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SaaSFest 2015: Improve Your Retention With This One Change
The key to sustainable growth comes down to aligning your internal and external incentives with your customers.
These slides show you how to align your companies incentives and increase customer retention and satisfaction. Lessons learned from Compete, Performable, Ghostery, HubSpot and now Driftt.
Video version: https://youtu.be/OY-HebjR-bA
1.
Improve your
retention with
this one change
David Cancel
SaaSFest 2015
2.
About David Cancel
• 5x Founder / 2x CEO
• CEO/Co-Founder, Driftt
• Chief Product Officer, HubSpot,
IPO: HUBS
• CEO/Co-Founder, Performable
acquired by Hubspot
• Owner/Founder, Ghostery, acquired
by Evidon
• CTO/Co-Founder, Compete,
acquired by WPP
• Investor/Advisor/Director to Various
Companies and VC Funds
72.
Once a week I share
what I’m learning.
http://davidcancel.com/newsletter
SUBSCRIBE
Editor's Notes
YES!
(including loyalty rewards, etc)
http://cancel.im/25-coginitive-biases
“The power that incentives and disincentives have on the actions of others cannot be overstated. Munger says this should be obvious but so many people don’t understand the how important incentives are for shaping people’s motivation to complete a task. Incentives and disincentives are extremely important in changing behavior.”
The key to sustainable growth comes down to aligning your internal and external incentives with your customers.
These slides show you how to align your companies incentives and increase customer retention and satisfaction. Lessons learned from Compete, Performable, Ghostery, HubSpot and now Driftt.
Video version: https://youtu.be/OY-HebjR-bA
1.
Improve your
retention with
this one change
David Cancel
SaaSFest 2015
2.
About David Cancel
• 5x Founder / 2x CEO
• CEO/Co-Founder, Driftt
• Chief Product Officer, HubSpot,
IPO: HUBS
• CEO/Co-Founder, Performable
acquired by Hubspot
• Owner/Founder, Ghostery, acquired
by Evidon
• CTO/Co-Founder, Compete,
acquired by WPP
• Investor/Advisor/Director to Various
Companies and VC Funds
72.
Once a week I share
what I’m learning.
http://davidcancel.com/newsletter
SUBSCRIBE
Editor's Notes
YES!
(including loyalty rewards, etc)
http://cancel.im/25-coginitive-biases
“The power that incentives and disincentives have on the actions of others cannot be overstated. Munger says this should be obvious but so many people don’t understand the how important incentives are for shaping people’s motivation to complete a task. Incentives and disincentives are extremely important in changing behavior.”