Caterina Minseo Ha is a Korean national with over 12 years of experience in the fashion industry, specializing in bag and shoe design, merchandising, and business management. She is currently living in Milan, Italy studying bag and shoe design while also managing a guest house in Seoul. She has held roles including CEO of her own online shopping mall, merchandising manager, and assistant fashion buyer/merchandiser for international companies. She is passionate about trend forecasting and creative product development.

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“Design-driven technicalglobal MD” with strong mental & can-do attitude
Have long period experience with big passion in fashion industry, especially in
fashionaccessoriessuch as bag & shoes
Caterina MinseoHa
Nationality : Korean
Address : Via Carlo Ravizza 8· 20149 Milano · Italy (Europe)
+39 346 272 6639 · By37ms@gmail.com · facebook.com/villacaterinaceo
Portfolio : villacaterina.tumblr.com
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Energetic, self-driven, creative, confident, ardent admirer for bag design and production whose
experience has focused on developing new seasonal garments, bag, shoes and accessories and all
areas of E-commerce Industry regarding online shopping mall. My strengths lie in my ability and desire
to develop exceptionally creative new fashion products, especially ladies bags and foreseeing new
seasonal trends and new needs with customers’changeable taste day by day and managing the
day-to-day operation of the business tightly. I am extremely passionate, proactive, self-motivated,
flexible decision maker and fashion driven professional that achieves high standards and I was
always evaluated as a good negotiator from the previous colleagues with interpersonal skill and
leadership. I am confident my talent and skills I possess will be invaluable to any company wanting in
fashion industry and I believe that my previous working experiences are evidence of this.
1. Oct 2015 ~ Present :
– Living in Milano/Italy & Studying about BAG/SHOES design & prototying/pattern making
– Ceo of MaryJohn guest house in Seoul
Mary John house is located in the middle of the central Dongdaemun big fashion town
and has totally 6 bed rooms in its 2nd stories house
2. Sep 2014 ~ June 2015(10 months) :
Merchandising Manager for Ladies wear WOXIHAN International Seoul/Korea
CAREER PROFILE
WORK EXPERIENCE(List from the recent) – Total 12 years

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(Affiliate of Novo concept, One of the biggest department store in China)
o Woxihan international is a subsidiarycompany of NOVO(NOVO concept is one of the
biggest department store group in China, recently started mobile/online shopping
business with Korean vendors, designers)
o Worked as a ladies fashion team merchandising manager for business set-up with
leading a meeting with Korean designer brands to make partnership with NOVO
group
o Business meeting with National brands, designer brands, dongdaemun fast fashion
brands, indie brands and make the fruitful business outfit
o Analyzed the vendors’(brands’) merchandise and selected the proper items mainly
about garments, bags.
o Banner promotion and work closely with marketing team for the marketing campaign
o Daily communication and check-up vendors(brands) uploading their new items
approval and Monitor the international delivery process from Korea vendors to China
customers based on the admin system.
3. Jan ~ Sep 2014(10 months) :
MD of J-trading company (BAG OEM company) Seoul/Korea, Guangzhou/China
o Sourcing/production merchandiser for bag OEM company, mainly follow up New York brands
(BCBG, Shar mackey, Lodis, Tresje, Joelle Hawkins etc)
o Confirm and approved leather swatch colors, materials, hardwares, all other trims and all
details checking with following the designer’s comment and request
o Time and action working with leading the Chinese vendors’ and monitor and get involved
in china side vendors’ production process and give comment to vendors’ for the best outfit &
ensure all production process flows smoothly & efficiently
o Materials cost effectiveness & keep update with the current supplier market trend
o Maintain close relationship with New York leather bag buyers and Chinese vendors and
factories to establish long-term business partnership
o Many Knowledge in quality system and trading, especially import/export business jargons
4. Nov 2013 ~ Jan 2014(3 months project contract ) :
Fashion Buyer of Melissa Dreams(Australian CEO) HongKong
o Fashion Buyer Role for our fashion brands which were exclusively imported with distribution
either in Hong Kong and Korea
o Work on brand Buying and direction for allocation of our stores and directing season
concept and overall decision maker for our new imported brands store business
o Identify new business opportunities and drive profitable growth by increasing sales revenue &
profit margin with competitive strategy
o Planning locations for the new imported fashion goods in domestic Honkong
o Overall directing and planning for marketing, sales and commercial for internet business
platform targeting Korean market
o Asked to work as multi-player for both of HongKong and Korean market
o Lead our team as fashion buyer and monitor and supervise our retail store and online website
as well
o Work closely with sales and marketing teams
5. Feb 2006 ~ Aug 2012(7 years) :
CEO of Online Shopping Mall (www.pinkyfun.com) Seoul/Korea, Guangzhou/China

