Impact of the Globalization of social media : Social media, if used strategically, is one of the most powerful tool to communicate and engage with masses. While brand marketers are innovatively using the web to engage with potential customers, there are many who harnessed this impactful platform to raise attention and initiate action on social causes. There have been some majorly successful campaigns that used an out of the box approach of inducing a comic factor to grab attention of the masses. These campaigns, besides tickling audience's funny bone, also instigated a sense of responsibility in them to participate in a larger than life issue behind the humour. Social media trends can be very influential and make a real difference. From clicktivism like the ALS Ice Bucket Challenge from 2014 to the many movements promoting inclusivity and body positivity, social media has been a catalyst for many positive changes in our society. However, there's a different breed of social media trends that serve no good purpose. And actually, can be dangerous to anyone replicating them. The very worst development in social media during 2021 was the acceleration of pernicious political posts. Social media has been a friendly platform for spewing irresponsible ideology for years, but 2021 set a new record. And then other trends emerged on Facebook, Instagram, and TikTok that proved dangerous and, at times, have resulted in serious injuries as well as death. From the "choking game" to"Devious licks," as well as "slap a teacher" contest, are all very disturbing. These platforms are now upstream of both politics and culture, they set the norms for our societies. The solution is reducing the virality. No one company can do that alone, it has to be across Facebook, TikTok, Instagram, Twitter, all at once. Regulations Concerns about the public regulation of social media platforms emerged after the 2016 presidential elections in the U.S. and the U.K. with the Brexit referendum, The government of Pakistan recently passed a new set of regulations that critics say will give the government more control over how Pakistanis can use social media. The "Citizens Protection (Against Online Harm) Rules, 2020" oblige social media platforms like Facebook, Twitter and Google to block or remove posts that are considered objectionable by the government. The government can also acquire data and information from the companies.

1. Impact of the Globalization of social media :
Social media, if used strategically, is one of the most powerful tool to
communicate and engage with masses. While brand marketers are
innovatively using the web to engage with potential customers, there are
many who harnessed this impactful platform to raise attention and initiate
action on social causes. There have been some majorly successful
campaigns that used an out of the box approach of inducing a comic factor
to grab attention of the masses. These campaigns, besides tickling
audience's funny bone, also instigated a sense of responsibility in them to
participate in a larger than life issue behind the humour.
Social media trends can be very influential and make a real difference.
From clicktivism like the ALS Ice Bucket Challenge from 2014 to the
many movements promoting inclusivity and body positivity, social media
has been a catalyst for many positive changes in our society. However,
there's a different breed of social media trends that serve no good purpose.
And actually, can be dangerous to anyone replicating them. The very
worst development in social media during 2021 was the acceleration of
pernicious political posts. Social media has been a friendly platform for
spewing irresponsible ideology for years, but 2021 set a new record. And
then other trends emerged on Facebook, Instagram, and TikTok that
proved dangerous and, at times, have resulted in serious injuries as well
as death. From the "choking game" to"Devious licks," as well as "slap a
teacher" contest, are all very disturbing.
These platforms are now upstream of both politics and culture, they set
the norms for our societies. The solution is reducing the virality. No one
company can do that alone, it has to be across Facebook, TikTok,
Instagram, Twitter, all at once.

2. Regulations
Concerns about the public regulation of social media platforms emerged
after the 2016 presidential elections in the U.S. and the U.K. with the
Brexit referendum, The government of Pakistan recently passed a new set
of regulations that critics say will give the government more control over
how Pakistanis can use social media. The "Citizens Protection (Against
Online Harm) Rules, 2020" oblige social media platforms like Facebook,
Twitter and Google to block or remove posts that are considered
objectionable by the government. The government can also acquire data
and information from the companies.