The Now Revolution
•Download as PPTX, PDF•
0 likes•160 views
The document provides guidance for companies to adapt to social media and become smarter, faster, more social and revolutionary. It outlines seven steps: 1) establish cultural elements like trust and diversity to adapt to social media, 2) find talented staff through online profiles and social networks, 3) organize roles like community managers and analysts, 4) use technology like alerts and monitoring software to listen on social media, 5) emphasize responding and participating on social media rather than just listening, 6) have a crisis management plan that acknowledges issues and fights misinformation on social media, and 7) consider how to measure success and plan for the future of social media engagement.
Report
Share
Report
Share
Recommended
Social Media In the Workplace - Film 260
A flipbook on the effects of social media in the workplace, focusing on productivity, communication and stress.
Social Media Command Centers Would Prove To Be Valuable Assets During Times o...
Social media command centers could prove valuable during times of crisis by providing real-time information. Command centers display information from social media, including tweets, photos, and text messages. During an event, a command center can show the most discussed topics, locations of attendees, and volume of conversations. Command centers were used successfully by the Red Cross and Dell Computers to coordinate disaster response by monitoring social media. These centers could help first responders and government agencies by providing information on criminal activity, natural disasters, and broadcasting emergency updates.
Isabel De Clercq - Social Technologies - Catalyst for Organisational Change
Isabel De Clercq (Trend Catcher, Fire Starter and Sparkle Architect at Wolters Kluwer) presented this at "The Future of IT" on the 20th of September 2017 @itworks. It is based on Isabel's book "Social Technolgies in Business" (Die Keure, June 2017).
Calabazas
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
Famarcia magistral pre tarea_grupo 8_lorena b
La Resolución 1403 de 2007 del INVIMA establece los requisitos sanitarios que deben cumplir los establecimientos dedicados a la fabricación, procesamiento, preparación, envase, almacenamiento, transporte, distribución y comercialización de alimentos y bebidas envasados y a granel, así como los requisitos para su registro sanitario ante el Instituto Nacional de Vigilancia de Medicamentos y Alimentos.
JGP Company Profile August 2016
JGP Ltd is a project management and consultancy company with over 20 years of experience in major maintenance, turnarounds, and new construction projects across various industries. It provides comprehensive project services from planning and execution to commissioning. The company is committed to safety, quality, schedule, and cost, and has experience delivering a wide range of project types including major maintenance, turnarounds, and new installations. It has expertise across industries including power, oil and gas, water, and heavy industry.
cv
Sa'ed Nazeeh is a civil engineer from Nablus, Palestine. He has over 15 years of experience in infrastructure projects such as water networks, schools, and youth centers. Currently, he works as a projects engineer in Ramallah supervising projects to ensure quality, on time delivery and cost controls. Previously he has worked for CHF, UNRWA, and local municipalities on various construction and rehabilitation projects. He holds a BSC in civil engineering and certifications in earthquake resistance structures and disaster management.
Recommended
Social Media In the Workplace - Film 260
A flipbook on the effects of social media in the workplace, focusing on productivity, communication and stress.
Social Media Command Centers Would Prove To Be Valuable Assets During Times o...
Social media command centers could prove valuable during times of crisis by providing real-time information. Command centers display information from social media, including tweets, photos, and text messages. During an event, a command center can show the most discussed topics, locations of attendees, and volume of conversations. Command centers were used successfully by the Red Cross and Dell Computers to coordinate disaster response by monitoring social media. These centers could help first responders and government agencies by providing information on criminal activity, natural disasters, and broadcasting emergency updates.
Isabel De Clercq - Social Technologies - Catalyst for Organisational Change
Isabel De Clercq (Trend Catcher, Fire Starter and Sparkle Architect at Wolters Kluwer) presented this at "The Future of IT" on the 20th of September 2017 @itworks. It is based on Isabel's book "Social Technolgies in Business" (Die Keure, June 2017).
