1. Rupali Shah
26 A.B. Desai Rd, Mahalaxmi Temple Compound, Darshan Apt, 4th
flr, Flt no-8
Mumbai , Maharashtra
Contact: 09967 198 324
E-mail:makkar835@gmail.com
Assignments in Merchandising , Administration & Product Development
Manager Merchandiser – Europe & U S Market
With over 7 years of experience in the fields of:
Merchandising Customer Co-ordination Planning & Scheduling
Product Development MIS Reports Market Research
Administration Team Management
AREAS OF EXPERTISE
 Product –Line – Launch for Organization
• Creating New product for the organization various market trends
 Designer Collections Launch –For Jewellery Trade Shows
• Making a presentation & launching of new designer collections for various important Jewellery –
Trade –Show such as Vicenza –Show (Italy),JCK-Show(US),
HK gems & jewellery fair.
 Setting Departmental Targets
• Departments concerned
• Design & Merchandising-Cad Cam & Model
• Allocation of Work projects
• Planning and scheduling of priorities
• Set Monthly Targets
CAREER HIGHLIGHTS
Mar’11- Apr’15 Sanghavi Jewels Pvt Ltd Manager - Merchandiser
(Design /Merchandiser & PDD)
Key Responsibility Area:
 Working on new range of samples for Product development for particular market.
 Reviewing & maintaining all records for product development dept.
 Coordinating with product development department starting with Designing –dept to work with the
designers & guide them for new innovative designs collections.
 Working on new collection to re-place current running items from retailer flyers.
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2.  Handling all correspondence with international clients on day to day basis regarding new collections for
seasonal- trends, various trade –show, customer presentations etc.
 Working with designers, giving them design brief according to market trend, current sales trend and
price trend to develop a exclusive line/range of products.
 Communicating and handling customer requirements for Design, Cad and Product development
requirement.
 Handling & creating output reports , financial reports, manpower cost reports for future planning
 Do number crunching and making monthly planners.
 Regular Market survey of trend and price for various markets & product categories.
Sep’10 to Mar’11 Gitanjali Group Merchandiser & Retail Operation Executive
(DIYA Diamond Jewellery)
Key Responsibilities:
 Taking follow-ups of the franchisee leads.
 Coordinating the entire franchisee store requirements.
 Keeping a record of sales and development.
 Coordinating with clients for their queries.
 Coordinating and organizing exhibitions in various cities of franchisee developments
 Making training presentations for franchisee Sales Staff.
 Coordinating with franchisee sales staff on regular basis.
 Merchandise selection for the client.
 Creating new formats for sales and stock reports of franchisee.
 Coordinating for art works.(flyers , broachers etc)
 Making Monthly sales report, weekly sales report, and stock report for analysis.
 Coordinating and making presentation for PR activities
 Visual merchandising
 Coordinating and making product certificate.
May’09 to Aug’10 TBZ – The Original Merchandiser in Diamond Dept
Key Responsibilities:
 Dealing with vendors, planning the future stock and handling the existing stock.
 Handling branches requirement: looking after the stock, repair and design at respective
branches.
 Looking over the stock and segregation of items according to the requirement of the branches.
 Doing photography shoot for jewellery pieces.
 Regular visits in allotted branches, analyzing the branch and looking after the maintenance of
the branches.
 Do number crunching and making monthly planners.
 Market survey of trend and price.
 Dealing with designers, giving them design brief according to market trend, current sales trend
and price trend.
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3.  Codifications of the item.
 Keeping the record of item that has to be manufactured in the factory
 Created a platform for other by implementing software’s
 Making sales report of item and variety (traditional, semi traditional, fancy)
 Visual merchandising for store setups
Key Initiatives & Achievements
 Visited Vicenza show for keeping abreast with current market
 Participated in Advertisement launch and brand promotion activities for Rivaaz brand.
 Participated in Diya TVC Launch with Celina Jaitley in 2011.
 Actively participated in FIHL (Franchise exhibition 2010-2011).
 Actively participated in (Times Exhibition 2010-2011)Support and supervise sales team
 Worked in an exhibition with Angara jewels (wire mesh).
 Online project with Tanishq.
 Have been a volunteer in OPUS 2007 & 2008 – JDTI annual graduations show where the who’s
who of the fashion and jewellery industry is present. I got a chance to interact with key
industry people and understanding the workings and the technique of the industry.
ACADEMIC CREDENTIALS
2011-12 BBARO – RETAIL OPT (DLP) with 75% from Sikkim Manipal University
2006-07 H S C. from B.C.M Sen. Sec. Arya model, Ludhiana (Affiliated to CBSE) and secured 74%.
2007-08 2 year Diploma in Jewellery Designing & Manufacturing from JDTI and secured A- Grade
(Affiliated world Gold Council India)
(Projects Undertaken-Costume Jewellery /Craft Based Project /Wax Carving / Commercial
Fabrication)
PERSONAL INFORMATION
 Strong Interpersonal and communication skills Ability to self-Learn new tools and technologies enjoy
working in a collaborative, team environment.
 Date of Birth : September 1, 1988
 Languages known : English, Hindi, Punjabi & Gujrathi
 Status : Married
Place- Mumbai. Rupali Shah.
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