1. VISION
“THE LEADER IN THE INDIAN AUTOMOBILE INDUSTRY,
CREATING CUSTOMER DELIGHT AND SHAREHOLDERS’
WEALTH; A PRIDE OF INDIA.”
VALUES
CUSTOMER OBSESSION
FAST, FLEXIBLE & FAST MOVER
INNOVATION AND CREATIVITY
NETWORKING AND PARTNERSHIP
OPENNESS AND LEARNING

2. MARUTI SUZUKI AS A BRAND
INCORPORATED FEBRUARY 1981
BRAND
COLLABORATION OCTOBER 1982
AGREEMENT
EQUITY 54.2% SUZUKI, JAPAN, BALANCE WITH OTHER FINANCIAL
STRUCTURE INSTITUTION AND PUBLIC
EMPLOYEE
4993 OF FINANCIAL YEAR 2006-07
STRENGTH
FACILITIES GURGAON: 3 VEHICLE ASSEMBLY PLANTS
MANESAR: 1 VEHICLE ASSEMBLY PLANT
HEAD OFFICE IN NEW DELHI, INDIA
REGIONAL OFFICES: 16
DIESEL SUZUKI POWERTRAIN INDIA LIMITED (SPIL), JOINT VENTURE
POWERTRAIN BETWEEN SUZUKI MOTOR CORPORATION 70% EQUITY THE
PLANT REST IS WITH MARUTI SUZUKI INDIA LIMITED.
GLOBAL HUB FOR DIESEL ENGINES AND TRANSMISSIONS FOR
SUZUKI WORLDWIDE.
JOINT VENTURE 15 JOINT VENTURE COMPANIES, INCLUDING SUZUKI
POWERTRAIN INDIA LIMITED FOR COMPONENT SUPPLY.
EXTENDED TRUE VALUE: FOR SALE AND PURCHASE OF PRE OWNED
IDENTITY CARS
MARUTI INSURANCE: FOR INSURANCE OF MARUTI VEHICLES
(MARUTI’S COMPANIES)
MARUTI FINANCE: FOR FINANCING MARUTI VEHICLES
PROPOSED
INR 9000 CRORES I.E. INR 90 BILLION, YEN 257 BILLION ( 1YEN
INVESTMENTS
= 0.35 RS), $ 2.25 BILLION (1 $ = RS 40) *
TILL 2010
NETWORK
REACH SALES 398 OUTLETS COVERING 228 CITIES
FINANCIAL SERVICE 2421 WORKSHOPS COVERING 1193 CITIES
YEAR PRE-OWNED CAR SALES 242 DEALERS COVERING 148 CITIES
2006-07

3. THE BRAND MARUTI SUZUKI INDIAN LIMITED
MARUTI WAS BORN AS A GOVERNMENT COMPANY, WITH SUZUKI AS A MINOR
PARTNER, TO MAKE A PEOPLE'S CAR FOR MIDDLE CLASS INDIA. OVER THE
YEARS, MARUTI’S BRAND IMAGE HAS WIDENED, OWNERSHIP HAS CHANGED
HANDS AND THE CUSTOMER HAS EVOLVED. WHAT REMAINS UNCHANGED, THEN
AND NOW, IS MARUTI’S MISSION TO MOTORISE INDIA.
MARUTI’S PARENT COMPANY, SUZUKI MOTOR CORPORATION,THE BRAND
SUZUKI MOTORS HAS BEEN A GLOBAL LEADER IN MINI AND COMPACT CARS
FOR THREE DECADES. SUZUKI'S TECHNICAL SUPERIORITY LIES IN ITS ABILITY
TO PACK POWER AND PERFORMANCE INTO A COMPACT, LIGHTWEIGHT ENGINE
THAT IS CLEAN AND FUEL EFFICIENT. THE SAME FUNCTIONAL BENEFITS MAKE
MARUTI’S CARS EXTREMELY RELEVANT TO INDIAN CUSTOMERS AND INDIAN
CONDITIONS. BRAND QUALITY, SAFETY AND COST CONSCIOUSNESS ARE
EMBEDDED INTO MARUTI’S MANUFACTURING PROCESS, WHICH ARE INHERITED
FROM MARUTI’S PARENT COMPANY GIVING MARUTI A NATIONAL AND GLOBAL
BRAND IMAGE.
RIGHT FROM INCEPTION, MARUTI BROUGHT TO INDIA, A VERY SIMPLE YET
POWERFUL JAPANESE PHILOSOPHY “SMALLER, FEWER LIGHTER, SHORTER AND
NEATER.”
FROM THE JAPANESE WORK CULTURE THEY IMBIBED SIMPLE PRACTICES LIKE
AN OPEN OFFICE, A COMMON UNIFORM AND COMMON CANTEEN FOR EVERYONE
FROM THE MANAGING DIRECTOR TO THE WORKMAN, DAILY MORNING
EXERCISE, AND QUALITY CIRCLE TEAMS.
MORE THAN HALF THE NUMBER OF CARS SOLD IN INDIA WERE A MARUTI
SUZUKI BRAND. IT’S BRAND IDENTITY AND IMAGE IS A SUBSIDIARY OF SUZUKI
MOTOR CORPORATION JAPAN.
AS INDIA'S LARGEST PASSENGER CAR BRAND, IT ACCOUNTS FOR OVER 50 PER
CENT OF THE DOMESTIC CAR MARKET.
IT HAS A SALES NETWORK OF 562 OUTLETS IN 372 TOWNS AND CITIES, AND
PROVIDES MAINTENANCE SUPPORT TO CUSTOMERS AT 2538 WORKSHOPS IN
OVER 1200 TOWNS AND CITIES (AS ON DECEMBER 31, 2007).
SINCE INCEPTION, IT HAS PRODUCED AND SOLD OVER 6.75 MILLION VEHICLES,
INCLUDING ALMOST 500,000 UNITS IN EUROPE AND OTHER EXPORT MARKETS.
MARUTI HAS BEEN RATED FIRST IN CUSTOMER SATISFACTION FOR EIGHT YEARS
IN A ROW IN J D POWER'S SURVEYS, AND IS INDIA'S MOST RESPECTED

4. AUTOMOBILE COMPANY (AS PER SURVEY CONDUCTED BY BUSINESS WORLD, A
REPUTED INDIAN MAGAZINE)
ALSO, IN AN INDEPENDENT SURVEY CONDUCTED BY FORBES.COM WHERE THEY
RATED TOP 200 REPUTED COMPANIES ON VARIOUS PARAMETERS SUCH AS
REPUTATION WITHIN THE CUSTOMER AND EMPLOYEE FRATERNITY, THEY
STOOD 91ST. IN THE AUTOMOBILE SECTION THEY FINISHED 7TH.

5. BRAND COLLABORATION
MARUTI UDYOG LTD. IS INDIA'S FOREMOST AUTOMOBILE BRAND WHICH HAS
CREATED HISTORY WITH ITS COLLABORATOR, SUZUKI MOTORS OF JAPAN.
HAVING PRODUCED OVER 4 MILLION VEHICLES TILL TODAY.
SUZUKI MOTOR WAS CHOSEN FROM SEVEN PROSPECTIVE PARTNERS
WORLDWIDE. THIS WAS DUE NOT ONLY TO THEIR UNDISPUTED BRAND
IDENTITY, BRAND IMAGE AND LEADERSHIP IN SMALL CARS BUT ALSO TO THEIR
COMMITMENT TO ACTIVELY BRING TO MARUTU UDYOG LIMITED
CONTEMPORARY TECHNOLOGY AND MANAGEMENT PRACTICES WHICH HAD
CATAPULTED JAPAN TO THE STATUS OF THE TOP AUTO MANUFACTURING
COUNTRY IN THE WORLD.
SUZUKI MOTOR CORPORATION, HAVE ALWAYS PURSUED PROVIDING 'VALUE-
PACKED PRODUCTS' AS ONE OF THEIR MANUFACTURING PHILOSOPHIES.
OBJECTIVE:
AS A GLOBAL BRAND SUZUKI PRACTICES THE EMPHASIS ON QUALITY
STANDARDS AND QUALITY NORMS, HIGHLIGHTED THE NEED FOR A DOCUMENT
CONTENT MANAGEMENT SOLUTION TO BE IMPLEMENTED ACROSS THE
COMPLETE MANUFACTURING OPERATIONS ESPECIALLY ENGINEERING CHANGE
MANAGEMENT AND QUALITY CONTROL TRACKING.
ALL MAJOR VENDORS ACROSS THE GLOBE WERE EVALUATED AND STEX WAS
CHOSEN AS THE PREFERRED VENDOR ON THE STRENGTH OF ITS TECHNOLOGY
PERFORMANCE – TO JAPANESE STANDARDS.
THE NEED
1. SPEED OF PERFORMANCE ON A HIGH TRAFFIC NETWORK.
2. RELIABILITY OF THE SOLUTION.
3. SCALABILITY TO MANAGE GROWING FAST EXPANDING.
4. SECURITY FEATURES.
5. COMPLEX SEARCH FACILITIES.
6. ABILITY OF THE VENDOR TO UPGRADE TECHNOLOGY ACROSS VERSIONS.
7. EASE OF ADMINISTRATION.

