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Meet The Social Media

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Presented for the Southside Arts & Humanities Arts & Humanities Network's "Meet the Press 2009" event, 3/18/09.

Published in: Technology
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Meet The Social Media

  1. 1. Meet the (Social) Media. Using social media to build relationships for your nonprofit organization.
  2. 2. Background. • Manager of Electronic Communications, University of Chicago Law School • Songwriter, guitarist, and de facto social media marketer for Chicago band The Lost Cartographers.
  3. 3. Step 1: Identify Your Goals and Audience. • Get people to attend your events? • Maintain contact with existing donors? • Find new donors? • Attract volunteers? • Attract attention from traditional media?
  4. 4. Step 2: Identify Your Message. • What do you want your intended audience to take away from their interactions with you?
  5. 5. Step 3: Identify Your Tools. • Different strengths • Different weaknesses • Reach different demographics • Don’t try to do everything at once!
  6. 6. Blogs. • Easy to set up • Reverse chronological order • Comments • RSS (Real Simple Syndication)
  7. 7. RSS & Feeds.
  8. 8. RSS & Feeds.
  9. 9. RSS & Feeds: Podcasts
  10. 10. YouTube.
  11. 11. Flickr.
  12. 12. Social Networks. • Organized around “friends” rather than content.
  13. 13. MySpace.
  14. 14. Facebook.
  15. 15. Ning.
  16. 16. Twitter.
  17. 17. Step 4: Tend. • Social media require care and feeding. • Decide who will be responsible for what. • Figure out what your metrics for success will be.
  18. 18. Final Points. • Don’t be afraid to try things out, and don’t be afraid to fail. • Social media is not about marketing: it’s about conversation and building relationships. • Have fun.
  19. 19. Contact • arester@uchicago.edu • http://twitter.com/aaronrester

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