6. Internet Connectivity Outlook More handsets are connected to the Internet than PC's by end of 2003 ! Millions 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 1,400 1,200 1,000 800 600 400 200 0 PC's Connected to the internet (Dataquest 10/98) WAP Handsets (Nokia 1999) Saw 1 billion Mobile Subscribers ( Nokia 1999)
7. Balanced global market presence Biggest markets US, China and UK Net sales 2001 EUR 31.2 billion 1 EUR = 0.9026 USD (December 31, 2001) Net sales, EURm Nokia's Largest Markets 2001 Americas 25% Asia-Pacific 26% Europe 49%
8. Leader to all Potentials Smartphone market, 2003-2008 Units millions Handheld and converged device* market shares, Q3/2004 Percent 21% 40% 7% 8% 9% 14.5% Nokia Fujitsu RIM PalmOne Others * Handheld devices are pocket-sized, either pen or keypad-centric, and are capable of synchronizing with desktop or laptop computers. Converged mobile devices are either voice or data centric and are capable of synchronizing with server, desktop, or laptop computers Source: Ovum; Canalys 7,1 23 52 94 149 238 0 50 100 150 200 250 300 2003 2004 2005 2006 2007 2008
9. Where from do environmental requirements come from? Nokia wide strategies Customers Competitors Nokia Brand Promise Non-governmental organizations Legislation Global Environmental Threats Voluntary agreements New technologies
16. Services in the Mobile Information Society Information Entertainment e-shopping and banking Voice Corporate Access e-mail Video
17. Digital Industries Converge to Form a New Fast-moving Industry New, fast-moving industry Information Technology Telecom Consumer Electronics
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21. WE HAVE ONLY SEEN THE BEGINNING Thank you for your attention!
Editor's Notes
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We have considered the projected number of personal computers to be connected to the net over the next five years, together with the forecasted number of cellular subscribers. We expect the number of web connected handsets to actually surpass PC’s connected to the internet, in the year 2004. The shear volume of mobile handset users, the defacto addition of WAP technology in handsets, the services, entertainment, as well as business oriented content, will create this situation. Again two two primary market dynamics discussed earlier, wireless and the internet will drive this trend.
Nokia's environmental work has several drivers. Various stakeholders put pressure on us to operate in a sustainable way. Trade customers are responsible for their customers. Since most of them apply life cycle thinking they have to look downstream of their value chain and make sure that their suppliers (like Nokia) operate in responsible ways, also in an environmental sense. The number of environmental consumers is increasing. Consumers want safe and environmentally sound products and also proof of that. The number of ethical funds is growing. Shareholders want to invest in companies, which apply long-term risk management and also use the opportunities that arise from an environmentally sound way of working. Legislators and authorities develop new laws and regulations in order to reduce the environmental impact of industry. For instance the EU prepares WEEE and RoHS directives, and also in Japan the similar developments can be seen. Non-governmental organizations (NGOs) are worried about the state of the world. They organize campaigns against and with companies in order to change environmentally hazardous operations. Competitors have noticed the benefits of environmentally sound operating and some of them have even launched green marketing initiatives (e.g. Motorola's green mobile phones). Nokia's environmental work has to support the Nokia brand . The development of environmentally sound products and technology is essential for Nokia's success in the future.
Traditionally, the focus for product development has been on the customer's requirements for product use. However, by taking a more holistic approach, one can see that the use phase is just one of many stages the product goes through in its life cycle. The life cycle starts when raw materials are extracted and ends with waste treatment and impacts air, water and soil at every stage. In order to minimize this impact and maximize resource efficiency, Nokia is implementing Design for Environment as an integral part of product development. The picture shows a simplified flowchart of the different stages of a product life cycle. At each stage, there is an input of materials and energy and an output of products and/or services accompanied by emissions to the environment which impact the air, water and soil.
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