1.
Fatima Zahra Essaid

2.
What is fashion ?
 It’s not easy to answer this question because it means
different things to different people.
Fashion is an art, a job , a peek into personality , an
escape or disguise… But ultimately, Fashion is the
total outlook of an individual of today and only today .
« never has and never will »
 French Fashion designer COCO(Gabrielle )Chanel once
said: « Fashion is not something that exists in dresses
only ,Fashion is in the sky , in the street Fashion has to
do with ideas the way live what is hapenning.

3.
“
“Fashion is made to
become unfashionabLe.”
coco
Personality begins
where comparison
ends ( K.Lagerfeld)

4.
Over the years i
have learned that
what is important
in a dress is the
woman who is
wearing it
Yves Saint Laurent
Giorgio Armani
The difference between STYLE
& FASHION is :
QUALITY

5.
Hubert De Givenchy
The dress must follow the
body of a woman , not the
body following the shape of
the dress.
“Zest is the secret of all beauty.
There is no beauty that is
attractive without zest.”
-Christian Dior

6.
Why we wear this?
 Fashion is something we deal with it every day,we are
constantly being bombarded with new Fashion ideas
from music,videos,books,and TV.movies also have a
big impact on what people wear for instance :
 RAY-BAN sold more sunglasses after the movie MEN
IN BLACK

7.
Fashion design
 Fashion design is the designing and creating of new
fashion trends.
 The more unique your creations, the more successful
you’ll be.
 It’s a glamorous career with a lot of money to be
made.
 Fashion designer can be described as the person who
got knowledge and skills in designing clothes using all
the materials such as fabrics and designing it in any
kind of styles and fashion.

8.
WHY DOES FASHION CHANGE?
Fashion change because people change.
We always want something new. Clothing
change for practicable reasons, for
appropriateness for the season, and for
adaptation to environment situation. In
some cases the popularity of fashion
endure for many seasons because of the
combinations of these reasons.

9.
Where fashion began?
 France – considered the center of fashion for almost
400 years from 1600s into the 1900s. Especially in Paris.
 In the 1600s, French royalty and wealthy landowners
employed their own dressmakers and tailors.

10.
KINDS OF FASHION
 Haute Couture - French word meaning high fashion.
It means one-of-a-kind. These include designers'
original designs.
 Ready to wear (Prêt-à-Porter) - Term used to describe
mass produced garments. These include designers'
originals manufactured to a certain number for
department stores and offered at lower prices.

11.
 Two main seasons
 Spring/Summer
 Fall/Winter
 Both require a different fashion look and a new range
of colors and fabric designs for the time of year.
 Light weight fabrics in summer
 Heavier fabrics in winter
Color guidelines according to seasons
Summer- Think clear, contrast and bold colors.
Fall - Think soft, cool, slightly grayed colors.
Spring - Think bright, fresh and lively colors.
Winter- Think deep, dark and muted colors.

12.
The plan...
 Designers work a year in advance
 In the spring, the studio works for the spring/summer of the
following year
 Once a collection is finished, on to the next!
 Research
 Each collection is researched so that all the items in it
complement each other, will be in style, and have the
particular look for which the company is known for.
 Predicting Trends
 A designers most difficult task is forecasting what will be in
style for the coming years. To do this, they know the past
trends and look at repeats. They also purchase HIGH priced
trend magazines. Additionally they observe what succeeded
with customers in the past.

13.
The Collection
 Theme
 A designers select a theme that represents their collections. It
can be a period in history, a foreign place, a range of colors, a
type of fabric…
 Designing
 After the groundwork is completed for the nature of the
collection, the designer must decide how many and what
types of garments should be included in the collection.
 Usually, they have a three month period to design, produce
and publicize the collection in time for their fashion show.
 Press and buyers get their first look at the collection at the
show

14.
Terms that keep designers in business
 Fashion
 Fad : is a fashion that stays indefinitely.
 Classic :. - is a fashion that die quickly and whose
greatest appeal is as novelty.
 Style : A characteristic of dress that exists independent of
fashion .
 Design : Refers to a specific version of a style .
 Trends : The movement of a fashion into and through
the marketplace, How long a fashion remains popular.

15.
Where is the
easiest place to
find work in
these careers?

16.
Milan

17.
Italian Designers
 Giorgio Armani
 Alma Couture
 Filippo Alpi Femme
 Maria Grazia
Amoretti
 Roberta Badio
 Baila
 Maurizio Baldassari
 Renato Balestra
 Federico Bano
 Basile
 Bensussan
 Laura Biagiotti
 Blumarine
 Chiara Boni
 Mariella Burano
 Byblos
 Cailand
 Callaghan
 Armando Calo
 Capucine
 Gianna Cassoli
 Emilio Cavallini
 Ernestina Cerini
 Complice
 Anna e Cristina
Costi
 Raffaella Curiel
 Dadoscorza by
Edward De Carlis
 Roberta De
Castello
 Dolce & Gabbana
 Elicolaj
 Ematite
 Erreuno
 Fendi
 Salvatore
Ferragamo
 Gianfranco Ferre
 Alberta Ferretti
 Fiore
 Floranna
 Gianluca Gabrielli
 M. Galante per
Circolare
 Raniero Gattinoni
 Genny
 Daniela Gerini
 Gherardini
Istante
 Juditte
 Bill Kaiserman
 Krizia
 Andre Laug
 Paola Marzotto
 Max Mara
 Anna Mucci
 Gioia Nordi
 Tita Rossi
 Tivioli
 Mario Valentin
 Gianni Versace

