2. Final Design
As shown left is our final 4 panel design for
our album artwork as part of our Digi-Pak.
The 4 panels show our protagonist in various
costume on the front and back cover, whilst
using contrasting images in the two inside
panels.
This was done in order to create interest for
the consumer and keep them engaged with
the 4 panel design.
For the editing of our album art we used the
software ‘GIMP’.
3. Front Cover
The design for our front cover includes the
Protagonist, with the images over lapping to
create an engaging and powerful cover image for
the audience.
The images for the front and back panels create a
continuous image showing multiple images of
our protagonist, creating an abstract effect.
The title of our chosen song also appears within
the bottom right hand corner of the panel.
The words “Ain’t No Rest For The Wicked” are
shown using the text style ‘SomeLines’ at font
size 84.
We sourced our text the website ‘Da Font’
allowing us to install our chosen texts into our
chosen editing program.
4. Back Cover
The back cover image for our album includes the
stereotypical features of back cover such as;
- Barcode, Record Company Logo & Copyright
Information (Using the font Times New Roman at
size 10)
All of which can be seen at the bottom of our
image to create authenticity.
Significantly the name of the band is shown
within the top right hand corner of this panel
rather than the front cover. The text for our band
name “Cage the Elephant” uses the text style
‘Cartoon Relief’ at text size 55.
We feel due to the bands abstract nature that
this design is suitable, also we wished to keep a
simple ‘powerful image’ for our front cover
without text obscuring the image.
5. Front And Back Cover (Together)
This image below shows the full continuation of the image (between the front and back cover) which will
be seen physically once our digi-paks have been printed.
6. Front and Back Cover Annotation
Changing the Opacity of The Images
The image to the right shows how we changed
the opacity of each image, so that we could
overlay them within our front and back cover.
The different layers shown here are made up of
each different image. These images were taken
within the Drama studio (as mentioned within
our filming location post) so that our album art
colour schemes are similar.
After adding each layer in we adjusted the
opacity to a suitable level so that all the images
were visible to some extent. This also gave us the
freedom to put emphasis onto some images over
others.
[Layers of different images]
7. Front and Back Cover Annotation
Flipping the Image
Once we had finished adjusting the
opacity of each image and were happy
with the design, we made a creative
decision to merge the layers, and flip
the image.
As originally when the photos were
taken the red light was on the right and
the blue was on the left.
We made this creative decision as we
felt the right hand of the image
contained more interesting images
which could be used as ‘powerful image’
for our front cover.
(The image had to be flipped as once
again we used a continuous image for
both the front and back panels)
[Layers which
were merged]
8. Front and Back Cover Annotation
Cropping the Image
Our finished image needed to be cropped
so that they were of a suitable resolution
for the template of our digi-pak.
In addition to this the front and back
cover (and spine) had to be separated to
be placed into the temple given for
printing.
This allowed us to view each panel
separately meaning that we could move
on to adding text to the images as we
knew the borders of the images.
9. Front and Back Cover Annotation
The images above and below show our chosen fonts (other than the Time New Roman used for the Copyright information) which had
to be installed onto our editing software, GIMP. We chose these specific texts from the website ‘Da Font’ to give us a wide range in
choice. However we ultimately chose ‘Cartoon Relief’ and ‘SomeLines’ as we felt they most suited our digi-pak design whilst also
highlighting the name of the song (SomeLines) and showing the bands abstract nature with a comic-like text effect (Cartoon Relief).
10. Justification For our Placement of
Text
The image to the right shows our justification for the placement of the band name “cage the elephant” being on
the back cover instead of the front, as we feel this placement of text suits to the bands abstract style, similarly to
how it suits our abstract images.
Also the front and back panel are made up of one continuous image
meaning the band name on the back cover creates interest for the
audience, prompting them to (when seeing the product) view the
front and back cover simultaneously rather than simply skipping to
the inside panels.
Additionally both the band name and title are visible on the spine of
our album artwork, meaning if the item were set up in a shop,
realistically the spine would be on show for a consumer to identify
the product.
A further note is that the song ‘Ain’t No Rest For The Wicked’ was featured in a popular videogame ‘Borderlands’ (an 18
rated game) which means the song title on the front cover alone should be widely recognized by our target audience
allowing them to identify the band from their most popular song.
