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Direct Competitor for Meru cab and CompetitorAnalysis

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  1. 1. Introduction to the Company UpGrad Product Management Competitor Analysis for Meru Student Name: Shivayogi Kumbar
  2. 2. Competitors Background of these competitors Assess competitor business models Evaluate strengths and weaknesses Performances of competitor products Predict future initiatives 2
  3. 3. COMPETITORS IN THE MARKET Direct Competitors OlaCabs Uber Radio Cabs Indirect Competitors BMTC Metro Rail Auto Service
  4. 4. Direct Competitors OlaCabs Uber Radio Cabs Indirect Competitors BMTC Metro Auto Service
  5. 5. ABOUT THE DIRECT COMPETITOR'S is an American worldwide online transportation network company headquartered in San Francisco, California. ANI Technologies Pvt. Ltd., operating under the trade name Ola, is an Indian online transportation network company.
  6. 6. MARKET SHARE OF THE DIRECT COMPETITORS Meru Cabs Olacabs Uber 0 10 20 30 40 50 60 70 80 Market % Meru Cabs Olacabs Uber
  7. 7. CONCLUSION ON COMPETITOR Top competitor is Ola cab as it has around 75 % market share and also it’s domestic player.
  8. 8. BACKGROUND OF DIRECT COMPETITOR It was founded on in December 2010 , the company had expanded to a network of more than 200,000 cars across 100 cities. OlaCabs expanded to incorporate autos and Ola Auto expanded to major cities . OlaCabs is valued around 30 thousand Cr with annual revenue of 418 Cr . OlaCabs acquired Bangalore based cab service TaxiForSure.
  9. 9. GOALS & MISSION OF Ola Cabs is a taxi aggregator - an entity between end user and cab drivers and also have car fleet. The vision behind Ola cabs is to provide hassle-free, reliable and technology-efficient car rental service to Indians. Ola has also entered the B2B segment with ‘Ola corporate’ and ‘Ola Operator’ app.
  10. 10. STRATEGY Expanding their business operations and gain customer base in India by creating major car fleet. Offering good incentives to the fleet owners. Manage bookings, tracking &‘fair fares’ to woo the customer • Merger and Acquisition of the competitor Leveraged the smartphone revolution and reach more than 90% App bookings.
  11. 11. FINANCES FOR OLA 0 500 1000 1500 2000 2500 In Millions In Millions
  12. 12. PRODUCTS Ola has Web Application and mobile apps on IOS,Android and Windows app for car and auto booking. Ola E-wallet ,Ola select privilege program & Ola Corporate applications integrated within app.
  13. 13. MARKETS: Commuters within a city or intercity book cabs through their mobile application, entire mobility space is there market. Point to point or outstation transport according to their budget.
  14. 14. NUMBER OF EMPLOYEES Olacabs has around 5000+ employees at present.
  15. 15. REVENUE MODEL ANALYSIS Ola usually charges 11-13% of the total bill amount for a trip. Ola gets commission without actually wasting its petrol. Ola charge 20-24% of each trip as a service charge.
  16. 16. TARGET MARKET 100+ Indian Cities it’s operating and entire mobility space is the target market.
  17. 17. INVENTORY It has car fleet vendors and also own car fleet.
  18. 18. STRONG POINTS Established Systems, Relations with Suppliers and a well known brand name.
  19. 19. PAIN POINTS Cannot target rural areas much as internet connections are scarce. Supplier and User switching influences the business.
  20. 20. APP DOWNLOAD AND RATING Around 6 Lac people have downloaded the app and having good review App Rating is 4.0 for 5 star
  21. 21. It has also shown intentions to empower women entrepreneurship by initiatives like Pink Cabs. There may be possibility of introducing the self driving cars in near future.