Social Media Strategy: The Fundamentals

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Social Media Strategy: The Fundamentals

  1. 1. WE LIKE TO FEEL THINGS
  2. 2. WE LIKE TO BE SEEN
  3. 3. WE GIVE TO THOSE WE CARE ABOUT
  4. 4. Source, Social Flow:http://blog.socialflow.com/post/7120244932/data-viz-kony2012-see-how-invisible-networks-helped-a-campaign-capture-the-worlds-attention
  5. 5. WE ONLY DOWHAT WE WANT TO
  6. 6. 1. Will this actionmake the user feelsomething?
  7. 7. 2. Will this person careabout what I’m sayingor who I’m saving?If not, will this makethem care?
  8. 8. 3. Is this actiongiving the usersomething theyreally want?
  9. 9. 4. How does this action “see” theuser? • Solicit their opinion • Validate something that they’ve done • Refer to them personally • Respond to something they care about
  10. 10. 5. Is this actionabout us or them?
  11. 11. FIGHT FOR THE USER

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