Hyundai

Hyundai
1. INTRODUCTION
In this the second report on Hyundai will define and go over the strategies that has led Hyundai to where it is now on
the global market. We will then go into the specific strategies employed by Hyundai to make it a global competitor.
We will then follow with a particular issue that Hyundai faces and the solution we feel best addresses that issue.
2. CONCEPTS
Here is the concepts part of this report we will define and discuss the different strategies used by Hyundai and other
companies use. These strategies are known as generic strategies, cooperate strategies and international strategies.
2.1. Generic strategies: We will be discussing and defining the generic strategies used by Hyundai and other
companies in the ... Show more content on Helpwriting.net ...
Joint venture on the other hand is when two or more companies come together and use their resources for a single
activity that is not related to the companies that are in the joint venture. Last but not least, a wholly owned
subsidiaries is one in which the parent company owns 100% of the subsidiary's stock.
There are four international competitive strategies that include: global standardization, localization, transnational, and
international. Global standardization is a business model based on pursuing a low–cost strategy on a global scale.
Localization, on the other hand is a strategy that is focused on increasing profitability by customizing the company's
goods or services so that the goods provide a favorable match to tastes and preferences in different national markets.
Moving on transnational strategy, which is a business model that simultaneously achieves low cost, differentiates the
product offering across geographic markets, and fosters a flow of skills between different subsidiaries in the
company's global network operations. Last of the international competitive strategies is the international strategy
which involves making products at home, while leaving other functions to foreign business units.
Now that we have finished discussing and defining the strategies, we will now analyze some of the specific strategies
used by Hyundai.
3. ANALYSIS
We have defined the key concepts in the previous
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Maria Fe Perez
[pic]
Maria Fe Perez–Agudo
A product of an all–girls Catholic school in Manila, believes in the capability of women to climb the corporate ladder
even in industries known to be men's turf. Her own ascent to the top position at the fastest–growing car distributor in
the Philippines changed the face of the once male–dominated automotive industry.
"I believe in the power of the feminine genius," the amiable Agudo says, as she encourages women to explore more
avenues.
"Unleash and maximize that inner power. Choose to seek opportunities, add value, deliver results, and most
importantly, love what you're doing," she says.
Agudo speaks from experience. Married and a mother of two, she is the president and chief executive of ... Show
more content on Helpwriting.net ...
"Hari wants Filipinos to experience Hyundai not just as a car but a space where customers experience life's most
brilliant moments," she says.
Importers group
Aside from leading Hari, Agudo also serves as the president of the Association of Vehicle Importers and Distributors.
Other members of Avid include The Covenant Car Co., Motor Image Pilipinas, Cats Motors, PGA Cars, Scandinavian
Motors and British United Automobiles.
Avid saw its sales rise 4 percent to 24,880 units in 2011 and expects a double–digit growth this year, on improved
supply condition and stable economy. This would allow the group to increase their combined market share to 20
percent from 15 percent in 2011, cutting into the share of rival group Chamber of Automotive Manufacturers of the
Philippines Inc.
Agudo says the recent announcement of Ford Group Philippines to stop manufacturing operations in the country
should serve as a challenge to both the government and the automotive industry to review current policies, strategies
and directions.
"This is an opportunity to seek the best program to advance the growth and development of the Philippine automotive
industry, in the interest of boosting the country's overall economy. We are happy that Ford Philippines will continue
to do business here as a distributor," she says.
Good corporate citizen
Agudo says Hari nurtures a strong partnership with the government. "Hari takes pride in

Swot Analysis Of Hyundai
2.1. Organisational Overview
Hyundai is one of the manufacturers of automobiles in Europe, America, Asian and across the globe in Africa that
focuses entirely on first–class values and outstanding quality for all its brands and across all relevant segments.
Hyundai is a world–renowned brand in the automotive industry for customers in the premium vehicle segment. With
the brands Hyundai has been focusing on selected quality segments in the international automobile market.
Hyundai offers luxury to their customers because of the performance, reliability and improvements of the brand and
the efficient dynamics of the vehicles. The global operations of the company have also been successful even with the
adverse effects of the global financial ... Show more content on Helpwriting.net ...
The recall was cars manufactured from 2011 and 2015 model years equipped with 2–litres or 2.4 liter gasoline
engines which affected its most popular models due to problems to design and manufacturing issues.
For instance, in 2013 June, the company was forced to recall its Azera cars that had been manufactured in 2012 due
to occupant detection system problems. This system was unable to detect whether the front passenger seat was
occupied by an adult or a child, hence creating high risk of injury.
In the same respect, the company recalled 1,059,824 vehicles and SUVs in 2013 and this mainly affected its models
that had been released between 2007 and 2011 due to repair problems that raised the risk of crashing. The company
also recalled 186,254 Elantra vehicles manufactured between 2011 and 2013 within the same year.
Moreover, following the findings of a research conducted by the Environmental Protection Agency (EPA), Hyundai
was found to have overstated the mileage claims of 13 of its car models, and was thus forced to lower its fuel
economy ratings for over 1 million cars sold in Canada and the United

Hyundai: Marketing Strategy: Pricing Strategy
PRICING STRATEGY
A pricing strategy takes into account segments, ability to pay, market conditions, competitor actions, trade margins
and input costs, amongst others.
Definition: Price is the value that is put to a product or service and is the result of a complex set of calculations,
research and understanding and risk taking ability. A pricing strategy takes into account segments, ability to pay,
market conditions, competitor actions, trade margins and input costs, amongst others. It is targeted at the defined
customers and against competitors.
There are several pricing strategies such as:
1. PREMIUM PRICING
2. PENETRATION PRICING
3. ECONOMY PRICING
4. SKIMMING STRATEGY
These are the 4 basic strategies used for pricing in the industry. ... Show more content on Helpwriting.net ...
Hyundai has two manufacturing plants in India located at Sriperumbudur in Tamil Nadu
Hyundai i10 is a city car produced by the South Korean manufacturer since 2007.
The development for the concept was code–named Hyundai PA. The car was targeted primarily at the Indian market
and intended for production in India, given the popularity of hatchback subcompacts in the country.
The Hyundai i10 targeted an age group of 25–35 years, and so a youthful and smart brand connection was essential.
Differentiated oligopoly market structure which comes under oligopoly is the market structure for Hyundai Motors
India.
The pricing strategy followed by Hyundai Motors India Private Limited is similar to the skimming strategy and
penetration pricing.
. The company is looking to launch a few cars in the next five years. Hyundai with a present market share of 20%
percent in India is looking to improve on its sales figure in the coming

Santa Fe Research Paper
Do you want to stretch your dollar when you buy a family vehicle for seven passengers with an athletic Powertrain
and safe interior? Drop by Hanford Hyundai to checkout a 2017 Hyundai Santa Fe near Fresno. The 2017 Santa Fe, a
midsize SUV with seating for up to seven passengers, has quick acceleration, a safe and refined interior, and delivers
value at an affordable price. {The Powerful 2017 Hyundai Santa Fe} The 2017 Hyundai Santa Fe near Fresno comes
with a 3.3–liter V6 with Dual Continuously Variable Valve timing and Gasoline Direct Injection, which improves
efficiency and performance. The V6 cranks out 290 horsepower with 252 pound–feet of torque and comes standard
with front–wheel drive; all–wheel drive is also an available option. A six–speed automatic transmission delivers
power to the wheels. The 2017 Santa Fe averages 21 miles per gallon, and properly equipped, can tow up to 5,000
pounds. Best of all, the new Santa Fe provides a composed and confident drive, with abundant acceleration and
smooth shifts. {What's New on the 2017 Santa Fe Near Fresno?} The 2017 Hyundai Santa Fe near Fresno, a six or
seven passenger midsize crossover SUV available in four trim levels, has new front and rear styling highlighted by
LED daytime running lights. The new Santa Fe features a 7–inch touchscreen that's ... Show more content on
Helpwriting.net ...
For instance, every 2017 Santa Fe comes with dual–zone climate control, Bluetooth, tilt–and–telescoping steering
wheel, and a six–speaker sound system with CD player and satellite radio. Standard safety features include traction
and stability control, antilock disc brakes, modern airbags, automatic headlights and a rearview camera. In addition,
the new Santa Fe comes with Blue Link, an emergency telematics system, which features theft recovery, geo–
fencing, and remote emergency

