The Role Of Streetwear And Its Effect On Society

The Role Of Streetwear And Its Effect On Society
"It's where it all starts, from the ground up; street is the seed to all other fashion" says Kenta Goto
from Brknhome, a now defunct Canadian t–shirt brand (Vogel 37). There are many voices that speak
of the streetwear culture: what it is or once was, how it all started and where it is heading.
Streetwear is not just some fad or a passing trend. It is nothing but pure talent and passion, and the
vision to stand out from the rest. It is a fashion movement, primarily for the youth who roam the
streets expressing their interests, cultural identity, and common scenarios that take place in their
urban catwalks. For the youth, streetwear can be the most effective form of self–expression.
Rather than representing a set of brands or clothes, streetwear represents a lifestyle. Streetwear is
more than just clothes; it is an expression of the wearer's identity. It is an expression of a culture that
cannot be taken down, or trashed upon. Streetwear is a philosophy espousing a "do–it–yourself"
spirit that once emerged from an urging urban youth culture, which wanted something different and
unique.
THE ORIGINS
As a movement encompassing various elements of surf, skate, and hip–hop culture, the true origins
of what is considered the modern–day "streetwear craze" are questionable. Streetwear is as much a
distinct fashion movement, as it is a lifestyle, a culture promoting a sense of individuality, freedom
of expression, and an anti–authority outlook. However, a general consensus
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UNIQLO: A Japanese Casual Fashion Retailer
Current Market Situation
Company background
UNIQLO is a Japanese casual fashion designer, manufacturer, and retailer. In 1984, Tadashi Yanai, a
Japanese businessman, the founder and president of Fast Retailing, opened the first UNIQLO store
in Hiroshima.
The first UNIQLO Hong Kong store opens in Harbour City, located in Tsim Sha Tsui, and currently
have 24 Stores in Hong Kong.
In the highly competitive global market, UNIQLO is positioning at a large–scale and also accelerate
its opening. UNIQLO has 837 stores globally and its includes 798 direct–run stores and 38 franchise
stores.
Products
UNIQLO aims to offer clothes that can wear by anyone, anywhere, anytime. UNIQLO's goal is to
offer fashionable, high–quality basic casual wear at ... Show more content on Helpwriting.net ...
Moreover, they have offered more promotion to keep the customer to buy their own new products.
Marketing mix program (4P)
Product
At Present:
Pluralism raiment of UNIQLO is supplied to the needs of the public. They mainly choose common
and inexpensive material for their products. They can offer different kind of clothing which have the
special function from every season. For example, keeping warm, protecting the body, breathable and
so on. In addition, their cutting of different clothing is catering to consumers' style. And their goods
are fitting to all ages of consumers.
Opinion:
In my opinion, I think UNIQLO usually chooses cheaper material for their products. In order to
provide more variety choices of the products, UNIQLO can color up their products or provide more
cutting. It can make their products more fashion. On the other hand, UNIQLO can be crossover their

clothes by using a special theme from other company in a period. For example, they can print a
pattern about Disney cartoon mix Christmas in their clothes. It is can effectively to upgrade their
reputation of the

The Fashion Designer Who Showed Avant Garde Fashion
All of these Japanese fashion designers, Issey Miyake, Rei Kawakubo, and Yohji Yamamoto passed
the same time period in Japan. Though they have their own styles and differences among them,
these fashion designers pursued the same philosophy of 1980's deconstructionism to create avant–
garde fashion. And that is certainly evident in each of their Paris collections, especially their debut
shows. Through this fashion style, "Issey Miyake, Rei Kawakubo of Comme des Garcons and Yohji
Yamamoto are considered the most successful and internationally known Japanese designers in the
West, and they solidified their position in the French fashion establishment" (Kawamura 92). Issey
Miyake is actual the first Japanese fashion designer who showed avant–garde fashion in the West.
He is called as the father of anti–fashion. In 1973, Miyake was invited to the group Pret–a–porter
which was created for French ready–to–wear institution. There are some young other genius fashion
designers such as Thierry Mugler and Sonia Rykiel. Two years later, he made his design shop in
1975 and hold his own Paris collection. His unique concept 'A Piece of Cloth' got a lot of attention
and gave an big impact and influence for Western people. They never seen that kinds of Miyake's
unique and creative style of dress before. "His clothing patterns were very different from the
Western styles in that he restructured the conventional construction of a garment" (Cocks 46). His
clothes could distributed as

Grunge Fashion
Nothing screamed 90's fashion more than chunky shoes, baggy jeans and mood rings. The 80's
represented a time of outrageous fashion in a neon rainbow of colours, the 90's however opted
towards the casual look. You would either go for a 'too care to care' look known as grunge fashion or
a cute school girl look with some platform shoes. Need to State points and hypothesis
90s fashion for teenage girls was a mix of baggy and revealing. Some went for the grunge look and
others preferred the school girl look. The school girl look included a mini skirt, knee high socks and
of course a pair of platform shoes. Celebrities like Britney spears, the Spice Girls and Cher from
clueless were examples of the 90s school girl look. The grunge look was more unstructured and
loose and avoided any tight fitted clothing. The look consisted of a band tee, baggy ripped jeans
paired with a flannel and the more comfortable option of shoes a pair of doc martens. Celebrities
like Gwen Stefani, Drew Barrymore and Johnny Depp went for this look. Guys in the 90's all went
for a 'just fell out of bed look' also following the grunge fashion. It incorporated baggy jeans, a
flannel, greasy hair covered with a backwards cap and some combat boots. The saying what goes
around comes back around is the same with fashion. Trends that have ... Show more content on
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Fashion was truly globalized in the 1990s, as new technology like the internet and satellite television
enabled fashion trends to rapidly spread between cultures. Cheaper air travel meant that people
could travel easier to other parts of the world bringing overseas cultural influences back to Australia.
People in London or New York would therefore be wearing similar clothes to people in Perth or
Sydney. Globalization also led designers to borrow heavily from cultures previously absent from
western fashion. In particular, Chinese and Japanese clothing styles began to influence mainstream

Japanese Fashion Label Uniqlo Co
Introduction
Japanese fashion label UNIQLO Co, Ltd, is a global retail chain owned and operated by a parent
company – Fast Retailing. Other global retail brands owned and operated by the Fast Retailing
includes GU, Theory, Comptoir des Contonniers, Princess Tam and J Brand. UNIQLO operates 39
franchises as of March 31, 2016. UNIQLO's headquarters are located in Yamaguchi, Yamaguchi
Prefecture, Japan. The company's name UNIQLO, comes from "unique" and "clothing", this is
especially true because UNIQLO's clothing are very different to other high fashion brands.
Unlike high fashion brands such as Zara, H&M, Marks &Spencer, Topshop and other clothing
brands which sells fashion items that focus on trends and high fashion looks from runway and
translating into cheap garments, UNIQLO peddles its utilitarian product with reasoning most people
don't in fact get around high fashion looks direct from the runway. Urban basics in the casual
category ranges from t–shirts, sweaters and jumpers, denim jeans, jackets, underwear, shoes and
accessories (hats and scarves). By focusing on core products in a limited range of fabrics, UNIQLO
consolidates its fabric buys into mass producing affordable basics in dozens of colours that give it
greater negotiation power, thus cheaper prices for the consumer.
Objectives and goals
The objectives of this feasibility study is to analyse and evaluate a proposed franchise opportunity as
a start–up business to determine whether it would be

