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Embracing Web 2.0 and New Media Communications Renee Basick,   Interim Director Chicago Media Iniatives Group Aaron Rester ,  Manager of Electronic Communications University of Chicago Law School
Intro: Chiasmos screen shot “ Really Simple Syndication” = XML Podcast = RSS
In this context, we’ll be using the term to describe audio and video content that is transmitted digitally.   What is New Media?
New Media @ CIS
Legal Issues
Podcasting Goes Mainstream
What is a podcast?
[object Object],Questions to consider when establishing a New Media program
[object Object],[object Object],Questions to consider when establishing a New Media program
[object Object],[object Object],[object Object],Questions to consider when establishing a New Media program
Creating the podcast feed
[object Object],[object Object],[object Object],[object Object],Questions to consider when establishing a New Media program
FeedBurner
What is Web 2.0? Technologies emphasizing collaboration, sharing, and user-generated content. Distributing and promoting your content with Web 2.0 technologies
“ The idea of ‘web presence’ these days extends beyond just hosting a domain on a box and filling it with tools.”  - Michael Fienen, Pittsburg State “ T he university has a virtual existence, a virtual reality. In some areas it makes sense to lure visitors into our space, but increasingly it means that the university must exist in other spaces.”  - Skip Knox, Boise State Why distribute your content with these technologies?
Tags
Blogs
Wikis
Content Sharing Sites
Social Networks
Renee L. Basick Interim Director
http://cmig.uchicago.edu
Podcasting and RSS
Automation!
Repository, feed-generator, NO CODE
Format Options How much time/$ do you want to spend producing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Quality Myth While the internet itself provides no quality control, listener-ship ultimately will. One way to make a podcast distinct among its peers (and authoritative, which is important for an academic podcast), is to produce decent quality media. It doesn’t have to be broadcast quality, but should adhere to some basic standards of professionalism. BAD MEDIA = NO AUDIENCE
Production AUDIO  or  VIDEO? $45-60 for CMIG to  produce one hour lecture, no editing. $340+ for CMIG to  produce one hour lecture, no editing.
VIDEO Equipment (On a very, very tight budget) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What CMIG uses: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AUDIO Equipment (On a fairly tight budget) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WBEZ’s Recommendations (For a range of budgets) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],what CMIG uses
WBEZ’s Mic Recommendations (Also for a range of budgets) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audio Tips Always use external mics.  NOT the onboard mic of a camcorder or digital audio recorder.  It will sound like you are in a cavernous, bustling sewer pipe. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other innovative uses for “Feeds” The Hospital iPod project Silver Plaque  in the category of Special Achievement - Innovation 43rd Annual Intercom Awards, 2007 Chicago International Film Festival
Distribution Two questions will guide your strategy: ,[object Object],[object Object]
Distribution Options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intellectual Property Should you involve your  institution’s legal counsel? ,[object Object],“ By posting User Content to any part of the Site, you automatically grant, and you represent and warrant that you have the right to grant, to the Company an  irrevocable, perpetual, non-exclusive, transferable, fully paid, worldwide license (with the right to sublicense) to use, copy, publicly perform, publicly display, reformat, translate, excerpt (in whole or in part) and distribute such User Content for any purpose on or in connection with the Site or the promotion thereof, to prepare derivative works of, or incorporate into other works, such User Content, and to grant and authorize sublicenses of the foregoing.  You may remove your User Content from the Site at any time. If you choose to remove your User Content, the license granted above will automatically expire, however you acknowledge that the Company may retain archived copies of your User Content.”
Intellectual Property Hosted vs. Non-hosted Solutions ,[object Object],[object Object],[object Object],VS.
Making your media findable Browse, search and “featured” placement METADATA = Visibility http://www.apple.com/itunes/store/podcaststechspecs.html#metadata ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Featured Placement Top 100, New & Notable, other “featured” podcasts ,[object Object],Noteworthy Top Downloads Highlights (below the fold) Main Highlights
Search Engine ,[object Object],[object Object],And yet, none of them search the content of podcasts. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email lists ,[object Object],[object Object],[object Object],[object Object],[object Object],Email Updates
More information http://cmig.uchicago.edu Renee Basick Interim Director [email_address] 773.834.7955 David Pickett Producer [email_address] 773.402.5071
 

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"Embracing Web 2.0 and New Media Communications"

  • 1. Embracing Web 2.0 and New Media Communications Renee Basick, Interim Director Chicago Media Iniatives Group Aaron Rester , Manager of Electronic Communications University of Chicago Law School
  • 2. Intro: Chiasmos screen shot “ Really Simple Syndication” = XML Podcast = RSS
  • 3. In this context, we’ll be using the term to describe audio and video content that is transmitted digitally. What is New Media?
  • 7. What is a podcast?
  • 8.
  • 9.
  • 10.
  • 12.
  • 14. What is Web 2.0? Technologies emphasizing collaboration, sharing, and user-generated content. Distributing and promoting your content with Web 2.0 technologies
  • 15. “ The idea of ‘web presence’ these days extends beyond just hosting a domain on a box and filling it with tools.” - Michael Fienen, Pittsburg State “ T he university has a virtual existence, a virtual reality. In some areas it makes sense to lure visitors into our space, but increasingly it means that the university must exist in other spaces.” - Skip Knox, Boise State Why distribute your content with these technologies?
  • 16. Tags
  • 17. Blogs
  • 18. Wikis
  • 21. Renee L. Basick Interim Director
  • 26.
  • 27. The Quality Myth While the internet itself provides no quality control, listener-ship ultimately will. One way to make a podcast distinct among its peers (and authoritative, which is important for an academic podcast), is to produce decent quality media. It doesn’t have to be broadcast quality, but should adhere to some basic standards of professionalism. BAD MEDIA = NO AUDIENCE
  • 28. Production AUDIO or VIDEO? $45-60 for CMIG to produce one hour lecture, no editing. $340+ for CMIG to produce one hour lecture, no editing.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36. Other innovative uses for “Feeds” The Hospital iPod project Silver Plaque in the category of Special Achievement - Innovation 43rd Annual Intercom Awards, 2007 Chicago International Film Festival
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45. More information http://cmig.uchicago.edu Renee Basick Interim Director [email_address] 773.834.7955 David Pickett Producer [email_address] 773.402.5071
  • 46.  

Editor's Notes

  1. Good morning and welcome to “Embracing Web 2.0 and New Media Communincations.” My name is Aaron Rester, and I’m currently the Manager of Electronic Communications at the University of Chicago Law School, and for my part of the presentation I’m going to walk you through the development of a new media project that I was involved in as a kind of case history in how one academic unit incoroporated “New Media” into their academic mission; I’ll explain the steps we went through and how we wrestled with the various problems that cropped up. Then I’m going to talk a bit about using the technologies that have come to be described as “Web 2.0” to distribute your new media content. After that, Renee will discuss some more of the specifics -- she’ll talk about actually producing this content as well as some of the legal issues involved.