Warrenties in Article Kia Offers Hyundai´s Warrenty...
From the Los Angeles Times, the following article focuses on a relevant topic from Chapter twelve in the textbook,
Warranties. The article titled, "Kia Offers Hyundai's Warranty Coverage (O'Dell, 2000), are relevant topic of
Warranty. The article's main subject is focusing on both car dealers, Kia and Hyundai, where Kia Motors America
launched the longest warranty in the auto industry, which is identical to Hyundai Motor Americas 10–year, 100,000–
mile coverage warranty. Such a long warranty provides assurance of potential clients that are thinking about buying a
Kia, that the quality of a Kia car is not only new and improved but this warranty signifies that they are more than
confident that their vehicle is worth such a long warranty with ... Show more content on Helpwriting.net ...
346) Such an explanation from the textbook when applied to the article is very helpful in understanding that Kia is
putting their confidence and character as a company into the warranty, and any customer dissatisfaction of the
product not only hurts the reputation of Kia but it breaches an understanding of the warranty and thus puts the control
in the customer's hands for the term of that warranty.
Ultimately, in my opinion relative to the article and the topic of warranty in general discussed in Chapter Twelve,
brings to light how a warranty not only is a contract and a written agreement between the buyer and the seller, but it
is an agreement of having a good title, reputation and a business etiquette that the seller is promising to the buyer.
This article also brings to light how the concept of warranty is not only putting the company's reputation on the line,
it is promising certain performances that if not lived up to would be a breaching of the warranty and thus a breaking
of the trust and reputation of the company between seller and buyer. As described in Chapter Twelve of the textbook,
a good title warranty seems to be what Kia is trying to establish for its customers, which in my humble opinion is
genius to copy Hyundai knowing that their sales soared after initiating an identical warranty.
This type of warranty although puts the control in the hands of the consumer for the length of the

History Of Toyota Motor Co.
The history of Toyota goes back to 1937 when Toyota Motor Co., Ltd. was established in Japan. The company had
been doing well and wanted to expand their operations into other countries. On October 31, 1957 Toyota Motor
Sales, U.S.A., Inc. was formed. They established their headquarters in Hollywood, California and began selling
vehicles in 1958. In the first year, Toyota sold 287 Toyopet Crown sedans and one Land Cruiser. Within the first 10
years of business the company began to develop a reputation in the United States for having high quality vehicles that
were also reliable. By 1966, they had sold more than 20,000 vehicles and by 1967, Toyota became the third–best–
selling import brand in the United States. Toyota continued to grow in ... Show more content on Helpwriting.net ...
In 1996, Toyota engineers discovered an issue with the Hilux Surf, a sport utility vehicle (SUV) that was sold in
England. Toyota sold this same SUV in the United States, but it was called the 4Runner. The engineers were
concerned because with a combination of heavy loading and severe steering maneuvers, the SUVs could lose
directional stability. This resulted in the possible consequence of drivers losing control of the vehicle and increasing
the risk of a crash. Toyota did make a design change to correct the steering mechanism, but instead of issuing a recall
on the existing Hilux Surfs and 4Runners that were already on the road, Toyota simply installed the design change on
the new models. Eight years later, there was an accident that involved an out of control Hilux Surf that prompted a
police investigation. The Japanese government heavily criticized Toyota and ordered them to overhaul its recall
system. Since 2007, Toyota has received major criticism regarding the safety and quality of their vehicles. The
company has faced many issues in a short period of time. Following is a brief timeline that highlights the major
events that took place: 2007 March 2007 Toyota receives reports about an accelerator pedal glitch in its Tundra
model. September 26, 2007 Toyota recalls Lexus models to secure floor mats that could trap the gas pedal, causing
the car to accelerate out of control. 2009

Case Study: Esteem Chain Analysis Of Hyundai
Esteem CHAIN ANALYSIS
Esteem chain investigation takes a gander at each progression a business experiences, from crude materials to the
possible end–client. The objective is to convey greatest quality for the slightest conceivable aggregate expense. It is
an efficient way to deal with analyzing the advancement of upper hand. The most essential breakdown of essential
capacities incorporates inbound logistics, operations, outbound logistics, deals and advertising and administration.
Individuals ought to utilize alternate models and systems inside this product to facilitate separate between, and add
to, these spaces. Item Innovation is one zone that is not regularly incorporated into the by right model but rather is
frequently incorporated into ... Show more content on Helpwriting.net ...
Hyundai has around 120,000 workers including staff and chiefs. Extensive number of association is utilized
techniques to beat the opposition from the contenders. Hyundai consider their workers as human capital. Preparing
and improvement is the following principle arrangement has administrative effect on human asset of Hyundai Motor.
This spreads not just exercises which enhance work execution furthermore development of identity. It helps during
the time spent individual towards development and realization of the potential limits so they get to be great workers
as well as great person.
Foundation
This incorporates arranging and control frameworks, for example, money, bookkeeping, and corporate technique and
so forth. It incorporates and is driven by corporate or vital arranging. The foundation at the plants bolsters generation
of car and its parts for the residential and abroad market. Hyundai use instruments and MIS (Management
Information System) for arranging and control in various

Case Study Of Hyundai, S Korea Motor Company
According to the World Bank, "Innovation in all its forms, in particular technological innovation, serves as a crucial
driver of growth, enhancing competitiveness and increasing social well–being in all economies worldwide.
In the aim of distributing knowledge for better understanding of how different countries are applying innovation
policies in different industries, this report we will go through the industrial and innovation policies and practices of
Hyundai, S. Korea motor Company.
The first part of the assignment introduces a brief history of Hyundai, S. Korea Motor Company, which is mentioned
for the purpose of creating a baseline of information to go along with. In the following section indicates the policies
and procedures along with ... Show more content on Helpwriting.net ...
Korea Company case study is based on the implementation innovation, which meant to improve the overall
performance and operations of this automobile company in new manner of industry.
The top management at Hyundai Company has the responsibility for quality through innovation rather than the
employees and it is their role to provide commitment, support, and leadership to the technical process along with
human process for butter innovative environment. Whereas the innovation initiatives is to succeed, the management
has to foster the participation of Hyundai, S. Korea workers in quality improvement and create quality culture by
altering attitudes and perceptions towards quality in products and services.
While innovation is more technically complex and costly nowadays, many breakthrough innovations do come from
individual inventors and entrepreneur in which called Creative Individual. The Hyundai, S. Korea Company is
implementing New Thinking, New Possibilities, in their trip to challenge

The Impact Of Green Supply Chain Management On Industry,...
Green Supply Chain Management
In Automotive Production
Stephanie C. Soutier
College of Charleston
Abstract
This paper investigates the impact of green supply chain management on industry, consumer perception and
environment. Through research into multiple companies and case studies, a distorted perception among large
corporations shows a historic struggle to find a balance between profit and sustainability. However, the potential
long–term effects of the lack of environmental courtesy cannot be undone and therefore must be carefully engineered.
Multi–billion dollar automotive corporations such as Hyundai and Toyota will be discussed and studied in depth to
conclude the innovative changes ... Show more content on Helpwriting.net ...
Keywords: green supply chain, automotive sustainability, global impact
Green Supply Chain Management
In Efficient Business Practices
The automotive industry changed the way that Americans purchased products when cars became an affordable luxury
in the early 19th century. Not only did cars drastically reduce travel in daily life, they provided a gateway of
possibilities for expanding business beyond carriage or foot travel. Due to the mass production assembly line strategy
implemented by Henry Ford, cars could be produced quickly and efficiently. This dramatic shift in production
dropped prices to the affordable level for the average American, which led to the establishment of buying on credit.
The automotive industry provides economic growth and convenience in America and throughout the world – but this
amenity comes at a great price to the environment. Throughout the entire life cycle of an automobile, carbon
emissions and waste are produced. Although most believe that automobiles creates only carbon emissions when in
use, the process begins negatively contributing to the environment long before and long after the life of the car.
Additionally, the understanding and research related to carbon emissions from the use of gasoline–powered cars has
provided consumers with an awareness of their effect on the environment. For some, this realization has prompted
conservatory measures in vehicle use, utilizing public

