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Flipbook- Taryn Cates

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For Better or For Worse- Utilizing Your Multi-Media Platform

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Flipbook- Taryn Cates

  1. 1. OR W0RSE? For Better, Do You Use your Multi-Media Platforms (Credit:John Smith and Mary Lupita via Google Images) (Credit: ectimes.org)
  2. 2. “ITS NO SECRET THAT THE SOCIAL MEDIA- GLOBAL, OPEN TRANSPORT, NON-HIERARCHICAL, INTERACTIVE AND REAL TIME- ARE CHANGING CONSUMER BEHAVIOUR AND WORKPLACE EXPECTATIONS” (DUTTA 2) (Credit: Alder Technology via Google Images)
  3. 3. Essentially, the internet is your own personal playground. Social media platforms allow for individuals to start from “relative obscurity, [and use] a low-cost, accessible, no-barriers-to-enter platform [and] become, for lack of a better word, famous” (Dutta 2) (Credit: ericcote via iStock)
  4. 4. However, perhaps fame is not the goal. Due to the fact, social media can exist throughout many media platforms, it can be utilized by the everyday person for a variety reasons (Dutta 2). (Credit: Steve Taylor via Flickr)
  5. 5. An individual’s personal platform and online presence is becoming essential, especially for millennials (Payne 1). ➤ What you post ➤ how you communicate ➤ and who you communicate with can be personal or professional, quantified or watched (Alter 1), and for an individual or business (Dutta 2). TARYN CATES KINGSTON WWW.TWITTER.COM/TARYN-CATES FILM240 @ QUEEN’S UNIVERSITY (Credit: glennw vis Google Images)
  6. 6. “VIRTUALLY EVERYONE HAS HEARD OF SUCH GLOBAL PLATFORMS AS FACEBOOK, YOUTUBE AND TWITTER” (DUTTA 2) However, an individuals social presence can exist in other ways besides social media. are all part of a larger multi-media platform. EMAIL ACCOUNTS SUBSCRIPTIONS APPLE IDENTIFICATION DATING PROFILES, EVEN E-BOOK ACCOUNTS (Credit:The Ultimate Cuff via Pintrest)
  7. 7. “ -Alexandra Alter For centuries, reading has largely been a solitary and private act, an intimate exchange between the reader and the words on the page. But the rise of digital books has prompted a profound shift in the way we read, transforming the activity into something measurable and quasi-public (Credit: Kasey Specian via Flickr)
  8. 8. What people read, how far they get, how long it took them is recorded and quantified— “Kindle users sign an agreement granting the company permission to store information from the device” (Alter 1) (Credit: Tom Whiting via Flickr)
  9. 9. This allows for Kindle, Amazon, Apple and Google to take that information and use it to recommend similar novels to the account (Alter 1), which in turn makes them more money. Credit: digiday.com)
  10. 10. SO, WHY DO SO MANY PEOPLE USE SOCIAL MEDIA? (Credit: S&S Online Marketing via Flickr)
  11. 11. FIRSTLY, OUT OF CONVENIENCE. Regarding one’s e-book profile, it is easier to travel with an e-reader containing hundreds of books than it is to bring hard copies. As well as, through your account it is usually cheaper (Alter 1) (Credit: Uber via Google Images)
  12. 12. ADDITIONALLY, IT IS AN EASIER WAY TO CONNECT PEOPLE WITH EMPLOYMENT OPPORTUNITIES, THROUGH ACCOUNTS LIKE INDEED, LINKEDIN AND OTHER JOB-POSTING BOARDS (DUTTA 3). LinkedIn is known as a place for job seekers to find employment and for entrepreneurs to raise
 funds” (Dutta 3). (Credit: Izabela Haber via Getty Images)
  13. 13. SECONDLY, IT IS ACCESS TO AN ABUNDANCE OF INFORMATION (MATRIX 8) For all generations, for many reasons (Matrix 6). Either by reading news articles posted on Facebook, other’s blog posts regarding their opinion, or by posting a survey or blog post yourself. (Credit: Gail Manza via Google Images)
  14. 14. Finally, it allows for people to “engage with an array of contacts—both internal and external—in order to strengthen and leverage relationships” (Dutta 2) (Credit: Tag Design via Google Images)
  15. 15. This is can be utilized through platforms such as Facebook and Skype to connect with distant family members(Matrix 20), business contacts, High-school friends, or ones children at Queen’s. (Credit: Queen’s University)
  16. 16. “Thus, although social networking cites have been recognized as useful channels for relationships management, inappropriate or conventional strategies can ignite social media crises” (Larissa & Theunissen 101). Therefore, when creating your social media platform, it is essential that the individual is aware of the risks. (Credit: Cybercaution)
