Talk given to the leaders of Unislim about how to use Social Media for sales given on the celebration of their 40th birthday.

1. Unislim | May 2012
SOCIAL MEDIA FOR SALES
MARYROSE LYONS | BRIGHTSPARK

3. What Is Social Media?
• According to Wikipedia

4. What Is Social Media?
• According to Wikipedia
Or a fancy way of describing all the millions of
conversations going on 24/7

5. Characteristics of Social Media
• Participation
Social media encourages
contributions and
feedback from everyone
who is interested. It
blurs the line between
media and audience.

6. Characteristics of Social Media
• Participation
Social media encourages
contributions and
feedback from everyone
who is interested. It
blurs the line between
media and audience.
Think comments on blogs. Ratings & reviews. Forums.

7. Characteristics of Social Media
• Two-Way
Conversation
Not broadcast. Many-
to-many. Not one-to-
many

8. Characteristics of Social Media
• Two-Way
Conversation
Not broadcast. Many-
to-many. Not one-to-
many
The Irish are pretty good at this!

9. Characteristics of Social Media
• Community
Facilitates quick formation
of communities. Based
around common
interests, eg.
cooking, travel, gadgets, p
hotography, politics, knitti
ng, even a favourite TV
show.

10. Characteristics of Social Media
• Community
Facilitates quick formation
of communities. Based
around common interests,
eg. cooking, travel,
gadgets, photography,
politics, knitting, even a
favourite TV show.
If YOU are secretly into knitting, check out www.dailyknitter.com or for craft,
www.etsy.com

11. Characteristics of Social Media
• Connected
We now connect with
more people in our
personal life through
social networks than
we do through other
means
(telephone, email, face
to face).

12. Characteristics of Social Media
• Connected
We now connect with
more people in our
personal life through
social networks than
we do through other
means
(telephone, email, face
to face).
On average we stay in touch with 52 people through these means
(Source: Universal McCann)

13. Types of Social Media
1. Blogs - yours is rather good

14. Types of Social Media
2. Social Networking Sites

15. Types of Social Media
• But the world’s most famous one is…

16. Types of Social Media
3. Microblogs

17. Types of Social Media
• But watch out for …

19. Types of Social Media
• According to their respective blogs

20. Types of Social Media
• And the new wunderkind…

21. Types of Social Media
4. Content Communities

22. Types of Social Media
5. Forums

23. Types of Social Media
5. Forums
Boards.ie has 3.2 million unique visitors every month

24. Types of Social Media
6. Wikis

25. Types of Social Media
7. Podcasts

26. 3 Steps To Social Media Success
1. Listen

27. 3 Steps To Social Media Success
1. Listen
2. Engage

28. 3 Steps To Social Media Success
1. Listen
2. Engage
3. Plan

29. Step 1: Listen
• Advanced Twitter Search

30. Is Nancy Here?

31. Step 1: Listen
• Advanced Twitter Search
• Boardreader

32. http://boardreader.com/

33. Step 1: Listen
• Advanced Twitter Search
• Boardreader
• Ice Rocket

34. http://www.icerocket.com

35. Step 1: Listen
• Advanced Twitter Search
• Boardreader
• Ice Rocket
• Google Alerts

36. http://www.google.com/alerts

37. Step 2: Engage

38. Step 2: Engage

39. Step 2: Engage

40. Step 2: Engage

41. Step 2: Engage
• Know your audience.
– Who are they? What is going on in their lives?
• Speak to them in their own language.
– Get the tone right.

42. Step 2: Engage

43. Step 2: Engage
When you’re doing the broadcasting…
• Keep it short
– 140 chars / 20 words
• Ask questions

44. Step 2: Engage
• Be human
• Helpful
• Fun

45. Your Twitter Page

46. Step 3: Plan It
• Create a content plan … and stick to it

47. Step 3: Plan It
• Create a content plan … and stick to it
• Use your channels to amplify your message

48. Step 3: Plan It
• Create a content plan … and stick to it
• Use your channels to amplify your message
• Measure …

49. Step 3: Plan It
• Create a content plan … and stick to it
• Use your channels to amplify your message
• Measure …
You are already pretty good at that!

50. How Much Time?

51. How Much Time?

52. Pinterest

53. Pinterest
• Hugely visual, emphasises pictures over text
• It’s about wish lists. Aspirations
• Removes barrier to content contribution
because you just have to show taste, not
opinion
• Demographic is women, 25-44

54. Bonus: Pinterest
• #1 traffic referrer to

55. And

56. #2 referrer to cookinglight.com

57. #4 referrer to myrecipe.com

58. Lionsgate Be Fit Channel

59. What Are People Saying About You?

60. Social Media IS Important

61. Can You Afford Not To?
All internet users will
become active internet
users, just as
consumers made the
transition from
occasional to regular TV
watching in the 1950’s
and 1960’s.

62. Advice For All Businesses
“Resistance to social media is futile.
Millions of people are creating content for
the social Web. Your competitors are
already there. Your customers have been
there for a long time. If your business isn't
putting itself out there, it ought to be …”
BusinessWeek, Feb 2009

63. Thank You!
• Get in touch!