The Road to the Self-Reliance New Product Development of...
THE ROAD TO THE SELF–RELIANCE NEW PRODUCT DEVELOPMENT OF HYUNDAI MOTOR
COMPANY
June 1995 Young–suk Hyun Ph.D Professor, Business Administration Han Nam University Taejon KOREA
133 Ojung–dong Taejon 300–791, KOREA Tel : 82–42–629–7588 Fax : 82–42–672–7183
1
THE ROAD TO THE SELF–RELIANCE NEW PRODUCT DEVELOPMENT OF HYUNDAI MOTOR
COMPANY
1.
Introduction
2.
Hyundai 's Philosophy in New Product Development (NPD): The Road to the Technological Self–reliance
3
Key Role Persons in NPD
4.
NPD Strategy
5.
NPD Operations
and Outputs
6.
Brief Project History
Case Case Case Case
I II III IV
: : : :

Sonata New Grandeur Accent Alpha Engine
(1988) (1992) (1994) (1991)
7.
Conclusion ... Show more content on Helpwriting.net ...
1,134 393 340 100 620 210 51 18 46 8
G. M Ford (10%), Kia 's Benz 5 % from 1972 Mazda(8%) subsidiary (50%) Itozu (2%) firm but ended from 1986 in
1992 –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Remark: C.V :
Commercial Vehicle ; truck and bus Data: KAMA (Korea Automobile Manufacturers Association)
Mitsubishi from 1982 (15 %)
Hyundai Motor became the thirteenth ranked auto maker––1.1 million in production and 400,000 cars exported to
over 170 countries. new products in 1995 and currently offers including seven indigenous models––ranging a full
from line Hyundai added two of automobiles–to large
sub–compact
automobiles; Accent 1,300–1,500 cc Avante 1,500–1,800 cc Sonata II 2,000 cc Elantra 1,500–1800 cc Stellar 1,800–
2000 cc (for taxi only), Marcia 2,500 cc
New Grandeur 2,000–3,500 cc
Production share of Hyundai rose to nearly 65% in 1985 but it maintains about 50% levels in the 90s. Total sales in
1994 were nearly 10 billion Hyundai plans

Strengths And Weaknesses Of Tata Motors
Differences in weaknesses between Tata Motors, Hyundai and Honda Given the domestic challenges in India, Tata
Motors established as one of the powerhouses to strengthen the economy in the late 2009. Considering the younger
population at the time, transportation became one of the largest spending categories in the early 2000s. By 2004 Tata
Motors established itself as India's largest automotive company in terms of revenue. It established a strong base in the
R&D skill sets with producing high quality cars at a low price. It did leave its presence outside India for the first time
by establishing an office in South Korea. The international business initiatives focused on positioning and marketing
in selected countries. South Africa produced around 360,000 units annually comprising of passenger cars and mainly
pick–up trucks. Products were made in India and shipped to Africa thereafter. Sri Lanka had similar strategy but
producing heavy and light weight commercial vehicles to cut Japanese market in Sri Lanka while exporting around
700 vehicles to meet the deadlines around 2005 and 2006. The expansion in Russia and East Europe targeted LCV
trucks with operations assembly in Ukraine. These strategies helped Tata become major players in the global market
and to sustain competitive advantage, developed two–pronged strategy. The following "inorganic growth planning"
philosophies were as follows: a) Acquire international markets for growth in R&D. b) Marketing strategies for

Value Analysis: Value Chain Analysis Of Hyundai
VALUE CHAIN ANALYSIS
Value chain analysis looks at every step a business goes through, from raw materials to the eventual end–user. The
goal is to deliver maximum value for the least possible total cost. It is a systematic approach to examining the
development of competitive advantage. The most basic breakdown of primary functions includes inbound logistics,
operations, outbound logistics, sales and marketing and service. People should use the other models and frameworks
within this software to further differentiate between, and add to, these domains. Product Innovation is one area that is
not normally included in the de jure model but is often included in the de facto model. Value Chain Analysis
describes the activities that take place in ... Show more content on Helpwriting.net ...
Inbound Logistics
Here Hyundai received goods from their suppliers. They will store the goods until they are needed on the production
line, and the goods will moved around the organizations. The raw material of Hyundai motors is purchase from all
around the world. Company's goal is to maximize their availability of raw material, and maintain good relationship
with their suppliers. Hyundai use JIT (Just In Time) approach for handling of raw material.
Operations
Operation is where goods are manufactured or assembled. Individual operations could include organizing the parts to
make new cars & the final tune for a new car's engine. Hyundai motors are known for their reliability which comes
from efficient operations. Currently, the company has increased its production capacity. Also, they have separate
departments for activities like painting, welding etc.
Outbound Logistics
It means that the products are now finished, and they need to be sent along the supply chain to wholesalers, retailers
or the final consumer. Hyundai sells vehicles in 193 countries (ehow.com, 2013), and they manage their own
Showrooms in different countries. The company makes their product easily

Chung Ju Yung: Histor History Of Hyundai
Chung Ju Yung was the founder of the Hyundai chaebol (family–owned conglomerate), which began with the
Hyundai Engineering & Construction Company in 1947. He had no formal education after grade school, when he ran
away from home, taking the family cow for funds, and began working as a bicycle delivery boy in Seoul. Hyundai's
first success was in construction, and the firm was heavily involved in rebuilding Korea following World War II, and
the business was overseen by Chung until his death in 2001. Subsidiaries include Hyundai Motor Company (est.
1967, originally to build Fords), Hyundai Heavy Industries Company (1973), and Hyundai Electronics (1983). Chung
was known for his temper, frequently throwing ash trays or books at underlings who displeased him, and for his
tightfistedness –– even after becoming a multi–billionaire he lived in a small house built almost entirely with leftover
materials from his construction firm. ... Show more content on Helpwriting.net ...
Hyundai Motor Company is one of the most well–known companies of the Hyundai group and it is one the four
largest automakers in the world as far as selling units is concerned. Hyundai Motor Company's headquarters are
situated in Seoul, South Korea.
Hyundai Motor Company History
Hyundai was founded in 1947 but Hyundai Motor Company was founded in 1967 and launched its first model
Cortina in 1968. The model was in collaboration with Ford Motor Company. Hyundai released the first Korean car
named Pony in 1975, in 1983 Pony was exported to Canada. Pony became one of the top selling cars in the Canadian
car market at that time.
Hyundai Motor Company started selling cars to the United States of America in 1983. Hyundai cars were very
affordable for Americans and thus the company became very successful. This success made Hyundai manufacture a
variety of models and more units as well. Hyundai started this operation with the launch of midsize car Sonata in

