The impact of technology on social interaction

1. SOCIAL
INTERACTION
WITHIN 10 YEARS
IMPACT OF TECHNOLOGY ON SOCIAL
INTERACTION
ADEDOLAPO T. ADEBAYO

2. DISCLAIMER
Any views or opinions presented in this presentation are solely those of the
author and do not necessarily represent those of the referenced bodies.
Although care has been taken to ensure the accuracy, completeness and
reliability of the information provided, the author assumes no responsibility
for the consequences of use of such information, nor for any infringement of
third party intellectual property rights which may result from its use. All
sources have been referenced where applicable.

3. SOCIAL INTERACTION
We moved from this…

4. …to THIS
There are technological solutions to just about every social need!

5. need a date?

6. SOCIAL MEDIA HISTORY & EVOLUTION
THE HUMBLE BEGINNINGS OF SOCIAL MEDIA
1990 – 2.6million Internet users
1991 – World Wide Web goes public, first web
page created
1994 – First blog “Justin’s Links”
1995 – First homepage service
1996 – ICQ, a free instant messaging software
1997 – Hotmail, AOL instant messenger
1998 – Google, a major internet search engine
2001 – Wikipedia, Apple iPods
2002 – Friendster
2003 – Linkedin, Myspace.com, Photobucket
2004 – Facebook for Harvard Students, Flickr
2005 – Facebook for high school students,
Youtube
*WMAU – Worldwide Monthly Active Users
2006 – Twitter, Slideshare, 400million searches
per day on Google
2007 – Tumblr
2008 – iPhone
2009 – 350million Facebook users, “unfriend”
added to Oxford American Dictionary
2010 – Instagram, Pinterest, Bing 400million
Facebook WMAU
2011 – Social media accessible virtually
everywhere, 177million Twitter WMAU,
550million Facebook WMAU, Google+
2012 – 1billion Facebook MAU, 185 million
Twitter WMAU, 269million Google+ WMAU,
2.4billion Internet users
2013 – 1.15billion Facebook WMAU, Google+ now
second highest with 359million WMAU ,
241million Twitter WMAU, “Selfie” is Oxford
Dictionary word of the year

7. SOCIAL INTERACTION TODAY
2014 - SOME NOT-SO-HUMBLE STATS
• Social media is now the top Internet activity – users spend more time on
social media than on anything else on the Internet (yes, even pornography
and email)
• About 60% of social media time is spent on mobile phones and tablets.
Android tablets account for 62% of the global market share.
• Twitter have 255million active users
• There are more than 1.28billion monthly active users on Facebook

8. SOCIAL INTERACTION TODAY
2014 - SOME NOT-SO-HUMBLE STATS
• More than 2 users sign up for a LinkedIn account every 2
seconds – 238million users
• With about 200million users, over 20billion photos have
been uploaded on Instagram
• Females seem to be more interested in Pinterest than males
are (80% of users are female)
• From pouts to duck faces, “selfies” have taken over the
world – over 93million are taken each day!
• According to Google, we check our phones 100billion times
a day!

9. SOCIAL MEDIA GROWTH
PROJECTIONS BASED ON PAST GROWTH TRENDS
2500
2000
1500
1000
500
0
Worldwide Monthly Active Users
• Figures are in Millions
• 2011 & 2014 figures are actual
• Predictions are based on the Compound Annual Growth Rate (CAGR) formula over a
4year period
2011 2014 2018 2022 2026
Facebook Google+ Twitter Instagram

10. SOCIAL INTERACTION IN 2025
LESS TALK
Right now, over 50% of people talk to people
more online than in person – by 2025, this is
expected to have increased to about 85%.
With fewer and fewer interacting in person, we
can expect to see some experimenting with
hologram technology and more online video
communication.

11. SOCIAL INTERACTION IN 2025
SOCIAL MEDIA BECOMES THE NORM
Facebook, Google+, Twitter and Instagram have shown no
signs of decline.
Assuming growth continues in line with trends, monthly
active users would be 2183mn, 915mn, 362mn and
869mn respectively in 10years time (see previous slide).
It is expected that by 2025, everyone on earth would have
access to the internet. Anyone with access via a
smartphone, tablet or computer (currently 40% of the
world’s population) will have an account on either/all of
these social media platforms.