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o Multiple role as a merchandiser/buyer for buying, stylist for shooting, visual merchandiser for
the offline store and creative director for my own brand identity and team leader for my 6-8
people team for 7 years in my own business
o Ran an online shopping mall for Korean ladies’ for 6 years, managed both internet website and
an off-line store with average profit of 300,000/month
o Online website had approximately 50,000 Korean customer members
o Pursued trendy, funky, unique urban style of apparels, shoes, bags and accessories
o Imported, produced products in Guangzhou/China, developed items in domestic Korean
wholesale market to provide them to customers on the internet. Many business trips to
Guangzhou, lived there for a few months, so deep understanding about china wholesale market
and Korean domestic market
o Motivating my team with flexible leadership, developing innovative new items on a daily basis,
dealing with customers needs, planning the most effective product placement through
managing stock replenishment, analyzing statistical data to maximize sales
o Developed strong product knowledge in Ladies’ high-fashion garments, shoes and bags
6. March 2002 ~ Dec 2005(3.9 years) :
Assistant Fashion Merchandiser(AMR)
Maycy’s Department Store International of USA – Buying Office in Seoul
(One of the biggest department store in USA) Seoul/Korea, Newyork/USA
o Worked in a big MD Group (about 70 people MD team) in the buying office of May Dep. Store
o Followed up all order sheets from New York design center from color lap dip to bulk production
o Supported a woven garment department merchandising team in handling of product
development and new product sourcing process and quality control regarding factories
o Gave comment to vendor for color lab dip, sourcing fabrics, trims and bulk process
o Gave comment to vendor in process of fit samples and production samples based on pattern
making technicians control
o Full responsibility includes size specs and delivery on time to meet the precise OTB
o Worked closely with around Asia offices on following up pricing and counter sample
development for the upcoming season
o Speedy follow-up/multi-tasking to meet the seasonal OTB, coordinate with design team,
vendors for all feedback and backup
o Input data into computer system from offices at the end of closing season
o The May department company merged with the Federated department company(the former of
current Macy’s in USA) in 2005
o Self-driven, strong negotiation, result-oriented, communication and interpersonal skills
2016 Bag Pattern Making and Prototyping course ARSUTORIA(Milano)
Ranked in the 1st
bag school in the luxury fashion field
2016 Accessory design in Bag & Shoes Istituto di Moda Burgo(Milano)
2015 Accessory design in Bag & Shoes Yu-Hyung Accessory design school(Seoul)
2013 Business English & Basic Chinese course Q language(HongKong)
2010 Master of Fashion Design Sungkyunkwan University(Seoul)
2002 Bachelor of Science in Chemistry Ewha Women University(Seoul)
1998 FCE of Cambridge Exam certificate Shafston House Int’l College(Brisbane/Australia)
EDUCATION

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– Living experience in many different countries such as Australia(1 year), Japan(3 months),
China-Guangzhou(3 years), Hong Kong(1 year), Milano/Italy(1 year)
– Travelled more than 30 times, especially to Japan, China & many other areas like Europe,
Asia countries, lived in JeJu-Island(Korea) for 2 months to train surfing
– Brush up English in Australia and Hong Kong.
– Deep understanding and professional knowledge about China wholesaling market buying
& factory production in Guangzhou/China thru long term experience
– Extensive volunteer work experiences since college student and doing regular donation
every month to ‘save the children’ NGO organization
 LANGUAGES
– Native Korean speaking
– Very good command of English in both of verbal and written English
– Conversational Japanese
– Basic Mandarin, Italian
 TECHNICAL SKILLS
E-commerce (CPC, PPC, SEO) / Café 24 solution – Professional
Adobe Photoshop / Adobe Illustration / Google searching
Window OS (Microsoft Word / Power-point / Excel) – very Good
Html, Meta tags – understanding and can modify
To relax, I always enjoy drawing bag and shoes and coloring those items with marker, color pencils.
And most of my own bags are designed and made by myself. I also enjoy travelling, cooking,
snowboarding. I am fond of cinema, documentaries, and Sci-Fi and fantasy literature.
– Student reporter when I was the primary/junior high school student for Jo-sun newspaper
for 6 years
– Won many prizes in the competition of writing the diary, poem, fiction-story at school
– Selected as a innovative bag designer by Korean government & Participated in 2014
Fashion Biz Exhibition in Hong Kong as an exhibitor
 Nail artist license (2ND
Level-2013)
 Driving License : Clean License and experience of 15 years
References available upon request
MULTICULTURALAND INTERNATIONAL
QUALIFICATIONS & SKILLS
ACTIVITIES AND INTERESTS
PERSONAL DATA