Maruti Suzuki: A Case Study Of Marruti Suzuki
DEVELOPMENT PHASE
In order to take advantage of the factors mentioned above Maruti Suzuki is planning to launch four of the six all–new
cars that the company plans to launch in the next 12–24 months will be in the segment above the Swift, with prices
ranging from Rs 6 lakh to Rs 14 lakh. The models planned for release includes XAAlpha, Premium and S cross.
INTRODUCTION PHASE
As of now, only celerio model is in the introductory phase and the model is running quite successful since its launch
in Feb 2014.On an average 6000 units of celerio booking occurs per month. The Ciaz model is on the verge of
introduction (Planned introduction: Sept 2014).This model will be launched to compete with Honda city and Verna
and to take the position of SX4.
GROWTH AND MATURITY PHASE
Many of the models have peaked on their growth and have reached the maturity stage. In order to further capture the
market the company came up facelifts of existing models and introduction of new engines. For example, Swift was
face lifted and all new series of engine was introduced (K series Engines).This is applicable for models like alto,
swift, swift dzire, wagon r and eeco.In addition, the Ertiga model is in the growth and is bringing considerable sales
volume to Maruti. The above factors have helped the company in increasing their market share ... Show more content
on Helpwriting.net ...
A plant was established at Gurgaon in Haryana, and the brand Maruti took its birth. Suzuki motors Japan owns 56%
of the shares of Maruti. As of 2012, Maruti has a market share of 37% in India. Maruti Suzuki manufactures and sells
a complete range of cars from the entry level Alto, to the hatchback Ritz, Celerio, A–Star, Swift, Wagon R, Zen and
sedans DZire, Kizashi and SX4, in the 'C' segment Eeco, Omni, Multi–Purpose vehicle Suzuki Ertiga and Sports
Utility vehicle Vitara. In Feb 2012, the company sold its ten millionth vehicle in

The Genesis : A New Model
The Genesis G80 has arrived, a rebadged and upgraded version of the previous Hyundai Genesis Sedan. The new
model takes direct aim at the midsize luxury sedan market and does so with well–equipped trim choices at a very
competitive price.
Model Year Updates
The Genesis G80 is a new model name and one of two sedans tasked with launching the Genesis marque. In reality,
the 2017 G80 represents a refresh of the 2016 Hyundai Genesis Sedan.
Besides the name change, the G80 reflects an equipment upgrade. Previously available active safety items such as
lane keep assist, blind spot monitoring, automatic emergency braking, and adaptive cruise control are now standard.
You'll also find Android Auto and Apple CarPlay compatibility.
The 2017 ... Show more content on Helpwriting.net ...
This sedan also offers 15.3 cubic feet of storage space.
There is much to consider when examining the G80's interior. As before, a large swathe of genuine wood trim covers
the lower dashboard from the center stack to the rear door. The seats are covered in available full–grain leather with
twin stitching. Metal grain or aluminum accents and high–end soft touch materials only enhance the look.
The 5.0 edition has the most standard features; package upgrades on 3.8 trims may match most of what the top–trim
G80 has to offer. Standard equipment includes a power driver's seat with an extension, a power tilt and telescopic
steering column, heated front seats, dual–zone climate control, and power accessories.
Available features include a panoramic tilt–and–slide sunroof, ventilated front seats, heated rear seats, and a heated
steering wheel. All Genesis models are covered by a five–year, 60,000–mile new vehicle warranty; a 10–year,
100,000–mile powertrain warranty; and a seven–year, unlimited mile anti–perforation warranty.
Cutting–Edge Technologies
Technology fans will automatically be drawn to the Genesis G80 and all it has to offer. One standard feature is the
automatic trunk opening system that senses your approach and opens the trunk automatically – no need to kick your
foot under the rear bumper.
The available head's–up display (HUD) provides such information as your speed, the local speed limit, audio system

Swot Analysis Of Hijing Hyundai
Building Distribution Channels One of the most important challenges for Beijing Hyundai was to develop
distribution channels, and to decide where channels should be expanded geographically. Beijing Hyundai decided to
adopt the 4S Shop model, but had to decide where the company should locate the shops. The company classified the
China market into seven regions, north, south, east, northeast, central, southwest, and northwest. These seven regions
were then regrouped into two major categories, an "all cities expansion group" (north, south, and east) and a "core
cities expansion group" (northeast, central, southwest, and northwest). The company then established a sequential
channel expansion strategy, following a hub and spoke pattern, for each of the two groups of regions. With the hub
and spoke approach for the "all cities" expansion group, Beijing Hyundai‟s distribution channels made inroads into
major hub cities in the north, south, and east, identified based on the consideration of income level, ... Show more
content on Helpwriting.net ...
Weaknesses of

Case Study On Hyundai
1. TABLE SHOWING GENDER–WISE DISTRIBUTION OF HYUNDAI USERS GENDER NO.OF.
RESPONDENTS PERCENTAGE MALE 79 79 FEMALE 21 21 INTERPRETATION Study conducted under
Hyundai motors includes most of male respondents. In the sense that up to 79 per cent are male and remaining 21%
are female. 2. TABLE SHOWING AGE GROUP AGE GROUP NO.OF.RESPONDENTS PERCENTAGE BELOW
20 0 0 20–40 68 68 40&ABOVE 32 32 INTERPRETATION It has been observed from the study that 68% of people
fall under the age group of 20–40 along with 32 per cent of forty and above age groups. It depict that most of the
young people prefer most Hyundai cars compared to teenage and elder people. 3. TABLE SHOWING
INFLUENCERS IN PURCHASE DECISION INFLUENCERS NO.OF. RESPONDENTS PERCENTAGE ... Show
73% believe that service is being carried out on time. 17% believe or experienced delay in their service, 6% portray
that time taken or duration is 2days or more and 4% replied that 3days or more. 12. TABLE SHOWING
CONDITION OF VEHICLE AFTER COMPLETION OF REPAIR VEHICLE AFTER REPAIR NO.OF.
RESPONDENTS PERCENTAGE PROBLEM SOLVED IN FIRST TIME 81 81 HAD TO BE REDONE 4 4
PROBLEM REMAINS 15 15 DIFFERENT PROBLEM DEVELOPED OTHER INTERPRETATION Up to 81%
consumers state that vehicle was resolved from the problem for which it is being serviced. 4% says that work had to
be redone along with 15%states that problem never solved. No users have stated that different problems have
developed. 13. TABLE SHOWING INFORMATION IN TIME INFORMATION IN TIME NO.OF.RESPONDENTS
PERCENTAGE EXCELLENT 22 22 VERY GOOD 44 44 AVERAGE 18 18 POOR 9 9 VERY POOR 6 6
INTERPRETATION From the analysis of data as per response states that respondents are satisfied with the delivery
of various information on time. 44% states that it is very good, 22% stating that it is excellent , 18% as average, 9%
as bad and 6% as very

Ford Mustang And The Chevrolet Camaro
GM and Ford team up again, but there are other partnerships between automotive rivals to consider.
Who would have thunk it?! For 2017, the Ford Mustang and the Chevrolet Camaro will share a 10–speed automatic
transmission as a result of a collaborative engineering effort between General Motors and the Ford Motor Company.
How's that again?
In 2013, Detroit's top rivals signed an agreement to jointly develop new 9– and 10–speed automatic transmissions
with front– and rear–wheel drive variants. The collaborative effort means both companies are able to design,
engineer, establish, test, corroborate and distribute new transmissions at a faster rate and for a lower cost than they
would have on their own.
Improved Performance, Better Efficiency
The effort has yielded a new 10–speed automatic transmission, one that will find its way into various models over the
next few years. That the two competing pony cars will share the same transmission means one less important edge for
both manufacturers. Instead, the two companies will have to find other ways to beat each other with such factors as
horsepower, steering and handling, and aerodynamics providing key differences.
At the same time, buyers of both models will enjoy two important benefits 10–speed transmissions provide – better
off–the–line acceleration with a shorter first gear and improved fuel economy with the taller top gears. (Jim, see the
Popular Mechanics explanation) Incidentally, the 10–speed will be the first we've

