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A Bird in the Hand: Twitter as a Higher Ed Communications Tool

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Presented at the 2009 eduWeb conference in Chicago, July 21, 2009.

Published in: Education, Technology, Lifestyle
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A Bird in the Hand: Twitter as a Higher Ed Communications Tool

  1. 1. Introduction
  2. 2. Act I: I Know Why the .edu Bird Tweets
  3. 3. Twitter Basics
  4. 4. Benefits of Twitter
  5. 5. Ambient Awareness I
  6. 6. Ambient Awareness II
  7. 7. Potential Audiences: Prospective Students
  8. 8. Glass Half-Full or Half-Empty?
  9. 9. Home Page Widget
  10. 10. Twitter Badges
  11. 11. TweetChicago
  12. 12. Alumni
  13. 13. Media Relations and Brand Management
  14. 14. Best Reason for University Tweeting?
  15. 15. Act II: Getting Off the Ground
  16. 16. Step I
  17. 17. Getting Approval
  18. 18. Key Questions Regarding Content
  19. 19. Content Integration
  20. 20. Who Will Tweet For You?
  21. 21. How will you interact with followers?
  22. 22. What Tools Will You Use?
  23. 23. Measuring ROI
  24. 25. Act III: Birds of a Feather

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