The document summarizes two advertisements - one for a BMW car and one for Nike shoes. For the BMW ad, it describes the car being advertised as fast and powerful like a shark. The ad's target audience is BMW fans looking for a new car. For the Nike ad, it shows the large team effort required to design and produce a single Nike shoe, with the message being to not underestimate the work that goes into them. Both ads are assessed as effectively reaching their target audiences through surreal or humorous takes on realistic themes.

1. * What is the product?
BMW car
* What are they advertising?
A newcar
* What are they tellingusabout the product?
It’slike a shark,fast,dominantandpowerful
* Is there a message in the advert?
If youbuythis car you’ll be the sharkof the road
* Whois the advert meant for? (targetaudience)
Fans of BMW, lookingforanew car
* Do you think it reaches the correct target audience?
Yes as ithas manyfeaturesof a BMW advert,mystique andthemesof anunrealistic
nature
* What type of advert is it? (humorous,informative,surreal,dramatic, realist – you
may have to researchthese terms and define themto findout)
Surreal
* What do you think of the advert and do you think it works?
I love thisadvertas itis an incrediblyinterestingtake onateaserimage fora car. It
genuinelymakesyouwanttosee more of the car whichtherefore meansit’san
effectiveadvertisement.

2. * What is the product?
Nike
* What are they advertising?
A newshoe thattakesmany people toconstruct
* What are they tellingusabout the product?
It takesa lot of hard workand planningtocreate a Nike Shoe
* Is there a message in the advert?
Don’tunderestimate the workthatgoesintoasingle Nike shoe
* Whois the advert meant for? (targetaudience)
Sportspeople,buyersof Nike trainers
* Do you think it reaches the correct target audience?
Partially,Idon’tthinkthere isa definite targetaudience
* What type of advert is it? (humorous,informative,surreal,dramatic, realist – you
may have to researchthese terms and define themto findout)
Humorous/surreal
* What do you think of the advert and do you think it works?
Yes as itshowsan unrealistictake onthe realistichardworkthatgoesintocreating
trainers/shoesforNike.