Calabazas
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
Famarcia magistral pre tarea_grupo 8_lorena b
La Resolución 1403 de 2007 del INVIMA establece los requisitos sanitarios que deben cumplir los establecimientos dedicados a la fabricación, procesamiento, preparación, envase, almacenamiento, transporte, distribución y comercialización de alimentos y bebidas envasados y a granel, así como los requisitos para su registro sanitario ante el Instituto Nacional de Vigilancia de Medicamentos y Alimentos.
JGP Company Profile August 2016
JGP Ltd is a project management and consultancy company with over 20 years of experience in major maintenance, turnarounds, and new construction projects across various industries. It provides comprehensive project services from planning and execution to commissioning. The company is committed to safety, quality, schedule, and cost, and has experience delivering a wide range of project types including major maintenance, turnarounds, and new installations. It has expertise across industries including power, oil and gas, water, and heavy industry.
cv
Sa'ed Nazeeh is a civil engineer from Nablus, Palestine. He has over 15 years of experience in infrastructure projects such as water networks, schools, and youth centers. Currently, he works as a projects engineer in Ramallah supervising projects to ensure quality, on time delivery and cost controls. Previously he has worked for CHF, UNRWA, and local municipalities on various construction and rehabilitation projects. He holds a BSC in civil engineering and certifications in earthquake resistance structures and disaster management.
Building A Business Case For Social Media 0824-2011
The document discusses building a business case for social media at the National Cancer Institute. It defines social media and new media, and explains why social media is important due to its growing user base and ability to establish brands, share information, and build relationships. It emphasizes that social media requires understanding audiences, leadership buy-in, organizational involvement, dedicated teams, and choosing appropriate tools. It also outlines risks but more benefits. The document provides guidance on developing a social media plan that considers objectives, integration, culture change, tools, measurement, and piloting approaches. It discusses governance and managing social media engagements.
Webinar: Building a Case for Social Media
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
Ttia Summit Ppt
This is the presentation given by Fran Stephenson, Jonathon Faunce and Steve Atkins at TTIA Summit 2009
Five reasons why hr should adopt hr
This document summarizes a training presentation about why HR should adopt social media. It outlines five key reasons: 1) enhances recruitment by using sites like LinkedIn and YouTube, 2) enhances training and development through Facebook pages and informal training, 3) enhances information sharing through internal blogs and newsletters, 4) enhances opinions by monitoring social media conversations, and 5) enhances staff morale by showcasing achievements. The presentation then discusses defining social media, provides examples like Facebook and Twitter, and notes that access controls and policies are important.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Studio Crossings
The document discusses an upcoming social media seminar series aimed at familiarizing attendees with social media tools and helping them determine which strategies best fit their needs. It provides an overview of some popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It also notes that while social media should come naturally to humans, some people struggle with the technology and etiquette aspects and lose sight of the human element.
Instant Productivity with Yammer
This presentation will help you to better understand the role Yammer can play in your business, and provides 10 quick tips on getting the most out of the platform. Originally presented at the Microsoft Worldwide Partner Conference (#WPC14) on July 14th, 2014
Social is Not Like Facebook, It's Like eBay
A closer look at why social collaboration within the enterprise is more like eBay than Facebook, where its about purpose and function, not LOL Cats and pictures of what you ate for breakfast. This is a keynote presentation given at the 'SharePoint Success Stories' event in Cape Town SA in September 2013, followed by sessions at SPSCPT and SPSDBN.
Social Media 101
The document provides guidance on using social media strategically. It recommends a four step approach: 1) Listen to understand your audience and their interests; 2) Guide your employees and organization on appropriate social media use through clear policies; 3) Develop engaging content for different platforms like sharing photos on Instagram or hosting contests on Facebook; and 4) Manage your presence by scheduling posts in advance and analyzing metrics to improve engagement. The document emphasizes the importance of being authentic and consistent across channels to build connections with your audience.
Social Software and Social Media Marketing for frivillige organisationer, NGO...