Fashion In Japanese Fashion
Whenever someone mentions Japan, what would a normal person think of? They could possibly
think of their cuisine, anime, or their bustling capital of Tokyo. Yet, when fashion is added to the
question, what are the first thoughts? Surely, their traditional clothing of kimonos and yukatas may
be the first thought for some, but some might think of the popularized street fashion that they see in
the media: the gyaru, lolitas, and genderless kei. Yet, their daily clothing has been adapted to women
wearing skirts and men wearing suits. Without a doubt, they are looking like the rest of the world of
which the West has influenced; they are no longer one of a kind in terms of modern fashion. In order
for them to retrieve their uniqueness in the fashion world, the Japanese branded themselves with
their many different styles of fashion, but could not have done so without the strong influence of the
media. One of the most recent bang–of–exploding–popularity Japanese fashion styles is the
genderless fashion. Genderless fashion can be seen in many different styles, including the street and
in high fashion. Particularly, it is most popular in the streets of large Japanese cities. In areas such as
Harajuku, it is not uncommon to see the renowned genderless kei and genderless gyaru walking
around, and it is slowly becoming a norm for Japanese people to see these types of fashion. British
magazine company, i–D, interviewed several people who dress up as genderless, and an individual
has have

The Influence of Western Fashion to Japanese Fashion
What is the influence of Western fashion to Japanese fashion? Submitted by: Nicole
Marie~Madeleine C. Alberto III–Kagitingan General Description of the Study Japanese fashion is
one of the most remarkable things about Japan. It is another dimension in itself, complete with
subcultures such as the Gothic Lolita and Kogals. Many people are intrigued by how Japanese
fashion developed and people all over the world try to dress up like the Japanese because in Japan,
there is no such as thing as conformity. Everyone has their own distinct style that sets them apart
from others, no matter what subculture they belong to. People all over the world consider Tokyo as
one of the fashion capitals of the world. When people discuss ... Show more content on
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Western clothing for women truly made its mark in Japan after World War II. The women began
wearing Western–style dresses, because they were less expensive and easier to care for than
kimonos (The World Book Encyclopedia [J], 48) Western Clothing in Japan Here is how Western
fashion has dominated Japan: Men usually wear Western–style suits for work and out on the street.
They also wear Western clothes when going out or relaxing at home Fashion–conscious teenage
girls are fond of wearing pink and other super–feminine clothes whereas older women, being
brought in the workforce during the peak of Japan's bubble economy during the 1980's, have
become fond of luxury designer items and high fashion, which can sometimes be noted through the
suits they wear for work. Women who have high positions in global corporations usually wear
designer suits, the designer usually being either European or American. Japanese children in the city,
whose parents also wear Western clothes, wear Western clothes as well. They wear what normal
American children wear such as jeans, sweaters, etc. The elders still prefer to wear the kimono in
order to preserve tradition but more often than not, they opt to wear Western clothes because it takes
less of a hassle to put on Note: Although majority of Japan's population have started wearing
Western clothing, many people in rural areas still wear kimonos every

How Fashion Professionals Are Inspired by History and Culture
How fashion professionals are inspired by history and culture?
It has long been claimed that fashion is a repetition of well–forgotten old. For centuries, designers
drew inspiration from ancient cultures and traditions, ancient civilizations, mythical gods and exotic
countries. Often the Greek goddesses, who have long manipulated the arts and war, intervened also
in fashion. For years the dresses are current, familiar from mythology and the movies with
mythological themes – naked shoulder, enchanting sets, lavish tale folds and embellishments of
gold.
Retro trends, which also inspired designers, recently make an impact and in their collections.
One of the most inspired collections in autumn and winter this year is Marc Jacobs, who ... Show
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Elements of menswear designed by Tisci over the years, also influenced the making of the designs.
Givenchy's new collection for the next cold season is very strong and involves a lot of strict
silhouettes and many pants, borrowed from the male wardrobe. Tisci has also provided different
combinations of pants and boots to the knee combined with a short jacket or leather jacket, most of
them very suitable for all accompanying events before and after the horse riding event. Dresses from
leather with knew length or mini skirt combined with a turtleneck and jacket, or dresses combined
with s sleeveless top and cape is another possibility that is not missing. Dresses made in bright
colours and decorated with lace are part of the nightly visions. There is a lot of accessorizes that
complete the outfits. Wide belts, emphasizing the waist, unique boots that are again knee high,
reminding leg covering boot. Short leather gloves complete the collection.
Street culture and art is Jean Paul Gautier's new autumn/winter collection for this year. He presents
his favorite punk themes in the form of colorful rebellious hair, combined with visions entirely made
of smooth black leather. The designer uses natural fur in the form of large collars or ironically mixed
it with artificial materials in the form of hair coats in neon colors. The main reason given in the
collection, however, is

Mahogany Film Analysis
The film I chose was Mahogany. The drama film was about a struggling fashion design student
name Tracy from Chicago who found success through modeling in Rome with the help of a fashion
photographer. As she became more successful it tarnished her relationship with a social activist
name Brian and in the fashion industry. In the film the actress shows that Tracy represents women
who come from rough environments that are willing to see bigger dreams for themselves. Tracy is
relatable to women then and now because we all have an urge of wanting success and all of the
perks that comes with following something you are truly passionate about. Mahogany represents
women going through the process of fame and success and not being able to handle the ... Show
Also, it is hard trying to make everyone envision your dreams and how much you believe in them.
Dreams are imaginary until it's up to you to make it happen, which is what Tracy did by
continuously being persistent to get what she wanted.
Fashion and politics are displayed in this film, which is still prevalent today. The term "white
famous" describes the dialogue of the film because "it's ostensibly that moment for people of color
working in music, television, film or comedy or whichever culture space when one's star power
penetrates the mainstream" ("Carter"). When you are acknowledged by another race you feel
compelled to allow others to use you as a trophy display to collect a profit if there is no guidance
around you. During the film Tracy and Brian had a conversation and he referred to her as "I think he
needs another nigger". The intensity of both character's shows one demands success, but the other
demands equality for black people. Brian hints to Tracy that sticking to her own kind of people will
be more beneficial to her because she comes from a different world than the rest.
Although this may be true, I can understand why she had a hard time accepting it, because black
people have been oppressed their entire lives and during that time a lot of black women weren't
getting opportunities like her, which made her take advantage of that. It relates to politics because
her designs were criticized by several people in the industry, which was controversial being a

