1. E-commerce professional with 5+ years of experience in catalog creatives and operations, have built strong teams,
catalog specialist.
LENSKART.COM
Catalog Manager
March 2016 - Present
 Leading catalog creatives and operations at Lenskart.com with more than 25 resources.
 Managing studio leads and creatives to make sure a product is displayed right and promoted well.
 Revamping cataloging process and cataloging software.
 Ensuring timely listing and delivery of marketplace products across portals.
 Quality improvement of 3D try-on for improved customer experience.
MYNTRA.COM
Project Manager – Catalog June 2011 - March 2016
Led sizing team with 7+ resources across two locations along with managing projects, and projects undertaken during
the tenure were as follows :
1. Sizing (Feb 2012 - March 2016)
 Objectives - Reduce returns due to sizing, Improve customer experience by giving all relevant information.
 Tasks - Revamp size chart making process, standardize sizes based on brands measurements and returns,
create sizing profile, provide solutions to customer issues related to sizing.
 Benefits - 50% reduction in returns, improved customer experience, standardized size filters.
2. Collection Creation (Sept 2015 – March 2016)
 Objective – Promote and manage a new feature launched with the name of “collections”, which was
basically a user interface for customers.
 Tasks – Run contests and promotions to engage more customers to create collections on “Myntra mobile
app”.
 Benefits – Boosted cross selling, made buying interactive and social
3. Catalog product Videos (Oct 2014 – May 2015)
 Objective – Improve productivity and quality of the product video uploaded on each PDP, introduced
scancube for 360 degrees view of products.
 Tasks – Operationalize the entire video shoot, manage creatives and quality, and manage daily numbers.
 Benefits – Video output/day increased from 120 to 350, visible improvement was tracked in sales of
products with video links in them.
4. Look Creation (Oct 2014 – May 2015)
 Objective – Manage operations to shoot garments and accessories together, creating a look.
 Tasks – Revamp the cataloging process to shoot products together, work on themes and stories to bind
the looks together, set the look uploading tool in place.
 Benefits – Increased cart size because of cross-selling, prevented customer from migrating to another site
to complete the look, reduced wardrobe budget otherwise spent on pairing the garment, promoted low
NIKHITA
(kumar.nikhita@gmail.com)Ph: +918951118853

2. selling products.
5. Content Standardization (Nov 2011 – Feb 2012)
 Objective – Standardize the way content is shown on PDPs for products.
 Tasks – Product research for the attributes that customer buy by, research on various sites on how they
display their content, automate product description to minimize errors.

 Benefits – Improved SEO, standardized Content on PDP, improved home page filters and burger menu.
6. Image Benchmarking (June 2011 – Nov 2011)
 Objective – Standardize angles of each product on PDPs.
 Tasks – Research on how each product can be shot, reduce number of angles basis what customer look
for and make the site lighter, set shoot and editing guidelines for each product.
 Benefits – Increased shoot productivity, improved image quality.
Year Degree Grades
2011 B. Des (Bachelor in Design) in Knitwear Design From National Institute of Fashion
Technology, New Delhi.
8.6
2007 12th (ISC Board) from Spring Dale College, Lucknow 91.00%
2005 10th (ICSE Board) from Spring Dale College, Lucknow 87.00%
Industrial exposure during college
1. 4 months graduation project with Triburg, New Delhi, 2011 (Jan to May)- handled
production for Nordstrom along with working on my design collection (college
assignment).
2. Summer Internship in circular knits at NIFT-TEA(Tirupur Exporter’s Association), 2010
(July) - studied functioning of circular knit machines and production circular knit fabric at
Arora Fashions Ltd. S.F. No. 536/5 Veerapandi Village, Veerapandi Post, Tirupur – 5.
3. Attended Craft cluster to promote maheshwari Sarees, Maheshwar, Madhya Pradesh,
2009 (July) - derived inspiration from Ahilya Fort and translated them into border designs
for sarees and worked with local craftsmen in their surroundings.
4. Industrial training in flat knits, fabric and its production at Winsome Knitwear, B-58,
Phase - VII, Industrial Area, Mohali, Year 2008
5. Industrial training in yarn production at Winsome Textiles Industries Ltd. Industrial Area,
Dist Solan, Baddi, Himachal Pradesh,Year 2008
Achievements and co-curricular activities
1. Running an NGO, Manthan
2. Leading ‘Manmauji’, an initiative under NGO aimed at creating self-sustainability through creative
skill development. Worked with NGOs like MITU, GMR and Hemophilia group under the same
initiative.
3. Awarded with gold medal for scoring highest mark in Hindi in class 10th
4. During school - Was school captain for 2 consecutive years (class XI and class XII)
Education