The document discusses social media management and marketing. It begins by outlining the importance of social media to freelancers and businesses for personal branding, finding clients, and achieving business goals. It then discusses social media management, including the use of tools for scheduling posts and staying engaged with followers. Social media marketing is also covered, focusing on using paid ads and promotions on platforms like Facebook, LinkedIn, and Twitter. Specific tips are provided on creating Facebook ad campaigns and using social media to increase brand awareness, nurture relationships, and generate leads.

1. The basics of
Social Media
Management &
Marketing
Eunice Punzalan

2. What to expect
from this
seminar?
2
I. Importance of Social Media To:
A. Freelancers
B. Businesses
II. Social Media Management
A. Apps / Tools
B. Types of contents
III. Social Media Marketing
A. Facebook Ads (basic Ads Boosting)
1. Creating an audience
2. Selecting the demographics

3. Hello!
I am Eunice Punzalan
Social Media Manager of PayStaff
eunice@paystaff.com.au
3

4. Defining
Social Media
Social media & channels

5. Social Media
Users in the
Philippines
36.2 M Facebook
Users as in the
Philippines as of 2018
10 M Filipinos were in
Instagram
4 M Filipino
Professionals in
Linkedin based from
2016 Statistics
5
Sources: Statistica, We are social & Entreprenuer.com.ph

6. Social Media
Users in the
Philippines
9.5 M Twitter Users in
the Philippines as of
2018
3 hours & 37 minutes is
the average time that a
Filipino spent on
youtube everyday
29 Million users as of
Feb 2019 (52.7% of
them are women &
26.8% are men)
6
Sources: Statistica, We are social & Entreprenuer.com.ph and napoleoncat.com

7. POP QUIZ
_________ is the world’s largest video-sharing
social network, the second largest search
engine and one of the top three websites
worldwide.
A. Vimeo
B. Instagram
C. Facebook
D. Youtube

8. POP QUIZ
_________ is the world’s largest video-sharing
social network, the second largest search
engine and one of the top three websites
worldwide.
A. Vimeo
B. Instagram
C. Facebook
D. Youtube

9. 9
Reasons why there are plenty of Social Media
Marketers from the Philippines
We are enthusiastic when it comes to social
media. We are one of the leading users of
social networking sites in the world.
We are proficient in English.
We can easily grasp other culture (US, UK,
Aus)

10. “
If only we could all realize that we can monetize our
Facebook skills;
Stalking = Lead Generation/Social Listening
Scrolling = Observing / Social Listening
Sharing = Spreading Brand Awareness
Commenting/Trolling = Engagement

11. Importance of
Social Media to
Freelancers
Personal Branding & for
your clients

12. 12
Whether you like it or
not, freelancing is a
business!
You need to find clients!
And when you found a
client, you need to using
social media to achieve
their business goals

13. 13
General tips of
marketing yourself
on social media
Create a Facebook Page

14. 14
General tips of
marketing yourself
on social media
Utilise Instagram Business
Account

15. 15
Clients can have an
existing instagram
account
But make sure it’s Instagram
Business

16. 16
General tips of
marketing yourself
on social media
Optimise your LinkedIn Account
based on your target client

17. 17
Importance of SMM to a business
Get more attention Brand Awareness
Nurture Relationship
Brand loyalty &
engagement
Generate leads More leads = more clients = sales
Gain a better understanding
of customers

18. Social Media
Management VS.
Social Media
Marketing

19. Social Media
Management
VS. Social
Media
Marketing
19
Social media management focuses solely on
managing online content through scheduled
posting, creating new content and staying in
touch with brand followers to sustain social
media attention

20. 20
Social Media Management Tools: Scheduler

21. 21

22. 22Facebook Management Tools
Mobile Apps

23. 23

24. 24

25. 25

26. 26
Social Media Scheduling
Scheduled Posts Frequency SocMed Platform Type of Contents
9:00 AM
3:00 PM
8:00 PM
At least 2 hours
interval.
For PayStaff,
organic posts are
3 to 4 posts per
day
● Blogs
● Images (quotes,
image with text,
trivia, memes,
etc)
● Videos
● Poll
● Product posts
● Shared contents
Organic | Goal: Increasing brand awareness

27. Social Media Content Tips
Tip no. 1 harvest quotes from your blogs and then turn them into image

28. Social Media Content Tips
Tip no. 2 Turn your vlog into videos

30. Social Media
Management
VS. Social
Media
Marketing
30
Social media marketing is a practice of
promoting a brand through paid promotional
content or creating brand awareness and
maintaining its presence on social media.

31. 31
Social Media Marketing: Facebook Paid Ads

32. 32
Social Media Marketing: LinkedIn

33. 33
Social Media Marketing: Twitter

34. Let’s try running a Facebook Ads

35. Tips on creating
Facebook Ads
Campaign

36. 36
Let’s get connected.
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messenger.