H&M Entering Australia
Executive Summary
Table of Contents
Introduction –
Hennes and Mauritz (H&M) was first established in 1947 and have since expanded internationally
and currently operate in 34 countries (H&M, 2009). As H&M continues to expand every year, the
following report has chosen Australia as the new market, where analysis has been conducted to
provide H&M with recommendations of which market entry method they should adopt and the
threats and issues they must overcome to be able to succeed.
1.0 – Country Analysis – Australia
For the purpose of this report H&M (Hennes & Mauritz) has chosen Australia as the foreign country
in which they wish to enter and introduce their products. Australia is the largest island, however, is
also the ... Show more content on Helpwriting.net ...
Therefore, for the purpose of this report, two specific market segments have been selected and
profiled to provide an overview of which segments H&M should specially target when launching in
Melbourne.
3.1 – Profile One – Women 's outwear segment
The foremost market segment that H&M should target would be the women 's outerwear segment
which includes all garments from tops to blouses to jackets (REFERENCE). Main reason being, this
market segment is reasonably profitable with a Retail Value of over $3000 million (Refer to figure
XX), where women have traditionally been the dominate consumer in the clothing and footwear
industry (REFERENCE). However, there appears to be a new social trend where men are becoming
more fashion–minded and are also looking for cheaper options (REFERENCE). In recent times,
there has been a change in preference for young women, where they do not only demand for high
quality yet fashionable products, it must also be low priced (REFERENCE). H&M should then be
able to target this segment, as the company 's core concept coincides with this new trend. Where
H&M 's women 's clothing are designed for women of all ages who are fashion minded, where its
product line includes "everything from modern basics to tailored classics, sportswear, maternity
clothes and cutting–edge fashion." (H&M, 2008, pg. 17). However, for the purpose of this report
and to make it easier to target, the primary segment will be young women aged 18 to 24, while the

Fashion In Japanese Fashion
FASHION Another distinct change in Japanese culture is the way they dress, from traditional
clothing to modern day. In the olden days, the kimono was a Japanese garment that was worn by
women on a daily basis. However, today, they are mainly worn for special occasions such as
funerals, wedding ceremonies, church, etc. Fashion represents an important component of Japanese
popular culture due to its tremendous contribution in enabling people to express themselves through
their clothing. This is done through many styles such as freestyle, Lolita, Cosplay and much more.
Japan is known for their street fashion of freestyle. It is a fashion style where people customize their
outfits by adopting a mixture of current and traditional trends similar to high waist pants and shirts,
to overall pants and much more. "Harajuku" is a name of a district in Tokyo that is known for
freestyle fashion and also a trendsetting area. A great deal of teenagers, spends time hanging out and
women come in style clothing that they created themselves to flaunt it around. Lolita is another
fashion style that can be instantly recognisable like lacy or frilly skirts, heavy makeup, hair bands,
and ribbon. Lolita consists of over fifteen different types of style for women. A few of which are
Gothic Lolita which has been generally considered to be the most popular style of Lolita, it has the
basic Lolita aesthetic of cute, mixed with dark colored materials and dark makeup. Classic Lolita
which is often

Topshop Essay
Topshop is a popular, high street store. They were first found in 1964 and now have over 300 stores
in the UK! They ship to over 100 countries and are the only high street brand to showcase at London
fashion week!Topshop are well known for being very stylish and on trend, they have a reputation for
high quality, and classy products. They sell products for both men and women (for men in their
sister store: Topman.) They sell clothes, accessories, make–up and beauty products, shoes and
novelty and gift products. They also have a regularly updated online magazine in which they write
about their new collections, collaborations and they occasionally interview celebrities.Advertising:
... Show more content on Helpwriting.net ...
This season Topshop are focusing on 'boutique' style clothing for their winter collection. This
involves a very 80's revolving style, with the likes of flared trousers, ruffles and cocktail dresses.
Topshop describes it as a 'maximalism of the 80s...with an understated cool thanks to minimal cuts
and deconstructed detail'. It is described as very colourful with 'vivid crushed velvet and magenta–
coloured suede'. There is a lot of focus on the proportions to emphasise certain detail, especially on
the arms with the likes of bell sleeves, shoulderless garments and oversized jackets.Would a store
like Topshop potentially stock my products? I think a store like this would stock my Japanese street
style inspired garments. Topshop is a very on–trend, quirky store, they stock many products that
have similar traits to that of typical Japanese street style inspired garments, such as being oversized,
creative use of patterns, clothing with distressed detail, minimalist detail and styles combined and
most importantly they are

Descriptive Essay On Iris Apfel
I typically don't idolize a fashion icon or look to another for inspiration in terms of style. When I'm
browsing through racks for new clothes or picking an outfit for the day, I choose an attire that fits
according to my tastes and preferences. I try not to let others influence my style and determine what
I can and cannot wear. However, if there was one fashion icon I had to pick, I would choose Iris
Apfel. I admire her wisdom and draw inspiration from the ways she enjoys life to her positivity in
individualism. One day, as I was scanning through the popular feed on Instagram, a woman adorned
in a flashy attire with accompanying vibrant, chunky accessories stopped my fingers from scrolling
down any further. Usually, I wouldn't support a rainbow–themed outfit, assuming the multitude of
colors would result in a clashing catastrophe. Yet, the multicolored outfit suited her, as if she was the
only person who could pull it off. She embodied confidence. Despite her age at ninety–three years
old, Iris Apfel embraced her own personal style instead of yielding to the expected attire for an older
person. I was utterly amazed by the way she carried herself. Plus, it wasn't just Instagram that Iris
Apfel had made an appearance, but Buzzfeed as well. Having encountered Apfel's fashion
statements online numerous times, I was persuaded to search for her online and learn about other
inspiring qualities. I discovered a quote that I loved: "I don't dress to be stared at. I dress for
myself."

Comptoir Des Cotonniers
AUSTRALIAN MARKET
2010–2011
–––––––––––––––––––––––––––––––––––––––––––––––––
TABLE OF CONTENT
Introduction ........................................................................................................................................p3
I. Internal Analysis.............................................................................p4
2.1. SWOT Analysis...........................................................................................................p5
2.2. The Ansoff matrix: Product/Market Strategies...................................................p8
2.3. Key Factors Analysis................................................................................................p10
2.4. The Value Chain (Porter)........................................................................................p11
II. External Analysis...........................................................................p12
3.5. Market segmentation.............................................................................................p13
3.6. Products to be exported........................................................................................p14
3.7. Competition ... Show more content on Helpwriting.net ...
Appendix 1: 'Kapferrer Brand Identity Prism') | * Innovative marketing concept focuses on mother–
daughter relationship (initial success): clothes that appeal to daughter and mother * Strong brand
image (French fashion, elegance, chic), identity (authenticity, naturalness, proximity) and
positioning * Close relationship with its customers: | * Get prisoner of its brand image and become
old fashioned (as Lacoste) | Ressources commerciales * Product * Price * Place * Promotion | *
Quality products, innovative & creative, fashion, chic, classic, modern * Large range (230
articles/collection) * New collections (kids, underwear) * Collections tested by designers before *
Price scale (target more people) *

Macro Analysis And Pest Analysis Of Glenson Apparel
Macro Analysis
PESTEL
Political Factor
Glenson Apparel started year 2004 which offers children's wear to both male and female aging 2–12
years old composes of t–shirts, shorts and pajamas casual and party dress. One of the main political
factors of Glenson apparel is outsourcing products to other countries. It states in the Republic Act
No. 9290 Section 2 saying "Recognizing that the footwear, leather goods and tannery industries
have the potential to generate employment through their integrated development, and increase the
country's foreign exchange earnings through exports and import substitutes, it shall be the policy of
the State to support, promote and encourage the growth and development of the small and medium
scale enterprises (SMEs) belonging to these industries." For this reason, the company wants to
support structure to help the viability of the SMEs in said enterprises and make them competitive.
Another political factor is the need to follow the laws and regulations, tarrifs and customs law
regarding the importation of apparel in the Philippines buyers are earning higher wages and are in
this manner fit for spending more on childrens wear things, whenever Glenson Apparel imports
apparel from other country they undergo paying of corresponding charges and taxes.
It is ... Show more content on Helpwriting.net ...
At present, Filipinos conform their way of dressing, as a result of the influence of what is shown by
the media on television, cinema, and fashion shows, among others. Filipinos are fashionable and
loves to keep up with trends, so many entrepreneurs in the Philippines ventures into apparel and
footwear business. Due to climatic reasons, Filipino prefers to wear T–shirts combined with jeans
trousers for men and skirts for women. Consumers are earning higher incomes and are thus capable
of spending more on children wear

