2. THE INDIAN AUTO INDUSTRY BECAME THE 4TH LARGEST IN THE WORLD WITH
SALES INCREASING 9.5 PER CENT YEAR-ON-YEAR TO 4.02 MILLION UNITS IN
2017. IT WAS THE 7TH LARGEST MANUFACTURER OF COMMERCIAL VEHICLES
IN 2018
INTRODUCTION
Automobile exports grew 14.5 per cent
during FY 2019. It is expected to grow at a
CAGR of 3.05 per cent during 2016-2026.
3. COMPITITIVE RIVALRY
1.To many competitors in
car manufacturing, few in
cvs2,2-wheelers, and
tractors.
2.low customer loyalty
3.Low switching cost.
SUPPLIER POWER
1.Fragmented suppliers of
raw materials.
2.Small size of suppliers
in relation to automakers.
3.No real supplier power.
Buyer Power
1.small size of buyers/orders.
2.Extreme price sensitivity.
3.High ability to substitute.
4.Low cost of substituting.
5.Low buyer power.
THREAT OF SUBSTITUTION
1.Low cost of substitution.
2.Too many product option
available.
THREAT OF NEW ENTRY
1.Capital and labour intensive.
2.Trained manpower available, or can be trained.
3. Economics of scale for large manufacturers.
4.No cost advantages
PORTER’S 5 FORCES
4. ABOUT FORD
Ford Motor Company is an American multinational automaker that has its main headquarters in Dearborn,Michigan,
a suburb of deteroit. It was founded by Henry Ford and incorporated on june 16,1903
Ford also owns brazillian SUV manufacturer troller.
Ford is the second largest U.S.based automaker and the fifth-largest in the world based on 2015 vehicle production.
Henry Ford was born July 30, 1863, on a farm in greenfield township, Michigan
Ford married Clara Jane Bryant (1866–1950) on April 11, 1888, and supported himself
by farming and running a sawmill. They had one child Edsel ford.
5. SWOT ANALYSIS OF THE COMPANY
STRENGTH
WEAKNESS
OPPORTUNITIES
THREATS
1. Innovative features like Microsoft SYNC built in
2. Eco Boost model delivers maximum effeciency
3. From the Ford's stable which is one of the biggest automobile brand
1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV( or a mini SUV)
1.Expanding Indian middle class with increasing disposable income
2.Acceptance of SUV (and mini SUV) in households
1.Increasing fuel costs
2.Competition from other big automobile giants
3. Political Environment
4. Recession
8. PRODUCT INFORMATION
STRENGTH
WEAKNESS
OPPURTINITIES
THREATS
1.Eco Boost model delivers maximum effeciency
2.From the Ford's stable which is one of the biggest automobile brand
3.It is cheaper when compared to conventional SUV's
1.Expanding Indian middle class with increasing disposable income
2.Acceptance of SUV (and mini SUV) in households
1.Increasing fuel costs
2.Competition from other big automobile giants
3. Political Environment
4. Recession
1. It is not very powerful when it comes to comparison with SUV's
2. Does not have features like 4x4 wheel drive which is expected in a SUV
9. PRODUCT
• BRAND- FORD
• VARIANTS- 12
• SLOGAN- GO FURTHER
• Ford follows mainly
two types of pricing
strategy
• 1. Market Oriented
pricing strategy
• 2. Premium pricing
strategy
PRICE
MARKETING MIX
10. PLACE
• Manufacturing plants have
been set up in six of the
seven continents with
worldwide factories
and dealers.
• Near Chennai, in Maramalai
Nagar, the company has
opened a manufacturing
plant in a 350-acre place
with an initial investment of
1700 crores.
PROMOTION
• Advertising
• Sponsorship
• Sales Promotion
• Public relations
12. PLC OF ECOSPORT
SALES
TIME
Introduction Growth Maturity Decline
The product life cycle of ford Ecosport in India is early
maturity stage.
From past 2 years the sales trend of ford Ecosport is
showing slow and fluctuating
The company also have updated variant launched in 2019.
A large number of substitute are also available for
customers, The Company trying to make the product more
innovative to increase the sales.
E-car
Car
Trucks- Comers SUVs
13. 1.SEGMENTATION
GEOGRAPHIC SEGMENTATION
-FORD aims to grab the market of
UK as well as India, China,
Malaysia.
PHYSIOGRAPHIC SEGMENTATION
-FORD comes at reasonable price
BEHAVIOURAL SEGMENTATION
-with the benefit for safety and
fuel efficiency
DEMOGRAPHIC SEGMENTATION
-FORD focus aims for young
people, ladies and average
income consumer
14. 2.TARGETING
A target market is a group of customers a business has decided to
aim its marketing efforts and ultimately its merchandise towards. It’s
a group of people considered likely to buy a product or service.
3. POSITIONING
Ford motors use value-based positioning strategy to create
emotional and inspirational touch with the customers
16. • Gross Profit Margin = Gross Profit/ Revenue X 100
= (Revenue- Cost Of Goods Sold) / Revenue X 100
= (36990 - 32282) / 36990 X 100
=12.73%
• Net Profit Margin= Profit After Tax / Net Sales X 100
= 3677 / 148294 X 100
= 2.48%
• CURRENT RATIOS = CURRENT ASSETS/ CURRENT LIABILITIES
= 114649/95569
= 1.19
• INVENTORY TURNOVER RATIO= COST OF GOODS SOLD/ AVERAGE INVENTORY
=136269/11220
= 12.15
Finance of ford