12. SOCIAL INTERACTION IN 2025
THE WORLD IN YOUR HANDS
Using “hashtags” and “likes”, technology has become
a way to bring people from all over the world into
yours.
By 2025, the world would be even ‘closer’ than it
already is. Innovations in technology will continue to
create new ways for people to connect.

13. SOCIAL INTERACTION IN 2025
IMAGE CENTRIC COMMUNICATION
With fewer people reading, there would be a movement towards real time video
sharing such as Vine and Instagram.
Innovation is therefore key for text based platforms such as Facebook and
Twitter to keep up with video and image based social networks.
Commercial content will have to be either very entertaining or highly
educational to keep the audience interested.

14. SOCIAL INTERACTION IN 2025
POWER TO THE PEOPLE
Social media will be used to meet practically every need
including governance and politics.
The power of social media currently lies in the hands of
the mass of its users – the people. Top government
officials round the world now attempt to connect with the
population through social media.
Government surveillance – Governments worldwide seek
more online power and will strive to maintain security and
political control, which will lead to more blocking and
filtering of Internet content. Regulations promoting
openness however may be introduced to counter this as
such control would trump innovation.

15. SOCIAL INTERACTION IN 2025
THE FUTURE OF BUSINESS
Social media has quickly become a pillar in
business collaborations, business-consumer
interactions and brand marketing. In 2025, we will
see new developments such as senior citizens
being able to work from home using social media.
There will also be a higher level of corporate
surveillance, as employers already monitor
employees via social media activity. Online
consumer activity will continue to be exploited for
profit.

16. SOCIAL INTERACTION IN 2025
EDUCATION
All higher institutions would offer online courses with
student-lecturer interaction being 100% online
No more paper text books!
Online home-schools for parents who prefer to
educate their children from home.
More Social Media Marketing and Digital Business
Management graduates from higher institutions as
such professionals will be highly sought.

17. SOCIAL INTERACTION IN 2025
SOCIAL PRIVACY AND SECURITY
Did u know that data viewed on your Facebook page
is tailored specifically to you, based on your “likes”?
Enjoy the little bit of privacy you have left because
by 2025, it may not exist.
People sometimes download malicious software
along with apps on their mobile devices. Some of
these malicious software are designed destroy user
data, reveal private information or even impersonate
users.
Social media giants Facebook, Google, Pinterest,
LinkedIn and Tumblr have all been victims of
hacking. By 2025, we can expect to see a higher
percentage of online crime.

18. SOCIAL INTERACTION IN 2025
GOODBYE TO CHILDHOOD AS WE KNOW IT
Children under10years are going to use digital
technology more than any generation before them.
From math to languages to stories, there are numerous
children applications for parents to choose from.

19. SOCIAL INTERACTION IN 2025
GOODBYE TO CHILDHOOD AS WE KNOW IT
From as little as age 2, children become tech-savvy and 60% of parents do not
supervise their child’s technology usage. There is debate as to whether such
exposure is positive or not.
Whatever the case, we can expect to meet children that don’t know what a
‘playground’ or ‘colouring book’ is by 2025.

20. TECHNOLOGY & SOCIAL INTERACTION
Social media has evolved to become a “need”
74% of 16-24 year olds claim that they need their mobile devices
and cannot function without them. By 2025, this will be the
normal way to socialise.
What was once considered a trend or luxury has become an
addiction.
Admit it or not, investment in social media and technology has
become a necessity. It is fast becoming a pillar in research,
business marketing and social experiments – about 90% of the
world’s data was created within the last 2 years all thanks to
social media.

21. TECHNOLOGY & SOCIAL INTERACTION
GOOD OR BAD?
With constant innovations from the tech giants such as Google, Apple and
Microsoft, we can expect to see social interaction platforms move along with
technological changes.
At this point in time, we cant tell if this change is positive or not, but social
media has taken over conventional social interaction and is changing the
world.

22. TECHNOLOGY & SOCIAL
INTERACTION
Good or Bad? You decide

23. SOURCES
• Phandroid
• outmarket.com
• mediabistro.com
• digitalbuzzblog.com
• webdesignerdepot.com
• Can Stock Photo,
• Google
• Business Insider
• New York Times
• Twitter.com
• Statista
• Brandwatch
• thinkprogress.org