Japanese Culture Influence On American Fashion
"Japanese culture definitely influences American fashion"– Jason Campbell. Japanese culture has
influenced the world dramatically over time through acculturation. The advancements have greatly
benefited the world in which they live. Not only in Japan, their culture has its examples across the
globe. Japan, the land of the rising Sun, has influenced the world culturally the most through their
innovations in three main industries: domestic and commercial transportation, war machines, and
broadcasting.
Japanese transportation has acculturated with other countries across the world. Automobiles such as
Honda or Toyota are globally known. According to Beppi Corsariol's article, "Japanese cars are
becoming the standard for quality, consistently topping the Consumer Reports and J.D. Power
ratings. Toyota surpassed GM as the world's biggest car maker." Automobiles from Japan are
increasing in popularity because of this and present great value to the consumer. The Japanese
culture have acculturated through automobiles and shared their ideas with their products that ...
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In the 1960s, the Japanese military introduced the world record for largest submarine. Even though
the Japanese were against several countries including the United States, those countries could still
take what they learned from fighting against them to use it for their own advantage. Upon doing so,
they would acculturate Japanese culture along with their own to ultimately win the war. Also, the
World War II planes from Japan were some of the best of its time. According to militaryfactory.com,
the Kawasaki Ki–78 was developed with the intention of challenging the world absolute speed
record. Their planes were faster and could go longer distances than those of the Allies. Because of
their superior designs and now piece with several countries like the United States, their ideas and
culture spread to those

Shawn Stussy Streetwear
Throughout fashion history, certain sartorial and manufacturing trends that eventually spread like
wildfire can be traced back to a particular designer. Think of Christian Dior's silhouette defining
New Look or Yves Saint–Laurent's radical push towards prêt–à–porter. Streetwear, the ever–popular
genre of high–end casual wear, is not one of them. Instead, the style is something of a chimera,
growing out of several different subcultures and geographic sources. Starting in the late 70s with the
rise of skateboarding and surfing culture and their associated fashion trends, streetwear has grown to
encompass a wide range of stylistic origins ranging from hip–hop culture to Japanese street fashion.
Looking at where current trends and styles are going, ... Show more content on Helpwriting.net ...
Often considered early innovators of of hip–hop style, Run DMC made an immediate impression on
their audience by dressing head to toe in Adidas, sporting matching Trifoil tracksuits and Superstar
sneakers. By 1986, they had an official Adidas contract and the hit single "My Adidas" to match.
However, the band always made it clear that their fashion choices were meant to represent the black
community. In a 2011 MTV interview, Daryl "DMC" McDaniels stressed that "[My Adidas] was a
song that was about our sneakers, but it was bigger than just talking about how many pairs of
sneakers we had." Instead, McDaniels declared that the groups' ostentatious look came from the
place where people would look at the b–boys, the b–girls and go, 'Oh, those are the people that
cause all the problems in here.' And, 'Those young people are nothing but troublemakers and those
young people don't know nothing.' So they was [sic] judging the book by its cover, without seeing
what was inside of it.
Essentially, hip–hop fashion in its early years was distillitation of three distinct and unrelated
aethstetics that were popular for various reasons among black teengers and young

Different Types of Entry Modes Explained for Japanese...
1.0 Introduction
Japan, one of the most important garments markets in the world with almost every brand available.
Many Readymade garments companies from all over the world want to take advantage of this large
and diversified Japanese garment market. This report will give a brief description about Fashionable,
a readymade garment company from Australia who want to enter into the Japanese market with their
readymade garments. This report will also give information about the Japanese market. The main
aspect of this report will be to discuss the various modes of entries available and the most suitable
mode of entry Fashionable should choose to enter the Japanese market with its advantages,
disadvantages and reasons to choose that particular ... Show more content on Helpwriting.net ...
More than 130 titles of fashion presses are distributed and their impacts on the dissemination and
diffusion of fashion trends are deemed substantial in the Japanese market (Sakaguchi, 1992 as cited
in John Fernie, 2004), together with the impacts of the role model ﬁgures of the time and the peer
pressures/interactions within and between social groupings. Amongst the 4,000 stores directly
operated by Italian luxury fashion houses worldwide, Tokyo has the largest concentration of those
brand boutiques, accounting for 188 shops, which is followed by Milan (124), Seoul (108), Paris
(92), New York (76) and London (72) (Senken Shimbun, 2000 as cited in John Fernie, 2004).
From the above discussion it can be seen that the Japanese Readymade garment market is very big
and competitive in nature. The market fluctuates according to the changing fashion trends and the
taste of the people.
4.0 SWOT Analysis
The overall evaluation of a business's strengths, weaknesses, opportunity, and threats is called
SWOT analysis. SWOT analysis consists of an analysis of the external and internal environments
(Philip Kotler, 2006).
4.1 Internal Environments Analysis 4.1.1 Strengths
The main strength of the company is that Fashionable manufactures high quality of garments at very
competitive price.

Zara: Vertical Retailer
According to Inditex, the Group 's business model is characterized by a highly integrated vertical
structure. In contrast to the model that has been adopted by competing international corporations,
the Group handles all the processes required in the apparel industry–design, production, logistics,
distribution to retail outlets–on its own. This model is based on a desire for structural flexibility and
a belief that the customer should come first in every aspect of the company 's operations.
The main elements of this vertical structure can be seen in the retail outlets. The stores are designed
with an eye for detail, providing a comfortable venue for the customer to encounter fashion. At the
same time, it serves as a site for acquiring the ... Show more content on Helpwriting.net ...
Retailers can shift sourcing according to the costs and exchange rates. Manufacturers can hedge risk
by supplying different retailers.
Zara has succeeded by creating a vertically integrated system where the disadvantages of vertical
integration (higher costs of manufacturing in Europe, lack of flexibility in shifting plant locations,
etc.) are offset by the unprecedented speed and design flexibility that its tightly coordinated vertical
system permits. Thus, Zara's highly compressed product development cycle would be impossible for
Gap or any other retailer relying on contract manufacturers in Southeast Asia.
Zara's vertical integration works for Zara because it fits with other aspects of its strategy: mid–
market pricing, high–fashion orientation, and constantly changing product range.
For Gap, vertical integration probably would not work: it's pricing is relatively low (hence, it needs
to produce in low–wage countries), it does not have manufacturing experience, and its products tend
to be basic staple (jeans, T–shirts, khaki pants and shorts) such that seasonal product changes are
adequate to keep abreast of changing market preferences.
Interbrand describing Zara, said, "Cutting–edge Spanish apparel retailer epitomizes cheap chic
knocking out mass–produced copies of catwalk fashions almost overnight."5 Zara introduced about
12,000 designs every year; the shelf life of each design was about four weeks. In January 2006, Zara
had 853 stores,