The document discusses using social software and social media marketing for non-profits and NGOs. It outlines key drivers for change like different generational expectations. It provides examples of social media tools like blogs, wikis, and social networking and recommends starting by identifying socially active individuals within the organization. The document also presents a 7 step process for social media marketing including establishing objectives, listening to audiences, identifying and engaging influencers, and maximizing distribution of digital assets.
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.
Social Media for Manufacturers
The document discusses social media and provides tips for creating an effective social media plan and strategy. It recommends businesses critically evaluate their current social media use and platforms. An effective social media plan includes defining goals, researching audiences, selecting appropriate platforms, creating a content marketing plan with regular posting times and topics, and tracking metrics. The document also discusses using social media to build communities and engage consumers to promote products.
מדיה חברתית בארגונים
The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.
Social networking for human resources professionals wb
What are some of the latest approaches to using social networking tools to find, hire, and retain employees? What might the future hold?
Social Media As A Recruitment Tool
Social media can be an effective recruitment tool by enabling companies to build and leverage networks, engage in conversations to source candidates, and enhance their employer branding. While social media is not a recruitment strategy on its own, understanding where target talent engages online and developing strategies to interact with them can help companies recruit passively. Common social media platforms for recruitment include LinkedIn, Facebook, Twitter, and YouTube.
workshop on Social media for HR executives
Interactive workshop on how HR can use social technologies internally within an organization as well as externally
Palo Alto Community Fund
This document summarizes a presentation about how nonprofits can use social media for social change by becoming a "networked nonprofit". It discusses three main themes: having a social culture where social media use is the norm, being transparent in sharing information both internally and externally, and keeping strategies and processes simple by leveraging existing networks. The presentation provides examples and advice on how to develop an effective social media strategy aligned with organizational goals that focuses on listening, engaging audiences, building relationships, integrating across channels, and using social media to bridge online and offline efforts. It emphasizes testing approaches and using metrics to learn what works best.
Social Media overview
Social media is a powerful tool for businesses that allows for creation, sharing, and conversation. To start using social media effectively, companies should [1] listen to conversations on social platforms to understand their audiences and influencers, [2] facilitate sharing and conversations by providing platforms and incentives for user participation, and [3] actively engage in conversations to keep them ongoing and incorporate feedback. A full social media strategy involves defining goals, selecting appropriate networks, setting up tools, training employees, and continuously maintaining an online presence.
Chamber Lunch Time Learning presentation
This is a presentation that Bill Hatling put on at the St. Cloud Chamber's "Lunch Time Learning" March 3, 2010.
Chamber "Lunch Time Learning"
The document discusses how brands need to manage their vulnerability on social media as customer consumption shifts to new digital platforms. It emphasizes that marketers must research emerging technologies, develop a social media strategy that integrates with all customer touchpoints, and actively participate in social media by continually monitoring conversations and addressing issues that arise in order to effectively engage customers in online communities.
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMore Related Content
Similar to The Now Revolution
Building A Business Case For Social Media 0824-2011
The document discusses building a business case for social media at the National Cancer Institute. It defines social media and new media, and explains why social media is important due to its growing user base and ability to establish brands, share information, and build relationships. It emphasizes that social media requires understanding audiences, leadership buy-in, organizational involvement, dedicated teams, and choosing appropriate tools. It also outlines risks but more benefits. The document provides guidance on developing a social media plan that considers objectives, integration, culture change, tools, measurement, and piloting approaches. It discusses governance and managing social media engagements.
Webinar: Building a Case for Social Media
The document discusses social media and its importance for organizations. It defines social media as the use of web and mobile technologies to facilitate online conversations and interactions. Social media allows organizations to establish their brand, learn from others, share information interactively, and build relationships. The document provides tips for organizations on understanding audiences, gaining leadership support, choosing tools, and managing social media efforts. It emphasizes that social media is about facilitating conversations and discusses NCI's use of blogs, social networks and its own internal social network sites.
