Nabca presentation 2010
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Presentation on Social Media given at NABCA 2010 in Tulsa OK.
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Nabca presentation 2010
- 1. University of South Alabama Baldwin County Branch Campus Social Media andWeb 2.0: It’s social! Angela Doucet Rand, Head of Information Services, MLIS Dr. Phil Norris, Director USA Baldwin County Campus Dr. CindyWilson,Associate Director USA Baldwin County Campus NABCA Presentation March 2010
- 2. IN THE BEGINNING …
- 3. Taking the leap: first things first. 1.Establish synchronicity 2.Consider your resources 3.Discover obstacles 4.Measure 5.Share! 6.Plan ahead
- 4. If you are going through hell, keep going. • Money isn’t everything, but it sure helps. • Creativity is thinking up new things. Innovation is doing new things.” —Theodore Levitt
- 5. You will have to call on someone Who’s job is it? Consider personality Time
- 6. Brand your stuff! Image: Flickr: Paul_Mayner
- 7. THE ROAD AHEAD “It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” — Edward de Bono
Editor's Notes
- 1.This is what we started with. We (PR, director, assist. Director, tech assistant, etc) began working to develop a presence online. Our budget for marketing was pretty low.
- What is synchronous for you? Maybe it means that you mail out SAS postcards. For some it might be using blogging software or by putting a comments box on your web site. Synchronicity for us meant making our presence known online. We don’t have a comments section on our blog but we will incorporate that soon. We had some hurdles to leap to get the program going. In-house buy-in was pretty easily accomplished. Everyone on staff saw the need for online social media. Getting students, faculty and locals to go to the blog rather than call for class room schedules and closings, events, has taken some time but it has gotten better each semester. Roll out on social media is a lengthy process. You will still need to use some print media for a while to let everyone know what you’re doing. That means putting the website, FB, twitter, Flickr, etc links on all of your announcements and flyers. To get local buy-in on a large scale we partnered with the Chamber of Commerce and then planned and hosted a social media conference. Very successful! We plan to conduct the conference twice a year to keep everyone up to date on new technologies and continue the buy-in. It’s the “Free” stuff we give our audience, which is an important element of online social media. Track your progress. Allison and I have had a conversation re measuring outcomes and its really hard to map online social media directly to student recruitment and retention but one thing is sure; not having a presence online puts you behind the times. What I’ve noticed is that academia talks a lot about academic freedom and intellectual property and the power of education, but as soon as you start talking about them having a FB account they want to know what the ROI is! Being online is not about ROI. It’s about being social! Connect with other ed that is doing the same. Make your blog the homepage in the computer lab, hold conference, have monthly SoMe meetings, recruit non-credit classes to teach SoMe skills,
- Churchill: If you’re going through hell, keep going! It’s mucky out in the social media arena and that is often hampers the embracement of social media. You’re going to have to let go of some control. On the other hand, You’re going to be able to get creative and do some things that fit your audience. There’s work to be done! Most social media platforms offer free services with optional value added services. It’s not my job! Who’s job is it?
- Best Practices for display: (make a slide) 1. Get, use and share your logo. Use a picture of a person on your twitter account. Maybe a group picture on your FB account. People like to look at pictures of people! This has the added bonus of eliminating “cold feet” when a prospective student (or current student) needs to approach someone in the office.
- Second Life: Library work is in progress; work to get land in SL on Jaguar Island embedded e-librarian;