The advertisement features a BMW Z3 car presented in a way that likens it to a shark, implying it is sleek, stylish, sexy, and streamlined yet somewhat dangerous. The ad targets men ages 20-25 who can afford such a car by using a dark color palette and implying the car's features are already known. It creates a cool yet complex impression through a simple but thoughtful representation of the car.

1.  The product showninthe advertis fora car, namelyaBMW Z3
 The way the car ispresentedhasa likenesstoashark, whichconnotesthe car as beingsleek,
stylish,sexyandstreamlined,withasuggestionof dangertoit
 There isa certainadrenaline thatcomeswithowningthe car,but a type of adrenalinethat
occurs gracefullyandstylishly
 It’starget audience islikelytobe menbecause itmakesuse of a darkercolourpalette,as
well asplayingonthe ideaof the audience alreadyknowingwhatthe car is;giventhisidea,
the ad is more likelyaimedatmen,at leastmore thanwomen,andprobablymenoverthe
age of 20-25 whocan afforda car of theirown
 I thinkitreachesthe audience well,creatingacool,yetdeceptivelycomplexadvertthat
lookssimple atfirstglance butactuallytakesthoughttoconsiderpreciselywhatthe car is
and whytheyhave usedsucha representationforthe car
 The adverttakeson a slightlysurreal tone,since itisusingpersonificationtosell the carto
itsaudience
 I thinkit’sone of the bestdesignsforacar advertI’ve seenbecause of the lackof any effects
on the photo,the simplisticmindsetinwhichthiswascompletedandthe waythattheyhave
usedactual,real life workonthe phototo create it

2.  The product beingadvertisedisaNike trainer
 They’re tellingusthatthe companyputs greatcare intoeach shoe,takingthe time toplanand
create the designs
 The shoe has beenespeciallythoughtabout,allowingthe audience toassume thattheirshoe is
unique.The companywishestoexpressthe ideathattheyconsiderashoe asan individual,andnot
as part of a bulkorderor as a productionline
 Since the shoe inthe advertis fora trainer(andone that fitsa small size),itislikelytobe aimedat
teensandyoungadults,since the shoe ismore designedforrunningandexercise,soitislesslikely
to be aimedat much olderaudiences
 I thinkthat the advert’smessage maygooverthe headof the slightlyyoungerendof theirtarget
audience butitmakes sense toa large portionof its keydemographicsince ithasa clearmessage
that can be interpretedeasilybymore perceptive mindsets
 There are hintsof surrealismandhumourinthe ideabehindthe advert,andthe lackof almostany
text,save forthe logo,discountsinformative anditsbrightercoloursmake itunlikelytohave a
dramaticundertone
 I like the general ideaof the advertandthe designisquite cleversoI thinkit’sverysuccessful inits
message

3.  The product beingadvertisedisaVolvoXC90, presumablyanew car of theirs
 The rubberducky is unlikelytobe foundinalake,andits beingoutof place is a metaphor
for the car beingoutof place-itisdesignedasa familycarbut can be takenoff road,whichis
a formerlyunlikelyplace forafamilycarto be.The aestheticallypleasingdesignof the
adverthelpstoconnote a positive outcome tothiskindof car
 The message of the advert,as previouslystated,isthata familycar thatcan go off-roadisan
excellentideaandthe definitearticle inthe tagline (“The familyoff-road”) givesthe
impressionthatitisan importantlyVolvodesign
 The target audience isfamilies,namelythe parentsinthe family,sincethe message inthe
advertislikelytogoover the headsof most younger audiences
 I thinkthe message isincrediblyobscure butthatthe brilliantdesignof the photoandthe
strikingcolourpalette makesupforitso the positive ideaof the buyingthe car still comes
across
 The ad isdefinitelysurrealist,sincethe message isdefinitelynotclearatfirst
 I love the designof the advert,evenif the message isnotimmediatelyclear