How did you attract/address your audience?

1. How did you
attract/address your
audience?

2. Language: In order to address my audience, which I knew I wanted to be young
adults, I used informal language to make it appeal and not seem like it was a
formal magazine, as I wanted to make sure that my audience feel like that they
can relate to the magazine, which by that includes the way the magazine was
written. By using informal language, I am able to relate more to my
readers, which enables them to be more intrigued in what I have written in the
magazine. On my double page spread, I involved an interview instead of an
article, which in my opinion seemed more informal. The response of the cover
star were also made to be informal so that the readers felt like that they could
understand and relate to what the cover star was talking about.

3. Font:
I have used two main fonts throughout my magazine
which allows the readers to not necessarily be as
distracted and allows it to be more easier to read.
My masthead has been written in big, bold font in a
white and turquoise colour which seems very eyecatching and captivating.
In order to make my magazine seem and come
across as it being modern and attractive, both fonts
that were used were Sans Serif which would appeal
to my target audience.

4. Audience Research:
Using my audience research, I
learnt that by having a bold
and big masthead that it would
appeal to my readers, which is
what I ended up doing with my
masthead as I wanted it to be
as appealing as possible. I also
made sure I used interesting
and creative subheadings. All of
these things enable readers to
buy magazines.

5. Model:
The model that was used wore quite simple yet still
made her face glow and stand out! She wore a red
coloured lipstick that made her in a sense give her the
‘sexy sophisticated’ look, which is what my readers
would wear in order to make them feel good about
themselves or if they were going out.
She is wearing a black ‘New York’ jumper which
portrays that the magazine is for all kinds of urban
people, no matter where you are from in the world.
Black is often associated with hip hop as it’s a colour
that connotes power.
The model is the same age as what I would like my
readers to be which will help attract more readers and
also appeal to my audience as it allows them relate to
one another. As the model is attractive, it will help
catch people’s eye whilst they are browsing.

6. Props/Images:
The model is also pictured wearing blue beats
headphones, which would appeal to my readers as they
are a brand that are fairly affordable and tend to be a
major trend in the hip hop era.