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Strategic alliance


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Strategic alliance

  1. 1. StrategicAlliance
  2. 2. Synopsis Introduction Strategic alliance in international market Role and emergence Need of strategic alliance Types of strategic alliance Models Stages of strategic alliance Advantages example
  3. 3. Introduction “A strategic alliance is a relationship between two or more parties to pursu a set of agreed goal or to meet a critical business need while remaining independent.”
  4. 4. Strategic alliance ininternational market  “A global strategic alliance is an agreement among two or more independent firm to co-operate for the purpose of achieving common goal such as a competitive advantage or customer value creation.”
  5. 5. Role………………. Globalization of the world economy. Systematic technological change. Innovation led growth. Growing acceptance of the view that competition does not necessarily ensure optimum growth.
  6. 6. Need………… Adding value to product. Improving market access. Strengthening operations. Adding technological strength. Enhancing strategic growth. Building finance strength.
  7. 7. Types
  8. 8. Types on the basis ofagreement Technology- Production- Distribution- Resource- based based based based alliance. alliance. alliance . alliance.
  9. 9. Models………. Alliance Alliance conceptualization. pursuance. Alliance Alliance confirmation implementation
  10. 10. Preocess……….. Revised condition Initial condition * Task definition * Task definition * Partner’s routine * Partner’s routine * Interface * Interface structure structure * Expectation of * Expectation of motives motives Learning about Re-evaluation of- *environment *efficiency * Task *equity * Process *adoptability *skills *goods
  11. 11. Stages………. Alliance Alliance termination. operation. Contract negotiation. Partner assessment Strategic development.
  12. 12. Advantages Improve organization efficiency. Offer to access new market and technologies. Reduce the impact of risk. Help to build independent brands. Deals to heavy budget project.
  13. 13. Example……….. Cisco system and polycom Inc. have strategic alliance for joint development. Nokia and Microsoft enter strategic alliance on Windows Phone, Bing, Xbox Live and more
  14. 14. Thank You.