Hyundai Market Strategy
Introduction Hyundai automotive distributors were established in 1967. The company has displayed a high level of
commitment to southern Africa's future from both an economic and political point of view. There are many different
types of market entry strategies that may be implemented by a foreign firm in an emerging country. Amongst the
most popular are: 1. Portfolio Investment; 2. Export 3. Franchising 4. Licensing 5. Shared Equity/ Joint Venture The
initial market entry strategy implemented by Hyundai Korea was a joint–venture. However, after liquidation (1999),
the new entry strategy for re–establishment was franchising. The aim of this paper is to show how Hyundai can
reposition its operational strategy utilising a management ... Show more content on Helpwriting.net ...
For example, a joint venture can have a limited life span and only cover part of what you do, thus limiting both your
commitment and the business' exposure. In the era of diversification and consolidation, JV's offer a creative way for
companies to exit from non–core businesses. Companies can gradually separate a business from the rest of the
organisation, and eventually, sell it to the other parent company. Roughly 80% of all joint ventures end in a sale by
one partner to the other. The Disadvantages of Joint Ventures It takes time and effort to build the right relationship
and partnering with another business can be challenging. Problems are likely to arise if: The objectives of the venture
are not 100 per cent clear and communicated to everyone involved. There is an imbalance in levels of expertise,
investment or assets brought into the venture by the different partners. Different cultures and management styles
result in poor integration and co–operation. The partners don't provide enough leadership and support in the early
stages. Success in a joint venture depends on thorough research and analysis of the objectives. From the above
discussion as well as the list of advantages and disadvantages associated with joint ventures it can be seen that
Hyundai should

Mncs in India
MNCs in India By A V Vedpuriswar[1] Introduction With a GDP growth of almost 7 percent1, India is one of the
most promising and fastest–growing economies in the world. But despite the huge potential of the country, the
performance of Multinational Corporations (MNCs) in India has been decidedly mixed. Many MNCs which have
succeeded remarkably elsewhere in the world have yet to make a significant impact in India. The market entry and
penetration strategies that have worked so well for these companies in other countries have been for less successful in
India. Many MNCs have struggled to understand Indian customers and come up with suitable products and services.
At the same time, some MNCs have done pretty well for themselves. Why have ... Show more content on
Helpwriting.net ...
For example, MNCs which entered India since the 1990s have in general been more aggressive and proactive in a
liberalised business environment, than those which began operations during the license Raj. Hyundai, Samsung and
LG are good examples. The older MNCs like Bata have also been handicapped by the baggage accumulated over a
period of time. Such companies are often at a disadvantage due to their bloated manpower and inefficient
manufacturing facilities. Of the 50–plus[2] MNCs with a significant presence in India, the nine market leaders,
including British American Tobacco (BAT), Hyundai Motor, Suzuki Motor, and Unilever, have an average return on
capital employed of around 48 percent. Even the next 26 have an average ROCE of 36 percent. The most successful
MNCs in India have some common characteristics. Resisting the instinct to transplant to India the best practices of
other countries, they have treated the country as a strategic market. These companies have also taken a long term
view. They have invested time and resources to understand local consumers and business conditions. They have
understood that the price points that matter in India are different from those in other countries. In a country where the
middle and lower–end segments are critically important, affordability is a crucial factor. At the same time, some of
the successful MNCs have also realised that price is not the only factor driving

A Rhetorical Analysis Of Kevin Hart's First Date
As the people are watching the television, millions of dollars are used in the commercials. All commercials include
big companies like Bud Light, M&Ms, and Doritos. These advertisers spend significant amounts of money, so that
consumers will be able to buy their products. One of the commercial that stands out to the me is the Hyundai Genesis
with Kevin Hart entitled "First Date. The makers of the commercial use a variety of techniques to persuade people to
buy a Hyundai Genesis because of a special feature that other cars don't have. By persuading people, the author has a
purpose, audience to make this commerical. Also they use rational appeals such as ethos,pathos and logo.
For those people who have never seen this commercial, Kevin Hart ... Show more content on Helpwriting.net ...
One mile radius does not help anybody that is lost or the car breaks down.This would mean that parents have to be
near their children's car to figure out the location of the car. Also, another argument that a consumer could bring up is
that parents do not have Smartphones or Smart watches to use as a device in order to use the special feature of the
Hyundai Genesis. Even though they are special features in this car, the commercial does not tell consumers if they are
provided with a Smartphone or SmartWatch.
Overall, this commercial might give fathers ideas on what car is the right one for their child. Logos, ethos and pathos
can be found in this Super Bowl commercial. Logos and ethos were used to mislead parents to buy the car in the
future or in the present.Pathos was used transform feelings to the audience. Also, it would be controversial to say to
buy this car because it might not be useful if parents are not able to track down their sons or daughters with a one
mile radius or people have to have access through a Smart

All Wheel Drive And Luxury Sedan
All–wheel drive and luxury to go with it.
The Genesis G80 is a midsize luxury sedan, designed to take on such models as the Audi A6, BMW 5 Series,
Cadillac CTS, Mercedes–Benz E–Class, and the Lexus GS. Up until last year, we knew this vehicle as the Hyundai
Genesis, but as of 2017, Genesis is now its own brand.
Thus, last year's Hyundai Genesis is now this year's Genesis G80, while the Hyundai Equus was replaced by an all–
new G90 model. Consider the G80 as a refresh of the previous Genesis sedan model, adding more standard
equipment as befits a luxury marque.
The 2017 Genesis G80 is offered in seven model or package choices: Standard 3.8 RWD ($41,400), Standard 3.8
AWD ($43,900), 3.8 Premium Package RWD ($46,150), 3.8 Premium Package ... Show more content on
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The G80 is nearly identical to the previous Genesis, but with no signs of "H" or Hyundai badging. The winged
Genesis logo is in place, underscoring what the new brand is all about.
What is familiar about the G80 is everything else from its long, elegant visage to its hexagonal grille with six
horizontal bars. Wrap–around headlamps, LED accent lights, and LED fog lamps complete this sedan's frontal
presentation.
From the sides, Genesis opted for a more conservative approach, eschewing the dramatic lines and body sculpting
found in such Hyundai models as the Sonata. That said, a distinctive character line at the door handle level adds
interest along with rocker panel trim, and creased wheel wells. Furthermore, standard 18–inch alloy wheels add flair
and distinction to this midsize luxury sedan.
From the rear, you'll find a trunk lip spoiler. Large wraparound combination lights, reflectors and dual exhaust ports
are also present.
Quiet, Luxurious Cabin
I enjoy luxury cars in this class for a number of reasons. That they actually seat five people without compromise is
one of those reasons.
Sporty, firm bucket seats are up front, offering generous shoulder and hip bolstering. The split 60–40 fold–down rear
bench seat includes a fold–0down center compartment with storage and two cup holders. As much as I like the third
seat placement option, folding the middle position provides

Brief History Of Mahindra
A Brief History
Mahindra & Mahindra was established as a steel dealing firm in 1945 in Ludhiana as Mahindra & Mohammed by
brothers K.C. Mahindra and J.C Mahindra and Malik Ghulam Mohammed. After India achieved freedom and
Pakistan was formed, Mohammed settled to Pakistan. The company altered its name to Mahindra & Mahindra in
1948. It in due course saw a business chance in intensifying into manufacturing and selling larger MUVs, starting
with the assemblage under the license of the Willys Jeep in India. Soon established as the Jeep manufacturers of
India, the company later started manufacturing Light Commercial Vehicles (LCVs) and agricultural Tractors. Today,
Mahindra & Mahindra is a dominant player in the utility vehicle manufacturing and classifying sectors in the Indian
automobile industry with its leading Mahindra XUV 500 and uses India's growing global market presence in both the
automotive and farming industries to thrust its products in other countries.
Over the past few years, the company has taken interest in new industries and in foreign markets. They entered the ...
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It is one of the major vehicle manufacturers by production in India and the leading manufacturer of tractors in the
world. It is a part of Mahindra group, an Indian multinational. It was ranked 21st on a list of top companies in India
by Fortune India 500 in 2011. Its major challengers in the Indian market include Tata Motors, Maruti, Ashok Leyland
and others. Mahindra & Mahindra, patented on its produces usually as 'Mahindra', produces Suvs and Saloon cars,
pickups, commercial vehicles, and two wheeled motorcycles and tractors. It owns assemblage plants in India,
Mainland China (PRC), the United Kingdom, and has three assembly plants in the United States. Mahindra maintains
business relations with foreign companies like Renault SA,