6. RESULT OF BRANDING
MARUTI’S CUSTOMERS HAVE RATED US FIRST IN 'CUSTOMER SATISFACTION
INDEX' AMONG ALL CAR BRAND IN INDIA FOR EIGHT YEARS IN A ROW, IN THE
ANNUAL J D POWER ASIA PACIFIC SURVEY ON CUSTOMERS SATISFACTION
INDEX.
IN SSI (SALES SATISFACTION INDEX) WHICH EVALUATES CUSTOMER
SATISFACTION AT THE POINT OF PURCHASE - WE POSTED A HAT-TRICK WITH
THREE CONSECUTIVE WINS IN 2004-06.
IN APEAL (AUTOMOTIVE PERFORMANCE EXECUTION LAYOUT AWARD)- OUR
CARS WAGON R AND ALTO SCORED THE HIGHEST, FOR SECOND CONSECUTIVE
YEAR, FOR THE YEAR 2006. FOR THEIR FUNCTIONAL BENEFITS.
IN IQS (INITIAL QUALITY STUDY) - ZEN (THE OLD MODEL) SCORED THE HIGHEST
FOLLOWED BY WAGON R AND ALTO IN THEIR RESPECTIVE CATEGORIES, FOR
THE YEAR 2006.
THE TNS AUTOMOTIVE GLOBAL CORPORATE SOCIAL RESPONSIBILITY (CSR)
STUDY COVERED CORPORATIONS FROM PASSENGER CAR, COMMERCIAL
VEHICLE, MOTORCYCLES, TYRE & OIL SECTORS. THE STUDY IS CONDUCTED
ACROSS 18 COUNTRIES AND BESIDES GLOBAL RANKINGS, COUNTRY SPECIFIC
RANKINGS TOO ARE ANNOUNCED.
IN INDIA, MARUTI SUZUKI WAS RANKED AS THE "MOST TRUSTED" BRAND
UNDER PASSENGER
GLOBALLY, OVER 18,000 CONSUMERS PARTICIPATED IN THE STUDY
WORLDWIDE. THE GENERAL PUBLIC PERCEPTION OF THE AUTOMOTIVE
INDUSTRY IS TAKEN WITH REGARD:
1. CORPORATE ETHICS
2. SOCIAL RESPONSIBILITY
3. ENVIRONMENTAL POLICIES AND
4. PHILANTHROPIC ACTIVITIES
THE STUDY FOUND THAT SAFETY AND ENVIRONMENT AMONGST THE MOST
IMPORTANT ISSUES AND CORPORATIONS THAT RATED HIGHLY ON THESE ARE
PERCEIVED TO BE MOST TRUSTWORTHY.
MARUTI SUZUKI INDIA LIMITED'S (MSIL) GLOBAL AMBITIONS. RATED HIGH
AMONG SUZUKI'S BEST PLANTS WORLDWIDE THE PLANT WAS INAUGURATED IN
FEBRUARY 2007.

7. CAR BRAND LEADER MARUTI SUZUKI INDIA LIMITED HAS ACHIEVED ANOTHER
SIGNIFICANT MILESTONE TODAY. THE CUMULATIVE EXPORTS OF INDIA’S
LEADING CARMAKER TODAY CROSSED HALF A MILLION MARK I.E. 500,000
UNITS.
THE ACHIVEMENTS ABOVE HAVE HELPED US TO BE RECOGNIZED AS A TRUSTED
BRAND PLUS PROVIDING US A STRONG BRAND IMAGE AND BRAND IDENTITY
FOR OUR EFFORTS OF PROVIDING CUSTOMERS WITH FUNCTIONAL, EMOTIONAL
AND SELF EXPRESSIVE BENEFITS.
EFFECT OF SOCIAL ACTIVITES ON THE BRAND IMAGE AND
INDENTITY

8. MORE THAN 100,000 INDIANS ARE DYING EVERY YEAR IN ROAD ACCIDENTS.
MORE THAN A MILLION ARE INJURED OR MAIMED. MANY YEARS AGO, A STUDY
FOUND THAT ROAD ACCIDENTS COST THE COUNTRY SOME RS 55,000 CRORE
EVERY YEAR.
WHILE THE BOOM IN THE DOMESTIC AUTOMOBILE INDUSTRY, AND THE
GOVERNMENT'S FOCUS ON ROADS AND HIGHWAYS ARE BOTH HEARTENING
DEVELOPMENTS, THEY WILL HAVE TO MOVE HAND IN HAND WITH A COHESIVE
EFFORT TO IMPROVE ROAD SAFETY.
MARUTI’S EFFORT TO IMPROVE ROAD SAFETY:
MARUTI BELIEVES THAT WE CAN LEARN FROM THE EXPERIENCE OF COUNTRIES
LIKE THE US, UK, NETHERLANDS AND AUSTRIA, WHICH HAS DEMONSTRATED
THAT IT IS POSSIBLE TO BRING DOWN ROAD FATALITIES THROUGH THE RIGHT
PUBLIC POLICY AND ITS EFFECTIVE ENFORCEMENT.
BY ADOPTING AN INTEGRATED, COLLABORATIVE APPROACH TO ROAD SAFETY
THEY HAVE MANAGED TO REDUCE ROAD FATALITIES. EXPERTS FROM ROAD
CONSTRUCTION AND DESIGN, VEHICLE MANUFACTURING, DRIVER TRAINING,
LAW ENFORCEMENT, HEALTHCARE HAVE ALL BEEN BROUGHT TOGETHER BY A
NATIONAL ROAD SAFETY INITIATIVE TO WORK OUT A COMBINED STRATEGY TO
BRING DOWN ROAD ACCIDENTS.
IN INDIA, WE HAVE A HUGE APPARATUS FOR ROAD SAFETY: NATIONAL AND
STATE LEVEL COUNCILS, DRIVER LICENSE AUTHORITIES, ENFORCEMENT
AGENCIES LIKE THE TRAFFIC POLICE, UNIVERSITY RESEARCHERS, VOLUNTARY
GROUPS, ALL OF WHOM ARE ENGAGED IN IMPROVING ROAD SAFETY. BUT WE
ARE YET TO APPROACH ROAD SAFETY IN AN INTEGRATED MANNER.
INDIA HAS ITS OWN PECULIAR TRAFFIC CONDITIONS, INCLUDING DIVERSITY OF
VEHICLES, QUALITY OF ROADS AND BELOW PAR MONITORING AND
ENFORCEMENT. A NATIONAL ROAD SAFETY INITIATIVE WILL HAVE TO DESIGN
SOLUTIONS SPECIALLY TAILORED FOR THESE CONDITIONS.
WHILE THE CHALLENGE OF ROAD SAFETY IS GIGANTIC, MARUTI SUZUKI
BELIEVES THAT AS A MARKET LEADER IT SHOULD UNDERTAKE INITIATIVES
THAT COULD ACT AS CATALYSTS FOR OTHER ORGANIZATIONS.
IN LINE WITH THAT, IT IS MANAGING TWO IDTRS (INSTITUTE OF DRIVING
TRAINING AND RESEARCH) AND ANOTHER 30 MARUTI DRIVING SCHOOLS IN
COLLABORATION WITH MARUTI’S DEALERS TO INCULCATE SAFE DRIVING
HABITS IN PEOPLE.
MARUTI’S FIRST MAJOR EFFORT IN PROMOTING ROAD SAFETY WAS IN THE YEAR
2000 WHEN IT OFFERED TO TAKE MANAGEMENT CONTROL OF DELHI
GOVERNMENT'S INSTITUTE OF DRIVING TRAINING AND RESEARCH (IDTR).

9. THEY INTRODUCED TRAINING FACILITIES AND INFRASTRUCTURE INCLUDING
WORLD-CLASS DRIVING TEST TRACKS, ADVANCED COMPUTER SIMULATORS
AND TRAINING MODULES BASED ON THE ONES FOLLOWED IN THE UK AND
ADAPTED TO INDIAN CONDITIONS.
THE IDTR HAS TRAINED AND EVALUATED MORE THAN 380,000 PEOPLE,
PREDOMINANTLY COMMERCIAL DRIVERS. ENCOURAGED BY THE RESPONSE, IT
HAS SET UP A SECOND IDTR, THIS TIME IN SOUTH DELHI, AGAIN IN
COLLABORATION WITH DELHI GOVERNMENT.
SEVERAL OTHER STATE GOVERNMENTS, SUCH AS HARYANA, PUNJAB, BIHAR,
UTTARAKHAND, CHATTISGARH AND WEST BENGAL HAVE ALSO APPROACHED
MARUTI TO SET UP DRIVING TRAINING INSTITUTES IN THEIR STATES. THE
COMPANY HAS ALREADY SIGNED AN MOU WITH THE GOVERNMENT OF
HARYANA FOR SETTING UP TWO DRIVING TRAINING INSTITUTES AT ROHTAK
AND BAHADURGARH.
RECENTLY, MARUTI HAS ALSO SIGNED AN MOU WITH GUJARAT GOVERNMENT
TO SET UP COUNTRY'S FIRST DRIVING AND TECHNICAL TRAINING INSTITUTE
FOR TRIBAL YOUTH. THEY HAVE OFFERED TO SET UP, MANAGE AND RUN THE
GUJARAT REGIONAL AUTOMOBILE TRAINING INSTITUTE (TO BE REFERRED AS
GUJRATI) AT GAJADARA VILLAGE OF WAGHODIA TALUKA IN VADODARA
DISTRICT. THIS INSTITUTE WILL NOT ONLY PROVIDE DRIVING TRAINING TO
TRIBAL YOUTH, IT WILL ALSO OFFER AUTOMOBILE TECHNICAL TRAINING TO
THEM.
MARUTI HAS ALSO INVOLVED ITS DEALERS ACROSS COUNTRY IN A BIG WAY IN
PROMOTING ROAD SAFETY AND SAFE DRIVING. IN COLLABORATION WITH
THEM, THE COMPANY HAS SET UP 30 MARUTI DRIVING SCHOOLS IN 27
DIFFERENT LOCATIONS ACROSS THE COUNTRY. THESE SCHOOLS ARE EQUIPPED
WITH THE WORLD CLASS, STATE OF THE ART DRIVING SIMULATORS. OVER 21,000
PEOPLE HAVE BEEN TRAINED SO FAR.
THE DRIVING TRAINING MODULES ARE AS PER INTERNATIONAL STANDARDS
AND INCLUDE BOTH THEORY AND PRACTICAL. DIFFICULT DRIVING SITUATIONS
SUCH AS FOG, UPHILL TERRAIN, RAIN AND NIGHT DRIVING IS SIMULATED ON
THE SIMULATORS TO GIVE LEARNERS A FIRST HAND ACCOUNT OF THE
DEMANDING WEATHER CONDITIONS. THEY ARE THEN TAKEN FOR ACTUAL
DRIVING ON ROAD.
THIS RICH MIX OF THEORY AND PRACTICAL GIVES LEARNERS A CRITICAL
INSIGHT INTO THE REQUIRED DRIVING SKILLS. IN ADDITION, THE LEARNERS
ARE ALSO GIVEN TECHNICAL TRAINING LIKE CHANGING FLAT TYRE AND
HANDLING MINOR SNAGS AND REPAIRS IN THE VEHICLE. SPECIAL SESSIONS ARE
ORGANIZED FOR LEARNERS ON TRAFFIC RULES, REGULATIONS AND SIGNAGE'S.
MOST IMPORTANTLY, THE TRAINING LAYS GREAT EMPHASIS ON DEVELOPING
RIGHT ATTITUDE FOR SAFE DRIVING AND ROAD SAFETY AMONG LEARNERS.

