Nokia was once the dominant player in the mobile phone market but saw its market share decline due to strategic missteps. It had strengths like its large patent portfolio and supply chain management. However, it was slow to transition to smartphones and lost ground to Apple and Android. It partnered with Microsoft in 2011 but this did not reverse its fortunes. While the Lumia 900 was praised, Nokia's platform did not gain significant traction. Changing market dynamics and increased competition from Apple and Samsung ultimately led to Nokia's decline.

1. Nokia Swot
Nokia SWOT analysis
Strengths Weaknesses * Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply
Chain Managment * Strong finances * World leader in R&D * Nokia has built one of the wireless industry's strongest and broadest
IPR portfolios with over 10,000 patents
* Sold about more than 1 million smartphones last quarter than average analysts expected * Leader in Supply Chain Managment *
Strong finances * World leader in R&D * Nokia has built one of the wireless industry's strongest and broadest IPR portfolios with
over 10,000 patents
* Weak presence in the US market * Declining profits and market share in smartphones segment ... Show more content on
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The phone has a great chance to gain market share in US with high end customers * Windows platform has proved to be a powerful
ecosystem * The partnership with windows can increase the development of applications in Nokia App store * The exclusive partnership
with At&t makes Nokia the only company offering 4G to its customers. With high demand on bandwith this is a opportunity to lead
innovation further.
* Lumia 900 was announced as the best smartphone at CES 2012. The phone has a great chance to gain market share in US with high
end customers * Windows platform has proved to be a powerful ecosystem * The partnership with windows can increase the
development of applications in Nokia App store * The exclusive partnership with At&t makes Nokia the only company offering 4G
to its customers. With high demand on bandwith this is a opportunity to lead innovation further.
External assesment of the organisation
Strengths
Lumia 900 utsågs till bästa mobil på CES 2012
Jan. 26 (Bloomberg) –– Nokia Oyj, a year into an alliance with Microsoft Corp. to try to win back market share lost to Apple Inc., sold
more smartphones last quarter than analysts predicted, boosting confidence in its ability to compete.
Nokia delivered 19.6 million smartphones that can handle tasks such corporate e–mail and playing movies, including the Lumia models
that went on sale in November, the Espoo, Finland– based company
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2. Case Study Of The Collapse Of Nokia
Nokia Corporation is the world's largest manufacturer of mobile phones, serving customers in 130 countries. Nokia is divided into four
business groups: Mobile Phones, Multimedia, Enterprise Solutions, and Networks. The Mobile Phones group markets wireless voice and
data products in consumer and corporate markets. The Multimedia segment sells mobile gaming devices, home satellite systems, and
cable television set–top boxes. The Enterprise Solutions group develops wireless systems for use in the corporate sector. Wireless
switching and transmission equipment is sold through the company's Networks division. Nokia operates 15 manufacturing facilities in
nine countries and maintains research and development facilities in 12 countries.. Originally ... Show more content on Helpwriting.net ...
Nokia's Lumia series was launched with a bang, but didn't click. Reasons can be its design, which wasn't as attractive as Samsung phones
or the iPhone. Today the sale of phones is dependent on how shiny or trendy it looks. Leave aside the looks, Nokia phones didn't have
the front camera, which makes it not even 3G enabled. And we are on the threshold of entering the 4G era. So, Nokia's latest phones
were feature ready, but not future ready. Nokia was solely dependent on Symbian till it entered into a partnership with Microsoft
recently. But its shift to Windows was considered a tad too late as by then Apple and Samsung had established their dominance. The
operating system space was nearly occupied by Android and iOS leaving not much role for Windows. But that cannot be translated into a
failed partnership. "Nokia and Microsoft are no weaklings, they do have assets. We believe that there is a good chemistry there with that
partnership, and ultimately long–term Windows Phone will be successful," Wayne Lam, IHS senior analyst, was quoted by Wired. Nokia
puts customers into the corridor of uncertainty. One thing that absolutely annoys customers to the extent that it makes them tear their hair
out is to have such phones
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3. What Is The Failure Of Nokia
Nokia Corporation
Nokia Corporation is one of the world's largest vendor of mobile phones from 1998 to 2012. At Nokia, they are committed to connecting
people around the world through technology. From 2014, Nokia reorganized its structure into four category of business groups: Mobile
Phones, Multimedia, Enterprise Solutions, and Networks. Nokia operates 15 manufacturing facilities in nine countries and maintains
research and development facilities in 12 countries (Reference For Business, n.d.).
In 1865, Nokia first started its operation as a paper mill by a Finnish engineer, Fredrik Idestam, at the Tammerkoski Rapids in Southern
Finland. The name "Nokia" was inspired by the location of his second mill which was built on the banks of the Nokianvirta river in
1868. The firm was transformed into a share company with Leo Mechelin in 1871. Towards the end of 19th century, the company
expanded into the electronic business segment. Meanwhile, Eduard Polon established Finnish Rubber Works in 1898 and Arvid,
Wickstrom started operation for Finnish Cable Work in 1912. The three companies that were jointly owned since 1922, merged to form
Nokia Corporation in ... Show more content on Helpwriting.net ...
One of the reasons were the management's reluctance to change due to the risk involved in software changing. Nokia underestimated the
importance of the transition to smartphones, after all, most of their profits earned in the mobile phone industry in 2007 were not coming
from smartphones segment. Allocating a lot of resources into a high–end, low–volume business would have seemed risky. Therefore,
Nokia's failure resulted from an institutional reluctance to transit into a new era. Another mistake that Nokia committed was to
overestimate the strength of its brand, believing that they would be able to catch up in the smartphone competition even if they were late.
Nokia continued to insist that its superior hardware designs would win over
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4. Nokia Microsoft Alliance
Nokia Microsoft alliance
LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their
complementary strengths and expertise to create a new global mobile ecosystem.
Nokia and Microsoft intend to jointly create market–leading mobile products and services designed to offer consumers, operators and
developers unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the
opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and
create completely new service offerings, while extending established products and services to new markets.
Under the ... Show more content on Helpwriting.net ...
Apple enjoys image leadership, Android the intellectual leadership. Nokia's operating system erent dynamics and requirements.
Hence, one can see in retrospect, that Nokia underestimated new competitive threats and remained overly dependent for too long on its
Symbian middleware platform. It kept incrementally improving the Symbian platform but did not take measure of its limits. This left it
unable to match the seductiveness of the iPhone user interface, or the versatility of the see it as a contribution to improve Nokia's
competitiveness.
(Doz & Kosonen, 2011)
Nokia said its new organization structure will have two units: Smart Devices and Mobile Phones.
. Nokia shipped 28.3 million smartphones in that period.
The deal gives Microsoft access to one of the world's largest mobile–phone distribution networks. Microsoft CEO Steve Ballmer said at
a press conference in London that companies are already working on making the first Nokia Windows phone.
Under the plan unveiled today, Nokia and Microsoft will combine assets and jointly develop and market mobile products. Nokia's Maps
product will become a core part of Microsoft's services, while Microsoft's development tools will create applications for Nokia Windows
phones. a new marketing chief, Jerri DeVard.
Nokia today said it will have two units: Smart Devices and Mobile Phones. It named Jo Harlow to head the Smart Devices unit, while the
other will be led by Mary
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5. Swot Analysis Of Nokia
Introduction
Brief overview of Nokia
The Nokia is one of the global technology leaders. It is the multinational company that provides data networking and telecommunication
products to the customers. They provide wide ranges of communication products and services for the different communication service
providers, government offices, large enterprises and different household consumers. It is the global company that is operated by 160
nationalities in more than 100 countries across the world. They are constantly developing different products that help to connect the
people in different ways (Nokia, About– us, 2017). The vision of the company is to expand the human possibilities. They are making the
constant effort to provide their user with ... Show more content on Helpwriting.net ...
