This document proposes a new platform called Badger that allows users to connect and share their interests across platforms by defining interests with user-created badges. These badges can then be stitched onto relevant photos, videos, and locations to organize content thematically. The platform aims to drive engagement through gamification elements where stitching earns points to level up badges and unlock rewards. It seeks $500k in funding to develop apps for web, iOS, and Android, implement business tools, advance analytics, and sharing functionality. The founding team includes entrepreneurs experienced in startups, digital media, and mobile development.

1. Stitch together the things you love
wherever you find them
THIS DOCUMENT IS PRIVATE AND CONFIDENTIAL AND MAY NOT BE DISTRIBUTED WITHOUT THE PRIOR CONSENT OF BADGER MEDIA INC.
THE MATERIAL WITHIN THIS DOCUMENT IS MEANT STRICTLY FOR INFORMATIONAL PURPOSES ONLY.

2. Content is all over the place...
and its difficult for people to connect it across platforms
in meaningful ways.

3. We’re stitching it all together
by allowing users to connect and share their interests through a
common thread.

4. This is Badger Beta
The Current Iteration

5. Badges are user defined interests
Users make icons for
their interests that can
be stitched onto relevant
photos, videos, or
locations.

6. Stitching Photos
Photos are organized by a
common thematic thread.
Stitching them can be an
individual or collaborative act.

7. Stitching Locations
Users can easily ‘check in’
to an interest by stitching a
badge to a location.
Interactive maps allow
others to connect based on
proximity and theme.

8. Play Badger
Engagement is driven by
light game elements.
Stitching content nets users
points that level up badges
and unlock rewards.

9. Competition
Foodspotting Pinterest
Our Advantages:
Instagr.am piictu
Cross platform connectivity VS
Badges become conversation threads
Data based on interests & location
Tracks mobli
Rich Info-graphics & personal analytics
Gamified engagement system
Interests take on an iconic form
B2B revenue model ready for deployment Path PicPlz

10. Game plan (Raise 500k)
Develop and deploy “Stitch Everything”
- Web, iOS & Android
Implement Badger for Business platform
- Hire sales & campaign management professionals
Advanced Analytics
- Personal infographics
- Data mining
Sharing Tools
- API & embed functionality
Web App Support
- UX/UI improvements
- Cross platform plugins

11. Team
• Nathan Roth : NYU-ITP Alumni, founder of a
variety web/mobile companies with products
including sms bus scheduling Mobile Transit,
social match making for gamers, and social www.playbadger.com
search KeyBo.
info@playbadger.com
• Jacek: ESADE, Barcelona (MBA ), Director at an
advisory firm focused on the digital media, co-
founder of the “Next Top Startup” global
entrepreneurship competition. @playbadger
• Oscar: Previous web creative at Grey NY, NYU-
ITP Alumni, Founder of Blubee Media, Winner of Badger *
NYC Photo Hack Day and NYC Mobile Startup
Weekend, Adjunct Professor at CUNY and
SUNY schools.
playbadger.com/blog