April Hansen Resume, January 2022

1. BRAND MARKETING AND ENGAGEMENT LEADER. Accomplished brand marketer and event leader with extensive
experience conceptualizing creative strategies and leveraging relationships to drive awareness and impact within
the community. Adept at relationship building and fostering engagement through social and community outreach
and events. Proven expertise in cultivating awareness and inspiring action through memorable brand activations,
integrated marketing campaigns, philanthropic initiatives, and engaging content.
Key Skills
Marketing Strategy
Branding & Communications
Community Engagement
Social Media Marketing
Event Management
Brand Partnerships
Philanthropic Initiatives
Creative Concepting
Project Management
HELLOSOCIETY (A NEW YORK TIMES COMPANY) | ASSOCIATE MARKETING MANAGER
FEBRUARY 2019 - OCTOBER 2019 | MARINA DEL REY, CA
•Strategically crafted insights-driven social storytelling solutions to boost awareness and measurable growth for prospective
brand partners. Proposals incorporated the full suite of HelloSociety products, including Influencer activations,
socially-optimized videos and animations, and experiential events.
•Spearheaded strategy on key account wins including StriVectin, De’Longhi, MCM, ASICS, and Braun, leading the marketing
team in proposal conversions for Q3 2019.
EVENTSBYDISH | EVENTS & WEDDING COORDINATOR
FEBRUARY 2019 - PRESENT | LOS ANGELES, CA
•Oversee day-of event design and production with acute attention to detail to curate a personalized and memorable
celebration. Key responsibilities include: managing guest experience; supervising vendors and assisting with event setup and
breakdown; and improvising contingency plans with positivity and poise.
TEA COLLECTION | ASSOCIATE BRAND MANAGER
MAY 2017 - AUGUST 2018 | SAN FRANCISCO, CA
•Led marketing efforts for Tea’s wholesale business, equipping boutique partners with resources for driving sales and
engagement in their communities. Directed production of valuable marketing tools and materials, including in-store signage
and collateral, monthly sales calendar and newsletter, and branded framework for experiential sales campaigns.
•Managed the bi-annual Fundraise with School Days program, raising money for over 400 schools and nonprofits
nationwide, resulting in a YOY increase in participation of 13%, and a 12.8% increase in revenue.
•Managed editorial calendar, thoughtfully curating content to align with key brand messages and marketing initiatives in
support of seasonal drive times and overall business objectives. Grew Facebook followers by 13.8%.
•Organized and orchestrated branded events in their entirety, overseeing all stages of planning and production, inclusive of
event marketing materials and collateral.
◦Annual Retailer Workshop - Chaired planning and production, bringing cross-country boutique partners to Chicago for a
weekend of networking and discussion around branding and business building strategies. Managed a $75K budget,
directing all stages of event development and execution from venue selections and logistics proposals to securing keynote
speakers, coordinating schedules, and managing vendors to ensure details seamlessly executed.
◦National PTA Trade Show Activation - Curated and managed an activation booth at the 2018 National PTA Convention
to build awareness and expand the Fundraise with School Days participant base. Efforts resulted in 60 prospective new
leads representing schools at the district, state, and national level.
SHUTTERFLY INC. | COPYWRITER
OCTOBER 2015 - APRIL 2017 | REDWOOD CITY, CA
•Collaborated with internal stakeholders to develop seasonal messaging strategies and conceptualize effective direct mail
marketing collateral in support of key business objectives across multiple product verticals.
FREELANCE | CONTENT STRATEGIST
MARCH 2013 - OCTOBER 2015 | REMOTE
•Developed website copy and event launch materials for the inaugural Life is Beautiful Festival.
•Produced marketing and UX content for Vet On Demand, a veterinary telemedicine app and website.
ELEVEN INC. | PROJECT COORDINATOR
DECEMBER 2013 - JULY 2014 | SAN FRANCISCO, CA
•Served as project-level production lead and centralized communications point for all new business initiatives including key
client pitches, proposals, RFP/RFI responses, case studies, and award show submissions. Increased new business success
rate, winning big-name accounts including Oakley, VMware, and BNY Mellon.
•Prepared project estimates, proposals, and production timelines; managed project workflow and performed quality
control assurance to ensure deliverables were expertly executed and timely.
NOTABLE EVENTS
Education
Syracuse University
Bachelor of Fine Arts
Advertising Design
Contact
925.408.4048
APRILHIRSCH@GMAIL.COM
LINKEDIN.COM/APRILCHANSEN
FOODCYCLE LA | FARMER'S MARKET FOOD RECOVERY LEAD
MARCH 2021 - PRESENT | LOS ANGELES, CA
•Lead weekly gleaning and distribution efforts at local farmer's market, diverting food excess to food-insecure families.
GARDENA-CARSON FAMILY YMCA | FOOD DISTRIBUTION VOLUNTEER
APRIL 2020 - DECEMBER 2020 | GARDENA, CA
•Supported weekly pandemic hunger relief efforts, aiding in the facilitation of drive-thru meal distribution logistics.
Leveraged creative problem solving to streamline efficiency and COVID safety measures, resulting in 600 meals served daily.