS AN IMPORTANT OPPORTUNITY FOR ANY COMPANY. SAMEWAY MARUTI UDYOG GETS TAX BENEFITS FROM GOVERNMENT WHICHHELPS THEM TO INCREASE RESERVES AND USE IT INTO THE RESEARCH ANDDEVELOPMENT AND OTHER ACTIVITIES.FOREIGN COLLABORATIONDUE TO COLLABORATION WITH SUZUKI COMPANY, JAPAN, MARUTI HAS GOTVARIOUS FOREIGN TECHNIQUES WHICH HELPS IN PRODUCT DEVELOPMENT.THREATSTHREATS FROM CHINESE MANUFACTURERSACTUALLY SPEAKING THIS THREAT IS NOT ONLY TO MARUTI UDYOG BUTALSO TO ALL FOUR WHEELERS MANUFACTURERS IN THE WORLD. CHINESEARE WELL KNOWN IN PRODUCING BEST QUALITY PRODUCT IN LESS COST.INDIAN AS WELL AS FOREIGN COMPETITORSSINCE THIS IS GLOBALIZED WORLD, THERE ARE VARIOUS INDIAN AS WELLAS FOREIGN COMPETITORS TO MARUTI. INDIAN COMPANIES LIKE TATA,
  36. 36. MAHINDRA AND FOREIGN COMPANIES LIKE DAEWOO, TOYOTA ARE DOINGWELL IN THIS INDUSTRY. INDEXMARUTI SUZUKI AS A BRANDABOUT THE BRAND MARUTI SUZUKI INDIA LIMITEDBRAND COLLABORATIONBRAND IMAGERESULT OF BRANDINGEFFECT OF SOCIAL ACTIVITES ON THE BRAND IMAGE AND IDENTITYMARUTI AS A RESPONSIBLE CORPORATE BRAND OF INDIAGLOBALIZATION OF THE BRANDCUSTOMER SATISFACTION TOWARDS THE BRANDBRAND CONSISTENCY THROUGH GENERATIONSFACTORS OF SUCCESSFUL BRAND IDENTITY AND IMAGEPRODUCTION AND MANUFACTURING FACILITYMARUTI’S SUPPLIERS, MARUTI’S PARTNERS AND MARUTI’S STRENGHTSSHARESRECENT DEVELOPMENTSALES FIGURES
  37. 37. FUTURE PLANSNEW EXPORT MODEL CONCEPT A STARCARS CURRENTLY AVAILABLE BY MARUTICAR PRICES REVISEDS.W.O.T ANALYSIS OF THE BRAND
  38. 38. CASE STUDY
  39. 39. BRAND IMAGE BRAND IMAGE IS THE IMPORTANT THING FORANY BUSINESS. MARUTI UDYOG HAS CREATED ITS OWN BRAND IMAGE INTHE COUNTRY.MARUTI KNEW VERY WELL FROM THE BEGINNING THAT PEOPLE DO NOT BUYPRODUCTS THEY BUY BRANDS THAT’ S WHY MARUTI COLLABORATED WITHSUZUKI AND CREATED A BRAND IMAGE OF FRIENDLY, FAMILY AND SOCIALIMAGE PLUS A JAPANESE COLLABORATION ADDED TO THE EMOTIONALBENEFITS. MARUTI ASKED PEOPLE TO COUNT ON THEM IN THE THEIR TAGLINE/ SLOGAN WHICH SAID “COUNT ON US”. SUCCESSFUL ORGANIZATIONSLIKE MARUTI HAVE THE POWER OF THEIR BRAND AS THE CORNER STONE OFTHEIR SUCCESS.

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