Marketing strategy Financial Ratio JD of Tata Motors (HR)

1. Presented by
Sayantan Roychoudhury
PGDM
Pune Institute of Business
Management

2. Sector

3. Market Size of automobile
The Indian auto industry is one of the largest in the world. The industry accounts for 7.1 per cent of the country's
Gross Domestic Product (GDP)
FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Passenger Vehicle 1.3 1.3 1.6 1.8 2.4 3 3.1 3.2 3.1 3.2 3.4
Commercial Vehicle 1.3 0.5 0.6 0.4 0.6 0.8 0.9 0.8 0.7 0.7 0.8
Three wheeler 0.4 0.6 0.5 0.5 0.6 0.8 0.9 0.8 0.8 0.9 0.9
Two wheeler 7.6 8.5 8 8.4 10.5 13.4 15.4 15.7 16.9 18.5 18.8
0
2
4
6
8
10
12
14
16
18
20
TOTAL PRODUCTION OF AUTOMOBILES IN
INDIA(MILLIONS)
Passenger Vehicle Commercial Vehicle Three wheeler Two wheeler

4. 14% 3%
3%
80%
Market Share in Percentage
Pssenger vehicles Commercial vehicles Three wheelers Two wheelers
Domestic Market
Share

5. Company

6. Products
Passenger
Vehicle
Commercial
Vehicle
Concept
Vehicle

7. Growth/ DE
growth of
Tata motors
Tata Motors passenger and commercial vehicle sales (including
exports) in September 2016 were at 48,648 vehicles, a growth
of 8%, over 45,215 vehicles sold in September 2015
11,732
28,847
4,402
14,601
28,360
5,687
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Passenger Vehicles Commercial Vehicles Exports
Growth/De-Growth ofTata Motors
FY15 FY16

8. Reason
• Passenger vehicles
grew by 24% over
September,2015 due
to high demand of
Tata Tiago.
Passenger
vehicle
• Commercial vehicle’s
growth was 2% lower
over September, 2015
due to postponement
of replacement and
fleet expansion.
Commercial
vehicle
• Exports grew by 29%
over September,2015
due to high demand of
commercial vehicles
outside of India.
Exports

9.  Tata Motors secures 2nd highest score in J.D. Power India 2016 Customer Service
Index Study.
 Tata Motors expands dealership footprints to over 600 touch points.
 Tata Motors forays into Bolivia with the launch of Commercial Vehicle range.
 Tata motors partners with Hindustan Petroleum Ltd. To introduce HP Tata
Motors Genuine Oil.
 Mr. Cyrus Mistri has been removed from the Chairman Post of Tata Motors.
Mr. Ratan Tata steps in…
Snapshot

10. Rivalry among existing firms-
Exit barriers
Number of competitors
Relative size of competitors
Determinants of supplier
power-
Availability of substitute
product.
Supplier’s forward
integration
Importance of Industry.
Threats of new Entrants-
Red ocean market
Economies of scale
Product differentiation
Access to distribution
channel
Government policies
Determinants of buyer
power-
Number of buyers
Profit margin.
Switching cost
Threats of Substitute
Product-
Relative price of
substitute.
Relative quality of
substitute.
Switching cost
Porter’
s
Five
Models

11. Product-
Passenger Vehicles
Commercial Vehicles
Conceptual Vehicles
Price-
Tata Commercial
Vehicles>Tata SUVS>Tata
Sedan
Place-
600
dealers
hips in
189
cities.
Promotion-
Trade fair and
Exhibition
Sponsorship
Media Promotion

12. S
E
G
M
E
N
T
A
T
I
O
N
Rural area

13. Urban Segment

16. Ratio
Leverage ratio FY16 FY15 FY14 FY13 FY12
Debt to Equity ratio 0.642171 0.996613 0.689882 0.853145 0.843516
Liquidity ratios FY16 FY15 FY14 FY13 FY12
Current ratio 1.040558 1.014824 1.03778 0.857692 0.879803
Quick ratio 0.74 0.72 0.74 0.61 0.63
Average collection period (days) 25.81018 25.01092 25.38886 29.29502 18.23697
Average payment period (days) 81.02024 80.29993 80.77306 79.22944 40.6131
Activity ratios FY16 FY15 FY14 FY13 FY12
Fixed asset turnover ratio 2.292362 2.5138 2.800715 3.017264 2.958706
Working capital turnover ratio 60.65981 175.4133 66.11174 -15.2822 -18.7194
Stock turnover ratio 2.175204 2.305619 2.390937 2.394446 4.524987
Average Debtors turnover ratio 5.331537 5.630577 5.360373 4.892016
ROI/ROCE 17% 24% 27% 27% 57%

17. Audit Committee
Board of Directors
Managing Director
Executive
Committee
Staff
Head- Commercial Business Unit
Head-Quality
Head-Engineering Research Center
Head- Finance & IT
Head- Passenger Vehicle Business Unit
Head- Human Resource
Head- Purchasing & Supply
Head- Program Planning & Project
Management
Head- Strategy
Chief Internal Auditor
Head- Corporate Communication
Head-Govt. Affairs & Collaboration
Head- Legal
Company Secretary
Audit Committee
Executive Committee of
Board
Remuneration Committee
Nominations Committee
Investor’s Grievance
Committee
Special Need Based
Committee

18. TATA MOTORS PVT LTD COMPANY URGENT HIRING.
COMPANY -TATA MOTORS PVT LTD COMPANY
POST- SALES EXECUTIVE
SALARY- 20,500/- to 32,500/- per month
JOB DESCRIPTION:-
* FRESHER AND EXPERIENCE CANDIDATE BOTH CAN APPLY
EASYAND FAST SELECTION PROCESS
* 100% DAY SHIFTS
* PAYROLL WORK
* PAID TRAINING
* UNLIMITED INCENTIVES
* MEDICAL INSURANCE
* MEALING AND LIVING
* OVER TIME BENEFITS
* EXCELLENT OPPORTUNITY FOR YOU TO WORK WITH INDIA'S LEADING TATA MOTORS PVT LTD COMPANY
INTERVIEW TIMING: - 9:30 AM TO 5:00 PM (MONDAY TO SATUDAY)
DOCUMENTS: - RESUME, 4 PASSPORT SIZE PHOTOGRAPH, 1 I.D PROOF, LAST
QUALIFICATIONCERTIFICATE, and COMPUTER DIPLOMA
J
O
B
D
E
S
C
R
I
P
T
I
O
N

19.  Cross local assignments. These include 3 business shifts of 15 week duration in
sales and marketing, manufacturing and operations, corporate strategy, finance
and human resources.
 A seven week rural assignment resources exposes the trainee to community work
which help to install in them the real image of Indian ordinary people.
 Mentorship for TAS managers placed with a group companies. This was initiated
to create a platform to develop the personal and professional platform of TAS
mangers. Then they are taken through a development plan of 5 years.
 The programmer’s one year training module named as ‘group orientation &
learning’ (GOAL) emphasizes on structure orientation through class room inputs
and field visits. It builds TAS trainees perspective on the seven sectors of the TATA
GROUP. It’s current and future challenges and its drive to become a truly global
organization.

20. Well known brand
with good
reputation.
High employee
base.
Increasing fuel
cost.
Rising cost of
manufacturing.
Minimum presence
in European market.
Poor technical base
in compare with
Global leaders.
Potential rise in
profitability.
New launches are
creating new market.

21. ANALYTICS

22. www.ibef.com
www.tatamotors.com
www.moneycontrol.in
www.aceanalyzer.co.in
www.siam.com
Reference