18.
Paris
Paris

19.
French Designers
 Jin Abe
 Balenciaga
 Dorothee Bis
 Cerruti Femme
 Chanel
 Chloe
 Enrico Coveri
 Christian Dior
 Louis Feraud
 Jean-Paul Gaultier
 Romeo Gigli
 Givenchy
 Kenzo
 Hiroko Koshino
 Christian Lacroix
 Karl Lagerfeld
 Guy Laroche
 Matsuda
 Issey Miyake
 Claude Montana
 Thierry Mugler
 Bernard Perris
 Nina Ricci
 Sonia Rykiel
 Yves Saint Laurent
 Jean-Louis Scherrer
 Emanuel Ungaro
 Valentino
 Kansi Yamamoto
 Yohji Yamamoto

20.
LONDON

21.
London Designers
 Bodymap
 Joe Casely-Hayford
 Caroline Charles
 Nick Coleman
 Paul Costelloe
 Ghost
 Pam Hogg
 Betty Jackson
 Bruce Oldfield
 Ednia Ronay
 Vivienne Westwood
 Workers for Freedom

22.
New York
New York

23.
New York Designers
 Geoffrey Beene
 Bill Blass
 Oscar De La Renta
 Tom Ford (Gucci)
 Halston
 Carolina Herrera
 Norma Kamali
 Donna Karan
 Calvin Klein
 Ralph Lauren
 Mary McFadden
 Mary Ann Restivo
 Scassi
 Pauline Trigere

24.
TOKYO

25.
Tokyo Designers
 Jin Abe
 Barbara Bui
 Hiroko Koshino
 Junko Koshino
 Issey Miyake
 Hanae Mori
 Yuki Torii International
 Kansai Yamamoto

26.
Moroccan fashion
 In Morocco, fashion preserves its traditional style
inherited from the various great civilizations that
found their way to Northwest Africa.
 Moroccan design has been recognized for its style and
has garnered a reputation, winning awards in
international fashion shows throughout Europe .
 Moroccan tailors often rely on tribal accessories to
complete the outfit and bring to it an Old World
quality while fusing with New World chic.

27.
Modeling
 Model: is a person who is employed to promote,
display, or advertise commercial products(notably
fashion clothing) or to serve as a visual object for
people who are creating works of art .

28.
Runway
 a runway or catwalk is a narrow, usually flat platform
that runs into an auditorium, used by models to
demonstrate clothing and accessories during a fashion
show.

29.
Fashion schools
 1. CENTRAL SAINT MARTINS
2. ROYAL COLLEGE OF ART
3. PARSONS, THE NEW SCHOOL FOR DESIGN
4. KINGSTON UNIVERSITY
5. ECOLE DE LA CHAMBRE SYNDICALE
6. LA CAMBRE
7. BUNKA FASHION COLLEGE
8. ANTWERP ROYAL ACADEMY OF FINE ARTS
9. FASHION INSTITUTE OF TECHNOLOGY (FIT)
10. ISTITUTO MARANGONI
11. ESMOD
12. LONDON COLLEGE OF FASHION
13. SHENKAR COLLEGE OF ENGINEERING AND DESIGN
14. SAVANNAH COLLEGE OF ART AND DESIGN
15. UNIVERSITY OF WESTMINSTER
16. STUDIO BERCOT ……

30.
FASHION MAGAZINEES
 Vogue
 Dress to kill
 Elle
 Harper's Bazaar
 Fashion
 Femina
 Grazia
 Pinky
 Ranzuki .....

31.
It is a small shopping outlet put by fashion
designers to showcase and sell their collections.

32.
The “Main Event” Calendar
 January
 Italian and French couture collections for
spring/summer in Paris and Rome
 February
 British, Italian, American and French designer
collections shown in London, Bologne, Germany, and
Paris
 IMBEX (International Men’s and Boy’s wear exhibition
in London, England)
 International men’s fashion week in Cologne, Germany

33.
 March
 British, Italian, American and French designer collections for
autumn/winter shown in London, Milan, New York and Paris.
 Munich (Germany) Fashion Fair
 April
 Interstoff clothing, textiles trade fair held in Frankfurt,
Germany
 May
 International designer collections, in Tokyo
 London mid-season fashion exhibition for autumn
 June
 Italian children’s wear collections held in Florence, Italy
 Portex: Portugese ready-to-wear fashion fari for Spring/Summer
in Porto

34.
 July
 French and Italian couture collections for
Autumn/Winter, Paris and Rome
 Uomo Italia Men’s wear shown in Florence
 August
 Future Fashions Scandinavia Fair held in Copenhagen,
Denmark
 International men’s fashion week and international
jeans fair in Cologne, Germany
 Finnish fashion fair in Helsinki
 September
 British, French and American ready-to-wear collections
for Spring/Summer shown in London, Paris, New York

35.
Fashion & media
 Fashion trends are often sparked by characters on
popular TV shows , movies , … that we might take
ideas inspired from their looks….

36.
Fashion & celebrities
 A prime example of a celebrity is Victoria Beckham is
a popular face in this domain .
 Kim Kardashian that wears everytime new expensive
clothes.
 Katy perry:that looks impressive in the stage & in the
red carepet.
 Lady Gaga : with her strange style that can never be
imitated .

37.
Lady Gaga, Lobster Hat
Striped Wedge Shoe

38.
Fashion is a language witch tells a story about the
person who wears it .
Clothes create a wordless means of communication
that we all understand.

39.
The end