10. FOR THE CONVENIENCE OF WOMEN LEARNERS, THERE ARE LADY INSTRUCTORS
AT MDS
IT IS INTERESTING TO NOTE THAT AS MANY AS 53% OF THOSE COMING TO
LEARN DRIVING IN THESE SCHOOLS ARE WOMEN LEARNERS.
ROAD SAFETY AS A SUBJECT IS TOO VAST AND DIVERSE AND REQUIRES AN
INTEGRATED APPROACH OF GOVERNMENT, CORPORATES AND CIVIL SOCIETY.
MARUTI’S EFFORT TO INCREASE EMPLOYMENT:
MARUTI OFFERED TO ADOPT FOUR GOVERNMENT ITI'S IN GURGAON AND
DEVELOP THEM AS CENTERS OF EXCELLENCE. THE IDEA WAS TO GROOM
YOUNG UNEMPLOYED YOUTH OF THE STATE FOR THE AUTOMOBILE INDUSTRY
AND GIVE THEM REQUISITE EXPOSURE ON MARUTI’S INFRASTRUCTURE AND
INCREASE THEIR PROSPECTS OF EMPLOYABILITY IN THE INDUSTRY.
RECENTLY, MARUTI ALSO SIGNED AN MOU WITH GUJARAT GOVERNMENT TO
SET UP COUNTRY'S FIRST DRIVING AND TECHNICAL TRAINING INSTITUTE FOR
TRIBAL YOUTH. MARUTI HAS ALSO OFFERED TO SET UP, MANAGE AND RUN THE
GUJARAT REGIONAL AUTOMOBILE TRAINING INSTITUTE (TO BE REFERRED AS
GUJRATI) AT GAJADARA VILLAGE OF WAGHODIA TALUKA IN VADODARA
DISTRICT. THE INSTITUTE WILL NOT ONLY PROVIDE DRIVING TRAINING TO
TRIBAL YOUTH, IT WILL ALSO OFFER AUTOMOBILE TECHNICAL TRAINING TO
THEM.
SOON AFTER INAUGURATING MARUTI’S WORLD PLANT AT MANESAR, MARUTI
DECIDED TO ADOPT VILLAGES SURROUNDING MANESAR. MARUTI HAS ADOPTED
THREE VILLAGES IN MANESAR NAMELY KASAN, ALIHAR, DHANA (ALL LOCATED
AROUND THE MANESAR FACILITIES)
THE KEY AREAS OF INTERVENTION WHERE MARUTI FEEL THEY WOULD BE ABLE
TO ADD VALUE ARE AS FOLLOWS:
1. BASIC INFRASTRUCTURE
2. EDUCATION
3. VOCATIONAL TRAINING
4. HEALTH CARE
MARUTI’S EFFORT TO PROVIDE EDUCATION:

11. IN ADDITION, TO THE YOUTH MARUTI HAS ALSO ENTERED IN AN AGREEMENT
WITH THE DELHI PUBLIC SCHOOL AND OPENED TWO SCHOOLS IN GURGAON.
THE FIRST, DPS MARUTI SHIKSHA KENDRA WAS INITIATED AS A DREAM
PROJECT TO PROVIDE EDUCATION TO CHILDREN BELOW POVERTY LINE FROM
NEARBY VILLAGES OF GURGAON DISTRICT. AROUND 200 STUDENTS IN THE AGE
GROUP OF 4-12 YEARS ARE GIVEN EDUCATION HERE. IN ADDITION TO
PROVIDING ELEMENTARY EDUCATION THEY HAVE TRIED TO PROVIDE
COMPLIMENTARY BOOKS, STATIONARY ITEMS, UNIFORM, HEALTHY
REFRESHMENTS AND TRANSPORT FACILITY TO THEM.
THE SECOND SCHOOL, MARUTI INTERNATIONAL SCHOOL, WAS DEVELOPED TO
IMPART GOOD QUALITY EDUCATION TO EMPLOYEE CHILDREN. THE SCHOOL
RUNS IN TWO SHIFTS AND ALSO IMPARTS EDUCATION TO UNDERPRIVILEGED
CHILDREN.
MARUTI AS A RESPONSIBLE CORPORATE BRAND OF INDIA

12. AS A RESPONSIBLE CORPORATE BRAND, THEY FEEL THEY MUST PLOUGH BACK
IN THE SOCIETY THAT WE LIVE IN. THEY HAVE SET UP GUIDELINES FOR CSR
ACTIVITIES, WHICH INCLUDE ELEMENTS OF PARTNERSHIP, SUSTAINABILITY,
EMPLOYEE INVOLVEMENT, AND SCALING UP OF ACTIVITIES FROM THE LOCAL
TO THE NATIONAL LEVEL. THERE IS STRICT ADHERENCE TO GOVERNMENT
LABOUR LEGISLATIONS, AND THERE ARE DEFINED POLICIES FOR
OCCUPATIONAL HEALTH AND SAFETY, ENVIRONMENT PROTECTION AND
PRODUCT QUALITY. THERE IS A DEDICATED DEPARTMENT WHICH OVERLOOKS
THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF THE BRAND.
WHILE LENDING COLOURS TO MARUTI’S CARS THEY HAVE BEEN EXTREMELY
CONSCIOUS THAT MARUTI’S FACILITIES AND MARUTI’S CARS RETAIN THEIR
GREENNESS TO BE ENVIRONMENT FRIENDLY. COMMITMENT AND
RESPONSIBILITY TOWARDS ENVIRONMENT COMES FROM MARUTI’S GREEN
PHILOSOPHY- WHICH:
1. PROMOTES 3R'S- REDUCE, REUSE AND RECYCLE,
2. PROMOTES ENERGY CONSERVATION,
3. ENCOURAGES GREEN PROCUREMENT AND
4. PROVIDES EDUCATION ON ENVIRONMENT TO EMPLOYEES AND THEIR
FAMILIES.
ADOPTING THE POWERFUL MANTRA OF SMALLER / LESSER / LIGHTER / SHORTER
/ NEATER HAS INSPIRED MARUTI TO DESIGN & DEVELOP CARS THAT ARE FUEL
EFFICIENT AND ENVIRONMENT FRIENDLY. MARUTI HAVE SUCCESSFULLY
LAUNCHED ALTERNATE FUEL CARS AND ARE STEADILY PROGRESSING
TOWARDS NEW ENGINE SERIES, WHICH WILL HELP US BRING EURO-V
COMPLIANT CARS ON INDIAN ROADS.
OVER THE YEARS, THE APPROACH HAS ONLY REFINED AND THE RESULTS ARE
BOTH PLEASING AND PROMISING.
DESPITE INCREASED PRODUCTION VOLUMES THERE HAS BEEN A CONSISTENT
DECLINE IN ENERGY CONSUMPTION. THANKS TO NUMEROUS KAIZENS AND A
CONCERTED ENVIRONMENT FRIENDLY APPROACH, MARUTI’S TOTAL ENERGY
CONSUMPTION PER VEHICLE (DURING MANUFACTURING) HAS COME DOWN
DRASTICALLY BY 26 PER CENT OVER THE LAST SIX YEARS.
IN ADDITION, POWER CONSUMPTION HAS COME DOWN BY 31 PER CENT WHILE
WATER CONSUMPTION PER VEHICLE HAS DROPPED BY 63 PER CENT OVER THE
LAST SIX YEARS. LANDFILL WASTE HAS ALSO COME DOWN BY 67 PER CENT
OVER THIS PERIOD.
GLOBALIZATION OF THE BRAND