  17. 17. SUCH AS THE RISKS INVOLVING YOUR OWN SOCIAL MEDIA STRATEGY: o Managing the line between your personal and professional spaces, should your colleagues be on your Facebook? (Dutta 3&4) o Managing intellectual capital – “corporate communications and legal departments tend to worry about employees who are active online” (Dutta 5) o Managing your progress— “the success of your social media strategy will depend on your resources and the quality and authenticity of your message?” (Dutta 5) How do you measure that successes? Do you do it based upon the number of followers of the number of likes your post gets? (Credit: Aplikasi Sosial via Google Images)
  18. 18. AS WELL AS THE RISKS REGARDING HOW- OR HOW MUCH- YOU ARE PERSONALLY USING THE SOURCE. All forms of media come with constraints (Matrix 9).“The latest figures show that Internet users spend most of their time of social networks.” (Larissa & Theunissen 97) “The study found that teens who are on social media for more than two hours a day, a full one- quarter of students in the study, report poor self-rated mental health, psychological distress, suicidal ideation or unmet need for mental health support.” However, this is primarily speculation; correlation, not causation. (Credit: Shutterstock)
  19. 19. The problem is when you are 17 or 16 or 15, part of your coping mechanism is social media and it is very difficult to uncouple those things. - Greg McGillis “ ” It becomes highly addictive, and users become increasingly easy to manipulate, vice versa. “In other words, social media could be part of the problem or part of the solution - or maybe both” (Payne 1) (Credit: Crime Stoppers)
  20. 20. The strengthening and leveraging relationships, as aforementioned, is another one of the many reasons that social media can also be incredibly hazardous. “No one should assume that a private social media presence will stay that way” (Dutta 5). (Credit: Vena via Google Images)
  21. 21. EVERYTHING UTILIZED ONLINE CONSEQUENTLY HAS AN ATTACHED RISK If people are not careful about what they post online or who they communicate with, they risk being easily deceived. (Credit: Independent Woman’s Forum) (Credit: itlaoyou-com)
  22. 22. “Concerns about online deception are as old as the Internet itself. These concerns stem from the disembodied nature of online communication, which allows people to interact in the absence of the physical self and primarily through textual means.” (Catalina & Hancock 78) (Credit: Careertechz via Google Images)
  23. 23. This deception can entail minor details about a person, their name, when or where they are, or their age while creating an online profile. However, it can also be as extreme as a falsified person. “Online dating profiles are written under conditions of editalibilty and synchronicity, which allows daters a high degree of control over what they say” (Catalina & Hancock 81) Meaning, that an individual’s online presence makes them prone to deception as it is easier to communicate through a carefully constructed profile than through a real- life conversation. (Credit:Liam Goodwin via Google Images)
  24. 24. “Deception is an important resource for self-presentation” (Catalina & Hancock 94). Regardless of who you are, online you can be confident, compassionate, and collected, or anything else you want to be. (Credit: Fotolia.de)
  25. 25. THE SOLUTION IS NOT TO CEASE YOUR ONLINE PRESENCE ALL TOGETHER, AS FOR MANY IT IS IMPOSSIBLE DUE TO HOW PIVOTAL THE MEDIA IS IN OUR SOCIETY, BUT RATHER FOR THE INDIVIDUAL TO BE AWARE OF THE RISKS PRESENT, AND RESPOND ACCORDINGLY. (Credit: Tara Janarnu via Google Images)
  26. 26. WORKS CITED Alter, Alexandra. ““You’re E-Book Is Reading You”. The Wall Street Journal (2012): 1. Dutta, Soumitra. "What’s your personal social media strategy." Harvard business review 88.11 (2010): 1-5. Matrix, Sindeyeve. “Media use Patterns and connected lifestyles” Module 1, Lecture 02. 09 January 2017, Online: 1- 21. Ott, Larissa, and Petra Theunissen. "Reputations at risk: Engagement during social media crises." Public Relations Review 41.1 (2015): 97-102. Payne, Elizabeth. “Study Links Poor Teen Mental Heath to Social Media Use” Ottawa Citizen (2015): 1. Toma, Catalina L., and Jeffrey T. Hancock. "What lies beneath: The linguistic traces of deception in online dating profiles." Journal of Communication 62.1 (2012): 78-97.

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