Airport retailing is considered an accessible and easy choice for travelers – where it offers a wide-ranging variety of merchandise.hus, proper assortment planning for airport retailing can be done with the help of planogram software. Planogram is a visual merchandising tool, that helps retailers in proper planning and placement of their retail shelves.

1. Airport Retailing- What
Makes Customers
Attract to Stores?

2. What is Airport Retailing?
• Airport retailing is considered an accessible and
easy choice for travelers – where it offers a wide-
ranging variety of merchandise.
• It helps travelers, who prefer purchasing items at
the airports to avoid extra baggage charges.

3. Why
Airport
Retailing is
Important?
The time spent by passengers at airports has
increased due to the early check-in times set by
airlines. This has opened the retailer’s scope of
selling products effectively.
Passengers past walk dozens of stores each time
and this has resulted an increase in foot traffic.
Compared to other retail stores, the airport is
open for 365 days a year and has resulted in an
increased number of sales.

4. How Visual
Merchandising is
Helpful in Booming
Airport Retail Sales?
• Helps to increase foot traffic by
making the right product picks and
estimating the right amount of stock
for each store shelf.
• It helps in proper assortment planning
for airport retailing.

5. Advantages of Visual Merchandising in
Airport Retailing
It helps in placing products according to the dimensions a shelf
space availability in terms of its height, depth, and width.
Evenly arranges products on retail shelves and ensures higher visibility and
sales.
Increases foot traffic with its visual appeal and results in impulse buying.

6. Advantages of Visual Merchandising in
Airport Retailing
It helps to dictate the shelf placement of various brands of products to easily available to travelers
across the globe to increase its accessibility.
Helps to get information on store-level sales, with its sales report feature.
Placing labels and using bold colors with the help of a planogram shelf signage make customers
give a try for such items.
It helps to maximize sales and improves store performance.

7. Use Nexgen POG to Improve
Airport Retailing.
www.nexgenus.com sales@nexgenus.com