The document provides guidance for companies to adapt to social media and become smarter, faster, more social and revolutionary. It outlines seven steps: 1) establish cultural elements like trust and diversity to adapt to social media, 2) find talented staff through online profiles and social networks, 3) organize roles like community managers and analysts, 4) use technology like alerts and monitoring software to listen on social media, 5) emphasize responding and participating on social media rather than just listening, 6) have a crisis management plan that acknowledges issues and fights misinformation on social media, and 7) consider how to measure success and plan for the future of social media engagement.

2. INTRODUCTION

3. Companies need to be……
SMARTER,
FASTER,
MORE SOCIAL
&

4. REVOLTUTION
THE NOW

5. (1)
Engineer a New Bedrock
There Are Five Cultural Elements That
Helps To Adapt Social Media?
 Solidarity
 Demonstrated Trust
 Laboratories and feedback loop
 Diversity of individuals and ideas
 Reward systems

6. (2)
Find Talent You Can Trust
A New Approach Of Hiring People
 LinkedIn Profile
 Blogs and Online Portfolios
 Facebook
 Twitter
 Search Engine

7. (3)
Organize Your Armies
Job Function That Could Figure Into
Your Team Planning.
 Lead Generation and Social Anthropologist
 Social Business Development
 Social Customers
 Internal Community Manager
 Social Logistics/ Operation Manager
 Analysts

8. (4)
Answer The New Telephone
Listening Today Needs Some Form
Of Technology.
 As Needed Alerts
 Free Social Media Monitoring
Software
 Paid Social Media Monitoring
Software

9. (5)
Emphasize Response-Ability
Humanization Highway
 Ignoring
 Listening
 Responding
 Participating
 Storytelling

10. (6)
Build A Fire Extinguisher
Social Media Crisis Management..
 Acknowledge the Crisis
 Fight Social Media Fire with Social
Media Water
 Be Sorry
 Create FAQ
 Know when to take it Offline
 Arm your Army
 Learn Your Lessons

11. (7)
Make A Calculator
What it

12. From Here?
Where are we going