Fashion In Modern Society
"Fashion is very important. It is life–enhancing and, like everything that gives pleasure, it is worth
doing well." Vivienne Westwood. Fashion is not only a materialistic aspect in society but a voice a
voice which project identity, whether it is expensive or not. Extant fashion has enticed us as
consumers to reveal a quality about ourselves. In a world where fashion can be placed into a
hierarchy. Contemporary fashion reflects labels morphed into a designer's aesthetic, but with a more
attainable price point. The development of modern society has become a ground breaking system,
freely expressed by all demographics, whether it's a child or someone in there 80's. Coco is the six
year old Japanese instagram star, who emphasizes fashion as a culture. Her street style places her as
an outlier in–between other six year olds. Coco has mirrored her voice through the way she dresses
whilst not wanting to be ordinary achieving this through contemporary fashion.
The revelation of fashion has constructed a religion, where people express interest and beliefs.
Growing up having seen fashion form the outside world to museums to the village sin Cyprus. I
have recognized the way fashion is expressed so different yet so
similar, universally and how it portrays individuals separately. When it comes to mannequins or
body's dressing the human body, history has played a huge role in the development of fashion and
the way we have constructed ideologies and designs within fashion today.

Designing A Successful Brand Collaboration
Introduction
What comes to your mind if Tumi meets Mini Cooper? What do you think if fashion meets soda?
You will be surprised and curious about them. This is the magic of brand collaboration.
Collaboration strategy becomes a trend/mainstream in various fields these years. The idea of brand
collaboration is frequently used in different industries, especially the fashion, food, and film
industry. Forming a successful brand collaboration is one of the best and most–effective ways to
reach new customers. An unexpected collaboration can refresh strategy and build a good brand
awareness. More and more brands realize these benefits of collaboration, so it becomes a popular
choice for them to form partnerships with others. The trend of brand collaboration will continue a
couple years, so it becomes more competitive because more industries and brands decide to enter
this trend. Reconsidering who and how to strengthen the collaboration can be the way of developing
the strategies in the future. Companies need to select a good/fit partner and identify the idea they
want to achieve in order to set up a successful collaboration. Customers will still have a large
interest in this trend but there are few matters that customers would like to have improved, such as
quality or functions.
Fashion industry's innovation: H&M
In recent years, brand collaboration has become a popular trend in the fashion industry. It opens a
wide market for different fields, such as Moncler with Rimowa, Apple

Madeleine Vionnet Research Paper
Madeleine Vionnet was born in France in 1876 and was apprenticed to a dressmaker while she was a
child (Arnold, 2015). At the age of eleven, Mme. Madeline realized the gift of her hands and
became a seamstress. In the early 1900s, she began her career in a couture house in Paris, Callot
Soeurs (Arnold, 2015). There she worked for six years and skilled herself in draping fabrics directly
on live models. She was so dedicated to her passion that she worked twelve hours a day and often
during lunch hours. This dedication earned her the title of "architect" among other dressmakers.
Later, she worked with Jacques Doucet from 1907 to 1912 (Arnold, 2015). Mr. Doucet was a
fashion designer and art collector. Here, Vionnet's first collection was considered a revolution in the
house and for its time. Unfortunately, an ageing Doucet could not keep up with the taste of women
after World War I. Vionnet never learned sketching, but developed skills in dressmaking in haute
couture before opening her own establishment in 1912 (Kirke, 1998).
During 1920, the war had passed and people were ready to push aside the old trends. When the
prohibition law passed, jazz music and new dances became all the rage. This influenced Madeleine
for making conventional garments for stage performers. Madeleine created garments that were
loose, free ... Show more content on Helpwriting.net ...
But in the 1920s Vionnet's fashion house was reopened in Paris, which got the title of "The Temple
of Fashion" (Kirke, 1998). The fashion house impressed the world of couture with her great
inventions: garments cut on the bias which gave more flexibility to the garments, gowns with unique
silhouettes, unusual draping skills. Her major clients were stage artists, due to which her garments
were showcased well to catch the attention (Kirke, 1998). With her perfect skills and the balance
between experimentation and elegance, her concepts are still remembered

Japanese Female Apparel Market For Japanese Women Essay
While the bubbly outfits with overflowing laces and floral patterns that highlight the soft and
sensitive characteristics once dominated the female apparel market in Japan, nowadays, Japanese
women prefer balancing out the femininity with some stylish mannish clothing. Figure 3, where the
woman matched her black lace dress and high heels with an olive–green military jacket, perfectly
exemplifies the chic "甘辛ミックスコーデ" (The sweet–and–sexy coordinates) adored by many
Japanese female consumers. The concept of "甘辛ミックス" is so well received in Japan because it
spices up the overall look with an exquisite aesthetic balance. Known for wanting to break away
from the mainstream, young Japanese female quickly adopted MA–1 jacket and the "girly–military
look" as a mean to expressive their individualism in contradiction to social norms. As a result, MA–
1 jacket has slowly become a wardrobe staple for Japanese young women.
Another significant aspect of MA–1 jacket that helps it secure its top–ranked position is its ability to
"casual down" a dressy outfit. Directly translated from the Japanese–made English word, カジュア
ルダウン, "casualing–down" coordinates means to dress–down, or to break down the formality of
fancy clothing (FASHION PRESS). A notable change in style has swept over Japan when people
began to embrace apparels that value both comfort and personal style. According to a survey
conducted by Jiratanatiteenun, Mizutani, Sato, Kitaguchi, and Kajiwara in 2011, "Casual [style] was
the

Marketing Case Study: Valentin Yudashkin
Prepared by: Group 1
Liliya Menadiyeva
Jodi Jane Balagtas
Delizar Lazaar Xudong An
VALENTIN YUDASHKIN
ABSTRACT
The report will mainly discuss the company's organization, strategy, creativity approach,
sustainability, a case analysis differentiation and recommendations for the brand. The group has
chosen "Valentin Yudashkin", a Russian luxury fashion company dubbed the same as its founder.
BACKGROUND
Valentin Yudashkin, Russia's famous couturier, was born on October 14th, 1963. During his
childhood, he liked to draw anywhere, at school and at home as well. He would make models of
clothes for himself and his friends. He knew that after school he would like to choose a specialty
that will be connected with art. In 1981, he was ... Show more content on Helpwriting.net ...
His success story was also confirmed by the fact of reflecting internationally a touch of his native
country. Most of his collections refer to a part in the Russian history or culture and when asked if
Russian folklore still inspires him today, he quoted that the bright Dymkovo toys became the basis
for his creations of "Russian Heat" collections, while Bazhov's fairy tales gave him the idea for the
prints in the "Russian Gems" collection, and the beauty of Russian winter was incorporated in the
silhouettes and decorative details of the "Northern Expanses" collection (Sheinina,

