Lecture for Hyper Island students in the Digital Strategist Program in Stockholm.
The presentation goes through how to develop actionable KPIs for the website that can be use to evaluate your digital presence.
BEYOND VISITS & CLICKS
Business Engagement Manager - Web Analytics
WRITE DOWN THE FIRST WORD
THAT COMES INTO YOUR MIND
WHEN I SAY
“KEY PERFORMANCE INDICATOR”
P.S. There is no
Widely recognised & understood
Easy to collect and present
Helps with diagnosis.
KPI’S FOR THE DIGITAL WORLD
Mission and vision!
How does this reﬂect the web?!
WRITE DOWN ONE BUSINESS
GOALS FOR YOUR CLIENT’S
Examples of objectives:
Increase awareness about a certain
A GOOD KPI
Core: Based on outcomes and organisational mission
Meaningful: Impacts revenue, cost savings or satisfaction
Simple & speciﬁc: Easily understood
Actionable: determines if the organisation is heading to the
Can be trended over time
Possible to segment
Target: Has a goal value that is reachable