Ttia Summit Ppt
This is the presentation given by Fran Stephenson, Jonathon Faunce and Steve Atkins at TTIA Summit 2009
Five reasons why hr should adopt hr
This document summarizes a training presentation about why HR should adopt social media. It outlines five key reasons: 1) enhances recruitment by using sites like LinkedIn and YouTube, 2) enhances training and development through Facebook pages and informal training, 3) enhances information sharing through internal blogs and newsletters, 4) enhances opinions by monitoring social media conversations, and 5) enhances staff morale by showcasing achievements. The presentation then discusses defining social media, provides examples like Facebook and Twitter, and notes that access controls and policies are important.
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
הרצאה בסגנון של דואט שיתופי.
רונן עפר מאפריל ייעוץ עסקי הציג את המגמות ואת הבסיס התאורטי, בעולם המדיה החברתית.
סיגלית סובל סביון ממערך האינטרנט במינהל תקשוב ומערכות מידע, השלימה בדוגמאות ותובנות מהעשייה במשרד החינוך.
Studio Crossings
The document discusses an upcoming social media seminar series aimed at familiarizing attendees with social media tools and helping them determine which strategies best fit their needs. It provides an overview of some popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It also notes that while social media should come naturally to humans, some people struggle with the technology and etiquette aspects and lose sight of the human element.
Instant Productivity with Yammer
This presentation will help you to better understand the role Yammer can play in your business, and provides 10 quick tips on getting the most out of the platform. Originally presented at the Microsoft Worldwide Partner Conference (#WPC14) on July 14th, 2014
Social is Not Like Facebook, It's Like eBay
A closer look at why social collaboration within the enterprise is more like eBay than Facebook, where its about purpose and function, not LOL Cats and pictures of what you ate for breakfast. This is a keynote presentation given at the 'SharePoint Success Stories' event in Cape Town SA in September 2013, followed by sessions at SPSCPT and SPSDBN.
Social Media 101
The document provides guidance on using social media strategically. It recommends a four step approach: 1) Listen to understand your audience and their interests; 2) Guide your employees and organization on appropriate social media use through clear policies; 3) Develop engaging content for different platforms like sharing photos on Instagram or hosting contests on Facebook; and 4) Manage your presence by scheduling posts in advance and analyzing metrics to improve engagement. The document emphasizes the importance of being authentic and consistent across channels to build connections with your audience.
Social Software and Social Media Marketing for frivillige organisationer, NGO...
The document discusses using social software and social media marketing for non-profits and NGOs. It outlines key drivers for change like different generational expectations. It provides examples of social media tools like blogs, wikis, and social networking and recommends starting by identifying socially active individuals within the organization. The document also presents a 7 step process for social media marketing including establishing objectives, listening to audiences, identifying and engaging influencers, and maximizing distribution of digital assets.
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
The document discusses social media trends and strategies. It defines social media as online conversations and lists common social media platforms. Statistics show rapid growth and widespread use of social media. The old world of isolated communication has changed to a new world of networked conversations. Companies are advised to participate in social media to define their brand, find customers and improve communication. A social media strategy should determine goals, target audiences and how to listen and engage on relevant platforms. Key success factors include empowering employees, having realistic goals and measuring return on investment. Examples are given of companies effectively using social media.
Social Media for Manufacturers
The document discusses social media and provides tips for creating an effective social media plan and strategy. It recommends businesses critically evaluate their current social media use and platforms. An effective social media plan includes defining goals, researching audiences, selecting appropriate platforms, creating a content marketing plan with regular posting times and topics, and tracking metrics. The document also discusses using social media to build communities and engage consumers to promote products.
מדיה חברתית בארגונים
The document discusses social media trends and best practices. It defines social media as online conversations and outlines popular social media platforms. Statistics show the massive scale of social media usage. The benefits of social media for businesses include increasing visibility, engagement, and finding new customers. The document recommends developing a social media strategy that identifies goals, target audiences, and which platforms to use based on audience preferences. It also emphasizes listening to online conversations, appointing social media owners, training employees, and measuring results. Examples are given of companies that are effectively leveraging social media.
Social networking for human resources professionals wb
What are some of the latest approaches to using social networking tools to find, hire, and retain employees? What might the future hold?