Swot Analysis For Tian Siang
.7 Analysis of SWOT I learn so many things when I intern at company Tian Siang. It can develop my skills and
knowledge that I learn in university to working situation. The Strength– Weakness–Opportunities–Threat (SWOT)
analysis aims to identify the key internal and external factors seen as important to achieving an objective. SWOT
analysis can helps organizations decide whether or not an objective is obtainable and enables organizations to set
achievable goals and objectives.
1.7.1 Strength:
a) Excellent staff
Tian Siang (Auto) ManjungSdnBhdhas many excellent and knowledgeable staff for handling sales and service car.
Saleperson at Tian Siang better know their brand of car and able to explain the value to the customers. Other than
that, technician at Tian Siang able to diagnosed problem and defective parts and repair car in a very timely
manner.Staff at Tian Siang have positive attitude. It is because they guide and teach me when I face any problem
during my internship program at the company. Other than that, Ms Rachel award top service advisor in whole
Malaysia. It is show that company have many effective and efficient staff.
b) Good reputation
Tian Siang Company offers high quality sales, service and spare part to the customers. Thus, it has many ... Show
Honda is a luxury brand in car line ad has a remarkable reputation of quality building practices. Honda Accord
became the winner of the "10 Best Cars" award, by Car and Drive magazine. Besides, CR–V is rated the best–selling
SUV in America for the past two years, and has just recently won a U.S. News and World Report "Best Cars for the
Money" award. Hyundai is a well–known affordable car that offers a great value. Hyundai Elantra won 5 star overall
crash safeties rating at National Highway Traffic Safety Administration (NHTSA). It can build customer recognition
and customer loyalty. Thus, customer who wants to purchase car will consider come to our

1997 Asian Financial Crisis and Hyundai Motor Corp
Hyundai Motor Company–Beijing Automotive Joint Venture Case Study [pic] Topics in Emerging Markets Prof. Mei
April 9, 2003 Michael Cheng– mpc238@stern.nyu.edu Richard Lee– rl392@stern.nyu.edu Kevin Park–
kgp203@stern.nyu.edu Table of Contents: Executive Summary: 3 Case Study: Introduction: 4 Case Background: 5
Hyundai Motor Corp Background & History: 6 South Korean Macro Study: Economic Background: 7 Social
Climate: ... Show more content on Helpwriting.net ...
The two companies plan to form a joint venture to develop small cars for the global market. It initially began
manufacturing cars and light trucks through a joint venture with Ford. However, by the early 1970s Hyundai was
ready to build cars under its own name by debuting its subcompact Pony in 1974. The Pony was a great success
domestically and soon propelled Hyundai to the top spot among Korea's carmakers. During the mid–1970s, the
company began exporting the Pony to El Salvador and Guatemala. Several years later, Hyundai started to mass
produce and anticipated penetrating strategies into markets around the world including Canada. Hyundai then
introduced the Hyundai Excel in 1985. That very year the company established a subsidiary in the United States, the
Hyundai Motor America. Hyundai exported Excels to the US and sales soared the next year. Building on this success,
it built a factory in Quebec, Canada. The company introduced its first sports car, the Scoupe, in 1990. The following
year it developed the first Hyundai–designed engine, called the Alpha. Two years later Hyundai unveiled its second–
generation proprietary engine, the Beta. By 1998 Hyundai was beginning to feel the pinch of the Asian economic
crisis as domestic demand dropped drastically. However, the decrease in Korean demand was largely offset by
exports. Hyundai not only established a joint venture with DaimlerChrysler but went on to establish a collaboration
with

Automotive Industry Analysis in the Us
AUTOMOTIVE INDUSTRY ANALYSIS
Submitted by Team A
Donald Bradley
Morgan Bruns
Adam Fleming
Jay Ling
Lauren Margolin
Felipe Roman
Presented to:
Prof. Alan Flury
December 5, 2005
ME 6753: Principles of Management for Engineers
Team A ii
Executive Summary
Chosen industry:
This analysis focuses on the automotive industry, specifically, large–scale manufacturers of automobiles.
The automotive industry is inherently interesting: it is massive, it is competitive, and it is expected to undergo major
restructuring in the near future due to globalization and decreasing oil reserves. The analysis team members (we) feel
qualified to perform this investigation due to our familiarity with the industry and our education—several of us ...
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Team A iii
Table of Contents
Executive Summary .....................................................................................................................................ii
Table of Contents........................................................................................................................................iii
1. Industry Overview...............................................................................................................................1
1.1. History ........................................................................................................................................1
1.2. Porter 's Five Forces Analysis......................................................................................................3
2. Analysis...............................................................................................................................................4
2.1. DaimlerChrysler ..........................................................................................................................4
2.2. Ford.............................................................................................................................................5
2.3. General

No Range Of The Third Era Tucson Hybrid Utility Vehicle
No range of the third–era Tucson hybrid utility vehicle was left untouched by Hyundai engineers, yet specific
consideration was set on re–designing the undercarriage for enhanced ride and taking care of, and essentially, better
NVH (clamor, vibration, and brutality) attributes.
As anyone might expect, the 2016 Tucson stage is bigger than the past generation 's; notwithstanding, builds centered
around enhancing width and wheelbase for more noteworthy ride solace and straight strength, as per Mike O 'Brien,
Vice President, Corporate and Product Planning, Hyundai Motor America (HMA).
"We have a full lineup of CUVs, so having the greatest one in the portion is not the best since individuals that up
front investment this range of the business sector concentrate more on mobility and stopping," O 'Brien said. "So all
things being equal we centered around getting the best width that we could, at 72.8 in, furthermore the best
wheelbase at 105.1 in, which gives a feeling of strength."
Contrasted with the 2015 model, the new Tucson is 1.1 in (27.9 mm) more extensive, with a 1.2–in (30.5–mm)
increment in wheelbase. The front and back shades were expanded "in littler extent," focusing a greater amount of the
Tucson 's mass inside the wheelbase for better taking care of reaction and control. The CUV is 3 in (76 mm) longer
by and large than the active model, at 176.2 in (4475 mm).
To empower the suspension refinements to be more compelling, Hyundai engineers concentrated on

Research on Hybrid Cars
[pic]
I. Introduction:
✓ Overview Of The Project:
This project is based on the latest technology in automobile (car) industry– HYBRID TECHNOLOGY.
In this project we are going to discuss about the hybrid technology in cars, the impact of hybrid technology on Indian
automobile (car) industry, the companies which have adopted and benefited through this technology and the findings
& the conclusion.
✓ Hybrid Technology:
A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle.
Power sources include: ▪ On–board or out–board rechargeable energy storage system (RESS) ▪ Gasoline or Diesel
fuel ▪ Hydrogen ▪ Compressed air ▪ Human ... Show more content on Helpwriting.net ...
In 1905, Mr. H Piper filed a patent for a gasoline engine–electric motor powertrain. According to him, the electric
motor would augment a gasoline engine, allowing a vehicle to accelerate from zero to 25 miles an hour in 10
seconds, much faster than the gasoline engines of that time. Ironically, when finally Mr.H Piper was granted the
patent a few years later, normal engines were capable of producing the same kind of acceleration.
Due to rapid advancements in the gasoline engine, the popularity of a hybrid car slowly diminished untill again in the
early to mid 1970s, the time of oil crisis. Many companies poured funds to build experimental Hybrid Electric
Vehicles. But as the oil became available again, the surge for HEVs died down immediately.
The Europeans and Japanese researching on reducing production costs and making HEVs more salable. Companies
like Toyota, Honda, Volkswagen, Mitsubishi came up with ways to reduce emissions and better the mileage.
Toyota introduced the Prius in 1997 (in Japan and in 2000 in the US) which proved to be a huge success. Recent sales
figures indicate that well over 300,000 units of Toyota Prius have been sold the world over justifying the concept of a
clean family car.
In 1999, Honda introduced its first production hybrid car, the Insight and then the Civic Hybrid in 2002.
Ford came up with the first hybrid SUV, the Escape, which hit the road in 2004. Quick on their path are