13. AS A FORWARD LOOKING BRAND, MARUTI HAS ALWAYS STRESSED ON EXPORTS
TO REMAIN COMPETITIVE IN GLOBAL MARKETS. AN EXPOSURE OF GLOBAL
MARKETS ALWAYS COMES HANDY IN IMPROVING FUNCTIONAL, EMOTIONAL
AND SEL-FEXPRESSIVE BENEFITS AND PRODUCT QUALITY AND COST.
THIS IS WHY, IN 1986 DESPITE A 3-YEAR WAITING PERIOD IN THE DOMESTIC
MARKET, MARUTI STARTED EXPORTING CARS, ONLY TO ENSURE THAT THEY
REMAIN COMPETITIVE IN TERMS FUNCTIONAL, EMOTIONAL AND SEL-
FEXPRESSIVE BENEFITS AND OF COST AND QUALITY. SINCE THEN MARUTI HAS
SOLD MORE THAN 450,000 CARS TO MORE THAN 100 COUNTRIES OF THE WORLD.
SOME OF MARUTI’S CARS BECAME BESTSELLERS. LIKE MARUTI’S OLD ZEN- WAS
PROJECTED AS THE WORLD CAR AND WAS VERY WELL RECEIVED IN EUROPE.
SIMILARLY, ALTO RECEIVED RAVE REVIEWS IN NETHERLANDS, GREECE,
GERMANY AND SWITZERLAND.
ALTO'S SUPERB FUEL ECONOMY ENTITLED ITS CUSTOMERS TO A 1000 EURO
REFUND FROM THE GOVERNMENT OF NETHERLANDS.
HOWEVER, DUE TO ADOPTION OF NEW EMISSION NORMS MARUTI HAD TO
TEMPORARILY SUSPEND MARUTI’S EXPORTS TO EUROPEAN COUNTRIES AND
MARUTI BEGAN DEVELOPING A NEW MODEL FOR EUROPEAN MARKETS.
AT PRESENT, MARUTI HAS EXPORT ENTRY LEVEL MODELS TO MANY LATIN
AMERICAN AND AFRICAN NATIONS. WITH A HEAVY FOCUS ON NON-EUROPEAN
COUNTRIES MARUTI HAS MANAGED TO BRING INCREMENTAL SALES AND
MARUTI’S EXPORTS TO THESE COUNTRIES HAVE GROWN BY 47%, 65% AND 40%
IN THE PAST THREE YEARS.
CAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED HAS ACHIEVED ANOTHER
SIGNIFICANT MILESTONE TODAY. THE CUMULATIVE EXPORTS OF INDIA’S
LEADING CARMAKER TODAY CROSSED HALF A MILLION MARK I.E. 500,000
UNITS.
AS THE SHIP LINER, “GOLIATH LEADER” LEFT MUMBAI PORT ON 28TH
FEBRUARY, CARRYING 1180 MARUTI CARS TO VARIOUS LATIN AMERICAN
COUNTRIES, MARUTI SUZUKI BECAME THE FIRST CARMAKER IN INDIA TO CROSS
THE 500,000 UNITS OF EXPORT.
WHILE MARUTI SUZUKI CARS PLY IN ALL FIVE CONTINENTS, EUROPE HAS BEEN
A POPULAR DESTINATION ACCOUNTING FOR 56 PER CENT OF THE COMPANY’S
CUMULATIVE EXPORTS. NETHERLANDS WITH 67,700 UNITS FOLLOWED BY ITALY
(OVER 41,000) AND UK (OVER 34,000) HAVE BEEN THE BIGGEST EUROPEAN
BUYERS. GERMANY AND HUNGARY TOO ARE AMONG THE COUNTRIES THAT
HAVE IMPORTED OVER 20,000 MARUTI SUZUKI CARS.

14. AMONGST THE NON-EUROPEAN MARKETS, ALGERIA IS THE BIGGEST BUYER
WITH OVER 42,000 UNITS, FOLLOWED BY CHILE, SRI LANKA AND NEPAL.
JUST AS IN THE INDIAN MARKET, THE MARUTI 800, WITH 178,000 UNITS, HAS
BEEN THE MOST POPULAR MARUTI CAR OVERSEAS. ALTO FOLLOWS CLOSELY
WITH 152,000 UNITS. “ZEN”, INDIA FIRST WORLD CAR THAT WAS EXPORTED TO
EUROPE AS EARLY AS 1994, WAS WELL RECEIVED SELLING OVER 130,000 UNITS
CUMULATIVELY.

15. CUSTOMER SATISFACTION TOWARDS THE BRAND
CUSTOMER SATISFACTION FOR PROVIDING:
EMOTIONAL
SELF EXPRESSIVE
AND FUNCTIONAL BENEFITS
IN THE FOLLOWING WAYS
MARUTI’S CUSTOMERS HAVE RATED US FIRST IN J D POWER'S CUSTOMER
SATISFACTION SURVEY FOR EIGHT CONSECUTIVE YEARS.
WHEN MARUTI ACHIEVED IT FIRST TIME IN 2000, PEOPLE WERE SKEPTICAL.
THEY COULD NOT FATHOM HOW A MARKET LEADER LIKE US COULD MANAGE
TO KEEP HAPPY SUCH A VAST AND DIVERSE GROUP OF CUSTOMERS.
THE ANSWER PERHAPS LIES IN MARUTI’S APPROACH TOWARDS CUSTOMER
SATISFACTION. BEING FIRST IN A CUSTOMER SATISFACTION RATING WAS NOT
JUST SIMPLY ABOUT WINNING AN AWARD. RATHER, IT BECAME MARUTI’S
WEAPON TO FIGHT AND WIN IN THIS COMPETITIVE MARKET PLACE.
HOW THEY EVOLVED MARUTI’S APPROACH?
THERE WAS A TIME (IN LATE 1990'S) WHEN MARUTI FACED SOME REAL
COMPETITION WITH THE ENTRY OF GLOBAL PLAYERS INTO INDIA.
THEY AREN’T BACK TO THE BASICS: WHAT WAS IT THAT THE INDIAN CUSTOMER
DESIRED? MARUTI HAD THE RIGHT PRODUCTS FOR INDIA, ONES WITH RELIABLE
QUALITY, LOW COST, TOP PERFORMANCE AND SO ON. WHAT ELSE COULD THEY
OFFER MARUTI’S CUSTOMERS?
IT WAS THEN THAT MARUTI DECIDED TO FOCUS ON CUSTOMER SATISFACTION.
CARING FOR THE CUSTOMER, THINKING FROM HIS AND HER POINT OF VIEW,
BUILDING TRANSPARENCY IN MARUTI’S INTERACTIONS, ORIENTING OURSELVES
TO FACE THE CUSTOMER'S NEEDS AND CONCERNS RATHER THAN THE OTHER
WAY ROUND. IF THEY COULD DO ALL THAT, MARUTI’S SATISFIED CUSTOMERS
WOULD RECOMMEND MARUTI’S PRODUCTS TO THEIR FRIENDS AND RELATIVES
AND THEMSELVES BUY THEIR NEXT CAR FROM US. THERE WAS NOTHING NEW
ABOUT THIS STRATEGY; ALL COMPANIES SWEAR BY CUSTOMER SATISFACTION.
THE CHALLENGE FOR US WAS TO GO BEYOND WORDS AND MAKE IT ALL WORK,
CONVERT INTENTION INTO ACTION, TRANSLATE AN INTANGIBLE MISSION TO
TANGIBLE BENEFITS, EVOLVE FROM RANDOM AND ONE-OFF CUSTOMER
BENEFIT GESTURES TO A CONSISTENT AND SYSTEMATIC EFFORT TO SATISFY
THE CUSTOMER.
THEY HAD TO STRIVE TO INTERNALIZE CUSTOMER SATISFACTION AND MAKE IT
A WAY OF LIFE FOR OURSELVES.

16. BRAND CONSISTENCY THROUGH GENERATIONS
MARUTI HAS TRIED TO KEEP PACE WITH THE CHANGING LIFESTYLE OF
MARUTI’S CUSTOMERS BY BRINGING MODELS HIGH ON 'STYLE AND DESIGN
QUOTIENT'. SOME OF MARUTI’S RECENT OFFERINGS LIKE THE SWIFT, ZEN
ESTILO (SPANISH FOR STYLE) AND SX4 HAVE BECOME POPULAR CHOICES
BECAUSE CUSTOMERS FIND THEM RELEVANT.
WHILE DESIGNING CONTEMPORARY CARS AND LACING THEM WITH LATEST
SAFETY FEATURES THEY HAVE REMAINED VIGILANT AND CAUTIOUS OF
PRICING THEM AGGRESSIVELY FOR MARUTI’S CUSTOMERS BY ADOPTING A
TARGET COST APPROACH.

17. FACTORS OF SUCCESSFUL BRAND IMAGE AND IDENTITY
SECRET OF SUCCESS:
THROUGH CONTINUOUS STUDY AND RESEARCH MARUTI HAS ADOPTED A NEW
APPROACH TOWARDS PRODUCT PLANNING AND PRODUCT PRICING- TARGET
COST APPROACH.
MARUTI HAS NOW BEGUN DESIGNING PRODUCTS BY KEEPING AN AGGRESSIVE
MARKET PRICE IN MIND. THEY WORK IT BACKWARDS TO ARRIVE AT TARGET
COSTS FOR DIFFERENT COMPONENTS, EQUIPMENT AND FOR MANUFACTURING
OPERATIONS. GROWING DESIGN CAPABILITY IN THE AREA OF CARS,
COMPONENTS AND DIES, BOTH WITHIN THE COMPANY AND AMONG SUPPLIERS,
HAVE HELPED MARUTI FOSTER THIS 'TARGET COST' APPROACH. THAT POSSIBLY
EXPLAINS WHY THEY ARE ABLE TO BRING OUT FRESH MODELS WITH HIGH
LEVELS OF LOCALISATION AND AGGRESSIVE PRICING.
BUSINESS STRATEGY:
MARUTI INTEND TO CONTINUE TO FOCUS ON THE SMALL CAR SEGMENT, WHILE
OFFERING PRODUCTS IN MOST SEGMENTS OF THE INDIAN PASSENGER CAR
MARKET. THE BUSINESS STRATEGIES OF MARUTI ARE:
MAINTAIN AND ENHANCE THE PRODUCT RANGE:
MARUTI UTILIZES SUZUKI’S EXPERTISE IN SMALL CAR TECHNOLOGY TO
PRODUCE NEW VARIANTS OF THE EXISTING MODELS AND TO UPGRADE THE
EXISTING ONE WITH CONTEMPORARY TECHNOLOGY AND FEATURES. MARUTI
INTENDS TO INCREASE THE NUMBER OF VARIANTS OF EXISTING MODELS IN THE
A AND B SEGMENTS
INCREASE REACH AND PENETRATION:
MARUTI HAS ONE OF THE EXTENSIVE SALES AND SERVICE NETWORK IN TERMS
OF GEOGRAPHICAL SPREAD, AND PENETRATION, IN TERMS OF SALES VOLUMES
ACROSS INDIA. MARUTI CONTINUOUSLY ASSISTS THEIR DEALERS IN
ENHANCING THEIR PERFORMANCE AND PROFITABILITY BY SUGGESTING
IMPROVEMENTS, SUCH AS INCREASING THE NUMBER OF SALES EXECUTIVES
EMPLOYED AT DEALERSHIPS. CURRENTLY, WIDE NETWORK OF MASS
PRIMARILY PROVIDES AFTERSALES SERVICE. THEY CAN EVEN USE THE MASS
THAT ARE LOCATED IN SOME OF THE MORE REMOTE AREAS OF INDIA AS SALES
OUTLETS TO INCREASE THE REACH AND PENETRATION IN THOSE AREAS.