Marketing Of Online Shopping For Fashion
Introduction
Online shopping for fashion started off well in South Korea due to the convenience and comfort of
home, especially for young women. The fashion market in South korea is saturated with fast fashion
at affordable pricing. Soo–Hee Kim, founder of StyleNanda, saw the chance to provide vibrant and
unique fashion clothing to young women, thus StyleNanda started out online in 2005.
A) Business market of StyleNanda
Customer base:
Demographics
The age range of StyleNanda's customer base is women between age 18 to 35. The company
predominantly targets young middle class working women with high disposable income. They fall
under the category of young female individuals from generation Y (Posner, 2011) who look for
clothing steered towards complimenting their personality.
Needs of customer base:
Following the fashion trend
The fashion design hub in Asia emerged in 2003. The yearly fashion week in Seoul has provided a
front window for the world to understand trends coming from Asia. (Jamshed, 2015) Customers who
are fans of Korean fashion keep a look out for new trends and designers in the market, with the
focus mainly on street–style fashion. At the same period, Korean pop, part of the "Korean hallyu
wave" infiltrated the consciousness of potential customers globally. (Narasaki, 2014) Customers of
StyleNanda replicate the styles of their favourite idols, and are constantly on the search for fashion
products to fulfill their needs.
Fast fashion
StyleNanda's

Pierre Cardin Research Paper
Tori Dearth
Ms. Briggs
Fashion and Textiles
15 May 2017
Pierre Cardin Pierre Cardin is a very well known fashion designer known for his haute couture
geometric avant–garde designs. He is currently worth $723 million. Cardin was born in San Biagio
di Callalta, Italy to his French parents, who were wealthy wine merchants in Southeast France.
Cardin's father wanted him to go into architect, but he had other interests. When he was just 17 he
became a tailor at a men's shop in Vichy, France. From there he learned skills that he would go onto
show in his future work. He stayed with that job till after World War II when he moved to
Paris.While there he had many jobs and he even worked in the Paquin fashion house until moving
onto the Schiaparelli ... Show more content on Helpwriting.net ...
He also started licensing his name on other products such as sunglasses, furniture, and water bottles
,etc. He even bought a chain of restaurants called Maxim's. This type of branding wasn't very well
accepted by others at first, but has now become more normal and even popular in the industry.
Cardin also moved his collections to America where they became a hit instantly. In 1966 he was
awarded the Golden Spinning Wheel by the town of Krefeld, Germany for his popular designs for
children and adults alike.
The 1970's was another good decade for him, being recognized as one of the top fashion designers
in the world. He won the Basilica Palladiana Award for the most successful Venetian in 1973. In
1974 he was awarded the EUR award. Later in 1977 he received the Golden Thimble of French
Haute–Couture Award for designing the most creative collection of that season. He won this award
two more times, in 1979 and then another time in

The Effect of Globalization on Fashion with Special...
ct Analyse the effect of 'Globalization' on fashion with special reference to the impact of
Japanese designs on the European scene.
The definition of globalisation is quite complex and extremely controversial. However globalization
with reference to the fashion industry helps defines the development of what has been termed as
„world fashion‟. Preferred garments of young people is quite often the same. A phenomenon made
possible by the exploitative mechanisms of globalization. The globalization of clothing manufacture,
distribution, retailing online, and the global commodity advertising of both designer and high street
brands, has impacted significantly on fashion and the way the industry operates. Alternatively the
progress of the fashion ... Show more content on Helpwriting.net ...
A number of Japanese fashion brands are beginning to rival the popularity of
American and European brands, as a result of unique trends and cutting edge style.
It is the talent for producing such cutting edge and uniquely styled fashion of the Japanese designers
that provided the inspiration for the „cute‟ Riot Grrrl style in Britain during the
1990‟s. In an article by writer Sharon Kinsella (1997) titled „The Japanization of European youth‟
Kinsella recognises that childlike elements from the Japanese designers began to emerge in the
fashion‟s of the 1990‟s amongst the European consumers, as "they began to wear „cute‟ baby doll
dresses or old fashioned frilly frocks with Dr Martins". The „Riot Grrrl‟ style also known as the
grunge trend of the 1990‟s formed in Britain was directly and indirectly influenced by the Japanese
„cute‟ culture, first created by Japanese designers in the
1980‟s, which saw the Kawaii style of adorable, innocent, simple, gentle, and child–like fashion
dominate the Japanese popular culture of it‟s time. This is a strong example of how globalization
has allowed the designers of today to combine different elements of design, and trends from
different cultures globally, to produce new designs and trends that are more of a cutting edge style
and uniqueness. "Japanese brands also made their presence felt in the highend market, attempting to
combine

China's Fast Entry into the Fashion World after the 20th...
China's fast entry into Fashion World after the 20th Century
The dawn of the 20th century brought in many challenges in China such as cultural, political,
economic, and social. The social changes increased its push after the 1911 revolution which caused
in the passing of the Qing Empire. Social improvement led to amendment in dress codes as well.
The head shaving and queue (long plait) men had been compulsory to wear, to validate their
subservience, gradually vanished. The practice of foot compulsory also decreased.
Dr Sun Yat–sen (Sun Zhongshan) was a Provisional President of the Republic of China. He is a the
father of modern china. He was also qualified with the development of a method of national dress
which personified modern values and the impression of equality. Dr. Sun Yat–sen suit was
developed over more than 50 years ago . It was a compound combination of : Japanese Meiji period
(1868–1912) student uniform, soldierly dress and the Western suit. The below figure is illustrating
that.
Figure 1: Sun Yat–sen suit
Source: http://www.powerhousemuseum.com/hsc/evrev/republican.htm
In today's fashion trend is more affecting with new technology after the 20th century. The one of the
well–populated growth country of China is involved with virtually all activities in the textile and
clothing industry value chain. After the 20th century, the China exports textile products vacillating
from raw materials, fiber (natural and man–made) and fabrics to ready to wear, as well as

Melania Trump Case
Melania Trump may have met her fashion match in the form of a White House aide.
Mrs. Trump is accustomed to reaping all the attention about her fashion risks when she steps out in
public. After all, she's the First Lady of the United States.
However, the newcomer, Hope Hicks, has reportedly stolen the spotlight from Melania. The new
28–year–old White House communications director looked dazzling in an outfit that contrasted
heavily with Melania Trump's luxurious gown during a Japan state dinner –– and all eyes were on
the stunning brunette.
According to multiple sources, Hope Hicks hails from an impressive lineage of public relations
professionals. Her grandfather worked in PR for Texaco during the oil crisis of the '70s. Hicks'
father ... Show more content on Helpwriting.net ...
A pair of diamond earrings peeped from underneath her locks. The jewelry complemented her
androgynous and smart fashion choice for the evening.
Hope was seen blending in with a sea of black suits. In one snap, she appears to be in deep
contemplation. In another, Hicks is shown laughing with a group of dinner attendees.
https://www.inquisitr.com/4601446/melania–trump–uber–chic–in–blue–dior–dress–first–lady–goes–
to–japan–school–tries–hand–at–calligraphy/
Melania Trump has still set the bar high in fashion. Earlier in the day, the first lady wore a blue
Christian Dior dress during a visit to a local elementary school in Tokyo. Her Japanese counterpart,
Mrs. Akie Abe took her on a tour of the learning institution while their husbands talked policy and
fed koi fish.
There, Mrs. Trump was greeted by a festive crowd and took part in a calligraphy lesson. About 300
students graced the two first ladies with a song.
Donald and Melania Trump are on the second day of their 12–day tour of Asia that includes South
Korea, Vietnam, China, Japan, and the Philippines, according to CNN. The question is: who will she
wear next?
Who won the fashion face–off –– Melania Trump or Hope Hicks?