11. Outside Spine Annotations
The spine for our album art design includes two font types of different sizes, as shown on the
image above. Listing the Band name (Left) and the Song Title (Right).
As prior mentioned the text for the song title “Ain’t No Rest For The Wicked” is known as
‘SomeLines’ at text size 35.
We felt it was important to include a variety of text within our design therefore the text for the
name of the band “Cage the Elephant” used the font ‘Cartoon Relief’ at text size 26. We chose
this font to suit the bands abstract nature as shown through the large use of disjuncture in our
music videos.
12. Inside Panel Left
This panel shows the shadow of the protagonists hands
in handcuffs and effect which we achieved through
editing which will be further explained within this
PowerPoint.
Additionally at the top of this image are track listings
for our album. These include songs by the band Cage
the Elephant.
Notably the track listings are on the inside panel
instead of the back panel, we used this to create
interest to this inside panel whilst also leaving our back
cover image undisturbed.
As we felt it was a more effective image without the
obstruction of text.
We also flipped this image horizontally as we felt the
image was more aesthetically pleasing from this
perspective, also the image accommodated our text
due to this change.
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18. Inside Panel Right
This image for the inside right panel shows the
repetition of the ‘Cartoon Relief’ text, previously used
for the font Cage the Elephant.
This text utilises the opening lyrics of the song (in text
size 40) Ain’t No Rest For The Wicked.
We felt that including lyrics within the album art added
another layer of interest to the design whilst enhancing
this image taken of the lighting rig.
Significantly this image is flipped vertically as we felt
with the overall construction of our digi-pak that this
image should be facing left (towards the left panel)
which helps to unify the images.
Additionally the red and blue lights shows a clear link
between this image and those taken for the front and
back cover.
19. Images we Didn’t Include within our Final
Design
We felt it was also important to show some of the images which we equally
didn’t choose for our album art design.
These will be shown on the following slides with reasons as to why we did not
choose each image.
20. Images we Didn’t Include
This image we felt didn’t look authentic for an
album art image for the style of artwork that
‘Cage The Elephant’ use.
Meaning that we disregarded this shot of our
protagonist in his 1st costume
Additionally we disliked the use of a stage block
within this image (which the protagonist is sat
upon) as we felt it took away from the
authenticity of the image.
21. Images we Didn’t Include
As a group we felt that this image appeared
too dull and we felt this image would not
engage the audience.
We also felt that the colour scheme was not
apparent in this image as the lighting can
barely be seen from this angle.
Therefore we did not use this shot as we felt
there were alternative ways to photograph the
protagonist in handcuffs.
22. Images we Didn’t Include
Although the use of colours and shadows were
interesting within this image we felt that the
image once again did not hold enough interest
and therefore would not successfully engage
the audience.
Ultimately we chose not to use this image as
additionally we felt it appeared too ‘staged’
and that the handcuffs looked less effective as
the focus is drawn to the shadows below.
23. Images we Didn’t Include
For this image we experimented with paint to
sample a shot which would contrast to our
other images.
Although the blue and red colour scheme
creates a link to our other images, we felt that
this image was too different and therefore
looked out of place as part of our album art
design.
24. Images we Didn’t Include
Finally we experimented with multiple levels of
brightness and coloured gels when deciding
upon the shot which is currently the inside left
panel.
However we felt that the red was ineffective as
it took away emphasis from the shadow and we
wanted a clearer image for the final design.
25. 7 Deadly Sins
Within our preliminary album art design the two inside panels were originally to be made up of 7 images of our
Protagonist committing the 7 deadly sins.
Within the Digi-pak template (which we have to put our images on for the album art to be printed) the inside right
panel shall have a plastic mould over the image for the disk. Thus meaning it could potentially distort the images
behind it.
Therefore we decided not to have a complex images (of 3+ panels of the protagonist) behind the disk as it would lower
the quality of these already complex images.
To combat this flaw in our original design we changed our design ideas as shown previously within this PowerPoint.
Although we decided still to use the idea of one continuous image which can be seen within the design for our front
and back cover.
Additionally we have decided not to directly including the 7 deadly sins within our music video as in addition to our
narrative and disjuncture shots we felt this would limit our choices for using footage in editing if we had an
additional layer of content. Despite this aspects of the 7 deadly sins can be seen within our characters such as the
Harlot representing lust and the mugger representing greed and gluttony.