18. INCREASE AVAILABILITY OF AUTOMOBILE FINANCE:
MARUTI BEING THE MARKET LEADER SEEKS OPPORTUNITIES TO EXPAND THE
SIZE OF THE INDIAN PASSENGER CAR MARKET, ESPECIALLY IN THE SMALL CAR
SEGMENT. MARUTI HAVE MADE AVAILABLE, THROUGH THE DEALERS, FINANCE
PRODUCTS OF EIGHT SELECTED FINANCE COMPANIES UNDER THE BRAND
“MARUTI FINANCE”. THIS INCREASES THE AVAILABILITY AND TRANSPARENCY
OF THE FINANCING TRANSACTIONS, WHICH CAN CONTRIBUTE GREATLY TO THE
CUSTOMER SATISFACTION AND CONFIDENCE. THEIR AGREEMENT WITH THE
STATE BANK OF INDIA, OR SBI, TO PROVIDE THE FINANCE TO THEIR CUSTOMERS
HAS ENABLED IT TO LEVERAGE THE STRENGTH OF THE EXTENSIVE NETWORK
OF SBI, MORE THAN 9,000 BRANCHES ACROSS INDIA. THIS ALL WILL ENABLE IT
TO PROMOTE THE DEMAND OF ITS OFFERING AMONG SBI’S VAST CUSTOMER
BASE AND EXPAND THE SIZE OF THE PASSENGER CAR MARKET IN INDIA.
SECURE REPEAT PURCHASES BY OFFERING A “360 DEGREE CUSTOMER
EXPERIENCE:
MARUTI IS EXTENSIBLY TRYING TO PROVIDE CUSTOMERS WITH A “ONE-STOP
SHOP” FOR AUTOMOBILES AND AUTOMOBILE-RELATED PRODUCTS AND
SERVICES. MARUTI ARE TRYING TO MAKE AVAILABLE TO THE CUSTOMERS A
WIDE RANGE OF MARUTI-BRANDED SERVICES AT DIFFERENT STAGES OF
OWNERSHIP. THIS HELPS THEM TO SECURE REPEAT PURCHASES BY THE
EXISTING CUSTOMERS AND INCREASE THE REVENUE. THE FOLLOWING
PRODUCTS
AND SERVICES OFFERED BY MARUTI:
1. AUTOMOBILE INSURANCE;
2. AUTOMOBILE FINANCE;
3. MARUTI-CERTIFIED PRE-OWNED CARS AVAILABLE FOR PURCHASE;
4. LEASING AND FLEET MANAGEMENT;
5. ACCESSORIES; AND
6. EXTENDED WARRANTIES.
CONTINUOUS BENCHMARKING OF MANUFACTURING CAPABILITIES:
MUL CONTINUOUSLY BENCHMARK, WITH THAT OF SUZUKI’S PREMIER ONE, ITS
FACILITY TO IMPROVE ITS OPERATING EFFICIENCIES. AS PART OF SUZUKI’S
PLANS TO MAKE MARUTI ITS RESEARCH AND DEVELOPMENT CENTER FOR CARS
IN ASIA (OUTSIDE JAPAN), IT IS EXPECTED THAT MUL WILL ULTIMATELY BE
HAVING THE CAPABILITY TO HAVE FULL MODEL CHANGE CAPABILITY.

19. CONTINUE TO REDUCE COSTS TO OFFER MORE COMPETITIVE PRODUCTS:
COST COMPETITIVENESS HAS BEEN, AND CONTINUES TO BE, CENTRAL TO MUL’S
STRATEGY, AS THE LEADING MANUFACTURER IN THE SMALL CAR SEGMENT, TO
EXPAND THE SIZE OF THE MARKET BY OFFERING COMPETITIVELY PRICED, HIGH
QUALITY PRODUCTS. THE COMPONENTS OF THIS STRATEGY ARE:
HIGHER LEVELS OF LOCALIZATION:
MARUTI HAS INCREASED THE LEVEL OF LOCALIZATION OVER TIME BY
WORKING CLOSELY WITH THE VENDORS IN INDIA TO UPGRADE THEIR
CAPABILITIES, WHICH HAS ENABLED THEM TO REDUCE COSTS AND HAS
INCREASED THE FLEXIBILITY IN PRICING. A LOOK AT THE NEW MODELS TELLS
THAT MUL, WITH ANY NEW MODEL, TRIES TO HAVE A MINIMUM OF 75%
LOCALIZATION LEVEL AND THEN TRIES TO INCREASE THE SAME TO AT LEAST
90%.
VENDOR PARTICIPATION IN COST REDUCTION:
IN SOME OF THE MAJOR VENDORS MUL HAS IMPLEMENTED THE “MARUTI
PRODUCTION SYSTEM” WHICH FOCUSES ON THE ELIMINATING THE WASTEFUL
ACTIVITIES IN THEIR MANUFACTURING PROCESSES SUCH AS IMPROVING THEIR
PRODUCTIVITY, REDUCING 21 THE NUMBER OF THEIR COMPONENTS THAT ARE
REJECTED, REDUCING MATERIALS HANDLING, IMPROVING THEIR YIELD FROM
MATERIALS AND REDUCING THEIR INVENTORIES. THIS HELPS IN REDUCING THE
COSTS OF PRODUCTION, WHICH ALSO REDUCES THE COSTS OF THE
COMPONENTS BEING REQUIRED BY MARUTI.
COST REDUCTION ON WARRANTIES:
THE WARRANTY COSTS OF THE VENDORS ARE THE COST OF COMPONENTS
INCURRED BY THEM TO SERVICE WARRANTY CLAIMS ARISING
FROM DEFECTS IN COMPONENTS SUPPLIED BY THEM. MUL WORKS IN
ASSOCIATION WITH THE VENDORS TO REDUCE THEIR
WARRANTY COST.
LOWERING THE COST OF OWNERSHIP:

20. MARUTI SEEKS TO REDUCE THE CONSUMER’S COST OF OWNERSHIP OF THEIR
CARS, WHICH COMPRISES THE COST OF PURCHASE, FUEL CONSUMPTION,
MAINTENANCE, INCLUDING SPARE PARTS AND REPAIRS, INSURANCE, AND
RESALE VALUE.
PRODUCTION AND MANUFACTURING FACILITIES
GURGAON
MARUTI’S FACILITY IN GURAGAON HOUSES THREE FULLY INTEGRATED PLANTS.
WHILE THE THREE PLANTS HAVE A TOTAL INSTALLED CAPACITY OF 350,000
CARS PER YEAR, SEVERAL PRODUCTIVITY IMPROVEMENTS OR SHOP FLOOR
KAIZENS OVER THE YEARS HAVE ENABLED THE COMPANY TO MANUFACTURE
NEARLY 650,000 CARS PER YEAR AT THE GURGAON FACILITIES.
THE ENTIRE FACILITY IS EQUIPPED WITH MORE THAN 150 ROBOTS, OUT OF
WHICH 71 HAVE BEEN DEVELOPED IN-HOUSE. MORE THAN 50 PER CENT OF
MARUTI’S SHOP FLOOR EMPLOYEES HAVE BEEN TRAINED IN JAPAN.
MANESAR FACILTY
MARUTI’S MANESAR FACILITY HAS BEEN MADE TO SUIT SUZUKI MOTOR
CORPORATION (SMC) AND MARUTI SUZUKI INDIA LIMITED'S (MSIL) GLOBAL
AMBITIONS. RATED HIGH AMONG SUZUKI'S BEST PLANTS WORLDWIDE THE
PLANT WAS INAUGURATED IN FEBRUARY 2007.
THE PLANT HAS SEVERAL IN-BUILT SYSTEMS AND MECHANISMS TO ENSURE
THAT CARS BEING MANUFACTURED HERE ARE OF GOOD QUALITY. THERE IS A
HIGH DEGREE OF AUTOMATION AND ROBOTIC CONTROL IN THE PRESS SHOP,
WELD SHOP AND PAINT SHOP TO CARRY ON MANUFACTURING WORK WITH
ACUTE PRECISION AND HIGH QUALITY. IN PARTICULAR, AREAS WHERE MANUAL
OPERATIONS ARE HAZARDOUS OR UNSAFE HAVE BEEN EQUIPPED WITH ROBOTS.
THE PLANT IS DESIGNED TO BE FLEXIBLE: DIVERSE CAR MODELS CAN BE MADE
HERE CONVENIENTLY OWING TO AUTOMATIC TOOL CHANGERS, CENTRALIZED
WELD CONTROL SYSTEM AND NUMERICAL CONTROL MACHINES THAT ENSURE
HIGH QUALITY. THE OPEN LAY-OUT AND ERGONOMIC DESIGN MAKE WORK
CONVENIENT AND IMPROVE PRODUCTIVITY.
THE PLANT AT MANESAR IS THE COMPANY'S FOURTH CAR ASSEMBLY PLANT
AND HAS STARTED WITH AN INITIAL CAPACITY OF 100,000 CARS PER YEAR. THIS
WILL BE SCALED UP TO 300,000 CARS PER YEAR. A TOTAL INVESTMENT OF RS
2,500 CRORE WILL BE MADE IN THIS CAR PLANT BY 2010.