Lego's 'Assembling The Truck Driver'
Assembling the Truck Driver: 1. Attach the yellow head on top of the dark upper torso; The illustrations on the head
should be vertically aligned with that of the torso. Assembling the Truck. 2. Farthest from each other, attach each
grey rectangle with protuberances to the base of long grey rectangle. 3. On top of the farthest side of the long grey
rectangle, place the red Lego piece with ramp like structures so the ramps align vertically with the protuberances of
the other grey rectangle, and its pointed part faces the other end. 4. Side by side, Attach the two yellow squares side
hooks on the red piece so that the hooks point away from the entire structure. 5. Place the small yellow rectangles on
the remaining two circles on the red structure. ... Show more content on Helpwriting.net ...
Attach the red rectangular piece on top of the yellow squares with hooks. 7. Place the white ramp like structure with
slight curvature on the red rectangle, so that it covers the top of the small yellow rectangle and two circles of the red
rectangular piece. 8. on the other farthest side of the long grey rectangle, place the other red ramplike structure so that
the pointed part faces away from the entire structure. 9. On the circles of the red Lego, Place the white cuboid like
Lego, so that its base aligns with the floor. 10. Attach the small grey rectangle on top of the remaining two circles of
the red cube. The circle on the gray rectangle should be on top. 11. On the circle of the grey rectangle, attach the
small gray square with the hook. 12. Attach the grey bike handlebar piece to the hook. 13. Place the small
luminescent blue rectangular lego in front on the the grey square with the hook. 14. Attach the small white ramp on
top of the luminescent blue rectangle. The side with the small white ramp will be the front of the structure. 15. Attach
the yellow luminescent structure so that its base horizontally aligns with the pointed parts of the red Lego. 16. Attach
the small grey rectangular Lego piece below the yellow luminescent

Case Study: Describe Hyundai's Competitive Behavior
Q1 Describe Hyundai's competitive behavior
Competitive behavior regard with the set of competitive actions and competitive responses the firm takes to build or
defend its competitive advantages and to improve its market position. Competitive behavior completed by strategic
actions or responses or tactical action or responses. The drivers (awareness, motivation and ability) influence the
firm's competitive behaviors, as shown by the actions and responses it takes while engaged in competitive rivalry
(Ireland, Hoskisson&Hitt). The justification as follows:
Awareness is referring he extent to which competitors recognize the degree of their mutual interdependence that
results from: Market commonality and resource similarity.
When managers are ... Show more content on Helpwriting.net ...
Hyundai Co.'s spending on R&D and plant expansion to support the firm's desire to be one of the world's largest
carmakers by 2010 are strategic actions. Hyundai has developed research and development centers in 6 different
locations and has smaller R&D offices all over the world. Hyundai business guaranteed to innovation yielded positive
results and the business has become one of the automotive leaders in producing, durable, reliable, and high quality
safe cars. It has granted numerous rewards for example Hyundai Corporation was reward the latest North American
Car of the Year in 2012.
Regerence:
Interbrand (2013). Best Global Brands 2012.
Madslien, J. at BBC Business News (2013). Hyundai and Kia gain from European crisis . Available at:
http://www.bbc.co.uk/news/business–21686822
Ingram, A. at Green Car Reports (2013). Hyundai, Kia Face Federal Lawsuits For Overstated Gas Mileage. Available
at: http://www.greencarreports.com/news/1080295_hyundai–kia–face–federal–lawsuits–for–overstated–gas–mileage
Hyundai Corporate Information (2013). Company overview. Available at:
http://worldwide.hyundai.com/WW/Corporate/InvestorRelations/CorporateInformation/CompanyOverview/index.html
Wikipedia(2013). Hyundai. Available at:

Summary: Is It Legal To Tint Car Windows
Is It Legal to Tint Car Windows in Florida?
Yes, it is, within certain guidelines. In 1991, the Florida State Legislature enacted regulations concerning darkening
your vehicle's windows or applying reflective tint. VLT stands for "Visible Light Transmission," and it is measured as
a percentage of visible light allowed through your car windows. The regulations are quite specific and vary slightly
for vans and SUVs as compared to cars. The rules are also different depending upon where in your vehicle the glass
is found, generally much stricter at the front of the car and less so at the rear.
For automobile windshields, non–reflective tint is allowed above the manufacturer's AS–1 line. That line varies by
vehicle, but it is usually found about

Rio Research Papers
Fourth–generation Kia Rio rolls out.
Demand for small cars is down, but don't tell that to Kia Motors. The Korean automaker is well entrenched in the
segment, offering both the subcompact Rio and the compact Forte.
The Kia Rio rolled out in 2001 and we've seen it grow since, although it remains Kia's smallest and least expensive
model, slotting beneath the Forte. Kia has always offered a Rio sedan; early on you could also choose a small wagon,
but that body style was soon replaced by a five–door hatchback.
For 2018, the fourth–generation Kia Rio arrives, offering a fresh take in a segment desperately needing something
new. Indeed, as automakers continue to build more SUVs, entry–level models see few updates or manufacturers may
abandon ... Show more content on Helpwriting.net ...
Even then, tall passengers may find rear legroom wanting.
After spending many hours behind the wheel of the Rio, I can say that seat comfort is adequate at best. Happily, I
avoided the back pain similar cars have given me, so there is that attribute. Kudos to Kia for supplying the Rio sedan
with such a large trunk – 13.7 cubic feet, although I think the utility of the hatchback would suit most people.
You'll find soft–touch materials, plastic surfaces and brightwork trim throughout the Rio's cabin. Texturized surfaces
provide a pleasing appearance – I like what automakers such as Kia have done to give extra attention to their smallest
models. Low cost shouldn't mean cheap.
Standard equipment includes cloth seats; a red accent leather package option is on the EX grade. The top trim also
has a leather–wrapped steering wheel and shift knob. All models have air conditioning and locking doors. Power
windows, cruise control, and a center console with a sliding armrest and storage area are in the S and EX models.
Safety Highlights
If there is an inherent weakness with the Kia Rio, it has been the compact's safety scores. The previous generation
model received top scores from the Insurance Institute for Highway Safety (IIHS) in three categories: moderate
overlap front, roof strength, and head restraints & seats. In side testing, the Rio picked up an acceptable score; in
small overlap front testing the score was marginal.
We're expecting scores to

Company Overview Of Kia Motors Corporation
Company overview: Kia is one of the leading automobile manufacturers based in South Korea. They manufacture
and sell a broad line of automobiles such as commercial, passenger and recreational vehicles. They also contributed
in the technology making of eco–friendly cars such as the hybrid electric vehicles. In South Korea, Kia has six
research and development centers and three operational hubs. Their vehicles sell in many places such as: America,
Western and Eastern Europe, the Middle East, Africa and Asia–Pacific. (SWOT & Financial Report. London:
Progressive Digital Media, 2014. ProQuest)
History:
In 1944 Kia Motors was incorporated as Kyungsung Precision Industry but soon changed their name to Kia Industrial
Company (much easy on the ears). Kia listed its shares in the Korean Stock Exchange in 1973. In 1990 the company
name was changed to Kia Motors Corporation. Due to finances the company was taken over by Hyundai Motors in
1998. Between ups and downs the company managed to stay afloat. (SWOT & Financial Report. London:
Progressive Digital Media, 2014. ProQuest)
"Kia sounds surprisingly playful for a car manufacturer 's name and as the brand 's tag line reads, they really are all
about the power to surprise." The Korean car builder has done so from its very inception in 1944 when it began as a
steel tubing and bicycle parts producer. Six years later, Kia would reveal Korea 's first bike. The manufactured light
means of transportation like scooters and motorcycles