Nokia was seen as a successful company in different sectors because of which it was able to expand geographically. It was famous as one
of the European company during the early 1990s and later was able to be recognized as the global leading company from the mid–1990s
onward (Nokia, Our history, n.d.).
Nokia was able to achieve two global mobile awards for Nokia at the first time in 19 year history and all the nominees for the category
were from the same manufacturer (Nokia, our history, 2014).
Today, Nokia is a famous leader in the technological world, offering different products regarding mobile phones, telecommunication
networks, multimedia terminals and wireless data solutions. For more than ten years Nokia was unbeatable in the market, especially in a
mobile phone industry. It started all the way from the classic, huge featureless cell phones all the way to Lumia and tried to compete with
the market including the fancy Android operating system and iPhone but it seems little late decision for recovery. Somehow it seems like
not a good decision to choose the windows phone in the competitive market of Android and iPhones (Siegal, 2014). A couple of years
ago Nokia was acquired by the Microsoft as it was going through its tough years but this will never change the fact that Nokia was one
of the most preferred phones over
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6. Nokia Strategic Plan
Introduction
Figure [ 1 ] Nokia's current Logo, with its "Connecting People" slogan, Courtesy: Wikipedia
Figure [ 1 ] Nokia's current Logo, with its "Connecting People" slogan, Courtesy: Wikipedia
Nokia Corporation is a Finnish multinational communications and information technology corporation. It is comprised of three operating
segments: Devices & Services; NAVTEQ, and Nokia Siemens Networks. Devices & Services is responsible for managing the
company's portfolio of mobile devices, as well as related services such as applications and content. NAVTEQ is a wholly owned
subsidiary of Nokia which provides digital map information, navigation systems, and other location–based content and services for
mobile devices. Nokia ... Show more content on Helpwriting.net ...
Nokia's current CEO Steven Elop admitted that Nokia was not able to respond fast enough to the changing market and that had resulted
in significant decline in its market share. The technology moves very quickly and it is difficult to predict market trends.
The direct competitors for Nokia includes all smartphone manufacturers, including but not limited to Samsung, Apple, ZTE, LG, RIM,
HTC, Google (Motorola), Huawei, and Sony Ericsson. With Microsoft as a partner, Nokia also faces competition not only in term of
physical devices, but also in term of OS platform and the ecosystem.
It is possible that Amazon.com, with its Kindle devices, may enter the smartphone market at some point in the future since the devices is
not that different in term of technology. It is also possible that an innovative product in development that performs many of the same
functions as a smartphone such as Google's Project Glass will disrupt the entire smartphone market.
Key Partnerships
Nokia has a long history of
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7. The Nokia Corporation
Introduction
The Nokia Corporation poised as the best company to choose for this assignment given its sacksful flux and innovation in the industry
over time and more so, it's captivating and inspiring history. The long successful journey of this famous corporation started by Fredrik
Idestam, a mining engineer The Company kicked off as a paper mill company. With time, they diversified their activities and were
involved in many sectors such as rubber boots, tires, telecommunication infrastructure, electronics and cables. Currently, the corporation
is best–related to the production and distribution of wireless communication technologies.
History
The Nokia Corporation came to existence after the establishment of a pulp mill in 1865 by engineer Fredrick Idestem in Finland. Later,
the engineer set up another pulp mill in 1871 along river Nokianvirta. It is from the name of the river that the word Nokia came from. In
the year 1967, the NokiaAB merged with the Finnish Rubber works to form the current Nokia Corporation and Finnish cable limited.
The Finnish Rubber works was a manufacture of rubber products while the latter specialized in power and telephone cables. At that time,
the Nokia Corporation was involved in the production of 5 business which entailed power generation, rubber, cable, electronics and
forestry. It was in 1960 that the corporation first stepped into the telecommunication equipment market. During that period, the
corporation was performing excellently as its
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8. Nokia- Swot Analysis
NOKIA: Change in Market Strategy
ABOUT THE COMPANY:
In 1865, Fredrik Idestam, a mining engineer, founded a paper manufacturing company and called it Nokia. Finnish rubber Works became
a part of the Nokia Company in 1920 and in 1922, Finnish cable Works joined them. All the three companies were merged to form Nokia
group in 1967. But Nokia didn't stopper here, they foray into new ventures like in power and electronic business in late 1970s. By 1987,
consumer electronics became Nokia major business. Nokia Corporation (Nokia) is based at Finland. By 1998, Nokia becomes the
world's biggest mobile phone manufacturer. Its focus on telecommunications and its early ... Show more content on Helpwriting.net ...
>> NOKIA has acquired new companies, made new partner agreements and invested in new technologies. Recent example
NOKIA went into partnership with INTEL, in Feb, 2009 so as to develop Meego software platform which will be used for their next
mobile computer that will be launched shortly.
>> NOKIA worked hard to improve their communication network, deal with operator, customers, suppliers, retailers, developers
and even some of its competitors so that everyone is benefited.
>> NOKIA's main focus was on after sales service also, as they considered customers preferences and if the customers go
anywhere they will receive service for their product easily and this helped in raising the NOKIA's brand name.
SWOT ANALYSIS:
SWOT is expanded as the Strength, Weakness, Opportunity and Threat. These parameters are needed to study the market scheme of any
company.
STRENGTH:–
Nokia Strength is the Popularity of the Company. It is the most preferred mobile in any country. It has the sale of 52,000 in the year 1997
and it is the 34% increase from the previous year 8. The operating profit of this world's largest mobile manufacturers is 5.0 and 37% of
market share according to Q1 2009 and 35 % in Q1 2010. They have models for each segment and now placed at very competitive price
will surely keep them ahead from their competitors.
WEAKNESS:
Weakness is considered to be the internal factors. Weakness comes into play while the product is failing in the
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9. Rise And Fall Of Nokia
The Rise and fall of Nokia
CASE SYNOPSIS:
Evolution Stages of Nokia Corporation:
1865–1970: Timber and Rubber Era
Initially Nokia was not an electronic manufacture company. In 1865 Nokia started as Timber Company near the town of Nokia, Finland
and then they started second paper mill when they grew significantly in their business over the period of time. The name Nokia is
derived from the river called "Nokianvirta" which is in Finland.
Paper was not the essential business style of Nokia. So therefore over the next 40 years Nokia expanded from large paper mill to working
with the rubber, Electricity, Cables and Power generation and other multiple facilities. The first CEO of Nokia in that period was Bjorn
Westerlund. Nokia merged ... Show more content on Helpwriting.net ...
With the Introduction of WAP services in handset the company also featured the Bluetooth Services in their cell phones.
Nokia Emergence Market Strategy:
In the early 2000s Nokia planned to step into the emerging market due to the market saturation in developed countries. Nokia estimated
that they can get at least 600 potential consumer in the country like Russia, China, and India. Nokia enjoyed the growth in sales and
profits. The company was expanding rapidly from European market to North American and developing market.
Changing Market Dynamics due to Increased Competition
In 2005 the Nokia sales in western countries of Europe and in America were largely poised at certain point, the company was not making
any profit in these regions. The North American market creates roundabout 8% of sales for the company, Nokia was losing its grip on
Europe, and the market share was dropping in from 42% in 2004 to 38% in 2005. The only opportunity for Nokia in this case was to
develop rich market ground in developing countries.
It was not easy for Nokia to penetrate in Asian market due to the Price competition and regional competitor's brands such as TCL,
Huawei, and ZTE were rapidly getting the attention of
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10. Nokia and Microsoft Partnership Analysis
Nokia and Microsoft Partnership Analysis
Introduction:
Microsoft is the most established software giant and Nokia is the company that is the icon for electronic and communication equipments.