21. IN ADDITION, THE MANESAR CAMPUS WOULD ALSO HAVE, FOR THE FIRST TIME
IN THE INDIAN AUTOMOBILE INDUSTRY, A SUPPLIERS' PARK
DIESEL ENGINE PLANT
SUZUKI POWERTRAIN INDIA LIMITED THE DIESEL ENGINE PLANT AT MANESAR
IS SUZUKI & MARUTI'S FIRST AND PERHAPS THE ONLY PLANT DESIGNED TO
PRODUCE WORLD CLASS DIESEL ENGINE AND TRANSMISSIONS FOR CARS.
THE PLANT IS UNDER A JOINT VENTURE COMPANY, CALLED SUZUKI
POWERTRAIN INDIA LIMITED (SPIL) IN WHICH SMC HOLDS 70 PER CENT EQUITY
WITH THE REST HELD BY MSIL.
THIS FACILITY HAS AN INITIAL CAPACITY TO MANUFACTURE 100,000 DIESEL
ENGINES A YEAR. THIS WILL BE SCALED UP TO 300,000 ENGINES PER YEAR BY
2010.
THE DIESEL ENGINES MANUFACTURED AT THIS PLANT WILL ALSO BE EXPORTED
TO SMC COMPANIES ACROSS THE WORLD.
THIS FACILITY, TOO, HAS A HIGH LEVEL OF AUTOMATION. FINAL INSPECTION OF
COMPONENTS IS DONE THROUGH AUTOMATIC MEASURING AND MARKING
MACHINES, WHICH LEADS TO A UNIFORM AND ERROR FREE PRODUCTION.

22. MARUTI’S SUPPLIERS MARUTI’S PARTNERS MARUTI’S STRENGTH
MARUTI’S SUPPLIERS HAVE BEEN MARUTI’S PARTNERS IN GROWTH. THE JOINT
INITIATIVES TAKEN BY MARUTI AND ITS TEAM OF SUPPLIERS HAVE GENERATED
OVER 29% COST REDUCTION OVER THREE YEARS FOR MARUTI.
PARTICIPATION HAS BEEN THE KEY TO MARUTI’S SUCCESS. THROUGH A
PARTICIPATIVE AND COLLABORATIVE APPROACH CALLED VALUE ANALYSIS &
VALUE ENGINEERING, THEY HAVE BEEN SUCCESSFUL IN BRINGING COST
REDUCTION ACROSS ALL MARUTI’S MODELS. THE LOCALIZATION LEVELS ARE
AS HIGH AS 85 PER CENT.
MARUTI’S SUPPLIER PARTNERS HAVE BEEN MAJOR CONTRIBUTORS TO
MARUTI’S TURNAROUND. LESS THAN 20 PER CENT OF A CAR IS MANUFACTURED
IN-HOUSE. THE REST IS ACCOUNTED FOR BY MARUTI’S 215 SUPPLIERS AND
HUNDREDS OF SECOND AND THIRD TIER OF VENDORS WHO, IN TURN, SUPPLY TO
THEM. THE UNDERLYING BASIS OF MARUTI’S RELATIONSHIP HAS BEEN THAT
RATHER THAN FOCUS ON "PRICE REDUCTION" OF THE COMPONENT, THEY HAVE
TO WORK TOGETHER TO BRING DOWN THE "COST" OF THE COMPONENT.
ONE OF THE WAYS TO REDUCE THEIR COST HAS BEEN TO REPLICATE THE
MARUTI PRODUCTION SYSTEM ON THE SHOP FLOOR OF SUPPLIER COMPANIES.
THESE TECHNIQUES HAVE BEEN TRANSPLANTED THROUGH THE MARUTI
CENTRE FOR EXCELLENCE. THE SUPPLIERS, TOO, HAVE BEEN ABLE TO REDUCE
WASTAGE AND MAKE THEIR OPERATIONS LEAN AND EFFICIENT.
RATHER THAN APPROPRIATE THE ENTIRE GAINS, THEY HAVE A SYSTEM
WHEREBY SUPPLIERS KEEP A PART OF THE PRODUCTIVITY AND COST GAINS
AND PASS ON THE REST IN THE FORM OF A PRICE REDUCTION.
THE OTHER ROUTE TO COST REDUCTION HAS BEEN VALUE ANALYSIS & VALUE
ENGINEERING, ANOTHER COLLABORATIVE EFFORT BETWEEN MARUTI’S
SUPPLIERS AND US
ANOTHER INTERESTING INITIATIVE IS THE EARLY INVOLVEMENT OF SUPPLIERS.
IT TRIGGERS INNOVATIONS AT THE DESIGNING STAGE ITSELF. SUPPLIERS ARE
BEING TRAINED TO EVOLVE AS INNOVATION DRIVERS BY ENGAGING THEM AT
NEW PRODUCT DESIGNING STAGE.

23. PERHAPS THAT IS REASON WHY MARUTI’S MODELS NOW ARE LAUNCHED WITH
AS HIGH AS 90 PER CENT LEVELS OF LOCALIZATION.
SHARES
SHARES OF MARUTI SUZUKI INDIA ARE TRADING AT RS 606.10, UP RS 33.95, OR
5.93% AT THE BOMBAY STOCK EXCHANGE (BSE).
THE SCRIP HAS TOUCHED AN INTRA-DAY HIGH OF RS 610.85 AND LOW OF RS 572.
THE TOTAL VOLUME OF SHARES TRADED AT THE BSE IS 197,714.
SHARE PRICE MOVEMENT
PRICE GAIN/(LOSS)
PERIOD
IN RS IN RS IN %
1 WEEK 567.65 4.50 0.79
1 MONTH 550.45 21.70 3.79
3 MONTHS 774.75 (202.60) (35.41)
6 MONTHS 798.75 (226.60) (39.60)
1 YEAR 825.20 (253.05) (44.23) IN
THE EARLIER SESSION, THE SHARES GAINED
2.08%, OR RS 11.65, AT RS 572.15.
CURRENTLY, THE STOCK IS TRADING DOWN
51.59% FROM ITS 52-WEEK HIGH OF RS 1,252
AND ABOVE 27.63% OVER THE 52-WEEK LOW OF
RS 474.90.

24. RECENT DEVELOPMENTS
10-MAR-08
THE COUNTRY`S LARGEST CARMAKER MARUTI SUZUKI INDIA SIGNED AN
AGREEMENT WITH SHRIRAM CITY UNION FINANCE WITH AN INITIAL
ALLOCATION OF RS 10 BILLION, TO PENETRATE DEEPER INTO THE SEMI URBAN
AND RURAL INDIA.
19-FEB-08
MARUTI SUZUKI INDIA (MSIL) ANNOUNCED TODAY (WEDNESDAY) SIGNING OF
AN AGREEMENT WITH MUNDRA PORT AND SPECIAL ECONOMIC ZONE (MPSEZL)
FOR A MEGA CAR TERMINAL AT MUNDRA, DISTRICT KUTCH, GUJARAT. THIS CAR
TERMINAL IS EXPECTED TO BE OPERATIONAL BY DECEMBER 2008. THE INITIAL
INVESTMENT IN THE PROJECT IS EXPECTED TO BE AROUND RS 1 BILLION.
06-FEB-08
MARUTI SUZUKI ENTERED INTO AN AGREEMENT WITH THE MUNDRA PORT AND
SPECIAL ECONOMIC ZONE (MPSEZ). THIS AGREEMENT IS FOR SETTING UP AN
EXCLUSIVE ZONE FOR MARUTI CARS AT MUDRA PORT IN GUJARAT. THE BAY IS
EXPECTED TO BE READY BY EARLY 2009 AND IT IS LIKELY TO HELP MARUTI`S
EXPORTS TO GO UP TO 250,000 CARS PER YEAR

25. 11-OCT-07
MARUTI SUZUKI ANNOUNCED THAT MAGNETI MARELLI, SUZUKI MOTOR
CORPORATION AND MARUTI SUZUKI INDIA ENTERED INTO A JOINT VENTURE
(JV) IN INDIA, FOR PRODUCTION OF ELECTRONIC CONTROL UNITS (ECU) FOR
DIESEL ENGINES. ACCORDING TO THE AGREEMENT, MAGNETI MARELLI WILL
CONTRIBUTE 51% OF THE SHARE CAPITAL OF THE NEW COMPANY, WHILE
SUZUKI AND MARUTI WILL CONTRIBUTE 30% AND 19% RESPECTIVELY.
18-SEP-07
MARUTI UDYOG HAS CHANGED ITS NAME TO `MARUTI SUZUKI INDIA`. THE
COMPANY`S NEW NAME WAS APPROVED BY THE REGISTRAR OF COMPANIES ON
SEP. 17, 2007 AND COMES INTO EFFECT FROM SEP. 17, 2007.
26-JUL-07
MARUTI UDYOG HAS GOT THE BOARD`S APPROVAL FOR CHANGING ITS NAME
TO MARUTI SUZUKI INDIA, SUBJECT TO APPROVAL BY SHAREHOLDERS. THE
ABOVE DECISION WAS TAKEN AT THE BOARD MEETING HELD ON JULY 26, 2007.
MARUTI SUZUKI CONTINUES TO GAIN
FINANCIALS
MARUTI SUZUKI INDIA REGISTERED A 24.08% GROWTH IN NET PROFITS TO RS
4670.40 MILLION FOR THE QUARTER ENDED IN DECEMBER 2007 FROM A PROFIT
OF RS 3764.10 MILLION FOR THE QUARTER ENDED IN DECEMBER 2006
NET SALES ROSE 27.03% TO RS 46741.30 MILLION FOR THE QUARTER ENDED
DECEMBER 2007 FROM RS 36794.70 MILLION FOR THE QUARTER ENDED
DECEMBER 2006.
TOTAL INCOME ROSE 27.23% TO RS 48448 MILLION FOR THE QUARTER ENDED
DECEMBER 2007, FROM RS 38079 MILLION FOR THE QUARTER ENDED DECEMBER
2006.
THE EARNINGS PER SHARE (EPS) OF THE COMPANY STOOD AT RS 16.17 IN THE
QUARTER ENDED DECEMBER 2007.