Hyundai Case Study
About HMC The Hyundai Motor Company (HMC) is the largest South Korean automobile manufacturer, which is
the fifth largest automaker in the world. In 2006 and occupied the 10th place in the world ranking of OICA. In 2007
Hyundai again have excellent grades in initial quality survey by JD Power, one of the indicators of the industry most
respected and that measures the performance of cars and customer satisfaction during the first 3 months of use. In
Korean, the word Hyundai means "modernity". The brand was created in 1947 by Chung Ju–yung, the dominant
figure of the Korean economy from 1960 until his death in 2001. Hyundai built its first car in 1968, the compact
sedan Cortina, under license from Ford. In 1975, he made his first own ... Show more content on Helpwriting.net ...
Moreover, HMC and Shell have been working together since 2005, which have supported the development and
execution of various local marketing, promotion, service programs and activities. Shell runs a number of programs
with Hyundai dealerships and workshops to increase customer satisfaction and loyalty. These include the Before
Service program, a free car health check for customers and the Quick Service Program, which provides a quick and
convenient oil change and service for Hyundai car owners. Hyundai's alliance with Shell enables them to extend their
reach and network across the global automobile system and provide world class service to their partners. Table 1
SWOT Analysis |Strength: |Weakness: | |Return vehicle free of charge within first year purchase. |the risk of high
failure rate of family businesses because of its | |Won high scores in many product evaluation and consumer surveys
|complexity, informality and discipline | |Strong product quality and adopting marketing strategies |Problems between
labor and management. | |Opportunity:

Animal Cruelty
Kia Motors is a company that sells the Kia Soul, an electric car. I started noticing people driving these cars a few
years ago after seeing the company's commercial. The commercial contains dancing hamsters with fun lights, music,
and colors. This attracts people and gets them thinking that if they buy this car then they will have fun too. The car
also comes in different colors and is designed in a streamlined shape to give it a futuristic look. This is a great
strategy not only to sell the product, but also to help the world "Go Green." A part of the company's philosophy is,
"As considerate citizens of the world, we want to make exemplary and sustainable contributions to the environment."
Electric cars are made to help stop pollution. ... Show more content on Helpwriting.net ...
Despite the fact that there are many tests today that are faster and cheaper that do not require the use of animals, there
are multiple cosmetic companies that still support animal cruelty. One type of test that is done on animals is the acute
toxicity test. It determines the toxic consequences of a single, short–term exposure to a product. They are given to
animals in high doses by force–feeding, inhalation, or absorption through the skin. Also, companies often use rabbits,
because their eyes are similar to the human eye. They use rabbits to test their perfumes and makeup products to see if
they are eye irritants. The animals go through severe abdominal pain, convulsions, seizures, and/ or paralysis.
(peta.org). If cosmetic companies keep using the same type of animals for their tests, there will not be many of those
animals left in the world. Eventually, leading to extinction. What they do not realize is that all living organisms and
their environments are all interconnected. The worldwide web is interdependent. If one species goes extinct, it will
start a domino effect and it is destined in the end to influence us. Small changes lead to big problems that are not a
quick fix. The loss of one type of creature can upset the planet's

Automobile Industry
Auto Industry 2009
An important issue regarding business ethics is the theory of moral hazard which occurs when a person or business
behaves differently when insulated from a certain risk. Moral hazard theory states that when a person or business is
insured against the consequences of a particular event, this increases incentive for the insured to behave in a way that
will cause the event (Glassman, 2009). The current government bailout of General Motors and Chrysler provides a
vivid demonstration of moral hazard. In order to prevent bankruptcy, the Canadian government bought stakes in both
companies totalling 14 billion dollars (Watson, 2009). Chrysler is now owned by Fiat while GM has appointed
several Canadian government officials as ... Show more content on Helpwriting.net ...
The package also includes special license plates that allow Volt owners to drive in transit lanes. McGuinty claimed
that this package will encourage Canadians to buy "greener" vehicles. However, the Ford Fusion, Honda Insight and
Toyota Prius, none of which come with a subsidy package, are all more fuel efficient, and therefore "greener", than
the Volt (Morgan, 2009). There is no reason for GM to improve the Volt's design or fuel efficiency because the
stimulus package alone gives them a competitive advantage. This is a blatant attempt at policy–changing in order to
promote a company in which the government has stakes. A moral hazard exists in this case not only when these
companies are facing bankruptcy, but also for during product development and promotion.
Overall, the Canadian government's bailout of these automobile manufacturers was a mistake. Not only is it illogical
to financially reward a company that reacted poorly to economic uncertainty, it also creates an immense moral
hazard. Since the rescue package has done very little to protect Canadian jobs and goes against public and expert
opinions, it only seems to be benefitting the executives that created a need for the bailout in the first place. As a
result, automobile manufacturers as well as other corporations will begin to believe that no matter how many bad

Pathos, Pros, And Cons And Uses Of The Hyundai Commercials
One product most people use in their everyday lives are vehicles. I have chosen two commercials, one advertising the
Honda Ridgeline and the other marketing the Hyundai Elantra. In the Honda commercial, a farmer tends to his sheep,
that start singing as soon as the farmer drives away. The Hyundai commercial is very comical, showing a town where
everyone is Ryan Reynolds to catch your attention. These commercials use pathos, ethos, and logos to sell their
product. Advertisements use many forms of persuasion to get people to buy their product. One of these is pathos,
which appeals to the emotions of the audience and evokes their feelings. In the Honda commercial, one can see sheep
in the pasture singing to "Somebody to Love" after the farmer drives off in his new Honda Ridgeline. This is very
humorous, considering sheep do not speak, let alone belt out notes from Queen. Not only are there singing sheep, but
there is a talking dog towards the end of the commercial which tells those who are watching about the Honda
Ridgeline ("Honda Ridgeline Super Bowl Commercial" internet). This is similar to the Hyundai commercial, which is
also very amusing. The audience can see two women driving through a neighborhood, where every person is Ryan
Reynolds. This shows pathos, because it appeals to the viewers emotions by laughing at the comical commercial
("Ryanville– Hyundai Super Bowl" internet). Another form of persuasion commercials use is ethos, which appeals to
one's ethics. In the

Case Study: An Overview Of The Hyundai Motor Company
INTRODUCTION: Chung Ju–yung founded Hyundai Motors in 1967. The main headquarters of this company is
based in South Korea. The main area it specializes is automobile industry. They first started with assembling cars and
trucks for Ford. The first car they launched was Hyundai Cortina in 1975, which was in tie–up with Ford Company.
Just in 2 years period of time they were the 13th largest in the world with the share of 2% in the global retail market.
History– In just less than 50 years they became the 5th largest automaker in the world, with the sale of 4.05million
cars in year 2011. By realizing that world–class experts can lead the company to earn huge profits, Chung (the
founder of the ... Show more content on Helpwriting.net ...
Since the first possession structure was totally limited by Ju–Young Chung and his beneficiaries, the administration
and responsibility for Motor Company totally cover. It's arranged objective and choice making procedures were
vanquished by the Chung family's unified predominance and emperorship. Notwithstanding, such a patriarchal
ownership and administration structure permitted Hyundai Motor Company to seek after more autonomy over its
outside connections. Like when Hyundai Motor Company went into a key relationship with Ford, Ju–Young Chung
declined to move his choice making power to Ford. Hyundai Motor Company picked Mitsubishi in 1972, as opposed
to an individual from the America Big–3 or Toyota as its joint endeavor accomplice in light of the fact that this made
it simpler for Hyundai Motor Company to secured vital autonomy over its own innovative and business sector
improvement. What's more, the full monetary and work force support from Hyundai Motor Company Mother
Company the Hyundai Engineering and Construction Company, which was additionally claimed and oversaw by the
Ju–Young Chung, gave him influence to direct Hyundai Motor Company his

Hyundai

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