Microsoft had a partnership with the computer manufacturer IBM that made the software of Microsoft from DOS to modern Windows 8
famous and most used. The same underlying principle of symbiosis has been used inn this alliance. There are many reasons why
Microsoft had to enter the cell phone industry. Arch Rival Apple came out with the iPhone and revolutionized the mobile world. Though
the gadget was not a direct competitor, Microsoft was out of a huge potential market, namely the mobile segment.
More and more applications that were used in the PC and laptop began to be used with the mobile. It was with the availability of internet
with the mobile that made companies like Nokia look for platforms to deliver the service– including surfing and connecting to social
media that prompted developers to begin developing programs for this segment. It was also this development that made Microsoft
consider going into the mobile sector since the company had already established itself in the tablet segment.
What were the forces leading to the partnership?
The fact that during the beginning of this century many developments occurred both with the internet and with telephony must be
considered. The major developments were the availability of the internet on small machines like the mobile, PDA and
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11. Nokia Growth Strategy
Introduction
The finance term "acquisition" means a corporate action to buy a part of or all of a target company's ownership states (Hill, 2012). This
action aims at taking control of the target firm. In the common scenario, a firm takes an acquisition towards the target company in order
to achieve potential growth. The company treats the acquisition as a beneficial step to take over an existing company's operation instead
of taking an expansive action by itself.
In the first quarter of 2013, Microsoft announced a deal to buy the mobile device business from Nokia (Microsoft, 2013). Both
companies are in the technology industry, Nokia focused on mobile devices and Microsoft is an all around company with software and
other device services.
Above diagram shows that Microsoft used to have a very low share in both the developed and emerging markets of the Smartphone
industry ... Show more content on Helpwriting.net ...
Nokia has a long history of success in the development of high quality mobile phone. Nokia has extensive research and development
segments and manufacturing facilities around the world. As a result, Nokia has both established geographic and technological advantages
compared to other mobile phone companies. Base of the various demands due to different income level, Nokia developed different
phones to help customer communicate and gain access to the internet in different countries.
Although Nokia is going through downturns in the recent years, Nokia was still encouraged itself to innovate in offering new products
and developing new devices for their customers (Zacks, 2014). The most valuable key success factor of Nokia is the patents and mobile
phone distribution network. Mass patents of Nokia are the function of the company in marketing competitions. In the meanwhile, the
established global distribution network covers the different regions, which have long been efficient selling Nokia phones and help
customers solve hardware
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12. Nokia Case Study
Nokia Case Study
February 27, 2011
I. Introduction
This case study will examine the development and implementation of corporate strategy of the Nokia Corporation. This case study will
examine in particular recent events involving Nokia's cellular phone business.
Nokia is a Finnish company that is the world's largest manufacturer of mobile devices. In addition, Nokia offers communication services,
software, as well as, phone and internet based content. Nokia includes a network management segment called Nokia Siemens Networks
which offers network based products and services. This case study will focus primarily on the mobile device market.
II. Porter Five Force Analysis
Rivalry Among Existing Competitors ... Show more content on Helpwriting.net ...
Conversely, there is opportunity to use multiple vendors to product one type of component which reduces supplier power.
Bargaining Power of Buyers
The bargaining power of the buyer is fairly high. There are many options with regard to mobile device providers. In addition, service
carriers, such as AT&T, Sprint and Verizon are the entities that put the various products before the end–user. This requires that Nokia
provide incentives to carriers. This is particularly true in the United States where Nokia does not have as strong a presence as in Europe
and Asia (O'Brien, 2009).
III. Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis
Table 2: Nokia SWOT
|Strengths |Weaknesses |
|Strong brand reputation |Weak penetration in US market |
|Sizeable market |Aging product operating system |
|Opportunities |Threats |
|Partnerships and acquisitions |hyper–competition |
|Growth of 3G and broadband demand |legal challenges from
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13. Nokia Corporation ( Nokia )
Introduction
Nokia Corporation (Nokia, or "the company), one of the largest world–class telecommunication companies, was established in 1967. The
company operates through three businesses: Nokia Networks, Here and Technologies (Nokia websites). Nokia's Networks segment
primarily offers telecommunication infrastructure that concentrates on mobile networks and base station subsystem. This segment runs
two businesses: global service and mobile broadband. Nokia's Here System provides the mapping and local intelligence service for
customers. This system has a massive database with over than 80,000 sources of data and offers maps for more than 190 nations. People
can immediately search information what they need by using Nokia's Here System ... Show more content on Helpwriting.net ...
Nokia had relatively strong bargaining abilities to its suppliers since it made a large scale of production. The management of the
company also strictly controlled its manufacturing costs. The producing costs of the company were much lower than those of other
competitors, such as Motorola. Nokia's excellent research and development ability was the factor why the company could defeat other
competitors as well. However, since Apple launched iPhone and Samsung cooperated with Google, the global mobile phone markets
have significantly changed during these decades. The market share of Nokia had begun to decline. Its sale revenues and volumes also
have sharply reduced. The management of the company tried to find strategies to address the dilemma which it faced: the sharply
decreases in its profits and market values. Despite the relative responses which had been implemented, the performance of the company
has still being falling during the recent years. Nokia announced its mobile systems, Meego and Symbian, to stop renewing applications
in 2012 and 2013, respectively. In 2014, the company's mobile phone segment and relative patents were sold to Microsoft. Investors and
critics in capital markets argued what Nokia's behaviours could improve its market value and operation performance. Before Apple and
Samsung appeared, no one anticipated the telecommunication giant, Nokia, would fail
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14. Advantages Of Opportunities Of Nokia
Opportunities of Nokia
As mentioned before, Nokia phones are on demand in India, Nokia's new campaign with Nimbuzz could benefit Nokia in variety of
ways. First of all – growth markets, Nimbuzz has more than 150 million users and Nokia could expand their market further while
working with this company.
While Apple and Samsung phones are in the lead, Nokia is somewhere behind, but there are some features of Nokia phones that could
definitely compete with leading phone companies. For example, high quality camera. Nokia can improvise on it. Nokia Lumia 1020 has
one of the best camera features on the market. The range of options and different effects of that camera are truly impressive. The Nokia
Lumia 1020 has 41–megapixel camera and takes pictures and videos like no other phones out there. Colours and quality of photographs
are amazing. High–resolution zoom is other great feature to mention. Also, you can reframe, crop and rotate pictures in any way you
desire. For some reason Lumia 1020 is not as popular as people would expect, having such an amazing high quality camera it is still
behind Apple and Samsung phones which is disappointing because cameras of IPhones and Samsung Galaxy are not even close to Lumia
1020. After the research I found out that people who purchased Nokia Lumia 1020 where extremely happy ... Show more content on
Helpwriting.net ...
Another great opportunity for Nokia to get back on the leading positions of the market. While other smartphones could break and crack
after first drop, it rarely happens with Nokia phones. Consumers are expecting a high quality, durable and aesthetically appealing
products and Nokia could definitely be a good example of all these features. Nokia Smartphones might be less appealing and posh, but
they are much more durable and indestructible. People pay huge money for new phones and the aesthetics of the product is not the only
factor we look
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15. Causes Of The Collapse Of Nokia
From a Paper Pulp Processing Company in 1865, Nokia reached out to the world and become a famous brand in the field of technology,
especially mobile phones. However, after a half decade, Nokia has failed in world markets, namely the Vietnam market. Mobile phones
Nokia has declined dramatically and quickly before the glorious past of it. According to Etherington (2014), in the late 1990s and early
2000s, the 147–year–old Finnish company has turned a worldwide technological star: mobile manufacturers is the world's No. 1 and
brand's first phone wholly everybody possesses. In some emergent markets, hence the tale moves, the word Nokia has become a general
nomenclature for mobile phones. But it became synonymous with the mobile phones are where ... Show more content on Helpwriting.net
...
The Nokia new smartphone will be called Lumia Microsoft. The new brand came despite the fact that Microsoft agreed a 10–year
agreement to use the name on the Nokia mobile products and thus, big brand Nokia will disappear forever (BBC, 2014).