26. SALES FIGURES
CAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED SOLD A TOTAL OF 63,822
VEHICLES IN FEBRUARY 2008. THIS INCLUDES 4,511 EXPORT UNITS.
THE COMPANY HAD SOLD 62,999 UNITS IN FEBRUARY 2007. DOMESTIC SALES IN
FEBRUARY 2007 WERE 59,095 UNITS.
MARUTI’S VOLUME IN THE DOMESTIC A2 SEGMENT WENT UP BY 2.7 PER CENT,
WHILE IN A3 SEGMENT THE DOMESTIC VOLUME GREW BY 8.9 PER CENT,
COMPARED TO SALES IN FEBRUARY 2007.
DURING FEBRUARY 2008 THE COMPANY BECAME INDIA'S FIRST CAR
MANUFACTURER TO EXPORT 5 LAKH CARS CUMULATIVELY.
FEBRUARY TILL FEBRUARY
APRIL'06 -
SEGMENT MODELS % 2007- 2006-
2008 2007 %CHANGE MARCH'07
CHANGE 08 07
A1 M800 5745 5955 -3.5% 63200 73104 -13.5% 79245
OMNI,
C 7268 8069 -9.9% 81688 74430 9.8% 83091
VERSA

27. ALTO,
A2 WAGON-R, 4405942913 2.7% 457411393307 16.3% 440375
ZEN, SWIFT
SX4,ESTEEM,
A3 1958 1798 8.9% 41799 27283 53.2% 29697
BALENO *
TOTAL PASSENGER
5903058735 0.5% 644098568124 13.4% 632408
CARS
GRAND
MUV VITARA *,281 360 -21.9% 3299 2949 11.9% 3221
GYPSY
DOMESTIC 5931159095 0.4% 647397571073 13.4% 635629
EXPORT 4511 3904 15.5% 47149 32079 47.0% 39295
TOTAL SALES 6382262999 1.3% 694546603152 15.2% 674924
SX4 LAUNCHED IN MAY 2007, GRAND VITARA LAUNCHED IN JULY 2007, BALENO
FIGURES ARE FOR 2006-07
FUTURE PLANS
IN THE LIGHT OF MARUTI SUZUKI’S GROWING ROLE IN GLOBAL. SUZUKI; THE
COMPANY HAS SET UP A STATE OF ART ASSEMBLY PLANT AT MANESAR WITH
AN INITIAL CAPACITY OF 100,000 UNITS. THE MANESAR PLANT PRODUCTION
CAPACITY IS PLANNED TO BE INCREASED TO 300,000 UNITS IN THE NEXT TWO
YEARS.
MARUTI SUZUKI WILL MANUFACTURE SUZUKI’S FIFTH WORLD STRATEGIC
MODEL, A-STAR, FOR EXPORT. THE PRODUCTION MODEL WILL BE BASED ON THE
CONCEPT A-STAR, UNVEILED AT THE RECENT AUTO EXPO IN DELHI. THE
COMPANY PLANS TO EXPORT 100,000 UNITS ANNUALLY OF THIS NEW MODEL, TO
EUROPE AND OTHER PARTS OF THE WORLD.
EARLIER IN FEBRUARY MARUTI SUZUKI TIED UP WITH MUNDRA PORT FOR
DEVELOPMENT OF DEDICATED PORT FACILITIES FOR EXPORT SHIPMENTS OF
CARS THROUGH PURE CAR CARRIERS. THE NEW FACILITY IS EXPECTED TO BE
OPERATIONAL BY DECEMBER 2008. MARUTI SUZUKI PLANS ITS FIRST EXPORT
SHIPMENT FROM THE NEW PORT FACILITIES IN JANUARY 2009.

28. NEW EXPORT MODEL - CONCEPT A-STAR
CONCEPT A-STAR IS THE UPCOMING EXPORT MODEL THAT HAS BEEN
DEVELOPED BY MARUTI AND SUZUKI MOTORS CORPORATION JOINTLY.
PRODUCTION OF THIS WORLD CAR WILL BEGIN IN OCTOBER 2008, AT MARUTI'S
MANESAR PLANT.
TODAY IS THE ERA OF CHEAPER CARS, NOT OF THE KING-SIZE, LUXURIOUS AND
COSTLY ONES. ONE BY ONE EVERY CAR MAKER HAS ANNOUNCED THEIR SMALL
AND CHEAPER CAR TO COMPETE WITH THE MUCH HYPED 'TATA NANO', WHICH
IS EXPECTED TO OVER TURN THE INDIAN CAR MARKET. NOW IT IS THE TURN OF
MARUTI UDYOG LIMITED, INDIA'S LEADING CAR MAKER, TO ADD TO THE ROW
OF CHEAPEST CARS AND UNOFFICIAL REPORTS STATE THAT SOON A CAR
PRICED IN 1 LAKH BRACKET WILL ROLL OUT OF THE COMPANY.
EARLIER, AT THE LAUNCH OF TATA NANO, MARUTI HAD DENIED ANY PLANS OF
MANUFACTURING AN ULTRA LOW COST CAR THAT COULD COMPETE WITH
TATA"S CAR AND SQUASHED REPORTS OF A POSSIBLE PRICE CUT ON ITS
FLAGSHIP MARUTI 800. BUT ALARMED BY THE EXPECTED REVOLUTION THAT
MAY HIT INDIAN CAR MARKET BY THE LAUNCH OF NANO, THEY ARE REPORTED
TO HAVE CHANGED THE MIND AND THE MARKET EXPECTS A SMALL AND
CHEAPER CAR FROM MARUTI.
AS THE COMMENCEMENT, SUZUKI MOTOR HAS RECENTLY LAUNCHED A MINI
CAR NAMED CERVO IN JAPAN, WHICH IS POWERED BY A 660CC ENGINE
OFFERING 54 BHP. ITS TURBO-CHARGED VARIANT OFFERS 60 BHP, MORE POWER

29. THAN THE ALTO AND THE MARUTI 800 AND NEARLY THE SAME AS WAGON R"S
64 BHP. CERVO MEETS JAPAN"S 4-STAR EMISSION STANDARDS AND EXCEEDS
THE 2010 FUEL ECONOMY STANDARDS BY ABOUT 10%. AND THE SAME CAR IS
EXPECTED FOR INDIA TOO, OF COURSE WITH NECESSARY CHANGES.
THE NEW MODEL IS PART OF MUL"S FLANKING STRATEGY AGAINST TATA
MOTORS" RS 1-LAKH CAR, SCHEDULED TO HIT THE MARKET BY 2008-END, IF
MARUTI GOES FORWARD WITH THE PLAN. THE OTHER FLANK WILL BE THE NEW
660CC SMALL CAR BEING DEVELOPED AT SUZUKI"S HEADQUARTERS IN
HAMAMATSU, JAPAN. THE NEW MARUTI 800 WILL BE ON THE EXISTING
PLATFORM BUT WOULD SPORT A MORE CONTEMPORARY LOOK, ENTIRELY
DIFFERENT FROM THE CURRENT PRODUCT. BOTH CARS ARE LIKELY TO BE
PRICED AGGRESSIVELY AGAINST RATAN TATA'S DREAM CAR, NANO.
MARUTI'S CAR MAY HIT THE MARKET IN 2008, AROUND THE SAME TIME THAT
TATA MOTORS PLANS TO LAUNCH ITS NEW SMALL CAR. “THEY ARE WORKING
ON A MINI CAR WHICH WOULD BE LOWER THAN 800CC IN ENGINE CAPACITY,"
MARUTI"S DIRECTOR, SALES & MARKETING SHUJI OISHI COMMENTED ABOUT
THE CAR.
THE SUZUKI AND THE TATA CARS WILL BE THE FIRST SUB-800CC CARS IN THE
INDIAN MARKET. THE SUZUKI CAR WILL OFFER OVER 50 BHP POWER WITH A
660CC PETROL ENGINE. IN COMPARISON, THE TATA SMALL CAR IS EXPECTED TO
OFFER 30 BHP WITH A 700CC PETROL ENGINE.
RELIABLE SOURCES SAY THAT THE MARUTI VEHICLE WILL BE A GEARED,
FRONT-WHEEL DRIVEN CAR, “MARUTI’S CAR WILL BE FAR MORE FUEL-
EFFICIENT THAN ANY CAR IN THE SEGMENT," OISHI SAID.

