1. Strategic
Alliance

2. Synopsis
 Introduction
 Strategic alliance in international market
 Role and emergence
 Need of strategic alliance
 Types of strategic alliance
 Models
 Stages of strategic alliance
 Advantages
 example

3. Introduction
“A strategic alliance is a relationship
between two or more parties to pursu a
set of agreed goal or to meet a critical
business need while remaining
independent.”

4. Strategic alliance in
international market
 “A global strategic alliance is an
agreement among two or more
independent firm to co-operate for the
purpose of achieving common goal such
as a competitive advantage or customer
value creation.”

5. Role……………….
 Globalization of the world economy.
 Systematic technological change.
 Innovation led growth.
 Growing acceptance of the view that
competition does not necessarily ensure
optimum growth.

6. Need…………
 Adding value to product.
 Improving market access.
 Strengthening operations.
 Adding technological strength.
 Enhancing strategic growth.
 Building finance strength.

7. Types

8. Types on the basis of
agreement
Technology- Production- Distribution- Resource-
based based based based
alliance. alliance. alliance . alliance.

9. Models……….
Alliance Alliance
conceptualization. pursuance.
Alliance Alliance
confirmation implementation

10. Preocess………..
Revised condition Initial condition
* Task definition * Task definition
* Partner’s routine * Partner’s routine
* Interface * Interface
structure structure
* Expectation of * Expectation of
motives motives
Learning about
Re-evaluation of- *environment
*efficiency * Task
*equity * Process
*adoptability *skills
*goods

11. Stages……….
Alliance
Alliance termination.
operation.
Contract
negotiation.
Partner assessment
Strategic
development.

12. Advantages
 Improve organization efficiency.
 Offer to access new market and
technologies.
 Reduce the impact of risk.
 Help to build independent brands.
 Deals to heavy budget project.

13. Example………..
 Cisco system and polycom Inc. have
strategic alliance for joint development.
 Nokia and Microsoft enter strategic
alliance on Windows Phone, Bing, Xbox
Live and more

14. Thank You.