1. HOW DOES YOUR MEDIA PRODUCT
REPRESENT PARTICULAR SOCIAL
GROUPS?
Evaluation Question 2

2. THE FRONT COVER
Model
For my image on my front cover my model
is in a photography studio to create a
blank, empty background. I decided not to
have a scenic background as I didn’t want it
to interfere with my models pose. I decided
to dress my model in black jeans, with a
black top and a white shirt that has been left
undone. This is one of the latest fashions at
the moment and helps to show my target
social group as they would be likely to want
to dress in a similar style. Leaving the shirt
undone allowed my model to be able to
move the top around and hold the collar to
add ‘swag’ to the image. My model is
positioned to the side but giving eye contact
to the audience which could show how
young adults have a lot of confidence.
Additionally, my model has quite a
seductive, serious pose but still shows a
friendly personality.

3. THE FRONT COVER
Mise-en-scene
The mise-en-scene on the front cover is
located at photography studio, however, this
would not be clear to an audience.
Equipment that was used were a
camera, studio lighting and a flash gun
although this is unseen in the image. I have
used a mid-shot of my model so that the
pose is shown to the audience. I have used
a simple colour theme of black, white and
red , but these colours are in fashion right
now and my targeted social group will be
wearing these kinds of contrasting colours.
Furthermore, the connotations of red can be
love and intimacy which links in will with the
seductive look. My models clothing
matches in with the colour theme and some
people will be wearing similar outfits to the
model as some of my targeted social group
of 13-25 will be keeping up with the latest
trend.

4. THE FRONT COVER
Fonts
I decided to stick with some simple bold
fonts for my magazine. By doing this my text
will stand out and be able to be read from a
distance.
My masthead is in a bold font. I used black
so that the text would stand out to the best
of its ability. By the font being extremely bold
it becomes one of the main focus points on
the page which entices people to be
attracted to the magazine.
For most of my text I used ‘Eurostile’ as I am
quite fond of the style of the text and it
matches my simple font theme.
Someone between the ages of my targeted
social group would not be interested in fancy
text as they want to know what the words
say quickly without having to keep working it
out as they will get bored and put the
magazine down.

5. THE FRONT COVER
Representing my target audience
My front cover represents my target
social group by a variety of things. The
colours and simplicity of the cover. My
layout is not to busy to the eye which
makes the magazine more attractive to
its audience as 13-25 do not want to
read lots they want something short and
simple to draw them in. Next there is the
clothing she is wearing which is quite
obvious to my social group. The
extremely confident eye contact with the
audience represents young adults these
days as they are becoming more
confident in themselves.

6. THE FRONT COVER
Challenge or support
representation?
My product supports some dominant ideas
about my target social group. The
confidence from the eye contact to the
audience shows that people now are more
confident in themselves. This can lead to
people being over confident and getting
into trouble for it which would challenge the
representation. However, my magazine
presents a confident but friendly model
which can be seen by the audience.

7. THE CONTENTS PAGE
Fonts and colour
For my contents page I decided to fill the
space but still keeping it simple. I used the
same masthead text from the front page for
the ‘contents’ text to keep to the same style
and I keep with the ‘Eurostile’ font for the
rest of the texts apart from the sectioning
headings. By keeping the fonts the same I
am following a consistent style which
creates a more professional finish.
The colour theme is the same, black, white
and red with some blue which comes from
the image of my guitar, All the colours stand
out well against the pure white background.

8. THE CONTENTS PAGE
Representing my target audience
My contents page represents my target
social group by a few different
things, Although I do not have an image
of my model on the page I have my own
image of my guitar which shows that
some people from my target audience
would like to learn how to play an
instrument.
I have kept the text to a minimum writing
as little as I could but still including the
vital information for the reader to buy the
magazine and continue reading as some
of my targeted social group can be
stereotyped as ‘lazy’.

9. THE CONTENTS PAGE
Have I done anything different to
the
Representations of my
magazines
Genre?
For my front cover I followed ‘Vibe’
magazines style as they are of an R&B
genre. However for my contents page I
decided that I wanted the page to have
a bit more writing on it. So I followed ‘Q’
magazines style contents page which is
not of the same genre. However, I feel
that it works well with my magazine.

10. THE DOUBLE PAGE SPREAD
Model
My model has four different images on
this page as I wanted to show her
different personalities and not just the
seductive post on the front. I decided to
change the opacity of one of the images
and place It behind the text as it is a
cute, friendly image. For the rest of the
images my model is still posing but it
smiling and not being as seductive
which is what I want for inside the
magazine as I would of alreadyy of got
the readers attention. Her clothing is
slightly similar to the front cover
however she is wearing a different
coloured shirt and a plain top to show off
some different fashions at the moment.

11. THE DOUBLE PAGE SPREAD
Fonts and colour
For my double page spread I keep the all of
the fonts to ‘Eurostile’ keepingg to a
consistent style for a professional look. The
only different font is the text as the
top, ‘Shannon’ as I wanted this to stand out
slightly more so people know who it is. My
font sizes to change a few times as the title
is in a larger font so people know some
rough ideas about the text. I also used pull
quotes in a larger font to entice the audience
to read the interview.
The colours I used stick to the colour theme
and are not too overpowering. The colours
also stand out against my model on the
background with no difficulty reading the
text.

12. THE DOUBLE PAGE SPREAD
Representing my target audience
My double page spread represents my
targeted social group as I am showing
different fashions through the clothing
that my model is wearing as this shows
what teenagers and young adults are
wearing at the current time.
I tried to keep the questions I asked
short and sweet but enough to find out
some gossip from my model as my
targeted social group do enjoy some
gossip.
I used a lot of images on the page as it
is known that this generation of people
prefer to view images than read texts so
by having a lot of images it keeps the
reader engaged in what they are
reading.