[Featured Image

World War I: Fashion In The United States
Crisis in America profoundly affect what people wear, what they buy, and what they desire. The
diversity of the American population, politics, and economic status is reflected in fashion. The
changes in fashion are motivated by culture and political events. It could be seen as a tool of self–
expression. Fashion can boast one's self–esteem. Who doesn't like to go shopping when feeling low?
It allows you to present yourself to the world on how you want to be viewed. Fashion allows the
celebration of America's diversity. In this report, it will deal with the political crisis of the 20th
century in the United States and how it is reflected in her fashion. From 1914 to 1920 a major event
happened, World War I. Many Americans were not in favor of the United States entering the war and
wanted to remain neutral. America followed a policy of isolationism. German submarine warfare
policy of bombing passenger ships, especially the bombing the British passenger ship the Lusitania,
where some American passengers died, began to change American minds of isolationism. The final
straw was the Zimmerman Note, which was a secret telegram that the German foreign minister sent
to Mexico requesting to form an alliance against the United States. President Wilson then asked
Congress to declare war on Germany. Women took on ... Show more content on Helpwriting.net ...
The Cold War brought about the development of the hydrogen bomb. The arms race was on between
the United States and Russia. American economy once again grew. Practically every household had
a television, which affected Americans buying habits. Since War World II and rationing ended, the
new availability of the quantity as well as the quality of materials allowed a new type of fashion to
develop during the fifties. Women dresses were very feminine and richly made. Petticoats made of
nylon mesh supported huge skirts. Hoops of the 1850s were brought

Burberry Fashion Industry
World Leading Fashion Brands
Burberry, Louis Vuitton, Gucci, Prada, Calvin Klein, Christian Dior, Chloe, Emporio Armani,
Ferragamo & (Appendix 4) are some of the numerous global luxury brands. They all have
experienced abundance in sales growth and margin profits within the last decades, but they almost
shutter in between world financial crisis (2008 up to date).
They even see themselves included in several financial products such mutual funds, ETFs or be part
of financial Indices (Appendix 2). Economists strongly propose that when it comes to long term
investments we all should distribute our investment portfolio in a way that will consist to a certain
extent from luxury brands. They claim that since customers' income has the ... Show more content
on Helpwriting.net ...
This trend enhanced by the wide spread of counterfeit products.
The influence that these groups of individuals have had on Burberry is immense, they have
undoubtedly changed the brands image and meaning in ways Burberry never imagined possible.
This has obviously affected Burberry's core customers, who to some degree find it undesirable to
consume the brand which is now visibly worn by such individuals as a taxi driver, and therefore are
disassociating them with the famous 'check'.
The effect was negative and some UK retailers dropped the brand. Competition from the Gucci
group, and Versace became more and more intense, they high quality and very much design led and
customer focused.
Burberry Faces Marketing Tradeoffs?
Retain customers or acquire new while moving into turbulent financial environment? Brand
expansion or brand fortification? Product performance versus brand image, points of parity versus
points of difference? Classic or fashion forward? Sales generation or brand building activities?
Quality maximization or cost minimization? Balance between exclusivity and democratization is the
issue.
Exclusivity sometimes is against accessibility. For years Burberry was identical to something
inspirational. But at the same time growth sales started to suffer. When it comes to classic or
contemporary we refer to retention and acquiring younger customers respectively.
How we thrive in this three conflicting areas? By using

Research Paper On Longchamp Le Pliage
In 1948, designer Jean Cassegrain founded the world–famous leather apparel fashion house.
Longchamp House is still being operated by the Cassegrain family, a family that understands
fashion and don't follow trends – they set them. Fashionistas from all over the world carry their
exclusive and high–quality handbags, made from nylon and real leather. Whether it is outside their
boutique in trendy SoHo or on the busy streets of Hong Kong: fashionistas carry their designer
handbags. What sets Longchamp Le Pliage bags apart from the competition, is Longchamp's
appreciation of both form and function. Every bag is masterfully crafted, making it just as durable as
it is stylish. The inspiration for the Longchamp Le Pliage line of handbags came from the Japanese
art of origami. When viewed with the creative eyes of master craftsmen, it is bound to result in
something revolutionary. The Longchamp Le Pliage is a large tote bag – that folds into the size of
notebook and is lighter than a feather! This does not mean the Longchamp Le Pliage isn't durable.
The bag is an excellent companion on vacations, trips to the beach and when you are shopping. Not
only is the bags function of the highest regards, it's form will compliment your style splendidly. ...
The Le Pliage line of tote bags comes in 12 different colors each season, ranging from the always in
style all black to more adventurous ones. No matter your personal style, Longchamp has a perfect
handbag to elevate your personal

Pierre Cardin Biography
Bryan Orr
Briggs
Fashion Designer
09 May 2017
Pierre Cardin
pierre cardin was born july 2,1922 and is an italian born french designer.
His Family was wealthy landowners but his family had to escape fascism they went to france in
1924, his father a wealthy french wine merchant wish to study architect but from there ended on
making clothes and fabric for a living.
He is mostly known for his work that he did called avant garde design and it was world wide known
for his best work
When cardin was younger he worked job to job jumping from them to find what he truly loved once
cardin was happy for what he was doing he looked outside of france to find a better look so he took
a plane to japan and started there by going to Bunka fukusoi fashion school in japan and was
nominated as one of their professors when he was there he was also took a class teaching them to do
three dimensional cuts on fabrics. ... Show more content on Helpwriting.net ...
At the time, haute couture designers worked exclusively for private clients, for whom clothes were
custom–made, so Cardin's move was seen as a threat to the traditional values of the fashion world.
Another version of the story has Cardin resigning from the organization in protest of its banning of
press coverage. The 1960s were a varied and successful period for Pierre Cardin. In the first years of
the decade, he began to design clothes inspired by science. This would become known simply as the
"Space Age look." Interestingly, just as Japanese fashion has inspired Cardin years before, some
Japanese designers are still heavily influenced by the futuristic style that Cardin

Madame Gres Research Paper
Auction data also supports the claims that Madame Grès was most successful later in her career. Her
most expensive dress sold was from when she was 57 years old and sold for $9,020. The second
most expensive was from when she was 62 and sold for $8,450. The auction data also shows that of
the 31 dresses observed, only 4 items came from before the age of 47. This is consistent with the
fact that experimental designers produce their best work later in their careers.
Madame Grès has inspired many designers today. One of her most prominent followers is Doo–Ri
Chung, who creates a similar type of draping jersey dress shown on runways today. Contemporary
Japanese designer Yohji Yamamoto also includes the pleated techniques in his designs. Costello ...
As Richard Martin writes, "Grès invented one model that she practiced, polished, perfected, and
purified." Her self–taught skills and beautifully graceful dresses are innovations in the fashion
industry that remain today. Her persistent devotion to her work makes her an experimental artist that
has had a tremendous impact on the history of couture.
Yves Saint Laurent (1936–2008)
"For Yves – and herein lies his uniqueness – each collection is a means of bringing dreams to life,
expressing fantasies, encountering myths, and creating out of them a contemporary fashion." –
Pierre Berge, fellow designer and partner
Yves Saint Laurent was a French conceptual designer. He was born in Algeria to a wealthy French
family that exposed him to the theater and arts at an early age, allowing him to develop an interest in
design. At the young age of 17, he placed third in the prestigious International Wool Secretariat
competition for design sketches and went on to win the following year. The competition provided
international recognition to outstanding fashion designers as judged by the top designers in the field
and served as the launching pad for Saint Laurent's career. Saint Laurent went on to apprentice for
Christian Dior after winning the International Wool Secretariat prize. At the age of 21, he became
the lead designer for Dior upon his sudden death in

