1. Aparna Ganguly
14-642, Blk-246, Compassvale Road
Singapore 540246
Mobile: 82185964
E-mail: Chatterjee.ap@gmail.com
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Education:
2001 Post Graduate Diploma in Leather Apparel Design and Technology.
National Institute of Fashion Technology, New Delhi
Affiliated to – Fashion Institute of Technology, New York
Highlights of Topics:
- Fashion Studies - Trend and Forecast
- Product Detailing - Leather Technology
- Design Methodology - Retail Marketing
- Buying & Merchandising - Computer Application -CAD
1998 Bachelor of Science (Honours) with Major Concentration in Physics
University of Ranchi, India.
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Key Skills:
- Product Development - Merchandising
- Contract / Terms Negotiations - P&L Management
- Budgeting / Cost Controls - Purchasing Strategies
- Teambuilding / Training / Supervision - Brand / Retail Marketing
Key Achievements:
- Successfully start up and improve brand awareness for accessories in Bata which contributes 10%
of total turnover TD.
- Comprehensive retail operation background (P&L, marketing, merchandising, sales, personnel
management)
- After several years working in local Singapore operation, had moved on to region roles and help
to provide a wider perspective / exposure and developed more comprehensive strategies and
planning abilities.
- Consistent growth in a company due to commendable results.
- To improve and develop personal career development had completed Certificate in Gateway to
Mandarin Level 2, it helps to interact with vendors in China and also develop good relationship.
- Next challenge:
1) Regional or Global role on brand marketing working on improving brand positioning and
awareness.
2) Regional or Global role on merchandising working on improving product line offering.
3) Regional business management role working on all aspect of brand operations.

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Work Experience:
Current Bata Shoe (Singapore) Pte. Ltd.
Position: Regional Product Manager Accessories
(Emerging Markets – Latin America, Africa & Asia)
- Reposition the Accessories of various brands within the Bata group in the region through its
product, display fixtures and marketing communication.
- Working with Country Managers on Country Strategy plan.
- Work closely with agency to develop season campaign.
- Ensure Asia marketing activities are in line with global direction.
- Develop all consumer communication materials/packages for Asia.
2012 July - Bata Shoe (Singapore) Pte. Ltd.
2013 Oct Position: Category Manager – Ladies Shoes and Accessories
- Develop retail marketing calendar, managing the overall buying process, operations and launching
seasonal merchandise according to the market needs and trends.
- Responsible for the increase in revenue for different categories.
- Incremental growth of around 130% against last year.
- Order selection and placement of merchandise and to propose selling price for merchandise to be
launched.
- Demonstrate capabilities in driving brand awareness through the creation and implementation of
strategies that fuel consumer purchases.
- Successfully manage the development and launch of new consumer lines.
- Collaborating with visual merchandising to ensure effective display presentations at store and
corporate level.
- Prepare seasonal business recaps and participate in the sales analysis, ranking and forecasting
process
2010 Jan - Bata Shoe (Singapore) Pte. Ltd.
2012 Jun Position: Accessories Buyer – Singapore
Had increase the sales volume of Handbags for Singapore by 80% and 50% respectively year to
year basis since taking over the development of this category in 2010.
- Developed a pool of vendors by visiting Mipel fair in Milan and Canton fair in China.
- Work closely with the store managers and vendors to develop relevant handbags for Singapore
based on current market trend.
- Work with franchise team to define best merchandise mix based on their market profile and
dynamic. Countries: Vietnam, Philippines, Iraq, Brunei, Myanmar, Mauritius
- Review distribution of seasonal order to ensure seasonal initiatives are well represent as overall
brand direction.

3. 2008 July – Bata Shoe (India) Ptv. Ltd.
2009 Jan Position: Accessories Buyer
Successfully started Accessories in Bata India repositioning the brand image from an aging label to
a more international brand.
2004 May – Gossini Fashion Ptv. Ltd. (Fashion House of Federal-Mogul Goetze (India) Ltd
2008 June Position: Merchandising Manager
Diversified business with Inditex Group, Mango, Steve Madden and Hoss Intropia.
- Negotiated the contract with Inditex Group for design development and production.
- Responsible for the marketing and worked closely with various fashion brands.
- Responsible for the P&L of the business, product selection
- There are 3 merchandiser and team of 10 people for product development were reporting to me.
- Year by year showed growth for the core business of Bavarian Garments and accessories with
Maddox from Germany.
2001 Aug - Bhartiya Fashion
2004 April Position: Product Developer/ Merchandiser
Start up the business operational of Cole Haan in Singapore and terms negotiation with malls,
department for retail space and operation had been profitable from beginning.
- Coordinated the brand launch fashion show and press event.
- Executed the Leather exhibition in New Delhi ( IILF ) and Chennai ( IILF ) a showcase of design
with various European designers.
- Responsible for the range development.
- Worked closely with fashion stylists.
2000 - Tata International ltd. Leather Tannery, Dewas
Position: Management Trainee.
Responsible for developing Pearlized leather finish in the tannery as per the trend and design
handbags out of it.
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Technology and Language Proficiencies:
- Full competent with Microsoft Office package.
- English, Hindi, Bengali, Italian, Basic Chinese.
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Extracurricular Activities:
2015 Design Project Judge, MDIS, Singapore
2014 Certificate of Attendance, Manager to Leader, Singapore
2013 Gateway to Mandarin Level-2, Singapore Chinese Chamber of Commerce

4. 2011 Certificate of Attendance,
1. Winning Merchandising Course, Singapore
2. Advance Negotiation Strategies, Singapore
2005-2007 Guest Faculty, National Institute of Fashion Technology, New Delhi
2005-2007 Guest Faculty, Foreign Trade and Development Centre, New Delhi
2005 Italian Language, Italian Embassy Cultural Centre-New Delhi, India
2001 Designed Handbag and Shoe for displaying in CLRI Trend Pavilion
2001 Designed Handbags to represent NIFT, New Delhi in Kolkata Goods Exhibition
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Personal Data:
Nationality: Indian Citizen Place of Birth: India
Date of Birth: August 22, 1976. Marital Status: Married
Interests: Music Listening, Painting and Badminton
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