This document summarizes a training presentation about why HR should adopt social media. It outlines five key reasons: 1) enhances recruitment by using sites like LinkedIn and YouTube, 2) enhances training and development through Facebook pages and informal training, 3) enhances information sharing through internal blogs and newsletters, 4) enhances opinions by monitoring social media conversations, and 5) enhances staff morale by showcasing achievements. The presentation then discusses defining social media, provides examples like Facebook and Twitter, and notes that access controls and policies are important.

1. Training Presentation 26.6.12

2.  Housekeeping
 Health & Safety
 Switch Off Personal Mobiles
 Feel Free To Ask Questions – There are no silly
questions
 Who Are We??

3. What the learner will be able to
explain at the end of the session:
Five reasons why HR should adopt
Social Media

4. What are five reasons……………

5. 1. Enhances Recruitment
2. Enhances Training & Development
3. Enhances Information
4. Enhances Opinion
5. Enhances Staff Morale & Motivation

6. But firstly a short history of the origins of Social
Media…………….
Up to 1980’s social media was largely classified
lonely hearts ads in
newspapers, letters, postcards & landline
telephone………
The term Social Media probably referred to a
social gathering of TV & Newspaper Moguls
or Nigel Dempster’s celeb gossip page
everyday in The Daily Mail….

7. Workplace communication consisted of……….
Landline telephones, telex, fax & word
processing machines (late 80’s), typed memos
and the elephant in the corner which was the
black & white Rank Xerox photocopier!
A typical workplace was probably like the
office in this photograph………

9. Then we had further technological advances
such as when…
IBM Invented the PC…………
Sinclair The ZX Spectrum…………….
and Finally………………….

10. Motorola Invented The Mobile Phone……….

11. Can you think of any other technology inventions
that have changed the way we do things?

12. So what has this all got to do with Social
Media?................

13. Well as the office, workplace and the world in
general has had to change to cope with 20th
Century technology then so HR (and business
in general) needs to change to incorporate 21st
Century electronic communication
methods…………..

14. Social Media is one change in that communication
method…………
Firstly can we define Social Media in sentence?

15. What Social Media is not ……….
Telling your friends on Facebook that you have just
got up and after a ##### night out…
That’s Social News aimed at friends, family & sadly
people who might be looking to use the information for
some sinister motive…..
Whereas Social Media is telling a specific targeted
community something of interest or
communicating with a targeted audience such as
employee to employee

16. Academic Definition of Social Media…..
Andreas Kaplan & Michael Haenlein define Social
Media as “ a group of Internet – based applications
that build on the ideological and technological
foundations of Web 2.0 and that allows the
creation and exchange of user generated content”*
*Kaplan, Andreas M.; Michael Haenlein (2010)
"Users of the world, unite! The challenges and
opportunities of Social Media". Business Horizons
53(1): 59–68

17. Social Media can be targeted to specific
communities or community groups - ABC’s
old people, young people, people working for
XXXXYYY company, local or worldwide

18. Facebook, Twitter, Linkedin, My Space, Google +,
My Tube, bebo
Each of the above has a specific or general targeted
community….
Log on to a computer in pairs and come up with
another Social Media organisation to the above &
explain who are their targeted audience

19. Write our answers…………….

20. So what are The Five Reasons HR Should Adopt
Social Media?

21. 1. Enhances Recruitment
2. Enhances Training & Development
3. Enhances Information
4. Enhances Opinion
5. Enhances Staff Morale & Motivation

22. In groups I would like you to discuss one
reason & come up with some ideas that the
reason can help HR perform better or provide
a better service to its customers

23. Some Answers:
Recruitment
 Use LinkedIn etc to hire key staff
 Use YouTube for example to advertise
effectiveness of the company such as making a
DVD to introduce the culture and of the company
for potential new employees to view before
starting their jobs
 Using Facebook etc for targeting a specific sector of
potential employees

24. Some answers continued…..
Training & Development
 For a learning event the trainer creates a
Facebook page for participants
 Post up coming training events on Company
Facebook page
 Use to train staff informally on such topics such
as how to answer the phone, health and safety

25.  Some answers continued….
Information
 Internal blogs to share information such as new
employees joining the company
 Provide a who’s who in the company
 Provide internal staff matters (electronic
version of Company newsletter)
 External blogs to invite outside audiences to

26. Some answers continued….
Opinion
 Monitoring social media for conversations
about the company and its brand
 Purchase free & chargeable tools to enable you
to monitor conversations
 Ensure employees are delivering positive
messages about the company

27. Some answers continued….
Staff Morale & Motivation
 Share company & employee success internally &
externally
 Showcase achievements of a particular team or
individual on Twitter or YouTube
 Set up a Twitter account to allow Staff to comment
on particular story of interest and put photos in
order to increase team spirit

28. Social Media has worldwide impact…. So for
businesses that import and/or export they can
let their suppliers or customers informed of
what is happening in the Company

29. One thing being hotly debated at the moment
Does access to Social Media need controls?
Does HR need to put content & access controls in
place ?
Good idea to have a policy that tells staff what they
can or cannot say on Social Media
See sample of Social Media Policy…….

30. A quick test to see if you have been
listening.........

31. Answers to quiz...................

32. Thank you and by the way why not see this
training session on my Facebook page or tweet
me on ###hrtrain2012