Social Media As A Recruitment Tool
Social media can be an effective recruitment tool by enabling companies to build and leverage networks, engage in conversations to source candidates, and enhance their employer branding. While social media is not a recruitment strategy on its own, understanding where target talent engages online and developing strategies to interact with them can help companies recruit passively. Common social media platforms for recruitment include LinkedIn, Facebook, Twitter, and YouTube.
workshop on Social media for HR executives
Interactive workshop on how HR can use social technologies internally within an organization as well as externally
Palo Alto Community Fund
This document summarizes a presentation about how nonprofits can use social media for social change by becoming a "networked nonprofit". It discusses three main themes: having a social culture where social media use is the norm, being transparent in sharing information both internally and externally, and keeping strategies and processes simple by leveraging existing networks. The presentation provides examples and advice on how to develop an effective social media strategy aligned with organizational goals that focuses on listening, engaging audiences, building relationships, integrating across channels, and using social media to bridge online and offline efforts. It emphasizes testing approaches and using metrics to learn what works best.
Social Media overview
Social media is a powerful tool for businesses that allows for creation, sharing, and conversation. To start using social media effectively, companies should [1] listen to conversations on social platforms to understand their audiences and influencers, [2] facilitate sharing and conversations by providing platforms and incentives for user participation, and [3] actively engage in conversations to keep them ongoing and incorporate feedback. A full social media strategy involves defining goals, selecting appropriate networks, setting up tools, training employees, and continuously maintaining an online presence.
Chamber Lunch Time Learning presentation
This is a presentation that Bill Hatling put on at the St. Cloud Chamber's "Lunch Time Learning" March 3, 2010.
Chamber "Lunch Time Learning"
The document discusses how brands need to manage their vulnerability on social media as customer consumption shifts to new digital platforms. It emphasizes that marketers must research emerging technologies, develop a social media strategy that integrates with all customer touchpoints, and actively participate in social media by continually monitoring conversations and addressing issues that arise in order to effectively engage customers in online communities.
Similar to The Now Revolution (20)
Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
מדיה חברתית, מגמות וסיפורים מהשטח - הרצאת פתיחה בכנס מיקרוסופט, אוקטובר 2011
Social Software and Social Media Marketing for frivillige organisationer, NGO...
Social Software and Social Media Marketing for frivillige organisationer, NGO...
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
שיווק במדיה חברתית בארגונים - הרצאת הפתיחה בכנס מיקרוסופט, אוקטובר 2011
Social networking for human resources professionals wb
Social networking for human resources professionals wb
Recently uploaded
Google Ads Vs Social Media Ads-A comparative analysis
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsMarketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameRecently uploaded (20)
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
The Now Revolution
- 2. INTRODUCTION
- 3. Companies need to be…… SMARTER, FASTER, MORE SOCIAL &
- 5. (1) Engineer a New Bedrock There Are Five Cultural Elements That Helps To Adapt Social Media? Solidarity Demonstrated Trust Laboratories and feedback loop Diversity of individuals and ideas Reward systems
- 6. (2) Find Talent You Can Trust A New Approach Of Hiring People LinkedIn Profile Blogs and Online Portfolios Facebook Twitter Search Engine
- 7. (3) Organize Your Armies Job Function That Could Figure Into Your Team Planning. Lead Generation and Social Anthropologist Social Business Development Social Customers Internal Community Manager Social Logistics/ Operation Manager Analysts
- 8. (4) Answer The New Telephone Listening Today Needs Some Form Of Technology. As Needed Alerts Free Social Media Monitoring Software Paid Social Media Monitoring Software
- 9. (5) Emphasize Response-Ability Humanization Highway Ignoring Listening Responding Participating Storytelling
- 10. (6) Build A Fire Extinguisher Social Media Crisis Management.. Acknowledge the Crisis Fight Social Media Fire with Social Media Water Be Sorry Create FAQ Know when to take it Offline Arm your Army Learn Your Lessons
- 11. (7) Make A Calculator What it
- 12. From Here? Where are we going