strategic marketing presentation on serene airline, how an airline business starts.

1. HOW AN AIRLINE BUSINESS
STARTS!
BY :
RANUM IMRAN

2. Mission and vision
• To be a reliable airline company and to launch
the flights to every ones dream destinations
and world class leading airline in skies.
• To provide travellers with timeless journey.
COREVALUES
Customer satisfaction
Continuous improvement of service and product
quality to remain competitive
Maintain the highest safety standards in operations
GOALS & OBJECTIVES:
To become the best choice in airline industry
To adopt business strategies that will ensure
profitability

4. FINANCIAL ANALYSIS:
• Operations (overflying, landing, and parking,
fire, security, etc.)
• Aircraft Maintenance &Technical Cost
• Hanger Maintenance if exist
• Hanger Labor Cost
• HR & Administration Cost
• IT and Marketing Expense etc.

8. MARKET PRODUCT FOCUS
• Build up our brand in the minds of consumers.
• Also aim to be a low cost carrier focusing on
routes that don't have current non-stop
services.
• Offer flexible booking, allow for one free
personal item on board.
• Announced details such as reservations,
cancellation policies, carryon luggage fees or
related seating restrictions.
• As we can see our customers will be
looking for the best time to buy airline tickets in
a cheapest rate .
• To insure timely and safe cargo delivery.
• Maintain the standards for the quality of airline
catering.

9. SWOT ANALYSIS

10. Marketing program
• COSTAFFECTIVE PRICING
By offering cheaper rates to
passengers, serene executive class
creates its fare structure using a limited
number of price points based on
reservation booking designators.
• ATTRACTIVE LOYALTY PROGRAMS
Create loyalty programs , intends to
make a mileage plan with global
airlines.

12. SENIOR CITIZEN
DISCOUNTS AND
FAMILY FARE

13. 2) CREATIVE AIRLINE ADVERTISING
STRATEGIES
 Campaign which is a combination of
traditional and non-traditional advertising
strategy.
 Sales and promotional updates and provide
customer service.
 To deepen relationships and humanize our
brand.

14. 4)PROVIDING BESTTICKET
AVAILING FACILITIES
 By establishing own website
with online reservations,
purchase and payment
capabilities. Alone with their
own selling boots which is
available initially on every
national airport (ATO) AIRPORT
TICKETINGOFFICES.And in all
major cities (CTO) CITY
TICKETINGOFFICES.

15. Corporate Discounts

20. THANKYOU!
WE ARE OPENTO ANSWERYOUR QUESTIONS…