Ultimatum of Pleasure is the first Russian book on behavioral marketing, published in the US in English

1. epic edition

2. Harvard
Business
School

3. Princeton
University

4. Columbia University
Columbia
University

5. The first
Russian
book

6. on behavioral
marketing

7. published
in the USA
for the oldest
business schools

8. A book about the role of pleasure in
the development of a person and
culture

9. от Арсена Даллана
From a behavioral marketing specialist
writing in a cell

10. «Я и ОНО»
поведенческого
маркетолога
Автор: Арсен ДалланАвтор Арсен Даллан
The author of the
first Russian book
about behavioral
marketing

11. and existential prose

12. Arsen Dallakyan
[Dallan]

13. About the author

14. Arsen Dallakyan
is an expert of behavioral marketing.
Held top positions in financial companies.
From 2012 to 2015 was the vice-president, the director of the marketing
department of the insurance company “MSK”
Today is an independent consultant on building the client-centered
business models
Tools: customer pleasure management, costumer journey, design thinking.
Specializes in studying the pleasure phenomenon
The Candidate of philosophical sciences, the subject is “The national
Identity during the Globalization Era"
The author of 7 books and more than 40 articles on marketing and cultural
identity. The invited expert of Channel One (Public Russian Television),
“Vedomosti", "Kommersant", the Rain TV channel and so forth.

15. Karlen Dallakyan
Together with
Professor of philosophy

16. The Ultimatum of Pleasure
is basing on:
The Ego and the Id
by S.Freud

17. The Ultimatum of Pleasure
is basing on:
Man’s Search for Meaning
by V. Frankl

18. The Ultimatum of Pleasure
is basing on :
Escape from Freedom by E.
Fromm

19. The Ultimatum of Pleasure
is basing on :
Psychosynthesis
by R. Assagioli

20. and touches the subjects of:
behavioral
marketing

21. and touches the subjects of:
social
psychology

22. and touches the subjects of:
the philosophy of capitalism

23. The book is about:
how to get free from the oppression of
the principle of pleasure,

24. The book is about :
threatening not only with the personal
unfreedom,

25. The book is about:
but with the degradation of the whole
society.

26. Originality
in everything

27. Development
not through self-control,
but through pleasure
The Idea

28. Simple
structure
and language
The Presentation

29. intellectual +
aesthetic
pleasure
The Form:

30. for the last
thanks to the photographer
Alexander Tikhomirov

31. I. Marshak
The book is written with passion and with huge de
to reveal the most interesting topic about the
pleasure phenomenon.
Narcologist,
founder of the clinic

32. Martin de Munnik,
Founder at Neurensics,
ex-CEO NSBA
The pleasure coming from an intrinsic
reward that drives our behavior.
The book teaches it.

33. Dr. Peter Steidl,
Principal at Neurothinking
author of Neurobranding
Authors hope that
humankind might move
from
seeking pleasure in
individual pursuit to
joining forces

34. Plunge deep
into yourself,
and find
what was hiding
earlier

35. the great
pleasure

36. Read with
pleasure!

37. arsdallan.ru