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Presentation given to the Alabama Gulf Coast Chamber of Commerce, May 2010.
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- 1. Social Media ToolsbyAngela Doucet Rand, MLISHead of Information ServicesUniv of S. AL Baldwin County www.myusabc.org
- 2. Making friends: influencing perceptions Image: http://www.flickr.com/photos/pagedooley/3057952953/sizes/l/
- 3. The AgendaConnecting with Social Media Here comes everybody. We aren’t in Kansas anymore. Who moved my cheese? Flickr photo sharing YouTube videos LinkedIn FaceBook
- 5. Tech Toys impact Twitter usage 4 or more devices: 39% 3 devices: 28% 2 devices: 19% 1 device: 10% Devices include laptops, cell phones, game consoles, Kindles, ereaders, etc.
- 6. Impact of the internet 72 % Agree 26% Disagree By 2020, innovative forms of online cooperation will result in significantly more efficient and responsive governments, business, non-profits, and other mainstream institutions.” Organizational resistance to change. Different institutions will be affected at different rates. Businesses will change before organizations/non-profits 2020 is too soon.
- 9. In 1965 Gordon E. Moore, co-founder of Intel, proposed a concept that would later be deemed "Moore's Law". He proposed that the number of transistors that could be cost-effectively placed on a computer chip would double every 12 months.
- 12. The Old Plan Phase 1: Uncritical acceptance.Phase 2: Wild enthusiasm.Phase 3: Dejected disillusionment.Phase 4: Total confusion.Phase 5: Search for the guilty.Phase 6: Punishment of the innocent.Phase 7: Promotion of nonparticipants. — Harsh Reality of IT Project Life Cycle.
- 13. The new social media plan Tagging Sharing Contacts Friending Commenting
- 35. A paradigm shift is afoot!
- 36. The road ahead “It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono
Editor's Notes
- Social Media can be an avenue for building a profile for your self or your business. It’s social!
- Here’s the agendaWhouses social networks? Adoption rates.Social network landscapes. Tech use trends.Growth and change in use of technologies.Where is online social media going? What are the trends.
- The number of adults using the internet is growing. “Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of internet users said they use a status-update service.” PewThree groups of internet users are mainly responsible for driving the growth of this activity: social network website users, those who connect to the internet via mobile devices, and younger internet users – those under age 44.
- In addition, the more devices someone owns, the more likely they are to use Twitter or another service to update their status. Fully 39% of internet users with four or more internet-connected devices (such as a laptop, cell phone, game console, or Kindle) use Twitter, compared to 28% of internet users with three devices, 19% of internet users with two devices, and 10% of internet users with one device.
- By an overwhelming margin, technology experts and stakeholders participating in a survey fielded by the Pew Research Center’s Internet & American Life Project believe that innovative forms of online cooperation could result in more efficient and responsive for-profit firms, non-profit organizations, and government agencies by the year 2020.
- To start with, everybody has one of these! Increasingly American households have at least one computer also. Today they may even have an iPad or Kindle. Remember, this past Christmas on Amazon.com more ebooks were sold than physical paper books.
- Flickr is an online photo sharing website. People upload and share their photos with others. Photos can be marked with various levels of privacy or shared with anyone.
- For the recently completed Alabama Reads program BPL twittered about events and included links to their Flickr page.When using Flickr you want to have a complete profile filled out and the idea is to get viewers to click through your pic and be intrigued enough to click through to your profile, which will include links to your main web page.Comment on others photos and they will be curious enough to view yours and comment on yours. You get click through returns.
- A personal Flickr user. Posts about a cute house for sale. Adds comments. Gets a response from another Flickr user who tells him some inside info regarding the realtor.
- There were at least 60,000 pictures of homes for sale on Flickr.
- Flickr had some of the best images describing the oil spill. There were also lots of photos of animal life and oil. Flickr and other social media serve as the first voice during tragedies.
- During national disasters social media sites often have the most current info posted. It’s posted quickly
- And fun times are also posted so people can see for themselves that there is no oil on the beaches here!
- What about video?Post-modern juxtaposition. Still. Over 2 million views. People want the RINGTONE. The Mp3 on iTunes!
- I don’t want to scare you but they have a FB page! Fans! Of minivans! If you like them, then LIKE! Them and become a fan (or something) because FB keeps changing what is being shared.
- This week YouTube celebrated it’s 5th birthday! It exceeds over 2 billion video views PER DAY! (http://mashable.com/2010/05/17/youtube-2-billion-views/ )
- We use FaceBook to connect with our students. Because we have a personal account for our FB, everything we post shows up in our friends’ newsfeed. This is a great way to connect to our students and faculty.
- http://www.civic.moveon.org/facebook/chart/
- LinkedIn is the social media version of a Rollodex! You can post your resume, make connections, share connections, link to your professional web pages, show your twitter feed, and talk to people in your field of interest. You can also see the connections of your connections. On LinkedIn you make recommendations for people. It’s very business oriented. People aren’t post pics of their cats on here.
- Don’t forget about having a nice blogging platform so that you can post some more permanent information and invite some comments. Use the blog as a landing page for customers. Put links to your social media sites on the blog so it’s easy for users to find. Keep it fresh. Use feeds and streaming news from twitter to keep it updated.
- Create your brand. Put it on all of your social media. Hire a “new Media” specialist if you have to. Hanging posters in windows isn’t going to cut it for much longer.
- Things are changing rapidly! Customers want to be able to tell you about their experiences. Listen. Listen to the good stuff, let your follows defend you when necessary. Try not to be on the defensive.ROI: It’s social. You can’t get away with NOT doing it.