30. CARS CURRENTLY AVAILABLE BY MARUTI
1. MARUTI 800
2. MARUTI ALTO
3. MARUTI BALENO
4. MARUTI ESTEEM

31. 5. MARUTI GRAND VITARA XL-7
6. MARUTI GYPSY
7. MARUTI OMNI
8. MARUTI SWIFT
9. MARUTI SUZUKI SX4
10. MARUTI VERSA
11. MARUTI WAGON R
12. MARUTI ZEN
13. ZEN ESTILO

32. CAR PRICES REVISED
CAR MARKET LEADER MARUTI SUZUKI INDIA LIMITED HAS ANNOUNCED A
MODERATE INCREASE IN THE PRICES OF ITS RANGE OF CARS.
THE INCREASE RANGES BETWEEN RS 1,000/- TO RS 11,000- (EX-SHOWROOM,
DELHI) AND IS EFFECTIVE ACROSS ALL CITIES AND IS APPLICABLE TO MOST OF
ITS MODELS.
IN EARLY JANUARY 2008, THE COMPANY HAD REFRESHED THE SWIFT MODEL
(PETROL AND DIESEL) AND HAD INCREASED ITS PRICES.
FOLLOWING ARE THE REVISED PRICES OF SOME MARUTI VEHICLES:
MODEL PRE-REVISION EX- REVISED EX- CHANGE (RS)
SHOWROOM SHOWROOM
PRICE (RS) PRICE (RS)
M800 STD 197092 198092 1000
M800 A/C 218331 219331 1000
ALTO LX 271522 274022 2500
ALTO LXI 290184 292684 2500
ZEN ESTILO LXI 352822 354822 2000
ZEN ESTILO VXI 377954 379954 2000
WAGON R LX 331429 334929 3500
WAGON R LX LPG 353232 354232 1000
DUO
WAGON R LXI 356256 359756 3500
WAGON R LXI LPG 381053 382053 1000
DUO
WAGON R VXI 380062 383562 3500
OMNI 5 SEATER 224703 227203 2500
OMNI CARGO LPG 200122 202622 2500
OMNI 8 SEATER 226664 229164 2500
VERSA STD 365465 369465 4000

33. VERSA DX2 476200 480200 4000
GYPSY KING HARD 512351 522351 10000
TOP
GYPSY KING SOFT 493009 503009 10000
TOP
SX4 VXI 618000 629000 11000
SX4 ZXI 689000 700000 11000
SX4 ZXI (LEATHER) 724000 735000 11000
S.W.O.T ANALYSIS OF THE BRAND
STRENGTHS
ESTABLISHED DISTRIBUTION AND AFTER-SALES NETWORKS
MARUTI UDYOG HAS ITS DISTRIBUTION CENTERS ALL OVER THE INDIA AND
IT DELIVERS OUTSTANDING AFTER SALES SERVICE TO THE
CUSTOMERS.THATSWHY MARUTI PEOPLE HAS FAITH IN THE BRAND NAME
MARUTI
UNDERSTANDING OF THE INDIAN MARKET AND ABILITY TO LIAISON
WITH THE GOVERNMENT
MARUTI UDYOG UNDERSTANDS THE INDIAN MARKET IN A VERY GOOD
MANNER. IT KNOWS WHAT EXACTLY INDIAN PEOPLE NEED AND PROVIDE IT
ACCORDINGLY. MARUTI UDYOG HAS A LOT OF ABILITY TO LIAISON WITH
THE GOVERNMENT
ABILITY TO DESIGN PRODUCTS WITH DIFFERENTIATING FEATURES
MARUTI HAS PRODUCED THE DIFFERENT MODELS OF THEIR CARS. MARUTI
UDYOG HAS BEEN PRODUCING CARS FOR MIDDLECLASS RANGE, HIGHER
CLASS RANGE SO IT IS FULFILLING NEEDS OF ALL CLASSES OF THE COUNTRY.
MARUTI ALSO GIVES VARIOUS AND DIFFERENT FEATURES IN THEIR CARS.
BRAND IMAGE
BRAND IMAGE IS THE IMPORTANT THING FOR ANY BUSINESS. MARUTI
UDYOG HAS CREATED ITS OWN BRAND IMAGE IN THE COUNTRY. TODAY
MARUTI UDYOG HAS DEVELOPED THEIR DIFFERENT IDENTITY IN THE MIND
OF PEOPLE.

34. EXPERIENCE AND KNOW-HOW IN TECHNOLOGY
MARUTI UDYOG HAS COLLABORATED WITH SUZUKI, THE JAPANESE
COMPANY.WITH THIS COLLABORATION; MARUTI HAS BROUGHT HI-TECH
TECHNOLOGIES IN THEIR PAST MODELS AND ALSO USING SOME MODERN
TECHNIQUES IN THEIR UPCOMING MODELS.
WEAKNESSES
LACK OF EXPERIENCE WITH THE FOREIGN MARKET
THOUGH MARUTI UDYOG HAS THEIR NAME IN INDIAN MARKET, THEY ARE
NOT HAVING EXPERIENCE WITH FOREIGN MARKET. WHEN EXPORTS OF ANY
PRODUCTS STARTS OR INCREASES COMPANY GETS LOT OF REVENUE IN
FOREIGN CURRENCY.
INEXPERIENCE WITH FOREIGN WORKFORCE
IF ANY COMPANY RECRUITS FOREIGN EXPERTS OR FOREIGN TECHNICIANS
WHO KNOW HAVE BETTER TECHNICAL KNOWLEDGE THEN IT HELPS IN
PRODUCT DEVELOPMENT IN MORE EFFICIENT WAY.BUT MARUTI IS NOT THAT
MUCH EXPERIENCED WITH FOREIGN WORKFORCE.
HEAVY IMPORT TARIFFS
MARUTI UDYOG SPENDS A LOT ON IMPORT TARIFFS ON IMPORTED SPARE
PARTS. IT INCREASES THE COST OF PRODUCT. THOUGH SAME THING
HAPPENS WITH OTHER COMPANIES MARUTI INCURS MORE TARIFFS
COMPARE TO OTHER COMPANIES.
OPPORTUNITY
INCREASED PURCHASING POWER OF INDIAN MIDDLECLASS CATEGORY
NOW A DAYS SITUATION HAS BEEN CHANGED. NOW EVEN INDIAN MIDDLE
CLASS PEOPLE CAN ALSO AFFORD THE LUXURIES LIKE CARS. THEIR
PURCHASING POWER IS INCREASED SO THERE IS LOT OF SCOPE TO MARUTI
UDYOG TO INCREASE THEIR VOLUME.

35. GOVT. SUBSIDIES
MARUTI UDYOG GETS A LOT OF SUBSIDIES FROM GOVT. SO ITS GOOD
OPPORTUNITY FOR MARUTI UDYOG TO REDUCE THEIR COST WHICH GETS
INCREASE DUE TO VARIOUS TARIFFS.
TAX BENEFITS
TAX BENEFIT IS AN IMPORTANT OPPORTUNITY FOR ANY COMPANY. SAME
WAY MARUTI UDYOG GETS TAX BENEFITS FROM GOVERNMENT WHICH
HELPS THEM TO INCREASE RESERVES AND USE IT INTO THE RESEARCH AND
DEVELOPMENT AND OTHER ACTIVITIES.
FOREIGN COLLABORATION
DUE TO COLLABORATION WITH SUZUKI COMPANY, JAPAN, MARUTI HAS GOT
VARIOUS FOREIGN TECHNIQUES WHICH HELPS IN PRODUCT DEVELOPMENT.
THREATS
THREATS FROM CHINESE MANUFACTURERS
ACTUALLY SPEAKING THIS THREAT IS NOT ONLY TO MARUTI UDYOG BUT
ALSO TO ALL FOUR WHEELERS MANUFACTURERS IN THE WORLD. CHINESE
ARE WELL KNOWN IN PRODUCING BEST QUALITY PRODUCT IN LESS COST.
INDIAN AS WELL AS FOREIGN COMPETITORS
SINCE THIS IS GLOBALIZED WORLD, THERE ARE VARIOUS INDIAN AS WELL
AS FOREIGN COMPETITORS TO MARUTI. INDIAN COMPANIES LIKE TATA,

36. MAHINDRA AND FOREIGN COMPANIES LIKE DAEWOO, TOYOTA ARE DOING
WELL IN THIS INDUSTRY.
INDEX
MARUTI SUZUKI AS A BRAND
ABOUT THE BRAND MARUTI SUZUKI INDIA LIMITED
BRAND COLLABORATION
BRAND IMAGE
RESULT OF BRANDING
EFFECT OF SOCIAL ACTIVITES ON THE BRAND IMAGE AND IDENTITY
MARUTI AS A RESPONSIBLE CORPORATE BRAND OF INDIA
GLOBALIZATION OF THE BRAND
CUSTOMER SATISFACTION TOWARDS THE BRAND
BRAND CONSISTENCY THROUGH GENERATIONS
FACTORS OF SUCCESSFUL BRAND IDENTITY AND IMAGE
PRODUCTION AND MANUFACTURING FACILITY
MARUTI’S SUPPLIERS, MARUTI’S PARTNERS AND MARUTI’S STRENGHTS
SHARES
RECENT DEVELOPMENT
SALES FIGURES

37. FUTURE PLANS
NEW EXPORT MODEL CONCEPT A STAR
CARS CURRENTLY AVAILABLE BY MARUTI
CAR PRICES REVISED
S.W.O.T ANALYSIS OF THE BRAND

38. CASE STUDY

39. BRAND IMAGE
BRAND IMAGE IS THE IMPORTANT THING FOR
ANY BUSINESS. MARUTI UDYOG HAS CREATED ITS OWN BRAND IMAGE IN
THE COUNTRY.
MARUTI KNEW VERY WELL FROM THE BEGINNING THAT PEOPLE DO NOT BUY
PRODUCTS THEY BUY BRANDS THAT’ S WHY MARUTI COLLABORATED WITH
SUZUKI AND CREATED A BRAND IMAGE OF FRIENDLY, FAMILY AND SOCIAL
IMAGE PLUS A JAPANESE COLLABORATION ADDED TO THE EMOTIONAL
BENEFITS. MARUTI ASKED PEOPLE TO COUNT ON THEM IN THE THEIR TAG
LINE/ SLOGAN WHICH SAID “COUNT ON US”. SUCCESSFUL ORGANIZATIONS
LIKE MARUTI HAVE THE POWER OF THEIR BRAND AS THE CORNER STONE OF
THEIR SUCCESS.