Startup
Fuze
June 2014
Lean Startup
Customer Development
Validation Process
Startup Fuze
June 2014
Day 1
yesterday!
• Dropbox case
• Lean Startup
• Customer Development
• Validation Process
• Javelin Board
• Get out of the Building
check!...
just remember…
– @RAMONSCOTT
“The best entrepreneurship methodology is:
EXECUTION”
Today
• Business Model vs Business Plan
• Types of Business Models
• Business Model Canvas
• Lean Canvas
• Revenue Models
Problems
/ Needs
Solutions
Busine$$
(product - market)
Problem
Solution
Customer
Product Market
Company
is supposed…
problem
solution
customer (max desire)
business model vs business plan
Startup Company
Business Model Business Plan
Most of the time
change
Startup Company
Now Future
HOW?
Business Model
Canvas
Alex Osterwalder
Customer Segment
Business Model Generation Book.
You have it
Value proposition
Business Model Generation Book.
You have it
Channels (distribution & communication)
Business Model Generation Book.
Customer relationships
Business Model Generation Book.
Revenue Model
Business Model Generation Book.
Later…
Key Resources
Business Model Generation Book.
what do you need to deliver
the value?
• Tools, spaces, offices
• People
• Equipment
• Intelectual property
• Raw material
...
Key activities
Business Model Generation Book.
What do you have to do?
• Strategy
• Process
• Activities
• Tasks
+ when? who?
Key partners
Business Model Generation Book.
• Alliances
• Suppliers
• Investors
• Competitors
• Media
Costs
Business Model Generation Book.
Customer
segments
Revenue Model
Customer
relationships
ChannelsCosts
Value
Proposition
Key activities
Key resources
Partne...
Canvas
Business Model Generation Book.
How? What? Who?
$
example
EXECUTION!
Lean Canvas
vs
Revenue Model Types
@lmalmanza
...how a business generates
revenue streams from its
products and services.
What is Revenue Model?
1. Commerce & retail
Selling physical goods
Selling digital products
A service sold per unit
(hour, distance, weight, bandwidth)
A service with fixed price
Sale of services for future use
Daily deals / flash sales
2. Subscription & usage fees
Subscription
Usage fees
Rental
3. Licensing
License of usage
Certifications
4. Auctions & Bids
Auctions
Dynamic pricing
5. Advertising
Advertisements
Promoted content
Sponsorships
6. Data
Databases
7. Transaction / Intermediation
Brokerage
Transaction enablers
Affiliate programs
Creating a platform / marketplace
8. Freemium
Paid version without advertisements
Paid version without restrictions
Paid version with additional features
9. Common in the financial
services industry
Interest revenues
Asset management fees
Example
Business Model
validation tool
www.leanlaunchlab.com
Validate always!!
@lmalmanza
lmalmanza.wordpress.com
about.me/luismiguelalmanza
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
Startup Fuze - Business Model, Business Plan & Revenue Models
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Startup Fuze - Business Model, Business Plan & Revenue Models

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Presentation at Startup Fuze program of Laval University in Quebec, about:

Business Model vs Business Plan
Types of Business Models
Business Model Canvas
Lean Canvas
Revenue Models

Startup Fuze - Business Model, Business Plan & Revenue Models

  1. 1. Startup Fuze June 2014
  2. 2. Lean Startup Customer Development Validation Process Startup Fuze June 2014 Day 1
  3. 3. yesterday!
  4. 4. • Dropbox case • Lean Startup • Customer Development • Validation Process • Javelin Board • Get out of the Building check! check! check! check! check! check!
  5. 5. just remember…
  6. 6. – @RAMONSCOTT “The best entrepreneurship methodology is: EXECUTION”
  7. 7. Today • Business Model vs Business Plan • Types of Business Models • Business Model Canvas • Lean Canvas • Revenue Models
  8. 8. Problems / Needs Solutions Busine$$ (product - market)
  9. 9. Problem Solution Customer Product Market Company
  10. 10. is supposed…
  11. 11. problem
  12. 12. solution
  13. 13. customer (max desire)
  14. 14. business model vs business plan
  15. 15. Startup Company Business Model Business Plan Most of the time change
  16. 16. Startup Company Now Future HOW?
  17. 17. Business Model Canvas
  18. 18. Alex Osterwalder
  19. 19. Customer Segment Business Model Generation Book. You have it
  20. 20. Value proposition Business Model Generation Book. You have it
  21. 21. Channels (distribution & communication) Business Model Generation Book.
  22. 22. Customer relationships Business Model Generation Book.
  23. 23. Revenue Model Business Model Generation Book. Later…
  24. 24. Key Resources Business Model Generation Book.
  25. 25. what do you need to deliver the value? • Tools, spaces, offices • People • Equipment • Intelectual property • Raw material • Money!!
  26. 26. Key activities Business Model Generation Book.
  27. 27. What do you have to do? • Strategy • Process • Activities • Tasks + when? who?
  28. 28. Key partners Business Model Generation Book.
  29. 29. • Alliances • Suppliers • Investors • Competitors • Media
  30. 30. Costs Business Model Generation Book.
  31. 31. Customer segments Revenue Model Customer relationships ChannelsCosts Value Proposition Key activities Key resources Partners Business Model Generation Book.
  32. 32. Canvas Business Model Generation Book.
  33. 33. How? What? Who? $
  34. 34. example
  35. 35. EXECUTION!
  36. 36. Lean Canvas
  37. 37. vs
  38. 38. Revenue Model Types @lmalmanza
  39. 39. ...how a business generates revenue streams from its products and services. What is Revenue Model?
  40. 40. 1. Commerce & retail
  41. 41. Selling physical goods
  42. 42. Selling digital products
  43. 43. A service sold per unit (hour, distance, weight, bandwidth)
  44. 44. A service with fixed price
  45. 45. Sale of services for future use
  46. 46. Daily deals / flash sales
  47. 47. 2. Subscription & usage fees
  48. 48. Subscription
  49. 49. Usage fees
  50. 50. Rental
  51. 51. 3. Licensing
  52. 52. License of usage
  53. 53. Certifications
  54. 54. 4. Auctions & Bids
  55. 55. Auctions
  56. 56. Dynamic pricing
  57. 57. 5. Advertising
  58. 58. Advertisements
  59. 59. Promoted content
  60. 60. Sponsorships
  61. 61. 6. Data
  62. 62. Databases
  63. 63. 7. Transaction / Intermediation
  64. 64. Brokerage
  65. 65. Transaction enablers
  66. 66. Affiliate programs
  67. 67. Creating a platform / marketplace
  68. 68. 8. Freemium
  69. 69. Paid version without advertisements
  70. 70. Paid version without restrictions
  71. 71. Paid version with additional features
  72. 72. 9. Common in the financial services industry
  73. 73. Interest revenues
  74. 74. Asset management fees
  75. 75. Example
  76. 76. Business Model validation tool www.leanlaunchlab.com
  77. 77. Validate always!!
  78. 78. @lmalmanza lmalmanza.wordpress.com about.me/luismiguelalmanza

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