Kristi Hay has over 8 years of experience in marketing and communications management. She has a strong background in budget and resource management, market research, sales reporting, staff supervision, relationship building, and campaign management. Her previous roles include Business and Booking Manager at DJ Sieffstyle Entertainment where she oversaw 198 events in 2015, and Marketing & Communications Specialist at Community Healthcare Association of the Dakotas where she increased social media followers by 100%. She is currently pursuing an MBA in Marketing from the University of Sioux Falls.

1. KRISTI HAY MARKETING & COMMUNICATIONS
MANAGEMENT
2820 E Indigo Place - Sioux Falls, SD 57108 - 605.530.1590 - kris.e.hay@gmail.com
An ambitious Marketing & Communications Management Professional with more than 8 years’ experience
combining customer relations, marketing and program management expertise to increase organizational
awareness and streamline branding processes. Also a solid leader, comfortable working independently as well as
collaboratively to achieve business objectives. Areas of Expertise include:
Budget & Resource Management Market Research & Trends Sales Reporting
Staff Supervision Relationship Building Campaign Management
Social Media Marketing Event & Tradeshow Management Communications Development
PROFESSIONAL EXPERIENCE
DJ SIEFFSTYLE ENTERTAINMENT, Sioux Falls, SD
BUSINESS & BOOKING MANAGER, 9/2014 – 7/2015
•Oversee efficiency of operations by supervising a team of 11 DJs, and managing weddings and events – totaling
198 events in 2015 as of May.
•Obtain new business opportunities by maintaining quality of wedding services - consulting with couples prior to
wedding to address any concerns and ensure needs are met.
•Contribute to administrative processes by facilitating consultation meetings and sales, and developing business-
related documents.
COMMUNITY HEALTHCARE ASSOCIATION OF THE DAKOTAS, Sioux Falls, SD
MARKETING & COMMUNICATIONS SPECIALIST, 3/2014 – 8/2014
•Supported CHAD initiatives by coordinating and implementing annual awareness campaigns promoting
organization and members, including monitoring website and recommending redesign to capture attention of
new market.
•Enhanced brand awareness by designing marketing materials, and creating, executing and managing social
media campaigns - increased Twitter followers 100%, and synced other social media platforms including
LinkedIn.
•Demonstrated resourcefulness by redesigning website when budget did not allow for full new website design.
LODGENET HEALTHCARE, Sioux Falls, SD
MARKETING COORDINATOR, 12/2011 – 1/2014
•Contributed to marketing efforts by managing all events, tradeshows, speaking opportunities, and users
conferences, creating sales sheets, coordinating media buys, and completing additional marketing requests as
needed.
•Ensured staff remained abreast of company information by developing and facilitating internal and external
communications campaigns.
•Monitor staff performance by overseeing SalesForce for employees– including team usage management and
drafting reports to reflect sales pipeline.
EDUCATION
Master of Business Administration, Marketing, University of Sioux Falls, Sioux Falls, S.D., ADG: May 2016
Bachelor of Science, Marketing, Bellevue University, Bellevue, N.E. (2009)
Associates Degree, Marketing, Southeast Technical Institute, Sioux Falls, S.D. (2007)