Advantages
Nokia's shares have soared in value to about 45% after Microsoft has reached an agreement to buy back part of Nokia mobile phones
with $ 7.2 billion announced. Microsoft also agreed to use the Nokia brand on the company's existing products in the next 10 years
(BBC, 2013).
Conclusion
The weakening and collapse of Nokia is based on research and dozens of full synthetic sources. Nokia's drop from the peak of the mobile
phone industry was unprecedented in both its celerity and its certain extent. Now for the first time the truth, overall tale is told of the
descent and fall of Finland's biggest corporation. It was a big surprise for a phone company who used to be a king in the world of
technology and is a influential competitor to collapse within a few years. What is worse is that Nokia failed because of a very old reason.
Thus, the lesson here is: Innovate or
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16. Essay On Nokia Company
Done by
Said Khalfan Al Rawahy
K–20961015
Introduction
Nokia mobiles is a leader in the field by providing the best products and services for their customers. They lead in communications,
ensuring to provide devices and service creates innovation mobiles for their customers around the world.
Nokia Company was established in 1865 in Finland by Leo Mechelin and Fredrik Idestam. The company products includes mobile
phones, mobile computers, networks, etc. In addition to that their services consist of music, maps, navigation system, Text messaging,
media, software solution etc. Nokia Company has three divisions that consist of, mobile solution, mobiles phones, and markets. Further
more about Nokia industry which is computer ... Show more content on Helpwriting.net ...
However that in 2007 the market of Nokia Company started to decrease and the reasons for that is the new competitions like IPhone
from Apple that introduced smartphones, along with Android by Google, and Samsung. Even though Nokia Company results for 2012
were pre much good by having 101982 workers across 120 countries along with sales in more than 150 countries, and the reports for
revenue were around 30€ billion. Nokia was announced to be the second largest world for mobiles phone makers in terms of unit sales
after Samsung, with having world wide market share 18.0%. However that Nokia Company for current days has 3.2% in smartphones
and they lost 40% of their revenue in mobile phone in Q2 for 2013. Nokia was listed in fortune global 500 to be world's 274 largest
companies for 2013 from revenue sides. So Nokia Company has good products, services, and reputations. Knowing that their products
are good and have nice services, yet comparing to others like Samsung and Apple they are weak because those provide an outstanding
products and services which consist of smartphones. So Nokia want instead of providing a good services and products to become like
their competition and provide an outstanding products and
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17. Nokia and Finland
Case study: Finland and Nokia
1. How was Finland able to move from a sleepy economy to one of the most competitive nations in the world by the end of the 1990's?
Finland was considered a sleepy country even after their independence from Sweden, depending its economy mainly on the Soviet Union
by exporting its natural resources. Finland however slowly but constantly developed its economy up to the OECD average, following the
models of its Nordic neighbors to invest highly in social welfare and public infrastructure. Also, Finland had gone though dramatic
change in its macroeconomic policy starting from 1970s, featuring fixed nominal exchange rate, centralized wage bargaining, and an
increasing fiscal budget though the 1980s. Strict ... Show more content on Helpwriting.net ...
Due
Finnish telephone network was never monopolized by the state, granting many licenses for telephone operations to prevent the Russia to
seize its national telephone system when Finland was Russian Grand Duchy. After independence, Finland's attempts to nationalize poorly
performing telecom failed due to political resistance, but could stimulate private operators to upgrade their technology to prevent their
nationalization. The legacy of communication business left a lot of competitive companies in the sector for development. However
despite all the reasons mentioned above, emerging demand for such technology from global market would be the greatest reason why
mobile communication industry emerged in Finland and made Finland a world–leading nation in mobile communication.
3. How was Nokia able to become a world leader in mobile handsets?
Nokia's aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world
leader in the sector among other reasons. Nokia's passion for mobile communication industry was great enough to give up more than
40% of its revenue in is pre–owned communication industry to concentrate only in mobile communications. Nokia was also lucky
enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from
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18. Customer Satisfaction In Nokia And Nokia
MARKETING:
According to "Philip kotler", the marketing term is defined as 'analyzing, planning, organizing and
Controlling of customer's product to reach at ultimate target to achieve profit from it'.
In simple words, marketing is 'managing profitable customer relationship'.
CUSTOMER SATISFACTION : Customer satisfaction is defined as "the number of customers or percentagre of tootal customers whose
reported experience with the firm, its products or its ratings exceeds specified satisfaction goals. .
Consumer Perference: Consumer perference is a general term applied to all facets of marketing products and services. This nis not to be
confused with the more specific term brand preference, which relates to consumer preferring pone brand over competing brands. If one
brand is unavailable, consumers will likely choose another brand to fulfill their needs.
DEFINITION OF CUSTOMER : A customer is the receipient of a ... Show more content on Helpwriting.net ...
This is not to be confused with the more–specific term brand preference, which relates to consumers preferring one brand over
competing brands. If one brand is unavailable, consumers will likely choose another brand to fulfill their needs. Consumers prefer the
mobile phones of Nokia and Samsung mainly due to its brand image. Nokia was considered to be the leader in the market of mobiles. It
was first invented in Finland due to demand conditions of the country. Then it became the pioneer of the mobile market and so there was
consumer preference towards Nokia. But it came down in the market due to lack of innovation. And the position of the market leader is
taken by Samsung. The reason for it is also innovation. Samsung innovates its products periodically and the product has a high consumer
preference over its mobile. And now Samsung has a better brand value when compared to
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19. Impact Of Nokia Positioning And Positioning
NOKIA POSITIONING (AND REPOSITIONING)
Submitted to: Submitted by:
Dr. Debajani Sahoo Ritu Bhargava Seat No: 29
"Our vision is a world where everyone can be connected. Our vision is to ensure that 5 billion people are always connected at any given
point and to achieve hundred fold more network traffic"
–The vision of Nokia
FROM "SYMBIAN" TO "WINDOWS"
At a press event in London, on February 11, 2011, the partnership was announced between Nokia and Microsoft by Nokia CEO Stephen
Elop and Microsoft CEO Steve Balmer which stated that Windows Phone would become the primary Operating System for Nokia's
Smartphone in place of Symbian.
The Lumia 800 and Lumia 710 were the first Nokia Windows Phone announced in October, 2011. The big step was taken to compete
with android and iOS which have already occupied a large share of market share once owned by Nokia.
BACKGROUND NOTE
Nokia is the Finnish communications and the multinational corporation of the information technology that is headquartered in Espoo,
Uusimaa, in ... Show more content on Helpwriting.net ...
The message conveyed indirectly to the people with every advertisement and market communication was "Only Nokia Human
Technology enables you to get more out of life". This was also represented by the tag line "We call this human technology" in many
cases. It tried to give customers a sense of trust and consideration by the company. It knows that technology is just a way to help
consumers in what they need and how it can help them enjoy a better life. Nokia thus uses a combination of aspirational, benefit–based,
emotional features, and competition–driven
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20. Research Objectives Of Nokia
Nokia Company is a telecommunications company and Information Technology. They produce mobile phone. Nokia is very old
company or we can say it a one of the best company in past. In this integrated research project, I will provide a lot of details of chosen
industry, organization, a SWOT analysis highlighting issues or challenges that lead to proposed research objective. Also, I will identify
three relevant CLOs from semesters 7 and 8. Then I will identify of the chosen issue or challenge with a clear objective or problem
statement. Moreover, I will write details of research activities including the proposed methodology. (wikipedia, 2016)
Industry
Mobile phone is very important in our current time because it a first way and better way to ... Show more content on Helpwriting.net ...
So, that why I chose Nokia Company to do this research and solve the problems that company has. I have two objectives from this
research. First, I want to solve the problem that Nokia Company have it in their technology. They should make a new technology for
their produce to avoid any problem. The second objective is advancement again to the marketplace and to compete with other companies
to be the first company in produce mobile phone like in past.
