Agenda for the Live webinar on Digital Marketing Crash Course by Aniketh Dsouza, CEO & Founder of Mindstorm Digital Marketing Agency (www.mindstorm.in) in association with Xaviers Academy. (xaviersacademy.com) Date: 23rd April 2020 - 3rd May 2020 Time: 2pm - 4pm

1. 10-Day Digital Marketing Crash Course
Mindstorm in association with XaviersAcademy.com (independent entity)
is offering a unique opportunity to students, professionals, offline
marketers, small business owners to upgrade their digital marketing skills.
Trainer:
Aniketh Dsouza,
• CEO & Founder, Mindstorm – Google certified Hybrid Digital
Marketing Agency
• Founder of WorldsBestCaseStudies.com
When will it be held?
23rd
April – 2nd
May, 2020 between 2pm & 4pm.
Where will the event be held?
The Live Webinar will be held on a Private Facebook Group
Will I be able to see the LIVE webinar later?
Yes, all videos will be viewable on the private group until 5th
of May 2020.

2. The Digital Marketing Crash Course is broken down in 10 days as
follows:
Day 1: Facebook Marketing
1. Creative brands you should follow
2. Different types of posts
3. Facebook Page Automation
4. Managing Responses - FAQ, Samsung Canada, Bots
5. Facebook Page Insights
6. How to Ban people or Remove them from Page Likes
7. How to use Facebook Automated Responses
8. Different types of groups - Open, Closed, Private
Day 2: Twitter Marketing
1. Why Twitter? How brands treat Twitter these days?
2. How is Twitter different from Facebook & Instagram?
3. Advantage of Twitter - visibility, spying, tracking, management etc.
4. What are Lists?
5. How can brands leverage favourites?
6. Conversations create Magic
7. How you can start new conversations?
8. How do brands trend on Twitter?
Day 3: Instagram Marketing
1. Introduction to Instagram. How are people & brands using it?
2. Instagram Grids & Layouts
3. What different types/ kinds of users are leveraging Instagram
4. Different Types of Posts - Stories, Posts, IGTV
5. Instagram Shop
6. Product Tags
7. Managing Mentions

3. Day 4: Copy Writing and Blog Writing
1. How large brands create a persona on social media?
2. Understanding the difference between Active and Passive Voice
3. Moment Marketing
4. On-the-go marketing
5. Copywriting tools you can use
Day 5: Photoshop & Creative Content Design
1. Basics in Photoshop and online tools similar to photoshop
2. Using Canva & other awesome AI Graphic Editors
3. Facebook Creative Hub
4. Mobile Photo & Video Editors
Day 6: Advertising: Google & Facebook
1. How is the Digital Advertising industry structured?
2. The Advertising Framework
3. How to think of Advertising Objectives
4. Pros & Cons of Digital Advertising
5. The dreaded 20% text rule & it’s current status
6. Targeting on Facebook (Live Demo)
7. Targeting on Google - Adwords (SEM), Youtube Ads, Display Ads
(Live Demo)
8. Understanding Keyword Planner
Day 7: Google Analytics
1. Introduction to Google Analytics
2. How to deploy it?
3. Overall understand of the dashboard
4. Dimensions & Metrics
5. How do you extract the information you want?
6. What are goals and how are they set?

4. Day 8: Email Marketing
How to think of email marketing & why it’s the core
Quirky elements noticed in Email marketing
Email Marketing tools - MailChimp
Lists and automation
Day 9: Influencer Marketing
1. Understanding of who is an influencer (for you/your business)
2. Influencer Marketing Objectives
3. Finding Influencers
4. Measuring Influencer Marketing Performance (Demand Curve
example)
Day 10: Search Engine Optimization (SEO)
1. What is SEO? How it works?
2. Generating an SEO Audit Report & tools you can use
3. Understanding Technical/On Site SEO & how to fix them
4. Understanding Off Page SEO & importance of backlinks
5. How to shortlist keywords
6. Artificial Intelligence based SEO tools for Content Writing
7. What is White Hat & Black Hat SEO?
About Aniketh Dsouza
Aniketh Dsouza is the CEO & Founder of Mindstorm, a
Google certified Hybrid Digital Marketing Agency in
Mumbai. Aniketh has been a digital marketing
consultant for over 8+ years. He has trained over
300+ small business owners, marketers & corporate
teams. His agency Mindstorm has managed digital
marketing for their clients in 15+ countries.
Course Fee
1000/- for the LIVE Webinar of all 10 days

5. How do I pay to attend the live webinar?
First register here à http://eepurl.com/gZ_fN1
You can pay on 9619895846 via Google Pay – Name shown will be
‘Rashmita Dcosta’