Sometimes you find a marketing program that is simply genius because it's based on a great insight, leverages an opportunistic market, and delivers with zero friction.
At Organic, we call these finds "exceptional experiences."
Recently, I was asked to share one of these experiences and I documented Amazon's innovative community marketing program for their Kindle.
Please note that this document is only an observation. Organic has no involvement with this program. Whoever did it for Amazon deserves a big high-five.
Check it out.
Executive Director, Emerging Platforms