2. The image of the red
flower and “New
Jersey” are linked to the
title because name of
the title and the font is
the same shade of red
as the flower
The blurb states the
people and companies
which have helped
produce the movie
USP: The names of the main characters as
people are inclined to watch movies in which
actors the actors they recognise are in
So people know when the
movie is coming out
The main characters of
the movie, so people are
attracted to faces that
they recognise
Age
restriction:
R (17<)
Website for people who
want to know more
about the movie
USP: Awards that the
movie has won at film
festivals
Title of the movie
USP = Unique Selling point
The image sort of fades
to white, so that the text is
over a white background
and is easier to read
3. Blurb with
producers, actors
and director
Title of the
movie
USP: Name of
director – „A Film
by Wes Anderson‟
Name of main
actors
USP = Unique Selling point
Protagonists of the film.
Unlike most movie posters, the
protagonists take up a smaller
amount of space. The location
they‟re superimposed on is also
the background for the text,
most posters have a solid
colour under the text, they are
able to get away with this as
the background is dark
Age Restriction :
PG13
“Moonrisekingdom.com”
The movie‟s official
website
Producing
companies
Telling people when the film is
coming out
The whole poster uses the same
font, it is also the same as the font
and colour as the trailer. They have
chosen to use yellow as it goes
with the earthy tone of the
background image. Wes Anderson
is also known for using lots of
primary colours