Proposed Methodology
In this research I will use both of methodology which are primary and secondary. I will use primary method through make a survey about
Nokia Company and I will put questions. Also, I will use secondary method through use the website, books and articles to find more
information about Nokia Company and to achieved the objectives. Moreover, in this research I will use quantitative and qualitative. I
will use quantitative when I will write about numbers of employees or numbers of who many persons do the survey. The qualitative is
the words or types of something that I will include it in this
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21. Nokia Case Study
I – OVERVIEW THE SITUATION
1.Introduction
Microsoft is a multinational corporation of the United States; It specializes in developing, manufacturing, trading software licenses and
supporting a wide range of computer related products and services.. In terms of revenue, Microsoft is the world's largest software maker.
It is also called "one of the most valuable companies in the world".
Nokia Corporation is a Finnish multinational corporation. Nokia focuses on fixed and wireless telecommunications products, with
employees in 120 countries, selling products in more than 150 countries around the globe.
In 2013 Microsoft has announced a € 5.44 billion acquisition of Nokia's hardware and services, including mobile phones, equivalent $
7.2 billion. The deal was completed in the first half of 2014 and was supported by Nokia shareholders. Nokia's human resources
operations in 50 countries around the world were available to Microsoft. There were also some factories with design, development,
production, marketing and sales of smart devices, universal phones and services
2.Background
Both sides had strong incentives to join forces. Nokia had lost significant ground in recent years to smartphone manufacturers, most
notably Samsung and Apple, by failing to keep up with innovations such as touch screens.
Having shed its underperforming handset business, Nokia planned to focus on telecommunications equipment, mapping business, and
patent portfolio. Ballmer first approached Nokia CEO Stephen
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22. Brief History Of The Nokia Company
Nokia has a long history of successful change and innovation, adapting to shifts in markets and technologies. From its humble beginning
with one paper mill, the company has participated in many sectors over time: cables, paper products, tires, rubber boots, consumer and
industrial electronics, plastics, chemicals, telecommunications infrastructure and more. Most recently, Nokia has been best known for its
revolutionary wireless communication technologies, which have connected billions of people through networks and mobile phones. The
predecessors of the modern Nokia were the Nokia Company, Finnish Rubber Works Ltd and Finnish Cable Works Ltd. The company's
name came from the Nokia town and the Nokianvirta river. Nokia Company's history started in 1865 when mining engineer Fredrik
Idestam established a ground wood pulp mill on the banks of the Tammerkoski rapids in the town of Tampere, in southwestern Finland.
In 1868, Idestam built a second mill near the town of Nokia, fifteen kilometers west of Tampere, by the Nokianvirta river, which had
better hydropower resources. In 1871, Idestam, with the help of close friend and statesman Leo Mechelin, renamed and transformed his
firm into a share company, thereby founding Nokia Ab. The new Nokia Corporation had five businesses: rubber, cable, forestry, ... Show
more content on Helpwriting.net ...
Even if users could ignore the OS, the the hardware features which Nokia was rolling out were quiet late as compared its major
competitors Samsung and Apple. Nokia seemed to be lagging in the race. Where Samsung from nowhere entered the race and focused on
innovation as its core competence to gain the market share, Nokia was very late to realize this fact. Samsung did everything right to
focus only on product innovation and started competing with Apple in all product lines from smartphones to tablets, but Nokia failed to
develop a focused device
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23. Mobile Phone and Nokia
Module
Corporate Strategy
Assessors Marie Kerr, Dr David Pollard
Report Title
Critically examine the rationale of the recently announced Nokia and Microsoft strategic partnership
Presentation Deadline
13 April 2011
Student Name
Gul Aliskan
Hammad Hafeez
Ufuk Can Cindioglu
Umer Zia
Zhenhua Ma
Contents
1.
Introduction–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
3
2. Market analysis
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––4
3. Financial Performance––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––6
4. Needs of ... Show more content on Helpwriting.net ...
This clearly shows the increasing trend of Apple's growth from 2007 to 2008 i.e. 327.5. This chart also shows the amount of sales in year
2007 to 2008, Nokia dropped its sales from 15,964 to 15,472 and on the other hand the major competitor of Nokia which is Apple
increased its sales from 1,104 to 4,720.
Market share of Microsoft
This chart shows the same data without Nokia's Symbian – you can clearly see the competition between the iPhone and Windows
Mobile. In this chart, the rise in Apple's market share after the July release of the iPhone 3G, which means Windows phone also face to
the difficult situation after the release of iphone and iphone 3G. Apple became a major competitor in the market of smart phones
immediately after launching its first Mobile. Before the partnership between Nokia and Microsoft the market share for Microsoft was
very low as shown in the graph.
3. Financial Performance
Nokia and Microsoft
Source: www.nokia.com
Nokia's net sales increased from 2005–2007, however after iphone released at 2007 the net sales almost decreased ever year. It is very
clear that when iphone was released in 2007 it immediately took most of the market share of smart
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24. Reasons For The Failure Of Nokia
Nokia has been one of the brands that are in the last 20 years been synonymous with high–quality phones. Till 2007, Nokia had a market
share of 80% in the smartphone market, and the main reason for losing ground during the "second coming of the smartphone age" was
due to the weak position of Nokia in the "technological system" (or ecosystem).
Nokia failed in connection to people!!
Reason for Nokia failure is on one side that Apple redefined smart phones with touch screen and Blackberry with email, and on the other
side, Android proved that software matters more than hardware. Nokia was slow to respond to these trends. In 2008, brands like
Samsung, HTC, and Sony found roots to extend their market. Samsung's Android phones are user friendly and budget friendly too. When
every ... Show more content on Helpwriting.net ...
And the end of the it is the satisfaction of the customers using the phones and the recommendations they make that really matter.
It needs to make technological innovations which will essentially and effectively differentiate its products and other models from those
of other companies. These innovations should help Nokia stand out from its adversaries and should at the same capture the required
attention of the potential buyers in the market of smart phones in India.
Nokia should start keeping up with the latest trends and accordingly should enter into the current era of wearable devices like the smart
watches and bands that Samsung and Sony are coming up with. It also needs to focus on the overall look of the product as it tends to
influence the buyer's judgement a lot.
Conclusion
So, what can we learn from this unexpected incident of Nokia? It's simple. Any organization either a high profile one or an SMB, besides
growing up in technology domain should make their own way in public domain. How? Nokia tried to be unique from the rest
manufacturers and adopted Windows platform to express its
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25. Microsoft Acquires Nokia
INTRODUCTION
Microsoft is to acquire Nokia 's mobile phone arm in a swansong deal for the software giant 's long–serving chief executive, Steve
Ballmer, delivering Europe 's last big handset maker into American ownership.
For €5.44bn (£4.6bn), Nokia is casting off the business that once represented Finland 's most important export, in a deal that will result in
32,000 staff transferring to Microsoft.
Overtaken in the smartphone arena by Apple and Samsung, Nokia 's board agreed to end the company 's decades–long role as a pioneer
and once–dominant player in one of the most revolutionary technologies in modern history.
The acquisition marks the boldest step yet taken by Microsoft in its recently announced strategy of moving decisively ... Show more
content on Helpwriting.net ...
Apple 's iPhone and handsets running Google 's Android together make up over 95% of sales in the US and China, the world 's two
largest smartphone markets, according to Kantar World panel 's latest figures. Windows Phone only has shares above 10% in Mexico and
France, according to the company 's figures.
According to the article, Under the deal, Microsoft is buying the Lumia and Asha brand names that Nokia has used for its smart and
intermediate phones. It has licensed the use of the Nokia brand on handsets for 10 years, but the Finnish business will retain ownership
of the brand. That will probably mean that the Nokia brand disappearing from handsets in the next decade, ending over 30 years ' history
in the business.