The Meredith College Study Abroad Fashion Study
Education differs in every single country, but have you ever wanted to experience those differences?
Studying is a dreaded word that many college students hate to hear, but how about doing it
internationally? Traveling the world is something many hope to do in life, so why not do it now
while in college? Studying abroad is helpful: the student walks away with educational, personal, and
social benefits. The Meredith College Study Abroad Fashion Program has much to offer and
exploring Paris, France enriches the fashion experience. Due to programs that fit every major,
studying abroad attainable for each student. Blake Elmore, a junior at Meredith College, talked
about how studying abroad with the Meredith College Fashion Program in Paris, France

The Era Of The Button Manufacturing Plan
FOR a few fascinating years I was a fashion journalist and became used to receiving backhanded
compliments from male colleagues: you 're so well read, educated in politics and philosophy, how
can you be interested in this stuff?
It was the 1980s, the era of Japanese design, power dressing and supermodels with athletic figures
and challenging stares: an empowering moment for women, soon after legislation that integrated us
better into the workplace and just before the backlash so ably documented by Susan Faludi.
An interest in the sociology of fashion was growing, perhaps because of the historically informed
conversation of middle–class European fashion titans –– Yves Saint Laurent, Karl Lagerfeld and
Giorgio Armani among them –– whose ... Show more content on Helpwriting.net ...
She is a former winner of the Orange Prize and a short–listee for the Man Booker, and has written
extensively about women 's issues, Israel and the Holocaust: a serious writer, in short.
The book is a meditation on clothing, and femininity, and power, and disempowerment, too, most
especially the disempowerment of women in war.
Grant is the grandchild of immigrants who left Eastern Europe for the political freedoms of Britain.
From them, by emotional osmosis, she came to understand intimately the importance of appearance
in the adjustment of migrants. Unable to be located exactly on the class ladder by means of their
accent, for example, or the school they attended, they could remake themselves and their offspring
afresh in their new land.
Even when her mother was subsiding into dementia at the end of her life, a shopping expedition for
clothes could revive her. Her "last full, coherent, grammatically intact message", Grant writes, was
uttered to her sister. "I like your earrings," their mother said.
The Thoughtful Dresser is full of such poignancies, as well as stylish apercus. The author is lively
company, a persuasive writer, a woman 's woman who can hold several thoughts, shading from the
frivolous to the sombre, in her mind at once.
Threading through it is a powerful motif, elaborated over several scattered chapters: the life and
thoughts of a teenage survivor of Auschwitz, the sole survivor of her family, who matured to
become the

Culture And Subcultures Of Fashion
If you look online, there are millions of pictures of Harajuku style. Guys and girls dressing up
androgynously, or wearing the most bizzare pieces of clothing ranging from sky–high platforms to
mixing unlikely prints together. Some even wear their hair and makeup in the most avant–garde
way. Japan for a while has been displaying fashion that intrigues us and influences us in many ways
and what people don't know is that of these fashions there are different communities and subcultures
of fashion that these people in the pictures conform to. Japan has a vast array of street fashion styles
and trends. They are all mixed with elements of traditional, foreign and/or local styles. Their street
fashion cultures vary from the tan skinned Ganguro girls to the victorian styled Lolitas. One of the
most popular and biggest Japanese fashion influencers were the high school girls of Kogyaru. What
exactly did these schoolgirls do to become one of the biggest trendsetters of Japan? The answers are
within their signature style, Japan's popular magazines, and ability to popularize certain products.
Kogyaru style was started by and became very popular among high school girls. That's what the
name literally means: 'ko' means little but it could also stand for high school and 'gyaru' means girl.
To achieve their style you must have a high school outfit with "the pleated skirts hitched up to
alarming heights" according to Richard Lloyd Parry from the Independent (Parry, par.2). Their
school

Project Runway Essay
The main lights dim, the runway lights flash on and the audience grows excited. The models
backstage grow nervous as the audience starts to cheer. The models are about to show off a new line
of clothing from a designer that will become the newest trend in fashion. But what is fashion? Many
people think about models, the runway, New York and expensive clothing when they hear the word
fashion. But fashion is much more than that. Fashion is clothing that defines who a person is, their
likes and dislikes, their personality and most importantly their culture.
Clothing dates back to about 100,000–500,000 years ago. The first clothing was made out of animal
hide and fur, vegetation and bones. This type of clothing was usually draped over people ... Show
Muslim women are supposed to dress modestly, covering more body then the men. The law requires
these women to wear hijab which is mosdest clothing ranging from headdress to the traditional
burqa. The modest clothing protects the women from the men's gazes (Mussap 122). The kimono is
widely referred to as the national costume of Japan and is used for festive occasions in Japan. Once
used to determine social class, the kimono has now become a symbol of "distinctive Japaneseness".
The kimono represents the diligent and graceful manner of the Japanese woman. This representation
came from geisha women who once wore them (Assmann 360–362).
Fashion through the different cultures also defines that cultures religion. Many cultures have
tradition religious outfits. One example is Jewish men wearing yamakas during religious events. The
yamakas symbolize the relationship between man and God. In the Hinduism, Buddhism, Sikhism
and Jainism religions the people wear natural, unstitched cloth while performing religious
ceremonies. The natural, unstitched cloth represents purity and devotion to the task.
Fashion communicates the culture and ways of people. It is a way for people to express their
thoughts and feelings. People who dress in all black may be in mourning or depressed while people
who wear bright colors are cheerful and lively. According to Isabel Grant and Graeme Stephen
consumers buy fashion based on their own preferences which demonstrates their

The Importance Of Uniformity
Charie Cheng Seminar in East Asian Societies Saito Satoru Final Paper December 20, 2017 The
Eccentric but Uniformity of Fashion in Modern Day Japan Fashion has always been an international
tool for self–expression by designers and creators all across the world. The way each society's trends
change is due to the individuality of its history and culture. In many cases, often due to societal
differences, what seems to be unfamiliar to one culture, is deemed different, weird, or even
abnormal. However, in the opposing side, what we lack to understand, it is their world and who they
express themselves as. In modern day Japan, the Japanese society has been quickly adapting to the
differences in self–expression and identity in comparison to American society have been able to
adapt. This includes the extremity of fashion and how it has been evolving over centuries within the
cities of Japan. Regardless of how eccentric each style and trend may be, it ultimately can go to
these extremes because of a historical context of uniformity. These subculture of street fashion grow
within subgroups through the acceptance versus rejection because they develop within groups. Japan
is a uniformed society where many of their people are conscious of their respective positions and
roles they play in the range of social structures. On top of that, it includes the action to dress
accordingly, where it be a student, service industry employee, office worker, or yakuza member,
uniformity is a

The Role Of Streetwear And Its Effect On Society

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The Role Of Streetwear And Its Effect On Society