Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Strategic alliance

7,314 views

Published on

  • Be the first to comment

Strategic alliance

  1. 1. StrategicAlliance
  2. 2. Synopsis Introduction Strategic alliance in international market Role and emergence Need of strategic alliance Types of strategic alliance Models Stages of strategic alliance Advantages example
  3. 3. Introduction “A strategic alliance is a relationship between two or more parties to pursu a set of agreed goal or to meet a critical business need while remaining independent.”
  4. 4. Strategic alliance ininternational market  “A global strategic alliance is an agreement among two or more independent firm to co-operate for the purpose of achieving common goal such as a competitive advantage or customer value creation.”
  5. 5. Role………………. Globalization of the world economy. Systematic technological change. Innovation led growth. Growing acceptance of the view that competition does not necessarily ensure optimum growth.
  6. 6. Need………… Adding value to product. Improving market access. Strengthening operations. Adding technological strength. Enhancing strategic growth. Building finance strength.
  7. 7. Types
  8. 8. Types on the basis ofagreement Technology- Production- Distribution- Resource- based based based based alliance. alliance. alliance . alliance.
  9. 9. Models………. Alliance Alliance conceptualization. pursuance. Alliance Alliance confirmation implementation
  10. 10. Preocess……….. Revised condition Initial condition * Task definition * Task definition * Partner’s routine * Partner’s routine * Interface * Interface structure structure * Expectation of * Expectation of motives motives Learning about Re-evaluation of- *environment *efficiency * Task *equity * Process *adoptability *skills *goods
  11. 11. Stages………. Alliance Alliance termination. operation. Contract negotiation. Partner assessment Strategic development.
  12. 12. Advantages Improve organization efficiency. Offer to access new market and technologies. Reduce the impact of risk. Help to build independent brands. Deals to heavy budget project.
  13. 13. Example……….. Cisco system and polycom Inc. have strategic alliance for joint development. Nokia and Microsoft enter strategic alliance on Windows Phone, Bing, Xbox Live and more
  14. 14. Thank You.

×