Having started in 1865 with a pulp mill in the Finnish town of Tampere, Nokia reinvented itself repeatedly, shifting to rubber boot
production early in the 20th century, and then making its first telephone exchange in the 1970s. Its first mobile phone appeared in 1981.
Rumours that Microsoft intended to buy Nokia had been floated since Elop joined the company. Reaction to the deal was mixed.
"Microsoft buying Nokia looks like doubling down on the current failing strategy, without changing the dynamics that are preventing
success," cautioned Benedict Evans at Enders Analysis.
Ben Wood at CCS Insight described the deal as a "bold, but entirely necessary gamble by Microsoft".
"Mobile needs to be a
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26. Nokia Case Study
Running Head: CASE STUDY
Case Study Assignment in MKTG 311
Case Study Assignment in MKTG 311
Fredrik Idestam founded Nokia in 1865 on the southern side of Finland. The company began as a wood pulp mill on the banks of the
Tammerkoski rapids. Later Idestam founded another mill on the Nokianvirta River (Nokia, 2007). In 1871 he named the company Nokia
Ab. In 1982, Nokia designed its first digital telephone switch system, the Nokia DX200, and launches it into operation. From 1984 to
1991 Nokia 's evolution in the mobile communication market grew sharply with their first mobile phone, the Mobira Talkman, the
invention of the first handheld NMT phone, and equipment used to make the world 's first GSM call (Nokia, 2007). In 1998, ... Show
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These products are aimed at individuals with low–earning potential, such as students, but still want a quality product with nice features.
The expression level products have additional features not available on the entry–level products such as color displays and changeable
face covers so the products are still affordable but the user still feels socially connected. This segment is aimed at users who are more
socially involved than the entry–level users and have more discretionary income as well. The active category includes features such as
stopwatches and digital compasses for the consumer who is active in sports and fitness (Kerin et al. 2006). Consumers who utilize fall
into this market need a product that is tough and durable but still aesthetically pleasing and has quality features. The classic line allows
consumers to roam between various global networks (Kerin et al. 2006). These phones are aimed at a more business conscience
consumer who must stay connected at all times. The fashion segment includes phones for people who wish to "show off." The 7000
series of phones allows consumers to have a device with unique styling and materials that allow the owner to communicate their
individual sense of style (Kerin et al. 2006). Finally, the premium line of mobile phones appeal to consumers who want a distinctive and
elegant design and want the phone to be functional as well
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27. Essay On Nokia
INTRODUCTION
Nokia is a Finland multinational communications and information technology company. Headquarter of Nokia is located in Espoo,
Uusimaa, in the greater Helsinki metropolitan area. In 2014, it employed 61,656 people across 120 countries, conducts sales in more than
150 countries and reported annual revenues of €12.73 billion. It is a public limited–liability company listed on the Helsinki Stock
Exchange and New York Stock Exchange. According to Fortune Global 500 it is the world's 274th–largest company measured by 2013
revenues.
It currently focuses on large–scale telecommunications infrastructures, technology development and licensing. It is one of the major
contributor to the mobile telephony industry, having assisted in development ... Show more content on Helpwriting.net ...
NSN has become a leading global provider of telecommunications infrastructure, which focus on offering innovative mobile broadband
technology and services.
In 2011, Nokia joined with Microsoft to strengthen its position in the highly competitive smartphone market. Nokia adopted the
Windows Phone OS for smart devices and through their strategic partnership Nokia and Microsoft set about establishing an alternative
ecosystem to rival iOS and Android. In 2011, Nokia made number of changes to its operations and company culture in the course of two
years lead to shortened product development times, improved product quality and better responsiveness to market demand.
In 2013, Nokia moved to reinvent itself with two transformative transactions. The first was the purchase of Siemens' stake in NSN,
which was nearing the end of a deep restructuring and remarkable transformation. The second was the announcement of the sale of
substantially all of Nokia's Devices & Services business to Microsoft. The Microsoft transaction was originally announced on September
3, 2013 and was completed on April 25,
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28. Nokia Marketing Mix
Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic
The product, which I have chosen for this assignment, is the mobile phone Nokia 7210.
The Nokia 7210 phone has a new keypad layout and a versatile four–way scroll that makes it easy to navigate the high–resolution colour
display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts.
The Nokia 7210 tri–band phone operates in three networks – EGSM 900 and GSM 1800/1900 – providing coverage on five continents.
The Nokia 7210 phone is one of the first to have a Pop–Port interface connector. It supports advanced functionalities, such as digital
enhancement identification, stereo audio, and fast data ... Show more content on Helpwriting.net ...
The Nokia 7210 also comes with 275kb of free space, which allows the user to download approximately 5 games.
•WAP: The phone is also WAP enabled, which allows the user to gain access to certain parts of the Internet. This is another extra feature
that would benefit young people who want to check their e–mail etc.
•Tri – Band: The Nokia 7210 tri–band phone operates in three networks – EGSM 900 and GSM 1800/1900 – providing coverage on
five continents.
•Pop– Port: The Nokia 7210 phone is one of the first to have a Pop–Port™ interface connector. It supports advanced functionalities,
such as digital enhancement identification, stereo audio, and fast data connectivity.
Advertisements The advertisement of the Nokia 7210 is directed at the selected target market. It shows the above picture of the phone fig
1 and giving the heading of the advertisement " A Sign Of Attitude" It also gives all the main new features of the phone and how it can
benefit the user. It also describes the phone as a fashion accessory and having an urban image, which is a popular image at the moment
with the selected target market. They also mention how the phone has a range of interesting colours to suit everyone preferences. This
advertisement can be seen from the Nokia website (www.nokia.com). Most of the advertisements for the phone promote the phone as
being the most
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29. Reasons For The Decline Of Nokia
What is the Present Factors for Nokia's Decline?
Nokia used to be the world's leading manufacturer of mobile phone. However, there is no industry could be stable all over the time as
there are changes while progression. Nokia fell into a very difficult position because of the introduction of Apple's iPhone in 2007. There
are findings stated that Nokia was going downhill because of the failure to engage in a timely transformational response to the
competitive innovations of Apple. However, a crisis, typically a negative issue, can be a positive transformational event if the business
firm recognizes a crisis and makes appropriate changes in its operations to support the positive growth and development (John & Juan
2010).To further analyze on ... Show more content on Helpwriting.net ...
In this case, clock speed could be a methodology to enable to faster response. Clock speed is the rate of evolution or change. The
company needs to be able to innovate and create new value at or faster than its industry clockspeed to be ahead of competition. Industry
clock speed is a composite of product, process and organizational. In term of product, the innovation of technology could be given more
attention therefore Nokia could be able to respond to iPhone. Furthermore, Nokia could deploy the concept of clock speed to develop a
value chain
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30. Marketing Case Study of Nokia
Seeking Marketing Opportunities in the Contemporary Business Environment
Summary:
In this paper is amid to review the performance of Nokia in Chinese mobile phone market since 2002. A literature review about
marketing research models such as 4 Ps, Porter's 5 Forces, SWOT analyses is carried out by the author. After that, this paper explained
the changes of market environment in last decade with competitor analyses. In addition, the author evaluates the market mix of Nokia.
Opinions of how well Nokia did in building a strong brand is presented afterwards. Following the above review and analyses, some
recommendations for future marketing strategy are listed at the end of this paper.
Literature Review
Marketing Mix and 4 Ps Model ... Show more content on Helpwriting.net ...
According to Adrian Palmer (2009), the nature and measurements of these five forces could be concluding as the following:
The bargaining power of customer is likely to be high if there are few buyers chasing too many goods, if the buyer purchases in bulk
quantities, if the product is not differentiated, if buyer incur low switching cost and if buyers are price sensitive etc.
