The change management required to execute a successful web analytics strategy has caught many companies unprepared. The reason for this is that changes need to be executed in terms of decision making, company culture and employee empowerment. The presentation provide s insights into the key dimension of change management in regard to web analytics and a data-driven culture. It goes through the main characteristics of a data-driven company.

1. Creating a Data-Driven Culture through Change Management Antoaneta Nikolaeva

2. Web Analytics + Change Management= ? THAT WHICH GOT US WHERE WE ARE IS NOT VERY LIKELY TO GET US WHERE WE WANT TO GO!

3. People support improvement, - it ’s CHANGE they don’t like !

4. A vision for change

9. Organizational culture