The bargaining power of suppliers is likely to be high when: suppliers are concentrated and well organized; the number of suppliers is
small or their services are in short supply; you bearing a high switching cost and you are not an important customer to supplier etc.
The intensity of existing competitive rivalry is likely to be high if there are number of small or equal competitors, if customers have low
switching costs and if industry is growing etc.
The threat of new entrants is likely to be high if capital requirements to start the business are less, if few economies of scale are in place,
if customers can easily switch, if your technology is not hard to acquire and if your product is not differentiated etc.
The Threat of substitute products is likely to be high when: there are many substitute products available; the quality of competitors'
product is better etc.
Argued by Dobbs (2012), lacking of quantitative measurement could make this model lead to misanalysis,
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31. Marketing Strategy for Nokia India
Nokia
PRODUCT:–
The product is the centre of the marketing mix and the other three P 's are based around it. Consumers purchase goods and services for a
variety of individual reasons and a company must be aware of all of these when selling a product (that is why they conduct market
research). Nokia does exactly the same and comes up with innovative phones almost every six months. The new phones that Nokia
launches have some new feature or price difference, thus appealing to the consumer. Sometimes, Nokia launches special and limited
editions of its mobile phones, on special occasions such as the Olympics. In short they offer phones of great variety with various designs
and high quality.
Variety: In every series of Nokia there are ... Show more content on Helpwriting.net ...
With N73 mobile offer 2500Rs original Blue tooth free
3. With 6220 offer leather Wallet
4. With 6300 offer caps and shirts
Public relation:
1. Nokia spot light
2. Road shows
3. N–gage.com for game lovers
4. Nokia football crazy
Nokia strategy for promotion is "Eye level is buy level"
STP ANALYSIS
SEGMENTATION AND TARGETING:–
 Entry level: (Rs 1,200–6,000):– Nokia targeted low income people and first time mobile buyers in this series. Sets include are 1200,
1208, 1100, 1110, 1112 etc
 Classic Series: (Rs 7,000–17,000):– Nokia targeted decent people in this series. Sets include in this series are 6300,6233,6120,3120
etc
 N gage Series: (Rs 8,000–16,000):– Nokia targeted game lovers in this series .These sets include game like play station, PSP and
Xbox.
 N– Series: (Rs 7000–35,000):– Nokia targeted the young generation who wanted to possess mobiles with the latest technologies such
as a 5 MP camera, a decent music player, GPRS, etc. This series is also called multimedia computer. Named as on step ahead
multimedia. Sets include N72, N81, N95, N96, N97, etc
 E–Series: (Rs 10,000–60,000):– These mobiles were launched for people who needed mobile computing on the go especially business
people. These phones are enabled with word, spreadsheet and presentation softwares. They also are equipped with GPRS/ EDGE
technologies thus functioning as a palmtop. Sets include E90, E75, E61, E62, etc

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32. The Misstep Of Nokia Its Failure
The Misstep of Nokia Which Led Its Failure Introduction
Nokia is well–known as a Finnish Corporation which makes quality phones, but at its beginning, it was just a pulp mill. According to
Nokia Website (Our history, 2017), "Few companies have Nokia's storied capacity for transforming, developing new technologies and
adapting to shifts in market conditions." Indeed, Nokia had a successful transformation in business. Nokia was founded in 1865 by a
Finnish engineer, Fredrik Idestam. As a pure mill, paper making was its main business. Then, it gradually expanded to the business of
rubber, cable, power plant, and television (Our story, 2017). It mainly engages in electronic information technology, multinational
communications, and consumer ... Show more content on Helpwriting.net ...
Due to the underestimate of the smartphone business, Nokia started to lose its market share and then it failed in the competition of
smartphones. After several years flounder, Nokia's mobile phone business was acquired by using 7.9 billion dollars by Microsoft in 2013.
At that time, Nokia's market share fell to 2.8% (Pearce, 2016).
Nokia taught a lesson which is opportunity knocks once, and the neighbors do the rest of the time. As a firm, right decisions should be
made at the right time in order to catch the opportunity. Nokia made wrong decisions while it was facing the opportunity, so it declined
year by year. When Nokia missed the best time for transformation, its day had gone even though it had some right moves. Therefore,
Nokia has been becoming a negative example for other firms.
What are good decisions and bad decisions? Good decisions will lead to good outcomes (Spetzler, 2016). In contrast, bad decisions will
cause bad outcomes. Therefore, decision–making is important for a company as they will generally affect the result of the company. In
other words, the company can either profit or loss depend on what kind of decisions are made.
Nokia made some bad decisions, so it reached a bad outcome. In order to find the biggest factor in Nokia's downfall, the paper will
firstly show what mistakes Nokia made caused the result and then compare which one was the worst decision. Even though Nokia's
mistakes have been compared yet, the vertical
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33. Nokia Burning Platform Memo
BURNING PLATFORM
a) Which elements related to James' Operations Management definition do you identify within the "Burning Platform" memorandum?
James, T. (2011) defines Operations Management as the management of the processes which aid production of goods and or services.
This implies that all production activities must be coordinated well to ensure a lean process of resource management is adopted.
Find below an analysis of "Burning Platform memo and as it relates to the definition of operations Management by James.
Elements of Operations Management's definition by James, T (2011). Elements of Operations management in "Burning Platform"
memorandum.
Management of processes involved in the production of goods and or services. In the memo, Mr. ... Show more content on
Helpwriting.net ...
Pros of using violent imagery and language
It brings out the real meaning of the message he intends to pass across to the employees of Nokia company. For example, when he says
that the platform is burning while referring to Nokia, this simply notifies the employees that unless they take the necessary actions to
prevent Nokia from collapsing, the company may not stand. There are many mistakes committed in the company which must be arrested
to prevent further damage.
The violent imagery awakens everyone to think outside the box immediately.
Cons of using violent imagery and language
The violent imagery may cause panic among the workers. Some of the employees can give up on the company since it is already
"burning." The resulting demotivation can lead to further detrimental effects than intended corrective steps.
Personally, I feel motivated when violent imagery and language is used in the memo. This approach is unlikely to backfire because the
facts are speaking loudly. First, the once leading Nokia company has lost most of its customer base. Additionally, the management has
been reluctant to provide direction in the company. Additionally, the employees can also testify that Nokia has become inferior compared
to other competing brands on the market. Some of the employees in Nokia company may be using the competitors' brands at the time the
memo was written. Therefore, the memo pointed out what was obvious in the minds
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34. Marketing Strategy Of Nokia
Background
Nokia was the world's largest mobile phone maker for 14 years. The company was once acclaimed for its marketing strategy success for
changing mobile phones from just a communication device to everyday fashion accessories. However, in today's global smartphone
market, Nokia has only 3% of the market share and is declining. The company's decreasing sales was an obvious sign of vulnerability
leading to the selloff of its mobile device business to Microsoft in 2013 (Surowiecki, 2013).
Marketing Concept
The marketing concept is the philosophy that companies analyze consumers' needs and then develop products or services to satisfy them
("Marketing Principle", 2012, p. 11). For Nokia, before Microsoft acquiring its business unit, mobile phone was its number one
offerings. The company was able to create and define the market from its superior smartphone designs and early adoption of
technologies such as operating systems, Global System for Mobile communication (GSM), and built–in camera (Khedekar, 2012).
Marketing Strategy Shortcomings
One of the most significant factors of Nokia's decreasing footprint is its failed marketing strategy. The shortcomings of Nokia's
marketing strategy include the lack of early recognition of its opportunities and ... Show more content on Helpwriting.net ...
SWOT analysis is a crucial tool in understanding internal and external factors contributing to the product's marketing strategy and the
overall business strategy ("Marketing Principle", 2012, p. 41). The areas that could have changed the history of Nokia are opportunities
and threats. On opportunity side, Nokia did well in recognizing growth opportunity in Europe market. For threat, Apple and Samsung
were clearly the biggest threats from competition standpoint. Nokia had technology to fend them off, but due to internal pressure and
bureaucracy, the company was unsuccessful in maintaining its market
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35. Nokia Organizational Structure
Nokia organization
Name
Institution
Date
Background
Nokia's history spans more than a hundred years old and has a lot of stories, events and milestones and has caused a lot of twists and
turns of world history and industry. After the 1966–1967 convergence, Nokia described its main business interests as rubber, cable,
forestry, energy and electricity. 20 years later, the company has added chemicals, floor coverings and televisions for the above mentioned
companies. E–business started in the 60s, when a Finnish cable works wished to expand its business in the field of sales and production
computers (Virkkunen, 2006). Electronics Division traders established in 1960 originally included the sale of mainframe data center
operation of ... Show more content on Helpwriting.net ...
Partnerships created value in the industry and made significant acquisitions to increase economies of scale, market share, and access to
resources. Management believes in the growing acceptance of digital technologies as a single communication standard in the future.
Nokia has formed a partnership with AT & T, Siemens and AEG for the promotion of the development of digital telephone and Internet.
GSM digital standard was very successful for Nokia on a global level. Nokia has also realized the need for a rapid response to market
changes. Production and distribution have been standardized and made flexible to meet the changing needs of the market. At the same
Time, Nokia is also focused on creating brand management. Management realized that the mobile phone will become a necessary
commodity in the future. The company increased advertising costs, allocation of resources and the creation of brand image throughout
the world. This strategy was successful and Nokia have placed among the most revered brands
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36. Consumption Of Nokia Essay
The resumption of Nokia into Oman Mobile Market
Brief:
Nokia is one of the oldest companies that developed the mobile phones since the 20th century. It has taken a place on the top of most
sold mobiles all over the world because it has a unique features, high quality products and affordable coasts. Suddenly after the smart
phones established to the mobile market with new operating systems, Nokia was trying to follow up this evolution but unfortunately it
has been beaten by its competitors whom are new in this market. Nokia and Microsoft made a deal to resumption the Nokia brand
reputation as it was before as well Microsoft can use the large base of Nokia customers to enter this market.
Nokia Brand:
Nokia brand has gained the customer loyalty ... Show more content on Helpwriting.net ...
They have to look after solutions and new ideas to innovate and keep their growth at least at same level. Here the concept of Corporate
Brand has to be established by a combination of brands which have a same reputation in their fields. This is what has been done between
Nokia and Microsoft to save their achievements through a long experience journey of producing, serving and marketing. Both brands
have a strong renown and have been placed in the consumers' minds. This corporate will help the two firms to create a save path to go
through the difficulties of staying strong in today's market. "A corporate brand orientation refers to a category of institution where the
corporate brand specifically acts as an entity's cornerstone. It is a centripetal force that informs and guides the organization. As such,
both inherent and espoused corporate brand values/the corporate brand covenant underpins an organization's core philosophy and
culture. It is also reflected in an entity's purposes, activities and ethos (its corporate identity). It may also enlighten corporate strategy and
management vision and provide a hub from which corporate brand communications and reputations can be evaluated. Key determinates
of a corporate brand include meaningful identification with the corporate brand covenant/promise on the part of organizational members.
A corporate brand orientation requires amenability to corporate marketing precepts that focuses on customers and other stakeholders
taking an Omni–temporal perspective and is mindful that corporate marketing is underpinned by societal and corporate social
responsibility tenets. It is argued that a corporate brand orientation represents a logical development, if not a logical denouement, of the
brand orientation notion." (B. John, Journal
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37. Can Nokia Bounce Back?
Can Nokia Bounce Back?
Section 1: Introduction
This report will investigate the current business situation communications giant Nokia are facing due to their plummet in business
stature. It will provide analysis through Porters Five Forces and Internal Analysis into how the former communications giant can recover.
Section 2: Company Context
Nokia is global company based in Espoo, Finland. It was divided into three main departments Nokia Technologies, Nokia Networks and
until September 2013 their mobile device market until September 2013 when the Finnish firm announced an agreement with Microsoft
where it would sell nearly all of its devices and services to the American company. This deal was completed in April 2014
Prior to the turn of the 21st Century Nokia been the leader of world telecommunications. Nokia the town had diversified into the
business in the 1990's after producing everything from toilet roll, rubber boots, and televisions within its eleven divisions. (Sainsbury
2013:55). However in recent years, Nokia's telecommunications sales has decreased with net sales falling by 17% from 2013/14 (Nokia
Annual financial reports page 93). Previously they have been delving into a more software driven acquiring Gate 5 and Navteq both
software companies. Nokia also adopted Microsoft's Windows Phone Operating System for Smart devices as an alternative to IOS and
Android in the hope of bolstering their competiveness within the market in 2011, as well as the purchase
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38. Failure Of Nokia
As it was stated in the introduction, with the smartphone revolution, Nokia failed to understand the future direction of mobile devices.
This underestimation of the rising innovation, in terms of global market shares, led to a drastic decline – from 2007 to 2013, the
company lost 45.2% of its market shares (Statista, 2014). It is worth mentioning, that in 2004, at Nokia's Espoo headquarters, researchers
have presented a mobile phone prototype, which was able to connect to the internet and it was controlled by a touch–screen (O'Brien,
2010). However, Nokia's senior management had rejected the idea, stating that it would be an expensive failure to develop it. That
allowed American and Asian companies to become leading companies, as they adopted a more innovative idea of the smartphone.
Despite the fact that the company started to lose its market shares to competitors, Nokia tried to take the role as strategic innovator by ...
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For instance, Nokia Networks recently revealed the programmable 5G architecture infrastructure which is able to adjust automatically
radio access and core network resources by meeting the needs of different services (Nokia, 2015). Being innovative in the
telecommunication industry means for Nokia competing in a fast developing and booming networking sector, which generates most of
the company's revenue. Chaudhuri (2015) believes, that in Nokia's case, presence in telecommunication industry is more profitable than
mobile handsets manufacturing. This strategy shift may allow the company to win the game by redefining market orientation. To support
this example, the author uses the Ericsson case, which illustrates the company's decision to sell its handset business to Sony, after it lost
its ability to compete with other manufacturers. Ericsson's focus on mobile networks allowed the company to be
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39. What Are The Political Factors Of Nokia
Introduction
Nokia, a company which was founded in 1865, set up wood pulp mills to rubber, cable, forestry, electronics and power generation. Upon
entering the telecommunications equipment market in the 1960s, it concentrated in the producing radio transmission equipment. It
started making phones in the 1980s and in 1991 the first GSM call was made with a Nokia phone and it supplied these GSM networks to
other countries in Europe. But In the early 1990s investments in all industries except telecommunication operations were being divested,
which led to Nokia being the world leader in the mobile phones industry for nearly a decade, one of its most popular phone being, the
Nokia 3310, termed as "indestructible" by comedy website 9gag.com. Nokia ... Show more content on Helpwriting.net ...
Seeing Nokia as a multinational company, it will have to abide by the individual country rules and regulation when it runs its operations
there. For example, one of Nokia's manufacturing plants, being located in China, Nokia would then have to make sure that its operation
guidelines and manpower handling are within China laws. Things to be specific to take note of in the political factor are issues such as
whether the country has a minimum wage law, whether health and safety regulations are up to standard. This will prevent Nokia from
getting any bad reputation if the workers in China are working too hard which might cause displeasure among the employees which
might revolt, causing a fatality from lack of safety regulations. If all these are followed, any bad press or worker's revolt would then be
prevented and thus Nokia's would not be affected in a negative way. Furthermore, Finland, being Nokia's parent location should be in
good relationship with the other countries that Nokia is having their operations in, because if both countries are not in a good
relationship, or if there are any political instability that might cause new laws to be implemented, it will affect Nokia a
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